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1 Communications Report “The fear of the Lord is the beginning of wisdom, and the knowledge of the Holy One is insight.” Proverbs 9:10 The diocesan executive council charged the communications committee, a sub-committee, with reviewing current diocesan communication and recommending improvements. The committee analyzed diocesan communications and developed a plan to gather insights from a cross section of members of our church community. The following report represents the work of the sub-committee. Introduction Jeremiah Sierra writes in the May 4, 2015 edition of Episcopal Church Foundation Vital Practices’ Vital Posts, that big data is needed to evaluate how well we are communicating with our congregations. The diocesan communications committee could not agree more. Living into our mission of sharing the Good News of the Gospel, the diocesan communications committee endeavors to learn more about how to best bring vitality and fearless love to the Episcopal and non-Episcopal community through the written and spoken word. Committee members were selected for their experience with and involvement in communications at the parish or diocesan level. The committee established an action plan at its May meeting and strategies for implementation were in place by June 2015 The committee decided to collect feedback from members of the diocese using two established research methods – the focus group and a standard survey. Protocols were developed and data were collected by August 31, 2015. Background: What We Did and Why Hannah Wilder, diocesan communications director and co-chair of the communications committee provided detailed information about her office and work. Following an update about the operation of the office of communication and the relationship of the parish communicators to the diocesan office, the committee began discussing how to effectively assess the state of diocesan communication. The bishop’s office communicates with Episcopalians and non-Episcopalians through four specific tools: the diocesan website, social media (Twitter and Facebook), email messages/marketing and the Messenger magazine. The committee determined that objective data could be collected and analyzed about each of these specific means of diocesan communication. Process: How We Accomplished Our Mission The committee members discussed and developed key questions to be asked of research participants.

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Communications Report

“The fear of the Lord is the beginning of wisdom, and the knowledge of the Holy One is insight.”

Proverbs 9:10

The diocesan executive council charged the communications committee, a sub-committee, with

reviewing current diocesan communication and recommending improvements. The committee analyzed

diocesan communications and developed a plan to gather insights from a cross section of members of

our church community. The following report represents the work of the sub-committee.

Introduction

Jeremiah Sierra writes in the May 4, 2015 edition of Episcopal Church Foundation Vital Practices’ Vital

Posts, that big data is needed to evaluate how well we are communicating with our congregations. The

diocesan communications committee could not agree more. Living into our mission of sharing the Good

News of the Gospel, the diocesan communications committee endeavors to learn more about how to

best bring vitality and fearless love to the Episcopal and non-Episcopal community through the written

and spoken word.

Committee members were selected for their experience with and involvement in communications at the

parish or diocesan level. The committee established an action plan at its May meeting and strategies for

implementation were in place by June 2015

The committee decided to collect feedback from members of the diocese using two established

research methods – the focus group and a standard survey. Protocols were developed and data were

collected by August 31, 2015.

Background: What We Did and Why Hannah Wilder, diocesan communications director and co-chair of the communications committee

provided detailed information about her office and work. Following an update about the operation of

the office of communication and the relationship of the parish communicators to the diocesan office,

the committee began discussing how to effectively assess the state of diocesan communication.

The bishop’s office communicates with Episcopalians and non-Episcopalians through four specific tools:

the diocesan website, social media (Twitter and Facebook), email messages/marketing and the

Messenger magazine.

The committee determined that objective data could be collected and analyzed about each of these

specific means of diocesan communication.

Process: How We Accomplished Our Mission The committee members discussed and developed key questions to be asked of research participants.

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The online survey consisted of 30 questions using a Likert scale with options to respond to each

question. See Appendix A. The focus group protocol was based on the survey questions, but adhered to

open-ended questions and group dialogue. See Appendix B.

Focus Groups

Potential focus group members were identified for the study by diocesan staff in collaboration with the

communications director. Potential focus group members were emailed a letter of invitation to

participate in the research project. See letter Appendix C.

Four focus groups were held, two per evening. Three groups were held for lay only and one group was

held for clergy, but all protocols used to conduct the focus groups were the same for all 27 participants.

The focus groups were conducted on Tuesday, July 21 and Tuesday, July 28 at the Episcopal Church

Center, 2083 Sunset Cliffs Blvd., San Diego, CA, 92107. The groups were welcomed, served dinner, and

dispersed to a facilitator-led discussion group. The evening began at 6:30 p.m. and ended at 8:30 p.m.

Online Survey

The committee selected a random sample of the diocesan membership for participation in the online

survey. An email was sent to participants with an online link to the questionnaire. The committee’s goal

was to reach a random sample of at least 100 members of our diocese. The goal was exceeded; 141

people participated. The survey was administered during the months of August and September 2015.

Results: What We Learned

Focus Groups

The focus group approach used a guided conversation methodology to get feedback from

knowledgeable participants. A facilitator guided the process and a transcriber recorded the responses of

the group. The communications committee members served as group facilitators and transcribers for all

four groups. Following the completion of each set of focus groups, the communications committee met

to discuss the process. Written transcriptions of each group were distributed to committee members

and trends were discussed.

The results of the focus groups’ feedback have been aggregated. The following themes were consistent

across all groups:

1. Significant satisfaction with the Messenger magazine 2. General dissatisfaction with the diocesan website 3. No major changes suggested for social media content although educating some members of

the congregation about social media use may be helpful 4. Marketing via email newsletters, notices and letters is well received, but organization and

indexing of material and general email distribution needs improvement 5. Consistent Spanish language content is needed. 6. Use of more video content in communications would be an enhancement 7. Accessibility of an online diocesan data base would be beneficial

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8. Hosting a Social Media Sunday was suggested as a method of educating people about the use of social media.

Online Survey

A randomly generated sample of congregants was sent an email invitation to participate in an online

survey about the effectiveness of diocesan communications. Sampling was designed to continue until

we reached a return of 100 surveys. The composition of the respondents by role (function) included

25.8% clergy and 74.2% laity.

The results of the survey provide valuable feedback about diocesan communications. The majority of

respondents expressed satisfaction with diocesan communications (66.91%) while an additional 25%

expressed extreme satisfaction. Based on comments to this question, respondents were most pleased

with the current communications director’s productivity and reliability. There is a sense from the survey

responses and focus groups that the job of communications is larger than one person, especially with

the complications of database management and website maintenance.

The following represents key findings from the online survey:

1. The majority of respondents (92%) report satisfaction with diocesan communication

2. Survey respondents ranked information they are most interested in:

Diocesan news and events (1) Congregational news and events (2) Congregational development articles and resources (3) News from the wider Episcopal Church (4) Deep reflective articles and stories (5) Clergy changes (6) Death notices (7)

3. Over one-third of respondents are only moderately likely to explore the diocesan website

4. Respondents who frequently use the website tend to be clergy or to be associated with

clergy in some capacity

5. Respondents questioned the target audience for website, saying that it seemed to be

geared toward seekers instead of people who are already familiar with the Episcopal

Church.

6. Respondents wrote comments about website improvement

7. Survey respondents’ preference for communication type:

Email newsletter 76.61% Topical emails 14.04% Hard copy letter/newsletter 10.38% Website 2.86% Twitter 1.25% Facebook 1.14%

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General Findings

Online Survey

Questions 1-21 of the online survey were designed to provide feedback about communication and

questions 22-30 were developed to collect information about respondents. Although respondents

represented the diversity of our community, data indicate that a majority of respondents are white,

English language speaking, older female, and highly involved in the work of the church.

Data indicate that respondents’ general satisfaction with the operation of communications is strong.

There are areas of concern (too few videos on the website, lack of Spanish language content) and room

for website improvement (outdated design, lack of strategic organization), but respondents give high

marks to the diocesan communications director.

Most participants expressed much satisfaction with the Messenger, including its content and delivery.

Research participants also appreciated email communication. Further, it is clear that a segment of our

members use social media regularly while others do not use it at all. Additional analysis is needed to

determine whether social media use is related to a particular demographic. Is use related to gender or

age or role/function? One interesting finding is that responders expressed low interest in social media

classes. Although the majority of survey responders rejected the idea of classes on use of social media,

such a class was discussed in the focus groups and received some favorable responses as a specific thing

the diocese could do to support parish communications.

Focus Groups

Our 27 focus group participants expressed appreciation for the opportunity to share their views about

diocesan communication. The nature of the face-to-face interaction allowed participants to share ideas

and make or renew acquaintances as well as exchange ideas. Some participants learned that in addition

to the communication tools under study, the diocese also has other e-mail lists for special groups such

as: Youth Buzz, Clergy News, Finance and Administrator News, and Young Adult News, and Diocesan

News.

Focus Groups and Online Survey Comparison

One difference between the survey participants and focus group is the focus groups were able to

interact, share ideas, and clarify points of interest. This was clearly highlighted by discussions of the

impact of our geographical spread on communication. It was suggested that better use of Mission Areas

could facilitate communication. The geographical distance between us should not create a

communication chasm.

Conversely, online survey participants provided a larger and more representative sample of responders.

Online survey responses are independent of group influence, yet the overlap in shared perspectives is

apparent. Both focus group participants and those surveyed shared the appreciation of the Messenger

magazine and diocesan communications. Both groups of research participants found the diocesan

website in need of updating both in content and design. People stated difficulty with website navigation,

headers and menus, search function, clutter, outdated information, too few videos, poor information

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categorization, and too few links to desired information. The diocesan website is clearly seen by our

respondents as a communication tool in need of improvement.

Summary

The decision to talk with and listen to congregants face-to-face or through online surveying was

prompted by a need to understand whether, and to what extent, diocesan communication was

effective. The communications committee met, discussed, and outlined objectives to guide our work.

We were able to get a cross section of congregants from throughout the diocese to participate and help

us gather this data. Clergy and laity responded to our call and participated fully, even expressing

appreciation for the opportunity to share their insights. We believe that listening to our community has

given us an opportunity to make diocesan/parish communications more inclusive and engaging as we

move forward.

Following guidance from the bishop and executive council, the communications committee will respond

to the process improvements suggested by the research respondents. Clearly, the website needs

immediate attention. Additionally, the communications committee will direct concerns to the bishop’s

administrative staff to inform them of the committee’s findings.

Action plans for the future could involve: a new responsive website with improved navigation;

partnering with area missioners to identify a communications liaison who could resource congregations

with communications support and provide informative seminars; request that every congregation have

a communications minister who is appreciated on an appointed Sunday; and have a communications

Sunday, perhaps dovetailing with Social Media Sunday.

The communications committee would like to express appreciation to Hannah Wilder for her

graciousness and poise throughout this process. Since she is a one-woman operation, the responsibility

for communications rests mainly on her shoulders. The committee also thanks the bishop and executive

council for supporting our work. We also want to express thanks to all who so willingly and honestly

participated in the feedback process. We know your hearts were open to us and you shared your truth

with us. We hope to honor your feedback by making some enhancements over the next church year that

reflects your perspectives. May God bless our work together.

Respectfully submitted,

The Communications Committee

Equilla Luke, co-chair, Good Samaritan, San Diego

Sandra Alagona, Good Shepherd, Hemet

Rachael Atamian, Trinity, Escondido

Richard Anderson, St. Paul’s Cathedral

Hannah Wilder, co-chair, diocesan communications director

Appendices

A . . . . . Online Survey Questions

B . . . . . Focus Group Protocol: Showflow and Timeline

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C . . . . . Focus Group Invitation Email

D . . . . . Demographic Tables: Who Participated

E . . . . . Responses to Key Questions

F . . . . . Selected Comments

Appendix A

Online Survey Questions

1. Please rate your general satisfaction with diocesan communications. Extremely Satisfied,

Satisfied, Dissatisfied, Extremely Dissatisfied

2. The information I would most like to see in diocesan communications is: Diocesan News and

Events; Congregational News and Events: News from the Greater Episcopal Church; Death

Notices; Clergy Changes; Deep, reflective articles and stories; Congregational development

resources

3. I use the diocesan website in order to: find church information; find staff contact information;

find Safeguarding information; read the bishop’s message; read a blog post or article.

4. After reviewing the diocesan website design (edsd.org), how likely are you to explore the

website: extremely likely, very likely, moderately likely, slightly likely, not at all likely.

5. Does the website appear easy to navigate: extremely easy, very easy, moderately easy, slightly

easy, not at all easy.

6. How often do you visit the diocesan website? About once per week, about once every 2-3

months, about once every 6-12 months, never.

7. What improvements would you make to the diocesan website?

8. How do you prefer to receive news from the diocese? Email newsletter, topical emails, website,

Facebook, Twitter, hard copy letter/newsletter/magazine, other

9. I receive the Messenger in the mail: yes, no, I don’t know.

10. When I receive the Messenger, I: recycle it; skim it, absorbing photos, captions and headlines;

read it cover-to-cover; other.

11. I receive the diocesan newsletter via email: yes, no, I don’t know.

12. The diocesan email newsletter is: too long, hard to read, a good source of information, other.

13. Have you ever attended a diocesan event that was promoted through your church’s

communications? Yes, no, I’m not sure.

14. Have you ever attended an event that was promoted through the diocesan newsletter? Yes, no,

I’m not sure.

15. What would entice you to attend a diocesan event? Convenience, childcare, simultaneous

translation into Spanish, personal invitation, personal invitation from Bishop Mathes, other

16. Social media use question

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17. In the past two months, I have seen the following on Facebook: refugee campership drive

information, Padres night information, Christian formation conference information, canons on

camels photo, other.

18. In the past two months, I have seen the following on Twitter: refugee campership drive

information, Padres night information, Christian formation conference information, canons on

camels photo, other.

19. I would be interested in attending a class on how to use Facebook: yes, no.

20. I would be interested in attending a class on how to use Twitter: yes, no.

21. Does your congregation have a communicator? Yes, no, I don’t know.

22. It would be helpful if the diocese provided the following to my congregation: content for

newsletters, bulletins, social media; how to-classes about social media or communications in

general; Sunday morning forums about communication; a communicator; other

23. What is one specific thing the diocese can do to support parish communications?

24. What is one specific way the diocese can help congregations claim their identity and

communicate it?

Questions 25 – 30 gathered demographic information.

Appendix B

Focus Group Protocol

Showflow and Timeline

6:30 p.m.

a. Opening Prayer = Dick b. Welcome, Orientation = Hannah Mention Restroom Location c. People will be seated by group for dinner and can get to know one another. d. Congregations will not be emphasized but if the information is shared, it’s okay. e. Perhaps have ice breaker questions on the tables. f. Name tags will be prepared

7:10 p.m.

a. Dismissal to Groups = Hannah b. Chairs set behind tables, in a square configuration in both the Chapel and the Conference Room

7:15 p.m.

Equilla/Rachael – Chapel Sandra/Dick – Conference Room

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Welcome! Thank you for coming tonight. We know you have taken valuable time out of your schedule to be here with us and we are grateful. This is an effort of the diocesan executive council to review our current communications and hopefully improve them. The feedback we receive from this focus group, plus three others we’re conducing this month, and the data from an online survey that we gather will form the basis of a report that the Communications Committee will write and submit to Diocesan Convention in November. The 2016 communications plan will be directly impacted by the work we do here tonight so you are, in a very real way, helping to shape future diocesan communications – thank you again!

Opening Prayer: Dear God, Encourage and inspire us as we talk tonight about diocesan communications. Help our church leadership to do more listening and less talking when it comes to knowing the best way to communicate. Let our message about the good news of Jesus Christ connect with people and meet them where they are. Help us to pursue excellence in all we do. May you work in and through us to the glory of your son, Jesus Christ in whose name we pray. Amen.

Restate Goals: Our goal here tonight is to: assess current diocesan communications (strengths and weaknesses), learn how the diocese can communicate more effectively with people in the pews and to learn how the diocese can better support congregational communications.

Explain the Process: You were specially selected for your role in the diocese, communications experience, or demographic. We greatly appreciate you being here. The way this will work is that I will ask questions and anyone in the group is welcome to respond. We are small enough that this should feel like a conversation among friends. You are not being judged or graded on your answers – we sincerely want to know your honest thoughts and experiences about diocesan communications. Please be honest and constructive!

Explain Scribe’s Role: Father Richard Anderson from St. Paul’s Cathedral / or Mrs. Rachael Atamian from Trinity, Escondido / is a member of the communications committee and he/she has volunteered to take notes so he/she will be our scribe this evening. Please state your name before you answer a question, especially as we get started, so Dick/Rachael can follow-up with you if anything was unclear. All of your statements will be confidential so that no one on staff will know who said what. We hope this enables you to feel comfortable enough to say what you really think without concern for offending anyone inadvertently.

7:25 p.m.

Time for Questions: Does anyone have any questions?

7:30 p.m.

Start the Conversation:

General Questions

Okay, let’s get started by talking about your current rate of satisfaction with diocesan communications. Do you feel well-informed? Do you receive diocesan news? Are you able to keep up with what’s going on around the diocese? If not, why not? What are the obstacles? (Q1 on survey)

If you’re currently receiving diocesan communications, is there anything in there that you particularly like or that is particularly helpful? If you do not receive diocesan communications, what would make

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you want to? What would entice you to open that email or open that envelope from the diocese? (Q2)

What’s your preferred way of receiving news from the diocese? Email Newsletters? Topical Emails? Website? Facebook? Twitter? Hard copy letters/magazine? (Q8)

7:40 p.m.

Website

Let’s talk about the diocesan website: www.edsd.org. Does anyone use it? What do you use it for most? (Q3)

Is the website easy to use? Is it easy to find what you’re looking for? (Q4-5)

How often do you visit the website? (Q6)

What would make you visit the site more often? What information from the diocese do you need on a regular basis? (Q7)

7:50 p.m.

Messenger Magazine

Now we’re moving on to the Messenger, the diocesan magazine that is produced and mailed three times per year. How many of you receive the Messenger at home? How many don’t know or aren’t sure if you receive it? (Q9)

When you receive the Messenger, do you read it, or recycle it, or skim it? (Q10)

What do you think about the content in the Messenger? Would you like to see something that isn’t in there? Is it covering the important topics?

8 p.m.

Email Marketing

Let’s move on to the email newsletter currently called “Diocesan News.” How many of you receive it? Don’t know if you receive it? (Q11)

What do you think about the Diocesan News? Is it too long? Is it a good source of information? What are your thoughts (Q12)?

What would you like to see in an email newsletter? What would make it something you were excited to click and open and read?

8:10 p.m.

Social Media

Now let’s cover social media, specifically Facebook and Twitter. How many of you use Facebook and Twitter? How many are on Instagram? (Q16)

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How many of you have seen a diocesan post/story/photo on Facebook recently? If so, what do you recall about it? (Q17)

Has anyone seen a diocesan tweet recently? If so, what was it about? (Q18)

How many are interested in a class on how to use Facebook? (Q19)

How many are interested in a class on how to use Twitter? (Q20)

8:20 p.m.

Resourcing Congregations

Do you have a communicator (someone responsible for sharing news/stories/photos/events information with the people of the congregation)? (Q21)

What could the diocese provide for your congregation to help facilitate communications there? Newsletter content? How-to classes? Sunday morning forums about communications? A communicator? Other ideas? (Q22)

Can you think of any ways the diocese can help congregations with communications? (Q23-24)

If you could wave a magic wand and have excellent communications support for your congregation, what would that be?

If you could wave a magic wand and have excellent communications from the diocese, what would that look like?

Events – if there’s time – not a main focus

Have you ever attended a diocesan event that was promoted through your church communications? (Q13)

Have you ever attended a diocesan event that was promoted through diocesan communications? (Q14)

What would entice you to attend a diocesan event? (Q15)

8:25 p.m.

Wrap-up, Closing Prayer, Thank you for coming

Sandra and Equilla to dismiss directly from the focus group. Closing Prayer: O God of peace, who has taught us that in returning and rest we will be saved, in quietness and confidence will be our strength: By the might of your Spirit lift us, we pray, to your presence, where we may be still and know that you are God; through Jesus Christ our Lord. Amen. If anyone has any final questions or comments feel free to send them directly to Hannah Wilder or to Sandra and Equilla. (Contact info on handout.) Potential Responses That’s great feedback. I want to hear more. If you could put that in an email to me, I will address it.

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There is a place to voice those concerns. Tonight we are working on communications. We have a venue

for that discussion. You are free to voice that to Bishop Mathes ([email protected]) or to Hannah

Wilder ([email protected]), but not tonight.

I don’t know the answer to that. I can check and get back to you.

Appendix C

Focus Group Invitation Email

Dear Joe, You are cordially invited to be a part of a focus group about diocesan communications. You were specially selected because you have an uncommon mix of pastoral and technical skills, and because you were instrumental in key communications efforts at St. Peter’s and now at All Souls’. In short, we value your opinion. This focus group is an opportunity to help the diocese improve our communications content and reach. It is also a chance to meet other diocesan folks, and collectively, to let your voice be heard. The focus group will be on Tuesday, July 21, 6:30 p.m. – 8:30 p.m. at the Episcopal Diocese of San Diego, 2083 Sunset Cliffs Blvd., San Diego. Dinner will be served. Childcare available upon request. Please let me know if you can attend by Sunday, June 28. Thanks for your consideration of this opportunity to assist the diocese. Sincerely, The Diocesan Communications Committee Sandra Alagona, Good Shepherd, Hemet Richard Anderson, St. Paul’s Cathedral, San Diego Rachael Atamian, Grace, San Marcos Equilla Luke, Good Samaritan, UTC, co-chair Hannah Wilder, Bishop’s Office, co-chair

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Appendix D

Demographic Tables: Who Participated

Focus Group Demographic Information

Number of Participants: 27

Estimated Age (Observation) Number

Young (under 30) (9%)

Middle (over 30 & under 65) (68%)

Older (over 65) (23%)

Gender

Male (33%) Female (67%)

Role in Church

Clergy (23%) Laity (59%)

Ethnicity

Caucasian Euro-American (71%)

Non- Euro-American identity* (29%)

*Latina/o, Palestinian, African-American, Indian (Asian) American

Online Survey Participant Demographic Information

Number of Participants: 141

Age

21-39 4%

40-55 13%

56-69 48%

70 plus 35%

Ethnicity

Latino/Hispanic 3.2%

African American 4.0%

Caucasian (Euro-American) 87%

Pacific Islander 1.6%

Other* 4.0%

*Asian, Filipino, Jamaican, Euro-Native American, two or more ethnicities

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Role in Church

Laity 74 %

Clergy 26%

Gender Identity

Male 44%

Female 56%

Survey did not offer other identities

Primary Language Spoken

English 96.09%

Spanish 3.13%

Tagalog 0%

Other (Ilocano) 0.78%

Church Involvement

Vestry/Executive Council 38%

Low church involvement 2.58%

No church involvement 2.59%

High involvement 56.9%

Appendix E

Responses to Key Questions Does Your Congregation Have a Church Communicator?** Yes 77% No 11% Don’t know 12% **an identified parishioner, paid or volunteer who is responsible for parish information dissemination and engagement with diocese for all aspects of church communication. Interest in Class on Social Media Facebook class Twitter class No interest 72% No interest 79% Interest 29% Interest 21%

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Frequency of Social Media Use

Medium Daily Use Weekly Use Some use No use Facebook 56% 19% 12% 13% Twitter 3% 9% 13% 75% Instagram 5% 3% 14% 78%

Frequency of Diocesan Website Use:

Weekly 31%

Quarterly 57%

Rarely 8%

Never 5%

Ease of Navigation on the Diocesan Website Very easy/easy 47% Somewhat easy/slightly easy 45% Not easy 7%

Likelihood of Return Visits Based on Website Design Extremely and very likely 40% Moderately and slightly likely 55% Not likely 5%

Top Reasons for Use of Diocesan Website Church information 1 Staff contact information 2 Read Bishop’s message 3 Read a blog post or article 4 Safeguarding God’s People 5

Preferred Method of Receiving News from the Diocese (Ranked in Order) 1. Email newsletter 2. Topical emails 3. Website 4. Facebook 5. Twitter 6. Hard copy news

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Appendix F

Selected Comments

Online Survey

1. Streamline the headers and drop-down menus [on the diocesan website].

2. Make better use of area missioners [perhaps using them to communicate].

3. Create a communications team connecting the diocese and the churches

4. Make the link to Safeguarding much more prominent. [on the diocesan website].

5. Post on the diocesan website resources from other church put online in order minimizes the

need to "interrupt" diocese staff and maximize talents of others. We can bury our talents or we

can invest them in each other to benefit the kingdom of love.

6. More information on HR rules, requirements. Make it a resource for congregations as we do not

have HR positions.

7. It would be really good to include news, programs or articles of the Anglican Church worldwide.

It is edifying and nurturing.

8. Resource library for self-learning about communication techniques and latest information about

these areas.

9. Have articles or activities in Spanish so we can put a link from our church website to the

diocesan website.

10. The diocese provides good support and our congregation takes full advantage of this support.

The challenge here is for the congregations that do not take advantage of this support and how

to bring them to the table.

11. Enable the congregations outside the San Diego area to feel a part of the diocese

12. Have each parish in Diocese profiled in newsletter.

13. Perhaps have a resource person or group that would put congregations that have a specific

talent or gift they would enjoy sharing with other congregations

14. Place a telephone call each week to a different congregation ... 46 congregations in a 52-week

year allows for one per week ... and ask if they need anything to help their communications that

week or in general. I think the diocese relies too much on the assumption that if a congregation

needs help, they will ask ... it would be better to reach out to them and open the line of

communication that way. Imagine how happy folks would be to hear that Hannah Wilder (or her

designee) is on the phone!

15. We are already getting a lot of good communication from the diocese. My wish would be for

some refining and streamlining of what we are already doing. I would also wish for the diocese

to provide an assistant to work with Hannah.

16. Help us publish information by assisting with web presence, Facebook, etc.--not in a classroom

setting, but one-on-one or small group consultation

17. Set up a regular method for reporting parish news and events with a form and deadline to

regularly publish parish events and news diocese wide

18. I would love a diocesan consultant who could guide our communication strategy

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16

Focus Groups Selected Comments

19. People find a lot of old stuff on the website. That makes them question the timeliness and

accuracy of everything on the site.

20. For a lot of people, the Messenger magazine is their only contact with the diocese. A substantial

number of active members still rely primarily on print communications.

21. The email newsletters and the website is what we do. The Messenger magazine is who we are.

22. We already get a lot of good communication from the diocese. My wish would be for some

refining and streamlining of what we are already doing. I also wish the diocese would provide an

assistant to Hannah.

23. I don’t have time for diocesan stuff. It is a luxury. I am in a small congregation and am trying to

hustle the big places to get at their resources. I don’t know if other congregations know how on

the edge some of us are, but we do great things even though we are small. We act as God’s

hands and should be treated better.

24. Only 39% of our youth leaders are getting the Youth Buzz quarterly email for youth ministers.

25. There is nothing on the diocesan website geared toward the Latino population. It’s hard to get

to those few pages.

26. The Messenger magazine should go out more often.

27. News from the diocese comes monthly in the form of an email newsletter but it gets outdated

quickly and the stuff is often far away from us.

28. Our monthly enewsletter is better than other diocesan enewsletters. It’s readable. You want to

look at it and read it. It is clean.

29. Videos are important. We should make an effort to have more video snippets of the bishop.