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COMMUNICATIONS STORYTELLING BRAND MARKETING SOCIAL MEDIA COMPENSATION EDUCATION TIMELINE CONTENT CREATION

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COMMUNICATIONS STORYTELLING BRAND MARKETING SOCIAL MEDIA

COMPENSATIONEDUCATION TIMELINECONTENT CREATION

2018 SUMMER INTERNSHIP PROGRAM

At Stoller Family Estate, our roots run deep. The family established the farm in 1943, and the vineyard 50 years later.

As the largest contiguous vineyard in Oregon’s Dundee Hills, we control every step of the process. From winemaking to

storytelling and marketing, our pioneering spirit is in everything we do.

We constantly seek new ways to refine and protect our legacy, so that it can thrive for generations to come. We believe in

a visionary learning environment that continuously develops through networking opportunities, project ownership, and a

commitment to excellence.

As an intern at Stoller Family Estate, you’ll work with full-time marketing and communications experts with a combined experience

in the wine industry of 20 years. This internship will expand your knowledge in social media, digital advertising, public relations,

videography, photography, graphic design, and more.

We hope you will enjoy our summer events and learn every corner of the wine industry, from the first bud break through harvest.

COMMUNICATIONS

Why are some brands buzz worthy? Sure, they might pay for an advertisement. But, the real cult classics are earning outside endorsements in high-profile publications through building relationships with writers and editors.

MEDIA RELATIONS

Learn how to build relationships with editors, analysts, and reviewers, and how to identify important influencers

MEDIA OUTREACH

Contribute to logistics and preparation of press activities, media tours, on-site influential visits and other events

CONTENT CREATION

Develop and pitch media alerts, press releases, wine samples and related materials

COVERAGE ANALYSIS

Report on relevant coverage and quantify the value of media relations

With thousands of options, why do people connect with certain wines? Yes, it might be the taste, but even more so, it’s the people behind the wine and the stories inside that makes it come to life.

FIND

Learn how to define what makes a story

WRITE

Assist with creation of story timelines and arcs

CREATE

Edit short videos to share stories on social media

LISTEN

Assist in music and voiceover selections

INTERVIEW

Help construct questions to improve interview skills

STORYTELLING

BRAND MARKETING

Your brand is defined by what people say about you when you aren’t there. Consistent brand messaging has to permeate every aspect of your business, from storytelling to wine labels.

FIND

Learn how to define and articulate a brand’s essence

WRITE

Assist with creation of brand standard guidelines and marketing campaigns

CREATE

Assist in creative copywriting for brands

EVALUATE

Support brand assessment to make sure branding across all platforms is up-to-date and consistent

In the ever-changing social media world, we are looking for someone who is driven to keep up with its fast paced direction. You will learn the different social media algorithms and tips to make each platform successful.

TWITTER

Connect with wine media, trade, and consumers

FACEBOOK

Create events, organize photos, populate shop

INSTAGRAM

Find and engage with club members

ANALYTICS

Learn how to track analytics to evaluate strategies

RESEARCH

Follow social media trends, topics, and best practices

SOCIAL MEDIA

Experimenting with camera gear and creative programs can be one of the most rewarding parts of creating content. From learning how to operate a drone to producing bottle lables, playing with creative technology is always fun.

VIDEOGRAPHY

Shoot vidoes of wine production, vineyard, events and more

GEAR

Canon 5D Mark IV and Mark II, Adobe Creative Suite

MANAGE

Create and organize digital content library

GRAPHIC DESIGN

Work in Adobe Creative Suite to design marketing collateral

PHOTOGRAPHY

Use creative angles to capture the Stoller Family Estate brand

CONTENT CREATION

Intern Owned Stoller Owned

Stoller Owned

Stoller Owned

Intern Owned

Intern Owned

We are looking for hard-working, enthusiastic interns to join our team! If you’re looking to expand your creative skills while learning more about the wine industry, please email your

resume and portfolio to:[email protected]

Austin Raz

Digital Brand Manager

Michelle Kaufmann

Communications Director

Kat Lucchesi

Marketing Manager

Jenna LaCroix

MarketingDirector