communications usage trend survey in 2011 compiled

May 30, 2012

Communications Usage Trend Survey in 2011 Compiled The Ministry of Internal Affairs and Communications (MIC) has compiled its

Communications Usage Trend Survey as a result of the survey on the use of telecommunications services in households and enterprises as of the end of 2011.

For the highlights and outlines of the survey, please see Attachment 1 and Attachment 2, respectively.

Details of the survey will be posted on the website for the MIC’s Information & Communications Statistics Database.

(URL: http://www.soumu.go.jp/johotsusintokei/statistics/statistics05.html)

[Survey Outline] Since 1990, the Communications Usage Trend Survey has been conducted annually with

households (households and household members) and enterprises, as general statistics in accordance with the Statistics Act (Act No. 53 of 2007). (The survey of businesses has been conducted since 1993, except for 1994. The survey of household members started in 2001.) Since 2010, the survey of households has been conducted by prefecture.

Households Businesses

Survey period January to February 2012

Survey area Nationwide

Scope of attributes/

Level of survey

Households headed by someone aged 20 or older (as of April 1, 2011) and

household members

Businesses with 100 or more regular employees (excluding the agriculture, forestry, fisheries, mining, and public

services industries) Number of samples [Effective

mails]

40,592 [40,042] 5,140 [4,602]

Effective responses [%]

16,580 households (47,158 persons) [41.3%]

1,905 enterprises [41.4%]

Survey items Use of telecommunication services, ownership of telecommunication related devices,

etc.

Survey method Mail survey

Contact information: International Policy Division, Global ICT Strategy Bureau, MIC TEL: +81-3-5253-5744 / FAX: +81-3-5253-6041

Press Releases

Attachment 1

Highlights of Communications Usage Trend Survey in 2011Usage Trend Survey in 2011

* Items indicated with “(Households)” and “(Businesses)” in the titles are based on the results of the survey of households and that of businesses, respectively, and others are based on the results of the survey of household members (individuals).

1. Internet Diffusion Rate (relative to population)Overall, the rate of Internet use with computers and mobile phones was high, and the rate of their use as terminals mainly at home and outside home exceeded 70%.

1

Internet Use at Home

Internet Use with a Terminal (Diffusion Rate) (relative to population)

Terminals Mainly Used to Connect to the Internet At Home and Outside Home (Rate of Internet Users)

y %

(%)

16.2

6.0

0.8 0.2 0.6 1.3

Internet Use at Home

Computer at home

Mobile phoneComputer at home 62.6

(%)

(%)

74.9

16.2 Smartphone

Tablet terminal

TV set capable of connecting to the Internet

Mobile phone

Computer outside home

52.1

39.3

Internet Use Outside Home

Home-use game console capable of connecting to the Internet; other device

Have not used the Internet at home

Tablet terminal

Smartphone

4.2

16.2

46.711.4

0.6

0.4

13.7


Mobile phone

SmartphoneHome‐use game console capable of


6.0

4.1 (%)

46.7

27.3

Smartphone

Tablet terminal

Other equipment

Have not used the Internet0 10 20 30 40 50 60 70 80

Internet Use Rate (total)

connecting to the Internet; other device

79.1

Have not used the Internet outside home

0 10 20 30 40 50 60 70 80

* Indicating the rate of those who have used the Internet by such terminals over the course of the year 2011 (except for those who did not answer).

* Indicating the rate of those who have mainly used such terminals to those who have used the Internet over the course of the year 2011 (except for those who did not answer).

22. Internet Use Trend of Mobile Phone and Smartphone Users (1)Mobile phones were used to connect to the Internet among a wide range of ages. As for smartphones, there was a huge generation gap.

Internet Use with a Terminal (Diffusion Rate by Generation) (relative to population)

smartphones, there was a huge generation gap.

13-195.1

18.2 57.5

85.2

20-296.6

44.9

70 0

65.0

80.4

82.7

40-49

30-39

6 2

7.9

18.3

28.9

68.9

70.0

78.7

50-592.8

6.2

9.3 59.6

66.4

Computer at homeMobile phone

0 10 20 30 40 50 60 70 80 90 100

60-0.6 1.5

33.2 31.1

Mobile phoneSmartphoneTablet terminal

(%)0 10 20 30 40 50 60 70 80 90 100

* Indicating the rate of respondents who have used the Internet with such terminals over the past year (except for those who did not answer).

Smartphone users have used various functions and services of the Internet more actively than mobile phone users.

32. Internet Use Trend of Mobile Phone and Smartphone Users (2)

70.0

Internet Use Frequency Outside Home Internet Use Rate by Purpose Outside Home

<Mobile phones>

Smartphones used more for viewing a website or social

di

Smartphones used more for electronic commerce.

Smartphones used more for a web

i i

50.0

60.0

10.4%11.5%

At least once a day

At least once a weekMainly using a smartphone to access the Internet outside home.

<Mobile phones> media. mapping service.

20 0

30.0

40.0 53.9%24.2%At least once a month

Less frequently than the above

Mainly using a mobile phone to access the Internet outside home.

0.0

10.0

20.0

) ) g) ) g) g S) m e e s) e) ) n n, ) d ut ) e e) a e) )

O) ) e) er

About 80% of smartphone users have connected to the Internet outside home at least once a day.

site

or b

log

(web

log)

(tot

al

s w

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te o

r blo

g (w

eblo

g

web

site

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eblo

g

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ia (t

otal

web

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eblo

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ostin

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king

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oard

(BB

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hat r

oom

g vi

deo

post

ing/

shar

ing

site

m/v

ideo

dis

tribu

tion

serv

ice

ail (

exce

pt m

ail m

agaz

ines

whe

ther

cha

rgea

ble

or fr

ee

roni

c fil

es (P

2P, F

TP, e

tc.

Inte

rnet

auc

tion

cal)

(ele

ctro

nic

appl

icat

ion

roni

c re

port)

chan

dise

or s

ervi

ces

(tota

l

xcep

t fin

anci

al tr

adin

g an

dnt

)ex

cept

fina

ncia

l tra

ding

bu

cont

ent)

king

, Int

erne

t tra

ding

, etc

.

rdin

g, im

ages

/vid

eo, g

ame

ng to

, dig

ital c

onte

nt (f

ree

ompe

titio

n, re

spon

ding

to a

/sur

vey

nlin

e ga

me

(Inte

rnet

gam

e

Onl

ine

stud

y (e

-lear

ning

wor

k (te

lew

orki

ng, S

OH

O

send

ing

appl

icat

ions

, etc

.

her i

t is

at a

cha

rge

or fr

ee

Oth

e

13.3%

3.9%3.2%

At least once a day

<Smartphones>V

iew

ing

a w

ebs

over

nmen

t’s/p

ublic

offi

ce’

Vie

win

g so

meb

ody’

s w

Ope

ning

or u

pdat

ing

a w

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win

Par

ticip

atin

g in

a s

ocia

l

on a

n el

ectro

nic

bulle

tin b

o

Usi

ng

Onl

ine

radi

o/TV

pro

gram

Sen

ding

/rece

ivin

g em

a

mag

azin

e (re

gard

less

of w

ange

or d

ownl

oad

of e

lect

c go

vern

men

t (na

tiona

l, lo

cec

troni

c su

bmis

sion

, ele

ctr

Pur

chas

e or

trad

e of

mer

c

mer

chan

dise

or s

ervi

ces

(epu

rcha

se o

f dig

ital c

onte

mer

chan

dise

or s

ervi

ces

(eud

ing

purc

hase

of d

igita

l c

ncia

l tra

ding

(Int

erne

t ban

cont

ent (

mus

ic, v

oice

reco

rso

ftwar

e, e

tc.)

Acq

uisi

tion

of, o

r lis

teni

ion

for a

qui

z or

a p

rize

coqu

estio

nnai

re/

Par

ticip

atio

n in

an

on

Sta

y-ho

me

ng (g

athe

ring

info

rmat

ion,

rvic

e (re

gard

less

of w

heth

79.6%

At least once a week

At least once a month

Less frequently than the b

Vie

win

g a

com

pany

’s/g

Vie

win

g an

d w

ritin

g o

Rec

eivi

ng a

mai

l m

Exc

ha

Use

of e

lect

roni

c ele P

Pur

chas

e or

trad

e of

m

Pur

chas

e or

trad

e of

min

cl

Fina

Pur

chas

e of

dig

ital c

App

licat

i

Job

seek

ing/

hunt

in

Web

map

ping

seabove

* Indicating the use rate of individuals who have mainly used a smartphone or a mobile phone to connect to the Internet outside home (except for those who did not answer).

* Excluding those who did not answer

4

Smartphone users have used electronic commerce outside home generally more actively than mobile phone users.

2. Internet Use Trend of Mobile Phone and Smartphone Users (3)

14.0

Use Rate of Electronic Commerce Outside Home Ceiling Amount for Purchase of merchandise via

the Internet Outside Home

The average ceiling amount for purchase of merchandise via the Internet used with a smartphone was about 2,500 yen hi h th th t ith ti l bil h

Smartphones used more to purchase merchandise via the Internet.

Smartphones also used more generally for content distribution, but not so much difference from purchase of merchandise.

10.0

12.0

14.0

9.6%

3.1%3.0% Less than ¥1,000

¥1,001 – 3,000

<Mobile phones>

higher than that with a conventional mobile phone.

Mobile phones used more for ring tones.Mainly using a smartphone to access

the Internet outside home.

4 0

6.0

8.0 25.6%

13.8%

12.6%18.4%

13.8%¥3,001 – 5,000

¥5,001 – 10,000

¥10,001 – 20,000

¥20,001 – 50,000

¥50 001 100 000

0.0

2.0

4.0

are

are

ries

ic))

nts,

ns,

tc.)

etc.

tc.)

ed)

ed)

ed)

ast

nes

oks

mes ne

s

een

vice he

r

¥50,001 – 100,000

¥100,001 or more

<Smartphones>

Average amount: 13,054 yenMainly using a mobile phone to access the Internet outside home.

perip

hera

l dev

ices

, sof

twa

such

as

DV

D-R

OM

])

elec

troni

c bo

oks,

etc

. tha

t ad) sm

etic

s, c

loth

es, a

cces

sor

ks (a

lcoh

olic

, non

-alc

ohol

i

softw

are,

mus

ic in

stru

men

item

s, e

tc.)

/thea

ter t

icke

ts, g

ift c

oupo

asin

g ite

ms

for t

rave

ling,

et

ecur

ities

and

insu

ranc

es, e

) utom

obile

com

pone

nts,

et

* th

ose

that

are

dow

nloa

de

* th

ose

that

are

dow

nloa

de

* th

ose

that

are

dow

nloa

de

New

s, w

eath

er fo

rec

Cha

rgea

ble

mai

l mag

azin

Ele

ctro

nic

boo

Gam

Rin

g to

n

Imag

e fo

r sta

ndby

scr

e

Web

map

ping

ser

v

Oth

17.2%

12.1%15.3%

10.5%

4.3% 3.7% Less than ¥1,000

¥1,001 – 3,000

¥3,001 – 5,000

¥5,001 – 10,000

pute

r-rel

ated

(com

pute

rs,

S [l

imite

d to

tang

ible

item

s

VD

, Blu

-ray

Dis

c (e

xcep

t edo

wnl

oade

d

Cos

Food

stu

ff (fo

ods,

drin

k

undr

y go

ods

(toys

, gam

e s

spor

ts it

ems,

sta

tione

ry

r/tra

in/b

us ti

cket

s, c

once

rt/et

c.)

or a

pac

kage

tour

, pur

cha

bank

ing,

buy

ing/

sellin

g se

via

the

Inte

rnet

)

ome

elec

tric

appl

ianc

es, a

re (c

ompu

ter p

rogr

ams)

(*

Mus

ic (*

Imag

es/v

ideo

(*

12.2%24.9%

15.3%¥10,001 – 20,000

¥20,001 – 50,000

¥50,001 – 100,000

¥100,001 or more* Indicating the use rate of electronic

Com

pute

rs o

r com

psu

ch a

s O

S

Boo

ks, C

D/D

V

Hob

by it

ems,

su

Tick

ets,

cou

pons

(air

Trav

elin

g (a

pply

ing

fo

Fina

ncia

l tra

ding

(

Oth

er (f

urni

ture

, ho

Sof

twar commerce by individuals aged 15 and up who

have mainly used a smartphone or a mobile phone to connect to the Internet outside home (except for those who did not answer).

Average amount: 15,533 yen

*1 Indicating the rate of amount of individuals aged 15 and up who have purchased merchandise via the Internet outside home and the average amount (except for those who did not answer).

5Use Rate of In-home Wireless LAN by Terminal

Possessed (Households)Th t f h h ld i

3. Possession of Main ICT Equipment per Household (Households)Possession of Main ICT Equipment per Household

Among saturated diffusion of ICT equipment overall, the smartphone possession rate

80 0

90.0

100.0 The use rate of households possessing a smartphone and tablet terminal exceeded 60%.Mobile phone/PHS

(including smartphone)

Fixed line telephone

(%)

Among saturated diffusion of ICT equipment overall, the smartphone possession rate showed a pronounced increase.

T t l

39.3 8.5

52.2

50.0

60.0

70.0

80.0 Fixed-line telephoneComputer

FAX

Total

50.3 9.9

39.8

20.0

30.0

40.0 FAX


Smartphone (re-posted)

Home-use game console capable of connecting to the Internet

Households possessing a computer

60.8 8.8

30.3 YE 2007(n=3,640)

YE 2008(n＝4,515)

YE 2009(n＝4,547)

YE 2010(n＝22,271)

YE 2011(n＝16,530)

Mobile phone/PHS 95 0 95 6 96 3 93 2 94 5

0.0

10.0 the Internet

Tablet terminal

Other intelligent appliances capable

Households possessing a smartphone


71.5

4.9

23.6

p(including smartphone) 95.0 95.6 96.3 93.2 94.5

Fixed-line telephone 90.7 90.9 91.2 85.8 83.8 Computer 85.0 85.9 87.2 83.4 77.4 FAX 55.4 53.5 57.1 43.8 45.0

TV set capable of connecting to the Internet 11.7 15.2 23.2 26.8 33.6

of connecting to the Internet

Households possessing a tablet terminal

0% 20% 40% 60% 80% 100%

Have used it

Pl t i t d it

connecting to the InternetHome-use game console

capable of connecting to the Internet

15.2 20.8 25.9 23.3 24.5

Tablet terminal 7.2 8.5 Other intelligent appliances capable of connecting to the 4.3 5.5 7.6 3.5 6.2

Plan to introduce it

Have no plans to introduce it


p gInternet

Smartphone (re-posted) 9.7 29.3

* Number of “Mobile phone/PHS (including smartphones)” has included those of smartphones since the end of 2010.The possession rate excluding smartphones at the end of 2011 was 89.4.

4. Internet Use by Age Group (1) Internet Diffusion Rate

Although the rate among people aged 60 and up was almost on an upward trend it was still low compared with other age groups

6

Although the rate among people aged 60 and up was almost on an upward trend, it was still low compared with other age groups.While the rate among people aged 13 – 49 exceeded 90%, the rate among people 60 and up substantially declined.

96.3 97.2 96.3 95.4

86.1

95.6 97.4 95.1 94.2

86.6

96.4 97.7

95.8 94.9

86.1

100

(%) (1) By age group

78.0

68.6 71.6

78.2

65.5

70.1

79.1

61 6

73.9

60 9

80

58.0 57.0

39.2

61.6 60.9

42.6 40

60

32.9

18.5 20.3

14 320

40

14.3

0 Total Aged 6-12 Aged 13-19 Aged 20-29 Aged 30-39 Aged 40-49 Aged 50-59 Aged 60-64 Aged 65-69 Aged 70-79 Aged 80 and g g g g g g g g g g

above

YE 2009 (n=13,928) YE 2010 (n=59,346) YE 2011 (n=41,900)(Note) "Total" refers to the population aged 6 and above.Tabulated excluding "those who did not answer."

7As for purchase of merchandise via the Internet, there was a huge gap in the use rate between people aged 49 and below and those aged 50 and up.

4. Internet Use by Age Group (2) Use of Electronic Commerce

30 0

35.0 Aged 20-29 Aged 30-39 Aged 40-49 Aged 50-59 Aged 60 and above

Use Rate of Electronic Commerce (Comparison by Age)

20.0

25.0

30.0

10.0

15.0

0.0

5.0

uch

as

oade

d)

sorie

s

holic

))

spor

ts

s, e

tc.)

g, e

tc.)

via

the

s, e

tc.)

oade

d)

oade

d)

oade

d)

reca

st

azin

es

book

s

Gam

es

tone

s

scre

en

ervi

ce

Oth

er

hera

l dev

ices

, sof

twar

e su

as D

VD

-RO

M])

ooks

, etc

. tha

t are

dow

nlo

Cos

met

ics,

clo

thes

, acc

es

drin

ks (a

lcoh

olic

, non

-alc

o

war

e, m

usic

inst

rum

ents

, sm

s, e

tc.)

heat

er ti

cket

s, g

ift c

oupo

ns

chas

ing

item

s fo

r tra

velin

g

ties

and

insu

ranc

es, e

tc. v

s, a

utom

obile

com

pone

nts

s) (*

thos

e th

at a

re d

ownl

o

c (*

thos

e th

at a

re d

ownl

o

o (*

thos

e th

at a

re d

ownl

o

New

s, w

eath

er fo

Cha

rgea

ble

mai

l mag

a

Ele

ctro

nic G

Rin

g

Imag

e fo

r sta

ndby

s

Web

map

ping

s

-rela

ted

(com

pute

rs, p

erip

ted

to ta

ngib

le it

ems

such

y D

isc

(exc

ept e

lect

roni

c bo C

Food

stu

ff (fo

ods,

d

ry g

oods

(toy

s, g

ame

softw

item

s, s

tatio

nery

item

rain

/bus

tick

ets,

con

cert/

th

ng fo

r a p

acka

ge to

ur, p

urc

king

, buy

ing/

sellin

g se

curit

Inte

rnet

)

, hom

e el

ectri

c ap

plia

nces

twar

e (c

ompu

ter p

rogr

ams

Mus

i

Imag

es/v

ide

* Indicating the rate of those who have purchased such items among Internet users of such ages

Com

pute

rs o

r com

pute

r-O

S [l

imit

Boo

ks, C

D/D

VD

, Blu

-ray

Hob

by it

ems,

sun

dr

Tick

ets,

cou

pons

(air/

tr

Trav

elin

g (a

pply

in

Fina

ncia

l tra

ding

(ban

k

Oth

er (f

urni

ture

Sof

t such items among Internet users of such ages.* Excluding those who did not answer.

5. Data Communication Rate Plans 8

Situation of Data Communication Rate Plans Intention to Review Rate System

More than 50% of smartphone subscribers have a contract for a flat-rate fee plan (one-stage (flat))

70% of subscribers with a contract for a flat-rate fee plan continued to prefer the current rate system centered on flat-rate fee plans.

70.1 8.6 21.3

0% 20% 40% 60% 80% 100%

Total(n=26,570)45.6 36.4 18.0

0% 20% 40% 60% 80% 100%

Total(n=28,623)

77.2

76.9

7.2

8.0

15.6

15.1

Flat‐rate fee plan(two‐staged) (n=12,073)

Flat‐rate fee plan(one‐staged

46.8 32.5 20.7

3 6

Mobile phone

subscribers(n=24,800)

76.9

37.1

8.0

13.7

15.1

49.2

(one staged (flat)) (n=9,381)

Other rate plan(metered‐rate, etc.) (n=4,637)

Prefer the rate system centered on flat‐rate fee plansPrefer also a metered‐rate plan to maintain communication speedHave no particular preference

41.5 54.9

3.6Smartphone subscribers(n=4,686)

Flat‐rate fee plan (two‐staged) Flat‐rate fee plan (one‐staged (flat)) Other rate plan (metered‐rate, etc.)Have no particular preference

* Target: Subscribers of mobile phones, smartphones, and tablet terminals(Excluding those who did not answer)

* Target: Subscribers of mobile phones, smartphones, and tablet

(Excluding those who did not answer)

6. Use of Cloud Services (Businesses) 9

Use of Cloud Services

4.2 10.0 21.9 38.0 25.9YE 2010(n=2 067)

We have used it on a company-wide basis. We have used it in some of f ices or divisions. We haven't, but we plan to use it in the future.We haven't, and we have no plans to use it. We don't know about cloud services.

14.1%

Rate of companies using cloud services increased to 21.6% from 14.1% at the end of 2010.

9.2 12.4 22.1 36.3 20.0 YE 2011(n=1,892)

(n 2,067)

21.6%0% 20% 40% 60% 80% 100%

Use of Cloud Services by Scale of Capital Stock Reasons Not to Use Cloud Services

Use rate of cloud services tends to increase in proportion to scale of capital stock in general

42% of the companies not using cloud services cited “we have no need ” and 34% cited concern about security

42.3

33.7

0% 10% 20% 30% 40% 50%

We have no need.

Concern about security including information leakage

41.444.4

35%

40%

45%

50%

to scale of capital stock in general. need, and 34% cited concern about security.

23.4

22.7

15.1

It is costly to modify the existing system to introduce cloud computing.

We don't know or can't evaluate it's merits.

Concerned about stability of the network14.4

9 811.9 12.8 13.1

22.2

26.2

29.8

13.215.0

16.3

19.9

26.223.7

15%

20%

25%

30%

10.0

9.4

5.6

We can't customize the application to meet our needs.

Increased communication costs

Underdeveloped legal system

(n=727)*Excluding those who did not answer

9.8

0%

5%

10%

n 10

M y

en

n 30

M y

en

n 50

M y

en

100M

yen

500M

yen

on (B

) yen

an 5

B ye

n

n an

d ov

er

5.6

5.6

9.2

p g y

The introduction of cloud computing would compromise our compliance system

Other

who did not answer

Less

than

10M

-less

than

30M

-less

than

50M

-less

than

100M

-less

than

500M

-less

than

1 b

illio

1B-le

ss th

5B y

e n

YE 2010 (n=2,067) YE 2011 (n=1,892)*Excluding those who did not answer

7. Security-threatening on Intranet and Inter-company Network (Businesses)

Security-threatening Incidents at Companies Companies’ Implementation of Security Measures

10

97 80.0 20.0 40.0 60.0 80.0 100.0

The rate of companies which have been infected with a virus or have experienced a security-threatening incident substantially declined to 38.8% in the 2011 survey from 62.4% in the 2009 survey.

The response of taking some security measures has hovered at a high level of 97% from the 2009 survey to the 2011 survey.

97.8

85.8

70.1

97.1

83.2

64.4

97.0

84.1

63.8

Have taken some security measures

Installing an antivirus program on terminalssuch as computers (OS, software, etc.)

Installing an antivirus program on the servers

64.351.1

40.5

0% 20% 40% 60% 80%

Have experienced some security-threatening incidents

63.1

58.2

46.4

47.5

55.4

46.7

37.6

33.8

63 8

55.0

44.0

37.1

34.2

Controlling access by ID and password

Installing a firewall

Applying security patches to the OS

Establishing a security policy

62.4

37.1

48.7

32.3

38.8

27.4

Have been infected with a virus or have encountered a virus

Have encountered a computer virus, but have not been infected

40.1

40.4

37.8

29.5

30.2

29.0

22.6

19.1

34.2

32.3

30.3

23.7

20 0

Training employees

Recording access logs

Using a proxy server

Building a virus wall when making an external connection

26.5

3.6

1.9

17.1

2.0

1 6

11.5

2.3

Have encountered a computer virus, and have been infected at least once

Used as a relay or a springboard for spam mail

Unauthorized access

YE 2009(n=1,787)

24.1

24.1

20.9

18.3

15.0

14.8

12.8

10.4

20.0

16.6

17.5

12.0

12.4

Conducting security audits

Using a cipher (cryptographic) system for data or the network

Introducing an authentication technology for checking the user's identification

Creating a manual for combating viruses

YE 2009(n=1,807)

YE 2010(n=2,060)

YE 2011(n=1,855)

1.1

1.3

1.6

1.4

0.8

0.9

1.0

0 7

Unauthorized access

DoS (DDos) attack

Deliberate or inadvertent leakage of information

( )

YE 2010(n=2,050)

YE 2011(n=1,860)

* Excluding those12.1

17.9

13.7

9.3

9.0

8.6

7.0

12.4

10.8

10.6

9.2

7 0

Outsourcing security management

Monitoring the network

Installing/implementing a web application firewall

Installing an intrusion detection system (IDS)

0.3

0.9

0.4

0.7

0.7

0.1

0.4

Unauthorized alteration of a website

Other problems

Excluding those who did not answer * Excluding those

who did not answer

4.0

2.2

3.6

2.9

7.0

3.5

3.0

Other security measures

No particular measures

35.748.9

59.5None

* “Installing/implementing a web application firewall” is an item surveyed since the end of 2010.

Attachment 2

Table of Contents 1. Diffusion of the Internet and Other Networks

(1) Number of Internet Users and Diffusion Rate (relative to population) (Individuals) ····· 1 (2) Internet Usage Rate (Individuals) ················································································ 2 (3) Internet Usage Rate By Terminal (Individuals) ···························································· 3 (4) Internet Usage Rate (Businesses) ·············································································· 5 (5) Types of Internet Connection (Households) ································································ 5 (6) Usage of In-home Wireless LAN (Households) ··························································· 6 (7) Types of Internet Connection (Businesses) ································································· 6 (8) Diffusion of Main ICT Equipment (Households) ·························································· 7

2. Trends in the Use of ICT by Individuals

(1) Purpose of Internet Usage ·························································································· 8 (2) Merchandise and Services Purchased or Traded via Internet ····································· 9 (3) Payment Methods for Purchase via Internet ····························································· 10 (4) Ceiling Amount for Purchase of Merchandise via the Internet ··································· 11 (5) Using Images/Video and Voice Recording Content ··················································· 13 (6) Individual Use of Social Media ·················································································· 14 (7) Data Communication Rate Plans ·············································································· 15

3. Trends in the Use of ICT by Businesses

(1) Building a Company Communication Network ·························································· 17 (2) Utilization of Social Media Services in Businesses ··················································· 18 (3) Use of E-commerce ·································································································· 19 (4) Advertising on the Internet ························································································ 20 (5) Status of Implementing ICT-related Tools Based on Wireless Communication Technology ····················································································································· 21 (6) Use of Cloud Computing Services ············································································ 22 (7) Teleworking ··············································································································· 24

4. State of Coping with Safety and Security Issues

(1) Implementation of Security Measures (Households) · ················································· 26 (2) Concerns about Internet Usage (Households) ·························································· 27 (3) Security-threats to Company Communication Network and Security Measures (Businesses) ···················································································································· 28 (4) Problems in Using Internet and In-house LANs (Businesses) ··································· 30 (5) Implementation of Measures to Protect Personal Information (Businesses) ············· 30

Results of Communications Usage Trend Survey 2011 (Outline)

1

(1) Number of Internet Users and Diffusion Rate (relative to population) (Individuals)

The number of people who used the Internet over the course of the year 2011 increased by 1.48 million from the previous year, and is now estimated to be 96.10 million. The diffusion rate (relative to population) was 79.1%.

Trends in the Number of Internet Users & Diffusion Rate

(relative to population) (Individuals)

5,593

6,942

7,730 7,9488,529 8,754 8,811 9,091

9,408 9,462 9,610

46.3

57.8 64.3 66.0

70.8 72.6 73.0 75.3 78.0 78.2 79.1

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

Year-End (YE) 2001

YE 2002 YE 2003 YE 2004 YE 2005 YE 2006 YE 2007 YE 2008 YE 2009 YE 2010 YE 2011

(10 thousand people)

No. of usersDiffusion rate (relative to population)

Notes: 1. The range of ages subject to this survey was six and up.

2. The number of Internet users (estimated) refers to the number of users estimated from the results of this survey of people aged six and up who had used the Internet during the preceding 12 months for the survey. All types of devices are assumed for connecting to the Internet, including computers, mobile phones, personal handy-phone system (PHS) devices, smartphones, tablet terminals, and game consoles (regardless of ownership); all purposes are assumed, including personal use, use for work, and use at school.

3. The number of Internet users is calculated by multiplying the estimated population aged six and up each year (estimated from census returns and life tables) by the Internet usage rate for people aged six and up obtained from this survey.

4. The numbers are calculated excluding those who did not answer. (The same applies to the results in this document hereinafter.)

(2) Internet Usage Rate (Individuals) With regard to trends in Internet usage by age group, the rate among people aged 13–49

exceeded 90%. Although the rate among people aged 60 and up was almost on an upward trend, it was still low compared with other age groups.

By annual household income, the usage rate was higher for higher income levels. By usage frequency, about 80% of smartphone users (outside home) use the Internet “At

least once a day.” By prefecture, the usage rate was higher mainly in prefectures with large cities. The

following 9 prefectures had above-average usage rates: Hokkaido, Saitama, Chiba, Tokyo, Kanagawa, Aichi, Kyoto, Osaka and Nara.

Note: The form of survey items targeted at individuals was changed to asking questions separately concerning “at home” and “outside home” from the 2011 survey.

1. Diffusion of the Internet and Other Networks

2

Trends in Internet Usage Rate by Age Group (Individuals)

78.0

68.6

96.3 97.2 96.3 95.4

86.1

71.6

58.0

32.9

18.5

78.2

65.5

95.6 97.4 95.1 94.2

86.6

70.1

57.0

39.2

20.3

79.1

61.6

96.4 97.7 95.8 94.9

86.1

73.9

60.9

42.6

14.3

0%

20%

40%

60%

80%

100%

Total: 6 and up

6-12 13-19 20-29 30-39 40-49 50-59 60-64 65-69 70-79 80 and up

YE 2009 (n=13,928)

YE 2010 (n=59,346)

YE 2011 (n=41,900)

Internet Usage Rate By Age Group and Gender (Individuals) (End of 2011）

83.8

60.9

96.9 97.6 95.7 95.6 90.9

81.5

69.3

53.1

24.8

74.5

62.3

95.8 97.9 95.8 94.3

81.3

66.4

52.3

33.8

9.0

0%

20%

40%

60%

80%

100%

Total: 6 and up

6-12 13-19 20-29 30-39 40-49 50-59 60-64 65-69 70-79 80 and up

Males (n=20,405)Females (n=21,495)

Internet Usage Rate By Annual Household Income (Individuals) (End of 2011)

63.8 72.4

79.1 83.3 85.3 88.2

0%

20%

40%

60%

80%

100%

Less than 2 million (M) yen 2M-less than 4M yen 4M-less than 6M yen 6M-less than 8M yen 8M-less than 10M yen 10M yen and over

YE 2011 (n=40,745)

Internet Usage Frequency By At Home or Outside Home (End of 2011)

57.0

59.1

25.9

19.5

11.1

8.7

6.0

12.7

0% 20% 40% 60% 80% 100%

At home (n=26,342)

Outside home (n=19,219)

(This was targeted at those who have used the Internet at home or outside home.)

At least once a day At least once a week (not every day)At least once a month (not every week) Less f requently than the above (at least once a year)

Internet Usage Frequency By At Home or Outside Home and Main Terminal (End of 2011)

56.4

53.8

79.6

27.1

24.2

13.3

11.2

10.4

3.9

5.3

11.5

3.2

0% 20% 40% 60% 80% 100%

Computer at home (at home) (n=20,124)

Mobile phone (outside home) (n=6,277)

Smartphone (outside home) (n=2,240)

(This was targeted at those who have used the Internet at home or outside home by equipment mainly used.)

At least once a day At least once a week (not every day) At least once a month (not every week) Less frequently than the above (at least once a year)

3

Internet Usage Rate By Prefecture (Individuals) (End of 2011）

Less than 70%

70% and less than 75%

75% and less than 80%

80% and over

Internet Usage Rate (Individuals)

Usage Rate (%) Usage Rate (%)Hokkaido (811) 82.7 Shiga (884) 79.0Aomori (824) 65.7 Kyoto (771) 79.7Iwate (1,086) 70.4 Osaka (783) 82.0Miyagi (897) 78.8 Hyogo (989) 78.6Akita (1,082) 68.0 Nara (1,019) 79.5Yamagata (1,004) 71.0 Wakayama (777) 76.3Fukushima (909) 73.2 Tottori (953) 72.9Ibaraki (910) 75.1 Shimane (909) 72.5Tochigi (957) 75.3 Okayama (1,256) 76.3Gunma (968) 74.3 Hiroshima (860) 75.4Saitama (850) 82.4 Yamaguchi (711) 72.1Chiba (796) 81.4 Tokushima (726) 76.5Tokyo (779) 84.1 Kagawa (893) 74.6Kanagawa (746) 87.5 Ehime (637) 73.4Niigata (1,165) 71.2 Kochi (712) 68.7Toyama (1,385) 72.1 Fukuoka (784) 78.8Ishikawa (1,066) 75.8 Saga (853) 74.8Fukui (981) 76.9 Nagasaki (707) 72.3Yamanashi (944) 74.2 Kumamoto (753) 73.2Nagano (1,095) 73.9 Oita (834) 72.5Gifu (1,194) 74.0 Miyazaki (717) 68.3Shizuoka (938) 77.6 Kagoshima (607) 75.7Aichi (849) 83.3 Okinawa (584) 76.8Mie (945) 77.8

Prefecture (n) Prefecture (n)

Note: Shaded prefectures are those with usage rates higher than the national average (79.1%).

4

(3) Internet Usage Rate By Terminal (Individuals) With regard to internet usage by terminal over the course of the year 2011, the usage rate of

“Computer at home” was highest at 62.6%, followed by “Mobile phone” (52.1%), and “Computer outside home” (39.3%), while the rate of “Smartphone” was 16.2%.

Further, in terms of internet usage by main terminal by age group, “Computer at home” was used by about 80% of people aged 13–49. “Mobile phone” was used about 60% to 70% of people aged 13–59. As for people aged 60 and up, the usage rate of “Mobile phone” (33.2%) was higher than that of “Computer at home” (31.1%). “Smartphone” was particularly high among people aged 20 – 29, with the rate at 44.9%.

Internet Usage Rate By Main Terminal (Individuals)

4.1

4.2

6.0

16.2

39.3

52.1

62.6

79.1

0% 20% 40% 60% 80%


Tablet terminal

Home-use game console/other

Smartphone


Mobile phone

Computer at home

Internet usage rate (Total)

(n=41,900)

Internet Usage Rate By Main Terminal By Age Group (Individuals)

0.6

2.8

6.2

7.9

6.6

5.1

3.9

1.5

9.3

18.3

28.9

44.9

18.2

5.2

33.2

59.6

68.9

70.0

65.0

57.5

9.7

12.5

43.0

55.4

57.7

61.8

45.1

21.4

31.1

66.4

78.7

80.4

82.7

85.2

51.1

0% 20% 40% 60% 80% 100%

60 and up (n=13,815)

50-59 (n=6,633)

40-49 (n=5,735)

30-39 (n=5,199)

20-29 (n=4,448)

13-19 (n=3,268)

6-12 (n=2,802)

Computer at homeComputer outside homeMobile phoneSmartphoneTablet terminal

Main Terminal Used to Connect to the Internet At Home or Outside Home (End of 2011)

At Home

Computer at home, 74.9

Mobile phone, 16.2

Smartphone, 6.0

Tablet terminal, 0.8

Home-use game console/other,

0.6

TV set capable of connecting to the Internet, 0.2

Have not used the Internet at

home, 1.3

(This was targeted to those who have used the Internet at home (n=28,170))

Outside Home

Computer outside home,

46.7

Mobile phone, 27.3

Smartphone, 11.4

Tablet terminal, 0.6

Other device, 0.4

Have not used the Internet

oustide home, 13.7

(This was targeted to those who have used the Internet outside home(n=22,723))

5

(4) Internet Usage Rate (Businesses) The rate of Internet usage by businesses as a whole was 98.8%. Trends in the internet usage rate remained flat, at around 99%, showing that internet usage

at businesses sufficiently diffused. Trends in Internet Usage Rate (Businesses)

94.5 96.1

97.5 98.1 97.6 98.1

98.799.0 99.5

98.8 98.8

80%

85%

90%

95%

100%

YE 2001 YE2002 YE 2003 YE 2004 YE 2005 YE 2006 YE 2007 YE 2008 YE 2009 YE 2010 YE 2011

(5) Types of Internet Connection (Households) The percentage of households using broadband lines as Internet connections for computers

at home, TV sets capable of connecting to the Internet, etc. increased by 4.0 percentage points from the previous year, to 81.9%. Of households using broadband lines, the usage rate of optical fibers scored 52.3%.

Trends in Internet Connection Used for Computers At Home, TV Set Capable of

Connecting to the Internet, etc. (Households) (Multiple choices allowed)

76.8

41.1

18.5

17.1

3.4

0.7

0.4

23.3

11.5

9.0

77.9

52.2

13.7

11.7

2.7

1.0

0.7

21.2

9.4

7.5

81.9

52.3

15.5

12.9

7.2

0.9

0.8

22.3

6.7

6.7

0% 20% 40% 60% 80% 100%

Broadband line

Optical f iber

CATV line

DSL

3rd-generation mobile phone line

Fixed wireless line

BWA access service

Narrowband line

ISDN line

Telephone line (dialup)

YE 2009 (n=3,751)

YE 2010 (n=16,780)

TE 2011 (n=11,180)

Notes: 1. The households subject to this survey were those using “computers at home,” “tablet terminals,” “TV sets capable of

connecting to the Internet” and “other equipment” to access the Internet. 2. “Broadband lines” consist of DSL, CATV lines, optical fibers, fixed wireless lines (FWA), BWA access services,

3rd-generation mobile phone lines (limited to cases in which a computer is connected to a mobile phone), and LTE. 3. In addition to the types of “narrow-band lines” shown above, there are types using mobile phone lines (except for

3rd-generation mobile phone lines and LTE) and PHS lines.

6

(6) Usage of In-home Wireless LAN (Households) With regard to the usage of in-house wireless LAN, the usage rate of total households

accounted for 39.3% and that of households using computers, etc. to connect to the Internet at home accounted for 50.3%, resulting in more than half of all households which have an Internet connection using in-home wireless LAN.

By line of internet connection, households adopting a broadband line (such as DSL and optical fiber) connection accounted for 58.5% and those adopting a narrow-band line (such as a telephone line or ISDN line) connection accounted for 48.0%, resulting in more than half of households adopting a broadband line connection using in-home wireless LAN.

By terminal possessed, more than 60% of households with smartphones and tablet terminals have used in-home wireless LAN.

Usage of In-house Wireless LAN (End of 2011)

39.3

58.5

48.0

50.3

60.8

71.5

8.5

9.3

10.9

9.9

8.8

4.9

52.2

32.2

41.2

39.8

30.3

23.6

0% 20% 40% 60% 80% 100%

Total (n=16,378)

Broadband line(n=8,787)

Narrow-band line(n=2,589)

Households with computers(n=12,133)

Households with smartphones(n=4,168)

Households with tablet terminals(n=1,184)

We have used in-home wireless LAN.

We haven't, but plan to introduce it in the future.

We haven't, and have no plans to do so.

Notes: 1. In-home wireless LAN includes use in conjunction with wired LAN.

2. Broadband line (such as DSL and optical fiber) connection includes use in conjunction with narrow-band line connection. 3. Narrow-band line (such as telephone line and ISDN line) connection includes use in conjunction with broadband line

connection.

(7) Types of Internet Connection (Businesses) The percentage of businesses using broadband lines as Internet connections for

businesses increased by 3.7 percentage points from the previous year, to 83.4%. The usage rate of optical fibers increased by 4.7 percentage points to 78.9%, indicating that the diffusion of optical broadband connection for businesses is steadily progressing.

Types of Internet Connection (Businesses) (Multiple choices allowed)

76.9

72.0

15.7

2.6

0.2

0.1

16.4

10.2

4.4

3.1

20.6

0.1

79.7

74.2

12.5

3.5

0.2

0.0

15.4

10.9

3.3

2.6

11.6

0.1

83.4

78.9

10.4

3.1

0.7

0.0

20.1

12.3

7.1

2.8

12.5

0.2

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Broadband line

Optical f iber

DSL

CATV line

Fixed wireless line

BWA access service

Narrowband line

ISDN line


ISDN line (on-demand connection)

Leased line

Satellite line

YE 2009 (n=1,823)

YE 2010 (n=2,096)

YE 2011 (n=1,884)

7

(8) Diffusion of Main ICT Equipment (Households) With regard to the diffusion situation of ICT equipment by equipment, the diffusion rate for

households of “Mobile phone/PHS” and “Computer” accounted for 94.5% and 77.4%, respectively. The rate of “Smartphone,” the number of which was included in “Mobile phone/PHS,” was 29.3% (increased by 19.6 percentage points from the previous year), showing a rapid diffusion.

Trends in Diffusion of Main ICT Equipment (Households)

90.7

90.1 90.7 90.9

91.2

85.883.8

34.2

40.4 41.4

50.853.9 52.9

50.4 50.0

55.453.5

57.1

43.8

45.0

37.7

50.5

58.0

71.7

78.2

77.580.5 80.8

85.0 85.987.2

83.4

77.4

10.3

4.1

3.0(TV) 3.2(TV, other)

5.4(TV)

2.7 2.6 2.9 3.02.3

3.0 3.25.4

7.5 8.8 11.715.2

23.2

26.8

33.6

9.7

29.3

14.3

19.122.0

27.3

17.020.1

67.7

78.578.2

87.6

94.492.2

90.0

91.3

95.0 95.6 96.393.2 94.5

9.011.0 11.1 12.0 11.1 10.7 15.2

20.8

25.923.3 24.5

3.2 3.2 4.5 4.1 3.4 4.35.5

7.6

3.5

6.27.2

8.5

0

10

20

30

40

50

60

70

80

90

100

YE 1999(n=3,657)

YE 2000(n=4,278)

YE 2001(n=3,845)

YE 2002(n=3,673)

YE 2003(n=3,354)

YE 2004(n=3,695)

YE 2005(n=3,982)

YE 2006(n=4,999)

YE 2007(n=3,640)

YE 2008(n=4,515)

YE 2009(n=4,547)

YE 2010 (n=22,271)

YE 2011 (n=16,530)

Poss

essi

on ra

te (%

)

Fixed-linetelephone

Mobile phone/PHS (Note 1)

Computer

Mobile player capable of automatically recording content from a computer


Personal digital assistant (PDA)

Note 1: “Mobile phone/PHS” has included personal digital assistants (PDAs) since the end of 2009 and smartphones as an included number since the end of 2010. The possession rate excluding smartphones was 89.4%.

Note 2: “Smartphone” was re-posted in “Mobile phone/PHS.”

Home-use game console capable of connecting to the Internet

Other intelligent appliances capable of connecting to the Internet

Smartphone (Note 2)

FAX

Tablet terminal

8

(1) Purposes of Internet Usage In terms of purposes for using the Internet at home, “Sending/receiving email” was the most

common, at 70.1%, followed by “Viewing a website or a blog (weblog)” (63.6%) and “Purchase or trade of merchandise or services” (60.1%).

Using the Internet outside home showed that those who mainly use smartphones were generally more active in using various functions or services of the Internet than those who mainly use mobile phones, especially indicating a great difference in purchase or trade of merchandise or services.

By generation, it showed that people aged 49 and below were more active in using various functions or services of the Internet than those aged 50 and up.

Functions or Services of Internet Usage At Home or Outside Home (Individuals)

(Multiple choices allowed) (End of 2011)

0%

10%

20%

30%

40%

50%

60%

70%

80%

View

ing

a w

ebsi

te o

r a b

log

(web

log)

(tot

al)

View

ing

a co

mpa

ny’s

/gov

ernm

ent’s

/pub

lic o

ffice

’s w

ebsi

te o

r blo

g (w

eblo

g)

View

ing

som

ebod

y’s w

ebsi

te o

r a b

log

(Web

log)

Usi

ng s

ocia

l med

ia (t

otal

)

Ope

ning

or u

pdat

ing

a w

ebsi

te o

r a b

log

(Web

log)

View

ing

and

post

ing a

mic

robl

og

Parti

cipa

ting

in a

soc

ial n

etw

orki

ng s

ervi

ce (S

NS)

View

ing

and

writ

ing

on a

n el

ectro

nic b

ulle

tin b

oard

(B

BS) o

r a c

hat r

oom

Usi

ng v

ideo

pos

ting/

shar

ing

site

Onl

ine

radi

o/TV

pro

gram

/vid

eo d

istri

butio

n se

rvic

e

Send

ing/

rece

ivin

g em

ail (

exce

pt m

ail m

agaz

ines

)

Rec

eivi

ng a

mai

l mag

azin

e (re

gard

less

of w

heth

er

char

geab

le o

r fre

e)

Exch

ange

or d

ownl

oad

of e

lect

roni

c file

s (P2

P,

FTP,

etc

.)

Inte

rnet

auc

tion

Use

of e

lect

roni

c gov

ernm

ent (

natio

nal,

loca

l) (e

lect

roni

c app

licat

ion,

ele

ctro

nic

subm

issio

n,

elec

troni

c re

port)

Purc

hase

or t

rade

of m

erch

andi

se o

r ser

vice

s (to

tal)

Purc

hase

or t

rade

of m

erch

andi

se o

r ser

vice

s (e

xcep

t fin

anci

al tr

adin

g an

d pu

rcha

se o

f dig

ital

cont

ent)

Purc

hase

or t

rade

of m

erch

andi

se o

r ser

vice

s (e

xcep

t fin

anci

al tr

adin

g bu

t inc

ludi

ng p

urch

ase

of

digi

tal c

onte

nt)

Fina

ncia

l tra

ding

(Int

erne

t ban

king,

Inte

rnet

trad

ing,

et

c.)

Purc

hase

of d

igita

l con

tent

(mus

ic, v

oice

reco

rdin

g,

imag

es/v

ideo

, gam

e sof

twar

e, e

tc.)

Acqu

isiti

on o

f, or

list

enin

g to

, dig

ital c

onte

nt (f

ree)

Appl

icat

ion

for a

qui

z or a

priz

e co

mpe

titio

n,

resp

ondi

ng to

a q

uest

ionn

aire

/sur

vey

Parti

cipa

tion

in a

n on

line

gam

e (In

tern

et g

ame)

Onl

ine

stud

y (e-

lear

ning

)

Stay

-hom

e w

ork (

tele

work

ing,

SO

HO

)

Job

seek

ing/

hunt

ing

(gat

herin

g in

form

atio

n, se

ndin

g ap

plic

atio

ns, e

tc.)

Web

map

ping

ser

vice

(reg

ardl

ess o

f whe

ther

it is

at

a ch

arge

or f

ree)

Oth

er

At home (n=26,300) Outside home (n=18,275)

Note: Indicating the ratio of users by function or service to the Internet users at home or outside home.

2. Trends in the Use of ICT by Individuals

9

Functions or Services of Internet Usage by Main Terminal (Individuals)


0%

10%

20%

30%

40%

50%

60%

70%

80%Vi

ewin

g a

web

site

or a

blo

g (w

eblo

g) (t

otal

)

View

ing

a co

mpa

ny’s

/gov

ernm

ent’s

/pub

lic o

ffice

’s w

ebsi

te o

r blo

g (w

eblo

g)

View

ing

som

ebod

y’s w

ebsi

te o

r a b

log

(Web

log)

Usi

ng s

ocia

l med

ia (t

otal

)

Ope

ning

or u

pdat

ing

a w

ebsi

te o

r a b

log

(Web

log)

View

ing

and

post

ing a

mic

robl

og

Parti

cipa

ting

in a

soc

ial n

etw

orki

ng s

ervi

ce (S

NS)

View

ing

and

writ

ing

on a

n el

ectro

nic b

ulle

tin b

oard

(B

BS) o

r a c

hat r

oom

Usi

ng v

ideo

pos

ting/

shar

ing

site

Onl

ine

radi

o/TV

pro

gram

/vid

eo d

istri

butio

n se

rvic

e

Send

ing/

rece

ivin

g em

ail (

exce

pt m

ail m

agaz

ines

)

Rec

eivi

ng a

mai

l mag

azin

e (re

gard

less

of w

heth

er

char

geab

le o

r fre

e)

Exch

ange

or d

ownl

oad

of e

lect

roni

c file

s (P2

P,

FTP,

etc

.)

Inte

rnet

auc

tion

Use

of e

lect

roni

c gov

ernm

ent (

natio

nal,

loca

l) (e

lect

roni

c app

licat

ion,

ele

ctro

nic

subm

issio

n,

elec

troni

c re

port)

Purc

hase

or t

rade

of m

erch

andi

se o

r ser

vice

s (to

tal)

Purc

hase

or t

rade

of m

erch

andi

se o

r ser

vice

s (e

xcep

t fin

anci

al tr

adin

g an

d pu

rcha

se o

f dig

ital

cont

ent)

Purc

hase

or t

rade

of m

erch

andi

se o

r ser

vice

s (e

xcep

t fin

anci

al tr

adin

g bu

t inc

ludi

ng p

urch

ase

of

digi

tal c

onte

nt)

Fina

ncia

l tra

ding

(Int

erne

t ban

king,

Inte

rnet

trad

ing,

et

c.)

Purc

hase

of d

igita

l con

tent

(mus

ic, v

oice

reco

rdin

g,

imag

es/v

ideo

, gam

e sof

twar

e, e

tc.)

Acqu

isiti

on o

f, or

list

enin

g to

, dig

ital c

onte

nt (f

ree)

Appl

icat

ion

for a

qui

z or a

priz

e co

mpe

titio

n,

resp

ondi

ng to

a q

uest

ionn

aire

/sur

vey

Parti

cipa

tion

in a

n on

line

gam

e (In

tern

et g

ame)

Onl

ine

stud

y (e-

lear

ning

)

Stay

-hom

e w

ork (

tele

work

ing,

SO

HO

)

Job

seek

ing/

hunt

ing

(gat

herin

g in

form

atio

n, se

ndin

g ap

plic

atio

ns, e

tc.)

Web

map

ping

ser

vice

(reg

ardl

ess o

f whe

ther

it is

at

a ch

arge

or f

ree)

Oth

er

Computer at home (n=19,808)

Mobile phone (outside home) (n=4,742)

Smartphone (outside home) (n=1,933)

Note: “Computer at home” was targeted at those who have mainly used a computer to connect to the Internet at home. “Mobile phone

(outside home)” and “Smartphone (outside home)” were targeted at those who have mainly used such equipment to connect to the Internet outside home. This indicated the ratio of number of users by function or service to the total number of each target.

Functions or Service of Internet Usage (Adults) (Multiple choices allowed)

(End of 2011)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Vie

win

g a

web

site

or a

blo

g (w

eblo

g) (t

otal

)

Vie

win

g a

com

pany

’s/g

over

nmen

t’s/p

ublic

offi

ce’s

w

ebsi

te o

r blo

g (w

eblo

g)

Vie

win

g so

meb

ody’

s w

ebsi

te o

r a b

log

(Web

log)

Usi

ng s

ocia

l med

ia (t

otal

)

Ope

ning

or u

pdat

ing

a w

ebsi

te o

r a b

log

(Web

log)

Vie

win

g an

d po

stin

g a

mic

robl

og

Par

ticip

atin

g in

a s

ocia

l net

wor

king

ser

vice

(SN

S)

Vie

win

g an

d w

ritin

g on

an

elec

troni

c bu

lletin

boa

rd (B

BS)

or

a c

hat r

oom

Usi

ng v

ideo

pos

ting/

shar

ing

site

Onl

ine

radi

o/TV

pro

gram

/vid

eo d

istri

butio

n se

rvic

e

Sen

ding

/rece

ivin

g em

ail (

exce

pt m

ail m

agaz

ines

)

Rec

eivi

ng a

mai

l mag

azin

e (re

gard

less

of w

heth

er

char

geab

le o

r fre

e)

Exc

hang

e or

dow

nloa

d of

ele

ctro

nic

files

(P2P

, FTP

, et

c.)

Inte

rnet

auc

tion

Use

of e

lect

roni

c go

vern

men

t (na

tiona

l, lo

cal)

(ele

ctro

nic

appl

icat

ion,

ele

ctro

nic

subm

issi

on, e

lect

roni

c re

port)

Pur

chas

e or

trad

e of

mer

chan

dise

or s

ervi

ces

(tota

l)

Pur

chas

e or

trad

e of

mer

chan

dise

or s

ervi

ces

(exc

ept

finan

cial

trad

ing

and

purc

hase

of d

igita

l con

tent

)

Pur

chas

e or

trad

e of

mer

chan

dise

or s

ervi

ces

(exc

ept

finan

cial

trad

ing

but i

nclu

ding

pur

chas

e of

dig

ital c

onte

nt)

Fina

ncia

l tra

ding

(Int

erne

t ban

king

, Int

erne

t tra

ding

, etc

.)

Pur

chas

e of

dig

ital c

onte

nt (m

usic

, voi

ce re

cord

ing,

im

ages

/vid

eo, g

ame

softw

are,

etc

.)

Acq

uisi

tion

of, o

r lis

teni

ng to

, dig

ital c

onte

nt (f

ree)

App

licat

ion

for a

qui

z or

a p

rize

com

petit

ion,

resp

ondi

ng

to a

que

stio

nnai

re/s

urve

y

Par

ticip

atio

n in

an

onlin

e ga

me

(Inte

rnet

gam

e)

Onl

ine

stud

y (e

-lear

ning

)

Sta

y-ho

me

wor

k (te

lew

orki

ng, S

OH

O)

Job

seek

ing/

hunt

ing

(gat

herin

g in

form

atio

n, s

endi

ng

appl

icat

ions

, etc

.)

Web

map

ping

ser

vice

(reg

ardl

ess

of w

heth

er it

is a

t a

char

ge o

r fre

e)

Oth

er

People aged 20-29 (n=4,325) 30-39 (n=4,925) 40-49 (n=5,357) 50-59 (n=5,582) 60 and up (n=6,487)

Note: Indicating the rate of those who have used such functions or services to Internet users of such ages.

10

(2) Merchandise and Services Purchased or Traded via the Internet With regard to usage at home, it showed that those who mainly use smartphones were

more active in purchasing merchandise or services via the Internet compared with those who mainly use mobile phones. It also showed that those who mainly use smartphones were generally more active in purchasing digital content, but this difference was not as large.

By age group, regarding the purchasing of merchandise or services, people aged 49 and below and those aged 50 and up showed different tendencies.

Merchandise and Services Purchased via the Internet by Main Terminal

(Individuals) (Multiple choices allowed) (End of 2011)

0%

5%

10%

15%

20%

25%

30%

Com

pute

rs o

r com

pute

r-rel

ated

(co

mpu

ters

, pe

riphe

ral d

evic

es, s

oftw

are

such

as

OS

[li

mite

d to

tang

ible

item

s su

ch a

s D

VD

-RO

M])

Boo

ks, C

D/D

VD

, Blu

-ray

Dis

c (e

xcep

t el

ectro

nic

book

s, e

tc. t

hat a

re d

ownl

oade

d)

Cos

met

ics,

clo

thes

, acc

esso

ries

Food

stu

ff (f

oods

, drin

ks (a

lcoh

olic

, non

-al

coho

lic))

Hob

by it

ems,

sun

dry

good

s (to

ys, g

ame

soft

war

e, m

usic

inst

rum

ents

, spo

rts it

ems,

st

atio

nery

item

s, e

tc.)

Tick

ets,

cou

pons

(air/

train

/bus

tick

ets,

co

ncer

t/the

ater

tick

ets,

gift

cou

pons

, etc

.)

Trav

elin

g (a

pply

ing

for a

pac

kage

tour

, pu

rcha

sing

item

s fo

r tra

velin

g, e

tc.)

Fina

ncia

l tra

ding

(ban

king

, buy

ing/

selli

ng

secu

ritie

s an

d in

sura

nces

, et

c. v

ia th

e In

tern

et)

Oth

er (f

urni

ture

, ho

me

elec

tric

appl

ianc

es,

auto

mob

ile c

ompo

nent

s, e

tc.)

Sof

twar

e (c

ompu

ter p

rogr

ams)

(* t

hose

that

ar

e do

wnl

oade

d)

Mus

ic (*

thos

e th

at a

re d

ownl

oade

d)

Imag

es/v

ideo

(* th

ose

that

are

dow

nloa

ded)

New

s, w

eath

er f

orec

ast

Cha

rgea

ble

mai

l mag

azin

es

Ele

ctro

nic

book

s

Gam

es

Rin

g to

nes

Imag

e fo

r sta

ndby

scr

een

Web

map

ping

ser

vice

Oth

er

Computer at home (n=19,808)Mobile phone (outside home) (n=4,742)Smartphone (outside home) (n=1,933)

Note: “Computer at home” was targeted at those who have mainly used a computer to connect to the Internet at home. “Mobile phone

(outside home)” and “Smartphone (outside home)” were targeted at those who have mainly used such equipment to connect to the Internet outside home. This indicated the ratio of the number of users by function or service to the total number of each target.

Merchandise and Services Purchased via the Internet by Age Group (Adults)


0%

5%

10%

15%

20%

25%

30%

35%

Com

pute

rs o

r com

pute

r-rel

ated

(co

mpu

ters

, pe

riphe

ral d

evic

es, s

oftw

are

such

as

OS

[li

mite

d to

tang

ible

item

s su

ch a

s D

VD

-RO

M])

Boo

ks, C

D/D

VD

, Blu

-ray

Dis

c (e

xcep

t el

ectro

nic

book

s, e

tc. t

hat a

re d

ownl

oade

d)

Cos

met

ics,

clo

thes

, acc

esso

ries

Food

stu

ff (f

oods

, drin

ks (a

lcoh

olic

, non

-al

coho

lic))

Hob

by it

ems,

sun

dry

good

s (to

ys, g

ame

soft

war

e, m

usic

inst

rum

ents

, spo

rts it

ems,

st

atio

nery

item

s, e

tc.)

Tick

ets,

cou

pons

(air/

train

/bus

tick

ets,

co

ncer

t/the

ater

tick

ets,

gift

cou

pons

, etc

.)

Trav

elin

g (a

pply

ing

for a

pac

kage

tour

, pu

rcha

sing

item

s fo

r tra

velin

g, e

tc.)

Fina

ncia

l tra

ding

(ban

king

, buy

ing/

selli

ng

secu

ritie

s an

d in

sura

nces

, et

c. v

ia th

e In

tern

et)

Oth

er (f

urni

ture

, ho

me

elec

tric

appl

ianc

es,

auto

mob

ile c

ompo

nent

s, e

tc.)

Sof

twar

e (c

ompu

ter p

rogr

ams)

(* t

hose

that

ar

e do

wnl

oade

d)

Mus

ic (*

thos

e th

at a

re d

ownl

oade

d)

Imag

es/v

ideo

(* th

ose

that

are

dow

nloa

ded)

New

s, w

eath

er f

orec

ast

Cha

rgea

ble

mai

l mag

azin

es

Ele

ctro

nic

book

s

Gam

es

Rin

g to

nes

Imag

e fo

r sta

ndby

scr

een

Web

map

ping

ser

vice

Oth

er

People aged 20-29 (n=4,325) 30-39 (n=4,925)40-49 (n=5,357) 50-59 (n=5,582)60 and up (n=6,487)

Note: Indicating the ratio of the number of those who have purchased such items to the total number of Internet users of such ages.

11

(3) Payment methods for purchase via the Internet In terms of payment methods for purchases via the Internet, “Credit card payment” was

highest at 57.7%, followed by “Cash on delivery of merchandise” (47.6%), “Payment at a convenience store” (33.9%) and “Payment through a bank or post office ATM/teller” (31.2%).

Payment Methods for Purchase via the Internet (Multiple choices allowed)

(End of 2011)

57.7

47.6

33.9

31.2

14.4

10.7

1.2

0% 10% 20% 30% 40% 50% 60%

Credit card payment(excluding payment on delivery)

Cash on delivery of merchandise

Payment at convenience stores

Payment through bank orpost of fice ATMs or cashiers

Payment through internet banking/mobile banking

Payment added to cost oftelecommunication

/internet service provider

Others (sending money by registeredmail, checks, etc.)

2011 (n=13,527)

(4) Ceiling Amount for Purchase of Merchandise via the Internet With regard to the average ceiling amount per purchase of merchandise among people

aged 15 and up who have purchased merchandise or services via the Internet, the amount for total purchase at home was 22,361 yen. In terms of purchase at home by terminal mainly used, the amount for a computer at home was largest, at 23,858 yen, followed by a smartphone, at 19,410 yen, and a mobile phone, at 13,054 yen.

The amount for total purchase outside home posted 20,127 yen, and by terminal mainly used, the amount for a computer outside home was largest, at 25,084 yen, followed by a smartphone, at 15,533 yen, and a mobile phone, at 13,054 yen.

Average Ceiling Amount for Purchase via the Internet At Home or Outside Home

(End of 2011)

22,361 23,858

13,054

19,410

0

5,000

10,000

15,000

20,000

25,000

30,000

At home, total Computer at home(n=10,139)

Mobile phone(including PHS/PDA)(n=1,552)

Smartphone(n=818)

(At home)

(Yen)

(This was targeted at people aged 15 and up who have purchased merchandise via the Internet at home)

20,127

25,084

13,05415,533

0

5,000

10,000

15,000

20,000

25,000

30,000

Outside home, total(n=3,024)


(n=1,569)

Mobile phone(including PHS/PDA)(n=775)

Smartphone(n=493)

(Outside home)

(Yen)

(This was targeted at people aged 15 and up who have purchased merchandise via the Internet outside home)

12

Average Ceiling Amount for Purchase via the Internet At Home (End of 2011)

4.6

3.1

13.2

7.4

7.6

6.6

12.4

11.7

13.4

13.2

15.1

12.0

25.6

25.5

25.2

27.6

19.6

20.2

17.9

16.4

16.6

17.4

12.5

14.5

6.7

7.3

2.1

5.8

6.0

6.7

1.6

4.7

0% 5% 10% 15% 20% 25% 30%

Total(n=12,765)

Computer at home(n=10,139)

Mobile phone(including PHS/PDA)

(n=1,552)

Smartphone(n=818)

Less than ¥1,000

¥1,001 – 3,000

¥3,001 – 5,000

¥5,001 – 10,000

¥10,001 – 20,000

¥20,001 – 50,000

¥50,001 – 100,000

¥100,001 or more

Average ¥22,361

Average ¥23,858

Average ¥13,054

Average ¥19,410

Average Ceiling Amount for Purchase via the Internet Outside Home (End of 2011)

16.9

12.4

25.6

17.2

9.1

6.2

13.8

12.1

11.5

11.1

12.6

12.1

22.2

22.7

18.4

24.9

14.7

14.6

13.8

15.3

13.5

16.8

9.6

10.5

5.2

6.3

3.1

4.3

6.9

10.0

3.0

3.7

0% 5% 10% 15% 20% 25% 30%

Total(n=3,024)

Computer outside home(n=1,569)

Mobile phone(including PHS/PDA)

(n=775)

Smartphone(n=493)

Less than ¥1,000

¥1,001 – 3,000

¥3,001 – 5,000

¥5,001 – 10,000

¥10,001 – 20,000

¥20,001 – 50,000

¥50,001 – 100,000

¥100,001 or more

Average ¥20,127

Average ¥25,084

Average ¥13,054

Average ¥15,533

13

(5) Using Images/Video and Voice Recording Content With regard to using images/video and voice recording content, “Posting-type video sharing

service (on-demand)” was highest, at 73.7%, followed by “Broadcast program distribution service (on-demand)” (28.4%).

Looking at terminals used, computers were used the most, at home and outside home, followed by smartphones.

Looking at purposes of use, “To watch videos, etc. of favorite artists, etc.” was highest, at 59.8%, followed by “to watch topical videos/programs” (44.3%).

Services Used of Images/Video and Voice

Recording Content (Multiple choices allowed) (End of 2011)

73.7

19.6 28.4

15.7

3.4 0%

10%

20%

30%

40%

50%

60%

70%

80%

Post

ing-

type

vid

eo s

harin

g se

rvic

e(O

n-de

man

d)

Post

ing-

type

vid

eo s

harin

g se

rvic

e(R

eal-t

ime

dist

ribut

ion)

Broa

dcas

t pro

gram

dist

ribut

ion

serv

ice

(On-

dem

and)

Broa

dcas

t pro

gram

dist

ribut

ion

serv

ice

(Rea

l-tim

e di

strib

utio

ns)

Oth

er(n=8,781)

Terminals Used of Images/Video and Voice Recording Content (Multiple choices allowed for total)

(End of 2011)

86.5

18.3 22.5

6.0 3.5

66.2

7.9 9.1 2.3 1.2

31.1

22.5 24.3

2.3 0.2 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Com

pute

r

Mob

ile p

hone

(incl

udin

g PH

S/PD

A)

Smar

tpho

ne

Tabl

et te

rmin

al

TV s

et c

apab

le o

f co

nnec

ting

to th

e In

tern

et

Total (n=8,903)

At home (n=8,938)


Usage Frequency of Images/Video and Voice Recording Content

(End of 2011)

32.8 36.8

19.0

11.4

36.3

26.0

17.6 20.0

0%

5%

10%

15%

20%

25%

30%

35%

40%

At le

ast o

nce

a da

y

At le

ast o

nce

a w

eek

(not

eve

ry d

ay)

At le

ast o

nce

a m

onth

(n

ot e

very

wee

k)

Less

freq

uent

ly th

an th

e ab

ove

(at l

east

onc

e a

year

)

At home (n=10,594)


Purposes of Use of Images/Video and Voice Recording Content

(Multiple choices allowed) (End of 2011) 59.8

44.3 39.2

24.0

16.3

2.7 5.8

0%

10%

20%

30%

40%

50%

60%

To w

atch

vid

eos,

etc

. of

favo

rite

artis

ts, e

tc.

To w

atch

topi

cal

vide

os/p

rogr

ams

Beca

use

I can

wat

ch

anyt

ime/

anyw

here

I wan

t.

To w

atch

mis

sed

prog

ram

s

To w

atch

vid

eos r

elea

sed

only

on

the

spec

ific s

ite

Beca

use

I hav

e no

a ra

dio

or T

V, o

r it i

s di

fficu

lt to

lis

ten

radi

o or

wat

ch T

V he

re.

Oth

er

(n=8,691)

14

(6) Individual Use of Social Media With regard to the usage rate of social media by terminal used to access the Internet,

those who have used tablet terminals had a high rate of using social media. Especially, the rate of “Using video posting/sharing site” exceeded 50% at 58.0%.

Looking at purposes of use of social media, “To seek information about things I want to know” was highest, at 64.4%, followed by “To communicate with acquaintances I’ve known for a long time” (50.1%) and “To seek people who have the same hobbies/tastes” (25.1%).

Usage Rate of Social Media by Terminal Used (End of 2011)

5.3

12.1

32.8

5.2

11.9

29.1

10.8

25.4

46.3

15.4

33.0

58.0

0% 10% 20% 30% 40% 50% 60%

Viewing and posting a microblog

Participating in a SNS

Using video posting/sharing site

Computer(n=24,906)

Mobile phone (including PHS/PDA)(n=19,628)

Smartphone(n=5,231)

Tablet terminal(n=1,202)

Purposes of Use of Social Media (End of 2011)

64.4

50.1

25.1

16.3

11.1

6.3

2.5

8.5

0% 10% 20% 30% 40% 50% 60% 70%

To seek information about things I want to know

To communicate with acquaintances I've known for a long time

To seek people who have the same hobbies/tastes

To expand my relationship

To introduce information and works of my own

To seek people who have the same worries and problems

To join volunteer activities and social action work

Other

(n=5,229)

15

(7) Data Communication Rate Plans With regard to data communication rate plans among subscribers of mobile phones,

smartphones, and tablet terminals, about 80% have a contract for a flat-rate fee plan, such as “Flat-rate fee plan (two-staged)” at 45.6% (excluding those who did not answer, the same applies hereinafter) and “Flat-rate fee plan (one-staged (flat))” at 36.4%.

In terms of the situation of reaching the ceiling amount of monthly payment among those who contract a flat-rate fee plan (two-staged), about 60% reached the ceiling amount of monthly payment, such as “Almost every month,” at 34.8%, and “Every month,” at 23.3%.

In terms of the movement to review the current rate system, many people tended to prefer the rate system centered on flat-rate fee plans, showing “Prefer the current rate system centered on flat-rate fee plans with the ceiling though there is a possibility of slowing communication speed” at 70.1%, “Prefer also a metered-rate plan to maintain communication speed” at 8.6% and “No particular preference” at 21.3%.

By data communication rate plan, slightly over 75% of subscribers with a contract for a flat-rate fee plan, and by situation of reaching the ceiling amount of monthly payment, slightly over 80% of those who responded with “Reach the ceiling every month,” prefer the rate system centered on flat-rate fee plans, respectively.

Situation of Data Communication Rate Plan (End of 2011)

45.6

46.8

41.5

36.4

32.5

54.9

18.0

20.7

3.6

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total(n=28,623)

Mobilephone subscribers(n=24,800)

Smartphone subscribers(n=4,686)

Flat-rate fee plan (two-staged) Flat-rate fee plan (one-staged (flat)) Other rate plan (metered-rate, etc.)

(Note) Target: Subscribers of mobile phones, smartphones, and tablet terminals

Situation of Reaching the Ceiling Amount (End of 2011)

34.8

30.9

59.4

23.3

23.1

25.3

41.9

45.9

15.4

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total(n=12,699)

Mobile phone subscribers(n=11,051)


Reach the ceiling amount every month Reach the ceiling amount almost every monthReach the ceiling amount very rarely


16

Intention to Review the Rate System (End of 2011)

70.1

77.2

76.9

37.1

8.6

7.2

8.0

13.7

21.3

15.6

15.1

49.2

0% 20% 40% 60% 80% 100%

Total(n=26,570)

Flat-rate fee plan(two-staged) (n=12,073)

Flat-rate fee plan(one-staged (flat)) (n=9,381)

Other rate plan(metered-rate, etc.) (n=4,637)

Prefer the current rate system centered on flat-rate fee plansPrefer also a metered-rate plan to maintain communication speedNo particular preference


Mobile Phone Subscribers

67.5

76.0

74.3

37.1

8.8

7.3

8.2

13.2

23.7

16.7

17.5

49.7

0% 20% 40% 60% 80% 100%

Mobile phone subscribers(n=22,836)


Flat-rate fee plan(one-staged (f lat)) (n=7,230)

Other rate plan(metered-rate, etc.) (n=4,519)


Smartphone Subscribers

81.9

83.9

82.7

44.6

8.6

7.4

8.3

27.1

9.6

8.7

9.0

28.3

0% 20% 40% 60% 80% 100%



Flat-rate fee plan(one-staged (f lat)) (n=2,549)

Other rate plan(metered-rate, etc.) (n=142)


17

(1) Building a Company Communication Network With regard to the situation of building a company communication network (intranet and

inter-company network) targeted to all businesses, 87.5% of companies have built a company communication network.

In terms of communication service mainly used at a company communication network, “Internet VPN” was highest, at 54.0%, followed by “IP-VPN” (41.9%) and “Wide-area Ethernet” (34.2%).

Building a Company Communication Network (End of 2011)

87.5

56.0

30.2

1.2

12.5

0% 20% 40% 60% 80% 100%

Have built a companycommunication network

(subtotal)

Have built both an intranetand inter-company network

Have built only an intranet

Have built only aninter-company network

Have not built any companycommunication network

(n=1,896)

Communication Service Mainly Used for Company Communication Network (Multiple choices allowed) (End of 2011)

34.2

41.9

54.0

22.7

23.0

8.8

5.2

0% 10% 20% 30% 40% 50% 60%

Wide-area Ethernet

IP-VPN

Internet VPN

Leased line


Other

Don't know

(n=1,630)

3. Trends in the Use of ICT in Businesses

18

(2) Utilization of Social Media Services in Businesses The percentage of businesses using at least a part of a social media service was 12.4%. BY

business category, “Services & other” was highest, at 18.2%, followed by “Wholesale/Retail” (11.7%) and “Finance/Insurance” (10.0%).

In terms of purposes or uses among businesses responding that they use social media services, “Announcement, advertisement, or display of products and events” was highest, at 53.4%, followed by “Periodic dissemination of information” (40.8%) and “Corporate profiling; recruiting” (39.1%).

Presence or Absence of Utilization of Social Media Services in Businesses

(End of 2011)

Purposes or Uses of Social Media Services in Businesses


35.0

53.4

40.8 39.1

19.5

3.7

0%

10%

20%

30%

40%

50%

60%

Mar

ketin

g

Ann

ounc

emen

t, ad

verti

sem

ent,

or d

ispl

ay o

f pro

duct

s an

d ev

ents

Per

iodi

c di

ssem

inat

ion

of

info

rmat

ion

Cor

pora

te p

rofil

ing;

recr

uitin

g

Col

lect

ion

of c

onsu

mer

s' v

oice

s an

d ev

alua

tion

data

Oth

er

(n=203)

12.4

8.6

8.9

6.4

11.7

10.0

18.2

0% 5% 10% 15% 20%

Total (n=1,869)

Construction(n=301)

Manufacturing(n=316)

Transportation(n=344)

Wholesale/Retail(n=306)

Finance/Insurance(n=153)

Services & other(n=449)

By business Category

11.1

12.1

9.7

11.4

13.3

20.0

14.8

18.0

0% 5% 10% 15% 20% 25%

Less than 10M yen(n=64)

10M-less than 30M yen(n=390)




500M-less than 1 billion (B) yen(n=63)

1B-less than 5B yen(n=135)

5B yen and over(n=146)

By Scale of Capital Stock

19

(3) Use of E-commerce The percentage of businesses using e-commerce (procurement/sales via the Internet) was

44.5%. For the usage rate by business category, “Finance/Insurance” was highest at 59.1%, followed by “Wholesale/Retail” (52.3%) and “Manufacturing” (46.1%).

Looking at internet selling models among businesses selling certain items via the Internet, “Online shop (company’s own site)” was highest, at 69.9%, followed by “Online shop (opening at an online mall)” (34.2%).

Use of E-commerce by Business Category (Multiple choices allowed)

(End of 2011)

44.5

29.5

46.1

28.5

52.3

59.1

44.3

30.3

24.429.3

23.1

32.3

24.9

32.9

9.24.5

12.1

4.2

15.412.2

4.7

16.5

3.9

17.9

6.8

22.6

45.0

14.8

0%

10%

20%

30%

40%

50%

60%

Total(n=1,880)

Construction(n=297)



Wholesale/Retai(n=311)


Services & other (n=452)

By Business Category

Performing any type of e-commerce Procurement from companies Sales to companies Sales to consumers

36.1

42.338.4

43.4 46.349.2

55.1

66.0

18.2

30.024.4

30.1 32.134.0 33.2

49.5

6.1 4.6

10.6 11.59.0 8.5

13.7 15.920.4

15.5 13.9 14.7 14.5

26.0 26.1 26.5

0%

10%

20%

30%

40%

50%

60%

70%

Less than 10M yen

(n=67)





500M-less than 1 billion (B) yen

(n=64)

1B-less than 5B yen

(n=133)

5B yen and over

(n=148)


Performing any type of e-commerce Procurement from companiesSales to companies Sales to consumers

Internet Selling Models (Multiple choices allowed) (End of 2011)

69.9

34.2

7.6

2.2

8.5

0% 10% 20% 30% 40% 50% 60% 70% 80%

Online shop (company's own site)

Online shop (opening at an online mall)

Sales brokerage

Online trade

Other

(n=300)

20

(4) Advertising on the Internet (Businesses) The percentage of businesses using the Internet to advertise was 25.6%. For the usage rate

by business category, “Finance/Insurance” was highest, at 50.8%, followed by “Services & other” (33.2%) and “Wholesale/Retail” (28.5%).

Regarding types of advertising, “Banner ads” were highest, at 42.4%, followed by “Mail magazines” (39.9%) and “Text ads” (32.1%).

Usage Rate of Advertising on the Internet (End of 2011)

Types of Advertising on the Internet (Multiple choices allowed) (End of 2011)

42.4

39.9

32.1

16.9

13.6

10.8

10.7

9.8

6.8

3.5

3.4

8.7

0% 10% 20% 30% 40% 50%

Banner ad

Mail magazine

Text ad

Linked to a search engine

Direct mailing (DM) (e.g. targeted mailing)

Mail type ad

Rich media ad

Sponsorship ads (e.g. tie-up with editing)

Linked to content

Banner ad (mobile)

Contents matching ad

Other Internet ad

YE 2011 (n=511)

Notes: 1. Text ad: Ad using text only.

2. Banner ad: Graphical web advertising that links to another website when clicked. 3. Rich media ad: Ad using voice and images, e.g., with a display moved around by the movement of the mouse, or

with a streaming-based motion picture. 4. Contents matching ad: Ad that analyzes Web content or key words and displays materials related to the contents.

25.624.1

17.114.9

28.5

50.8

33.2

0%

10%

20%

30%

40%

50%

60%

Total(n=1,870)

Construction(n=300)




Finance/Insurance

(n=150)



25.624.9

20.9

23.7

26.3

34.0 33.7

36.9

0%

10%

20%

30%

40%

Less than 10M yen

(n=65)






(n=62)

1B-less than 5B yen

(n=130)

5B yen and over

(n=145)


21

(5) Status of Implementing ICT-related Tools(note) Based on Wireless

Communication Technology The implementing rate of services, systems and tools using ICT-related tools based on

wireless communication technology was 44.4%. In terms of the usage rate of each tool, “Contactless smart cards” was highest, at 25.7%, followed by “Devices equipped with network connection (e.g., network-connected cameras and network-connected sensors)” (25.3%).

In terms of the implementing rate of each ICT-related tool by business category, “Electronic tags” was highest in “Manufacturing,” at 12.0%, and “Contactless smart cards” and “Devices equipped with network connection (e.g., network-connected cameras and network-connected sensors)” were highest in “Finance/Insurance,” at 56.4% and 36.8%, respectively. “Locating devices (mobile phones, etc.) based on GPS” was highest in “Transportation,” at 43.7%. (Note) In this survey, the term “ICT-related tools” generally means business tools equipped with next-generation

communication features, such as electronic tags (RFID tags), contactless smart cards, devices equipped with network connection (e.g., network-connected cameras and network-connected sensors), and locating devices (mobile phones, etc.) based on GPS.

Status of Implementing Services and Systems Using ICT-related Tools

(End of 2011)

44.4 9.8 45.8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

We have introduced them. We haven't, but we plan to introduce them in the future. We haven't, and we have no plans to do so.

(n=1,815)

Implementing Rate by ICT-related Tool by Business Category (End of 2011)

44.441.9 42.6

61.7

42.0

69.4

41.9

7.53.1

12.08.5 7.0 7.0

4.5

25.723.4

26.5

16.922.1

56.4

29.025.3

28.1 26.822.0

27.4

36.8

23.0

10.7 12.2

5.8

43.7

7.8 9.87.0

0%

20%

40%

60%

80%

Total (n=1,815)

Construction(n=293)






By business Category

Any sytem or tool Electronic tagsContactless smart cards New-generation devices equipped with networkLocating devices (mobile phones, etc.) based on GPS

34.933.0

41.4 43.2

51.4

34.3

60.7

85.6

0.6

6.7 4.9 6.28.9 7.4

10.8

23.519.2

13.218.5

23.5

34.5

17.6

43.7

76.5

10.6

19.7

26.1 24.927.5

17.6

35.2

53.4

6.610.2

12.98.9 9.3 11.3 12.6

23.8

0%

20%

40%

60%

80%

100%


10M-less than 30M yen

(n=378)

30M-less than 50M yen

(n=230)




(n=64)

1B-less than 5B yen

(n=128)



Any sytem or tool Electronic tagsContactless smart cards New-generation devices equipped with network

22

(6) Use of Cloud Computing Services The percentage of businesses using at least a part of a cloud computing service (hereinafter

referred to as a “cloud service”) was 21.6%, which is 7.5 percentage points more than the 14.1% rate at the end of 2010. By scale in terms of capital stocks, the usage rate was nearly proportional to the scale of capital stock, and the usage rate in businesses capitalized at 5 billion yen or more scored 44.4%.

As for the reasons for not using cloud services, “There is no need” was highest, at 42.3%, followed by “Concern about security” (33.7%) and “It is costly to modify the existing system to introduce a cloud service” (23.4%).


9.2

4.2

12.4

10.0

22.1

21.9

36.3

38.0

20.0

25.9

0% 20% 40% 60% 80% 100%

YE 2011 (n=1,892)

YE 2010 (n=2,067)

We have used it on a company-wide basis We have used it in some offices or divisions We haven't, but we plan to introduce it in the futureWe haven't, and have no plans to do so We don't know much about cloud services

14.1%

21.6%


14.4

9.811.9 12.8 13.1

22.2

26.2

29.8

13.215.0 16.3

19.9

26.223.7

41.444.4

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Less

than

10M

yen

10M

-less

than

30M

yen

30M

-less

than

50M

yen

50M

-less

than

100

M y

en

100M

-less

than

500

M y

en

500M

-less

than

1 b

illion

(B) y

en

1B-le

ss th

an 5

B ye

n

5B y

en a

nd o

ver


YE 2010 (n=2,067) YE 2011 (n=1,892)

14.1 14.8 14.5

8.3

16.4

22.3

13.6

21.620.8

19.4

12.4

24.0 24.1 24.6

0%

5%

10%

15%

20%

25%

30%

Tota

l

Con

stru

ctio

n

Man

ufac

turin

g

Tran

spor

tatio

n

Who

lesa

le/R

etai

l

Fina

nce/

Insu

ranc

e

Ser

vice

s & o

ther


YE 2010 (n=2,067) YE 2011 (n=1,892)

23

Services Used among Businesses Using Cloud Services (Multiple choices allowed) (End of 2011)

35.2 34.7

17.3

29.8

48.1

35.2

3.0

9.413.2

1.44.2 6.2

20.4

6.7 6.68.8

3.5 2.2

7.9

0%

10%

20%

30%

40%

50%

60%

Ser

ver u

se

File

sto

rage

/dat

a sh

arin

g

Dat

a ba

ckup

Ent

erpr

ise

info

rmat

ion

shar

ing/

porta

l

E-m

ail

Sch

edul

e sh

arin

g

Pro

ject

man

agem

ent

Info

rmat

ion

shar

ing

with

clie

nts

Bus

ines

s su

ppor

t

Res

earc

h an

d de

velo

pmen

t-rel

ated

Sys

tem

dev

elop

men

t, w

ebsi

te b

uild

ing

e-le

arni

ng

Pay

roll,

fina

ncia

l acc

ount

ing,

per

sonn

el

affa

irs

Sal

es o

n or

ders

Pur

chas

e

Pro

duct

ion,

logi

stic

s an

d st

ore

man

agem

ent

Bill

ing

and

settl

emen

t sys

tem

Aut

hent

icat

ion

syst

em

Oth

er

Reasons for Not Using Cloud Services (Multiple choices allowed) (End of 2011)

42.3

33.7

23.4

22.7

15.1

10.0

9.4

5.6

5.6

9.2

0% 10% 20% 30% 40% 50%

There is no need.

Concern about security including information leakage

It is costly to modify the existing system to introduce a cloud service

Don't know or can't evaluate it's merits.

Concerned about stability of the network

Can't customize the application to meet the needs

Increased communication costs

Underdeveloped legal system

The introcution of cloud service would compromise the user's compliance system.

Other

(n=727)

24

(7) Teleworking The percentage of businesses that have introduced teleworking was 9.7%. By scale in

terms of capital stocks, the introduction rate of teleworking was nearly proportional to the scale of capital stock, and the introduction rate in businesses capitalized at 5 billion yen or more scored 24.7%.

Regarding the percentage of employees using teleworking in businesses, “Less than 5%” was highest, at 65.4%, followed by “10% to less than 30%” (13.3%) and “5% to less than 10%” (9.1%).

For main purposes of introducing teleworking, “Improvement of efficiency (productivity) of routine work” was highest, at 50.0%, followed by “Reduction of commuting time” (41.6%) and “Preparation for business continuity in emergency situations (earthquakes, new strains of influenza, etc.)” (28.4%).

Regarding the effectiveness of introducing teleworking in businesses, the answers of “Great effects” and “Some effects” totaled 80.0%, indicating that the businesses saw a positive effect.

Introduction Rate of Teleworking (End of 2011)

We haveintroduced

teleworking.9.7%

We haven't, but we plan to introduce itin the future.

3.9%We haven't, andwe have no plans

to do so.86.4%

YE2011 (n=1,891)

Introduction Rate by Scale of Capital Stock (End of 2011)

2.7

4.4

4.4

8.2

16.1

12.0

20.7

24.7

0.7

3.2

1.7

4.7

2.7

3.6

11.4

10.4

96.5

92.4

93.9

87.0

81.2

84.3

68.0

65.0

0% 20% 40% 60% 80% 100%







(n=64)



We have introduced teleworking. We haven't, but we plan to introduce it in the future.We haven't, and we have no plans to do so.

25

Percentage of Employees Using Teleworking (End of 2011)

Less than 5%, 65.4%

5% to less than 10%,9.1%

10% to less than 30%, 13.3%

30% to less than 50%, 7.8%

50% to less than 80%, 2.8%

80% and over, 1.5%

YE 2011 (n=153)

Purpose of Introducing Teleworking (Multiple choices allowed) (End of 2011)

50.0

41.6

28.4

14.3

12.5

12.3

11.9

9.3

4.5

2.2

2.0

12.6

0% 10% 20% 30% 40% 50% 60%

Improvement of efficiency (productivity) of routine work

Reduction of commuting times

Preparation for business continuity in emergency situations(earthquakes, new strains of influenza, etc.)

Providing better working environments to employees having underprivileged working conditions (physically impaired persons, elderly persons, women who need to nurse

children)

Improvement of customer satisfaction

Providing employees with more elbow room and a healthy life

Reduction of office costs

Improvement of creativity in work that requires the creation of added value

To secure employment of capable people

For energy-saving and electricity-saving measures

Prevention of global warming such as CO2 reductionthrough alternative modes of transport

Other

YE 2011 (n=153)

Effectiveness of Teleworking (End of 2011)

Great effects, 24.5%

Some effects, 55.5%

Not so great effects, 0.7%

Can't tell the degree of effect,

19.3%

YE 2011 (n=152)* No company responded with "Negative effects."

26

(1) Implementation of Security Measures (Households) The ratio of households taking security measures to households using the Internet was

87.0%. As for the details of the measures among households taking security measures, “Installed an anti-virus program” was highest, at 59.0%, followed by “Do not open mails, attachments, or HTML files from people I don’t know” (37.5%), and “Subscribed to an anti-virus service offered by the provider, etc.” (27.9%).

Implementation of Security Measures (Multiple choices allowed)

13.0

1.5

4.1

5.1

5.5

6.8

12.3

16.8

23.0

26.6

27.9

37.5

59.0

87.0

12.3

4.9

4.1

4.9

6.9

6.9

13.2

15.8

23.8

26.6

27.2

37.1

57.2

87.7

11.2

6.5

4.4

4.9

6.1

6.9

12.7

16.5

24.0

26.4

27.2

39.1

56.0

88.8

0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0

Did nothing

Other

Changed passwords at certain intervals

Used different passwords for different accounts

Used a firewall service offered by the provider, etc.

Updated the mail software; switched to different mail software

Made backups for files, etc.

Installed an anti-spyware program

Updated the OS or the browser

Installed a firewall

Subscribed to an anti-virus service offered by the provider, etc.

Do not open mails, attachments, or HTML files from people I don't know

Installed an anti-virus program

Taking some measures

YE 2009(n=3,929)

YE 2010 (n=15,105)

YE 2011 (n=12,631)

(%)

4. State of Coping with Safety and Security

27

(2) Concerns about Internet Usage (Households) Of households using the Internet, those “a little concerned” and those “concerned” totaled

48.1%, indicating that approximately half of all households are concerned. As for details of their concerns among households concerned about using the Internet,

“Virus infection” was highest at 72.8%, followed by “Protection of personal information” (72.6%) and “Not sure how far I should go as to security measures” (61.6%), suggesting that they are concerned about information security.

Concerned or Not Concerned about Internet Usage (Households)

17.0

16.9

14.8

31.1

29.1

30.4

31.5

31.9

33.4

20.4

22.0

21.4

0% 20% 40% 60% 80% 100%

YE 2011 (n=13,603)

YE 2010 (n=20,283)

YE 2009(n=4,230)

Concerned A little concerned Almost no concerns Not particularly concerned

Concerns about Internet Usage (Households) (Multiple choices allowed)

70.8

70.1

58.7

40.5

33.4

32.6

15.4

7.8

6.9

2.1

69.7

71.7

62.0

42.5

38.5

29.4

17.3

8.0

6.9

2.0

72.8

72.6

61.6

42.0

38.5

29.7

17.0

7.5

6.3

2.2

0% 20% 40% 60% 80%

Virus infection

Protection of personal information

Not sure how far I should go as to security measures

Reliability of means of electronic settlement

Security threats are too complicated for me to understand

Deluge of illegal or harmful information

Reliability of authentication technology

Protection of intellectual property

Not sure whether the mails I sent actually reached their addresses

Not sure whether the mails I sent actuallyreached their addresses

YE 2009 (n=1,792)

YE 2010 (n=6,976)

YE 2011 (n=5,842)

28

(3) Security-threats to Company Communication Network and Security Measures (Businesses)

With regard to security-threatening incidents experienced in using telecommunication networks during the past 12 months for all businesses, businesses responding with “have experienced some security-threatening incidents” accounted for 40.5%. By business category, businesses responding with “have experienced some security-threatening incidents” accounted for 52.8% in construction and 28.9% in transportation. By scale in terms of capital stocks, businesses responding with “have experienced some security-threatening incidents” increased in proportion to the capital amount.

In terms of major security-threatening incidents experienced, “Have been infected with a virus or have encountered a virus” was highest at 38.8%.

The percentage of businesses taking some security measures among those using in-house LANs, etc. was 97.0%. For the implementation rate of security measures by business category, the rate was high in every category, and particularly high in “Finance/Insurance” at 100.0%.

In terms of major security measures taken, “Installing an antivirus program on terminals such as computers (OS, software, etc.)” was highest, at 84.1%, followed by “Installing an antivirus program on the servers” (63.8%) and “Controlling access by ID and password” (55.0%).

Security-threatening Incidents Experienced in Using

Telecommunication Networks during Past 12 months (Businesses)

Implementation of Security Measures (Businesses)

(Multiple choices allowed)

97.8

85.8

70.1

63.1

58.2

46.4

47.5

40.1

40.4

37.8

29.5

24.1

24.1

20.9

18.3

12.1

17.9

13.7

4.0

2.2

97.1

83.2

64.4

55.4

46.7

37.6

33.8

30.2

29.0

22.6

19.1

15.0

14.8

12.8

10.4

9.3

9.0

8.6

7.0

3.6

2.9

97.0

84.1

63.8

55.0

44.0

37.1

34.2

32.3

30.3

23.7

20.0

16.6

17.5

12.0

12.4

10.8

10.6

9.2

7.0

3.5

3.0

0.0 20.0 40.0 60.0 80.0 100.0

Taking some security measures

Installing an antivirus program on terminalssuch as computers (OS, software, etc.)

Installing an antivirus program on the servers

Controlling access by ID and password

Installing a f irewall

Applying security patches to the OS

Establishing a security policy

Training employees

Recording access logs

Using a proxy server

Building a virus wall when making an external connection

Conducting security audits

Using a cipher (cryptographic) system for data or the network

Introducing an authentication technology for checking the user's identification

Creating a manual for combating viruses

Outsourcing security management

Monitoring the network

Installing and introducing a web application firewall

Installing an intrusion detection system (IDS)

Other security measures


YE 2009(n=1,807)

YE 2010 (n=2,060)

YE 2011 (n=1,855)

64.3

62.4

37.1

26.5

3.6

1.9

1.1

1.3

0.3

0.9

35.7

51.1

48.7

32.3

17.1

2.0

1.6

1.4

0.8

0.4

0.7

48.9

40.5

38.8

27.4

11.5

2.3

0.9

1.0

0.7

0.1

0.4

59.5

0% 20% 40% 60% 80%

Have experienced some security-threatening incidents

Have been infected with a virus or have encountered a virus

Have encountered a computer virus, but have not been infected

Have encountered a computer virus, and have been infected at least once

Used as a relay or a springboard for spam mail

Unauthorized access

DoS (DDos) attack

Deliberate or inadvertent leakage of information

Unauthorized alteration of a website

Other problems

None

YE 2009(n=1,787)

YE 2010 (n=2,050)

YE 2011 (n=1,860)

29


Telecommunication Networks during Past 12 Months

(By business category / End of 2011)

36.9

47.1

40.1

28.9

46.7

52.8

63.1

52.9

59.9

71.1

53.3

47.2

0% 20% 40% 60% 80% 100%






Construction(n=299)

Have experienced some security-threatening incidentsHave not experienced particular security-threatening incidents


Telecommunication Networks during Past 12 Months

(By scale of capital stock / End of 2011)

74.3

50.6

55.4

48.4

41.5

34.2

29.2

18.1

25.7

49.4

44.6

51.6

58.5

65.8

70.8

81.9

0% 20% 40% 60% 80% 100%









Have experienced some security-threatening incidentsHave not experienced particular security-threatening incidents

Implementation of Measures to Data Security

(By business category / End of 2011)

97.1

100.0

98.1

94.6

96.4

99.0

2.9

1.9

5.4

3.6

1.0

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%






Construction(n=301)

Taking some measures No particular measures

Implementation of Measures to Data Security

(By scale of capital stock / End of 2011)

100.0

100.0

97.2

99.0

97.0

96.7

94.5

94.9

2.8

1.0

3.0

3.3

5.5

5.1

0% 20% 40% 60% 80% 100%









Taking some measures No particular measures

30

Problems in Using the Internet and In-house LANs (Businesses)


41.4

40.3

39.5

35.6

35.2

27.6

16.1

13.1

10.7

8.2

4.3

4.1

3.6

2.1

11.4

0% 10% 20% 30% 40% 50%

Concerns about virus infection

Lack of staf f for operation, management, and maintenance

Dif f iculty in establishing security measures

Low level of security awareness among employees

Increased costs of operation, management, and maintenance

Dif f iculty in restoring operation in the event of failure

Dif f iculty in quantitatively evaluating benef its

High cost of telecommunication

Dif f iculty in reaping benef its

Low speed of telecommunication

Concerns about reliability of electronic settlement

Concerns about protection of intellectual property rights

Concerns about reliability of authentication technology

Other

No particular problems

YE 2011(n=1,905)

(5) Implementation of Measures to Protect Personal Information (Businesses) The percentage of businesses taking some measures to protect personal information

scored 79.1%. Main measures taken were “Provide in-house training,” at 47.2%, followed by “Appoint an officer for personal information protection" (36.0%) and “Establish a privacy policy” (28.0%).

Implementation of Measures to Protect Personal Information (Businesses)


79.1

20.9

47.2

36.0

28.0

22.4

17.6

10.0

7.6

9.0

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Taking some measures


Provide in-house training

Appoint an of f icer for personalinformation protection

Establish a privacy policy

Narrow down personal informationto be kept

Reconstruct the system orrestructure the organization

Obtain privacy mark certif ication

Narrow the supplier selection criteria(acquisition of privacy mark certif ication, etc.)

Other measures

YE 2011 (n=1,905)

(4) Problems in Using the Internet and In-house LANs (Businesses) Regarding problems in using the Internet and in-house LANs, “Concerns about virus

infection” was most common, at 41.4%, followed by “Lack of staff for operation, management, and maintenance” (40.3%) and “Difficulty in establishing security measures” (39.5%).

communications usage trend survey in 2011 compiled

Documents