Social Media &Communications

GREG MCNAMARA

Your UNE Communications Team

AurélieMcDonald

GregMcNamara

Communications & Social Media Tools

WWW.UNE-SEN.ORGFacebook

@Union.NE.Syndicat.EN (Just search UNE-SEN)Twitter

@UNE_SENInstagram

https://www.instagram.com/une.sen/

Why talk about social media?

Many members already use Facebook and Twitter

You may not be checking our website, but you check social media

Notifications… even if you don’t check

Posts Community Momentum

Survey: Are you on social media?

Are you on Facebook?

Are you on Twitter?

Are you on Instagram?

Do you use SnapChat?

TicToc?

Anything else?

Why?

Facebook - 922

Based on member participation, this is your platform of choice

Established relationships with family, friends and co-workers

Inner and outer circles of relationships

Have you added your union circle

Twitter - 388

UNE’s twitter engagement comes and goes with campaigns

Peaks during events

More reciprocal follows with Labour organizations

Media/reporters

Anyone can follow you

Twitter is fantastic for breaking and trending news

*Can’t compete with Trump

Back to Facebook… “Like”

1. UNE2. Your Region3. Your Local4. PSAC5. Other UNE Pages and Groups6. Labour Pages

Facebook Pages

Like a friend's profile, Facebook Pages enable organizations and other entities to create an authentic and public presence on Facebook.

Unlike your profile, Facebook Pages are visible to everyone on the internet by default.

You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.

Union of National Employees has a Pagehttps://www.facebook.com/Union.NE.Syndicat.EN

Insights reveal statistics about your page visitors and your post activity

Facebook Groups

While Pages were designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion.

Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.

When you create a group, you can decide whether to make it publiclyavailable for anyone to join, require administrator approval for members to join or keep it private and by invitation only.

Create your Page or Group

Photos, introduction about your group

Share posts from UNE and PSAC to get started

Invite your friends

#Hashtag - #cdnpoli #union #labour #canlab

@UNE_SEN @psacprairies @psacnat

Add a disclaimer

Create a logo or photo of your team with your local number on it(don’t use the UNE logo or colours)

Feel free to contact us for a review and we’ll share it too

What to post?

Keep it simple, keep it short.Pictures from your event.No one wants to read a bunch of text that drones on and on and on because our attention span is so short that you didn’t even read this until you looked at the picture of the cat and the sentence that says keep it simple, keep it short. The only reason you’re reading this large blob of text is because Greg is talking and you needed a place to focus your eyes. Most of you haven’t even made it to this sentence though because you went back and looked at the cat. Meow.

Exercise

Like us on Facebook Invite your friends

Follow us on Twitter Greg loves questions

Comments & Engagement

Positive Comments help build your page’s image.

Engage them and provide thanks

Negative Comments Is it worth engaging?

Is it trolling?

Is it nasty enough to Delete? Block?

Disclaimers and Online Challenges

Write a Disclaimer / Privacy Policy Trolling

Starting quarrels or upsetting people by posting inflammatory or off-topic messages in an online community. Basically, a social media troll is someone who purposely says something controversial in order to get a rise out of other users.

Frustrated or angry members Paid trolls (political parties, organizations Sometimes people just read the comments

What can my employer see?

Ill-advised to use Social Media at work

Assume they can see everything

Reminder – your work email and IT equipment belong to the employer

Questions?

Contact us at:communications@une-sen.org