community 2.0

Community – we all know it, not a new concept for us, new way to experience itSocial media � changes in ways people associate, new opportunities for relationship-Social media � changes in ways people associate, new opportunities for relationship-building & learningCommunity 1.0 – what you’ve always hadFostering that same sense of community online – 2.0

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Building a community – barn raising, many hands, helping each other achieve our goals

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What do these collections of people have in common?

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What are some of the communities you belong to?

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Collaboration – can also mean a common action, working for a causeFun = different meanings depending on age. Remember, museums can be fun too.Fun = different meanings depending on age. Remember, museums can be fun too.

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Integration of F2F & online is key. Online interactions pave the way for real life meet-ups.

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Safe and trusted –guidelines provide community covenantResponsive – feedback, nimble – evolving, make changes (those without budgetary Responsive – feedback, nimble – evolving, make changes (those without budgetary

implications or needing board approval)

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Goals:• Build and nurture a welcoming and inclusive community supporting the • Build and nurture a welcoming and inclusive community supporting the

professional needs of members.• Develop scientific and technical content and expertise. • Support leadership development.

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Onboarding = helping new employees become productive members of an organization, more than just orientation, extends beyond first few daysmore than just orientation, extends beyond first few days

http://en.wikipedia.org/wiki/Onboarding

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#1 in Plan of Activities: key member segments, how you define themDiscuss POA – living doc, serves as way to keep on track as well as a Discuss POA – living doc, serves as way to keep on track as well as a

reporting tool at end of year

Levels of IFT involvement - highly involved like you � participating members � mailbox members � at risk members

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Onsite – mix of divisions at table – good – discuss together, learn from each otherVirtual – same exercise – frame of mind to know what this community needs to offerVirtual – same exercise – frame of mind to know what this community needs to offer

Review –common ones across divisions at each table, get virtual input

How do you get to know your members better? • Staff has demographic data.• Listen to conversations.• Poll – beware survey fatigue• Ask – check in with them, one by one.

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Reason for exercises:• Have awareness and understanding of the various member types within your division, • Have awareness and understanding of the various member types within your division,

different needs, challenges• Understand the value of this community and the solutions it will provide to those types

-- you’re the salespeople

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Quality of interaction, not quantity. Small vibrant community � WOM.Start small. Easier to focus on one niche’s needs, pain points – understand what might Start small. Easier to focus on one niche’s needs, pain points – understand what might

motivate them. Most effective method – personal invites.Seed social media outposts with breadcrumbs to community/homebase – snippets of

discussions, or links to resourcesWOM � more champions

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Cherish your lurkers, they may not participate (yet!), but they help market the community.

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Annual meeting 3 months away, good oppty to bring meeting to community and vice versa.

Think about ideas for future meetings.Benefit of community – easier to meet new people online, breaks ice for

real life meetings.

Demonstrations, orientations (one-on-one)

Extending the conference experience• Continuing discussion online – weekly series after conference• Reporter in each session – takeaways in community, cross-market

elsewhere – daily news• Special appearances by speakers/authors – before and after

Perks for community members – buzz - sponsored• Meet-up for early adopters – only advertise within community• Community lounge

Exercise – ideas on incentives - what level of gift certificate would prompt them to participate ($10, $15, $25 or $50) and what other types of recognition or outreach could encourage contributors?

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Will highlight sessions (and related IFT resources) pertaining to our 11 Key Focus Areas & Core Sciences& Core Sciences

Place for attendees to meet up, make new connections, etc.Will have a concierge in this center to help attendees plan their schedule.

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Once awareness is created, or profile is created, not enough - need to encourage regular participation -- challengeregular participation -- challenge

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Exercise analogy – value, priority, give yourself the tools to make it a habit

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Motivations come into play with establishing habits – think about how these might work with your persona

• Fulfillment of needs, ROI, gain - transformational experience (church, Marines, AA)

• Altruism, greater good• Reputation, status, influence• Club, belonging, social connectedness, membership• Feel good, shared emotional connection

Discussion – virtual too – how are you going to make the community a habit, overcoming time hurdle?

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Not enough content/discussions – perceived value

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Can’t find the relationships they wantCan’t find the relationships they wantNot enough participants/influencersToo few committed champions

Don’t know how to network, few do - vendors who depend on it are often the most awkward, focusing on sales, not relationships

Listen, ask questions, it’s easy to talk about yourself, resist unless asked

Meeting online makes this process easier, breaks the ice, you know a bit about the other person

Tonight – would be easy to only hang out with those you already know, but make a point to meet a few new people – you have a lot to talk about

• How you’ll make community a habit, what type of activity will draw people in

• Alum questions – best thing about college years, your favorite class or professor/why

• 1st concert

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Avoid this common association “country club” syndrome – new members feel like it’s too cliquey, or only the “popular kids.”cliquey, or only the “popular kids.”

Community – way to get mailbox members involved.

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Be able to talk about “what’s in it for me,” your personal Return on Investment, and how you make it work in your life.you make it work in your life.

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Discussion - #2 in plan of activities – What kind of contribution do we expect from our members? (and how do we make that e asy for them, expect from our members? (and how do we make that e asy for them, alluring to them?)

Prompts to make it meaningful - create profiles, join groups, participate in a conversation, share a link, ask a question

How to make a habit – IFT in 10 minutes/day, 30 minutes/week – video tutorials, other online help

Personal touch - 1-1 demo, email with instructions on profile set up, suggest groups, show RSS/emails; introduce to others; follow up

Newbie home - introduction forums -- help people familiarise themselves with community, ask a fun question that allows them to express their personality or interesting things about themselves

Hostess – introductions, at ease, keep discussion lively

Provide scaffolding – yet still be open and collaborative in your sensibility or culture

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Value propositionSchedule prompts return to community, part of routineSchedule prompts return to community, part of routineFeedback, evolving, learn as go

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Encourage your fans – those who contribute, who market, who participate

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Goal – IFT is this community, virtual associationRecognition and thanking is critical. Reward good behavior. Ideas on that?Recognition and thanking is critical. Reward good behavior. Ideas on that?

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Activity: Pair up – community among divisionsWork with a leader from another division after the meeting on community review

& development.Review each other’s community, share tips & lessons learned. Create a plan to

check-in on each other’s progress.

Conference Teams (before, during, after) – integrating community and meeting, extending experience

Provocateurs – post provocative questions about cutting-edge research, processes, etc. to encourage discussion

Liaisons – gather feedback from group members to learn more about their needs

Welcome Wagon – welcome new members to group, check in on inactive members

Recognition – help staff identify members for recognition, send along personal thanks

Hosts – how members how to use community effectively, match mentors with potential mentees, or introduce likely peers

Ambassadors – “seed” official and unofficial outposts with “breadcrumbs” from the community – snippets of discussion – blurbs that will lure members to community

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