Communications

Revolution Tony LanghamChief Executive29th June 2011

The news we follow

Obama’s visit

Royal wedding28%

Inflation / cost of living

25%

Death of Bin Laden

24%

UK economy

Unrest in the Middle East

Rising oil / energy prices

AV vote

Volcanic ashcloud

Superinjunctions

FIFA elections

Public Sector cuts

Source: Lansons Communications / Opinium Research All Respondents (SFAI = 3,215 , SFA2 =3,013 , SFA3=2,012 , SFA4 = 3,042)

The key economic issue

55 %

39 %

45 %

41 %

Late 2008

Banks nationalised

2009

People losing jobs

2010

Bankers pay

2011

Rising inflation

Cost of living

Source: Lansons Communications / Opinium ResearchBase Size SFA 1 Aware financial issues (SFA1 = 1526) / Base Size SFA 2 Aware financial issues (SFA1 = 1851)Base Size SFA 3 Aware financial issues (SFA1 = 987) / Base Size SFA 4 All Respondents (SFA4 = 3,042)

Personal finances in last 12 months

43% 45%42%

46%

15%11% 11% 11%

0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

0.5

2008 2009 2010 2011

Got worse

Improved

Source: Lansons Communications / Opinium Research Base Sizes: All Respondents (SFAI = 3,215 , SFA2 =3,013 , SFA3=2,012 , SFA4 = 3,042)

Impact of prolonged recession

nearly half say

their personal finances have got worse

Source: Lansons Communications / Opinium ResearchBase: All Respondents (3042). Those whose finances have got worse 1398

The information gaps

Make me money Advise me Save me money

> Where to get a good return on my cash

25%

> How to get most from bank account

24%

> How to beat inflation

21%

> How to boost retirement income

18%

> Where to invest 17%

> How to save tax 14%

> Where to find advice

19% > How to reduce bills

19%

> How to reduce insurance costs

14%

> How to reduce mortgage costs

11%

Source: Lansons Communications / Opinium Research Base: All Respondents (3042)

Financial information:

Who do we trust most?

TV news 13%

Family and friends 12%

My IFA 7%

Financial / money website 7%

Newspaper personal finance pages 6%

BBC website 4%

Source: Lansons Communications / Opinium Research Base: All Respondents (3042)

The internet and finances

61% Use for checking finances

37% Very important for managing finances

41% Use social media

95% Facebook

37% Post Tweets / post blogs / forums (active)

18% Follow people on Twitter / read blogs (passive)

Source: Lansons Communications / Opinium Research Base: social media users 1245

Everyone in financial services is

in the same boat

Has negative publicity about banks made you feel negatively about all financial services?

42% Yes, same as banks

20% Yes, but less than banks

19% No, it hasn’t

4% Don’t feel negative about banks

Source: Lansons Communications / Opinium Research Base: All Respondents (3042)

Are the traditional big players

vulnerable?

Traditional Providers

Banks

Building Societies

Insurance Companies

New Providers

Sainsbury’s

Tesco

Post Office

VS

Source: Lansons Communications / Opinium Research Base: All Respondents (3042)

Traditional providers vs new providers

Traditional New

Lot to prove 19% 26%

Lot to gain 9% 31%

Innovative 6% 31%

Value for money 6% 28%

Questionable past 25% 8%

Care about customers 12% 16%

Know what they are doing 16% 11%

Trustworthy 12% 11%

Source: Lansons Communications / Opinium Research Base: All Respondents (3042)

The power of social responsibility?

Organisations most confident of taking out a product with

1st

Nationwide

2nd

HSBC

3rd

Barclays

4th

co-op

4th

Lloyds

4th

Santander

Source: Lansons Communications / Opinium Research Base: All Respondents (3042)

Better customer service 58%

Tougher regulations 52%

Proof that customers come first 49%

Understanding of ordinary people from industry leaders 43%

More competitive products 42%

Proof of contribution to society 30%

What would you like to happen?

Source: Lansons Communications / Opinium Research Base: All Respondents (3042)