Community Action ModelCreating Change by Building Community Capacity

Maintain & EnforceAction or Activity

Step 5

Repeat the Process

Select Action or Activity & Implement

Step 4Step 3

Analyze Results of Community Diagnosis

Define, Design & Do Community Diagnosis

Step 2

An ACTIVITY is: An educational intervention that leads

up to and supports an action.

An ACTION is: achievable long-term, or sustainable compels another entity to do something

to change the environment (place people live) for the well being of all

• Train Participants (develop skills, increase knowledge, build capacity)

• Name the Issue• Choose Area of Focus

Step 1

http://www.dph.sf.ca.us/CHPP/CAM/cam.htm.

CAM Integrates…Paulo Freire & Popular Education

CBPR (Participatory Action Research)

Asset Based and Building Community Capacity

Goals

Change in the Environment

Community Driven and Implemented

“People acquire the skills to do it themselves”

…provide a framework for community members to acquire the

skills & resources to investigate the health of the place they live & then plan,

implement & evaluate “actions” that change the environment to promote

& improve health.

“Go in search of your people; love them; learn from them; plan with

them; serve them; begin with what they have; build on what they know. But of the best health educators, when their task is accomplished and their work is done,

the people all remark: WE HAVE DONE IT OURSELVES”

Ancient Chinese Verse

Community Action ModelCreating Change by Building Community Capacity

Maintain & EnforceAction or Activity

Step 5

Repeat the Process

Select Action or Activity & Implement

Step 4Step 3

Analyze Results of Community Diagnosis

Define, Design & Do Community Diagnosis

Step 2

An ACTIVITY is: An educational intervention that leads

up to and supports an action.

An ACTION is: achievable long-term, or sustainable compels another entity to do something

to change the environment (place people live) for the well being of all

• Train Participants (develop skills, increase knowledge, build capacity)

• Name the Issue• Choose Area of Focus

Step 1

http://www.dph.sf.ca.us/CHPP/CAM/cam.htm.

Q: Before they are sold, how many

consumer productsafety regulations do

guns have to meet to make sure

they are safe?

A: 00 (zerozero)

The TRUTH about the Second Amendment

The Supreme Court has ruled in every case, that the 2nd amendment does NOT protect the right of an individual to bear arms.

To comply with the law, drivers have to have a license and car registration. Gun owners need to have neither.

“Codes”

Naming the Issue

(Discussion Sheet)

1. What do you see in the picture? (name 3 or 4

thing you see)

2 List 2 problems that you see in the picture.

3. Name 1 thing in this picture that affects your

community (or happens in your community).

4.    4. Name at least 1 root cause of the problems

that you see in the picture.

5.    5. Name 1 solution that we can do here about

these problems.

Fundamental to this model……is a critical analysis that identifies the underlying social, economic, and environmental forces creating the health and social inequalities that the community wants to address….in context of the global economic structures that creates this inequality.

The Global Tobacco Problem

•Worldwide, 5 Million people per year die from tobacco related diseases; By 2030, that number will increase to 10 million deaths a year; 80% of the world’s smokers live in the global south;

•2/3rds of Philip Morris’ tobacco company sales and nearly half of their profits come from overseas;

TNT’s poison farmworkers, devastate the environment and use land that could feed 20 million people.

They advertise, smuggle, lobby governments and use trade agreements & institutions (WTO, NAFTA) to stop

tobacco control laws and sell tobacco.

The Global Economy for Everyone

Who Wins?

Who Loses?

Locally… Globally…

Community Action ModelCreating Change by Building Community Capacity

Maintain & EnforceAction or Activity

Step 5

Repeat the Process

Select Action or Activity & Implement

Step 4Step 3

Analyze Results of Community Diagnosis

Define, Design & Do Community Diagnosis

Step 2

An ACTIVITY is: An educational intervention that leads

up to and supports an action.

An ACTION is: achievable long-term, or sustainable compels another entity to do something

to change the environment (place people live) for the well being of all

• Train Participants (develop skills, increase knowledge, build capacity)

• Name the Issue• Choose Area of Focus

Step 1

http://www.dph.sf.ca.us/CHPP/CAM/cam.htm.

Community Action ModelCreating Change by Building Community Capacity

Maintain & EnforceAction or Activity

Step 5

Repeat the Process

Select Action or Activity & Implement

Step 4Step 3

Analyze Results of Community Diagnosis

Define, Design & Do Community Diagnosis

Step 2

An ACTIVITY is: An educational intervention that leads

up to and supports an action.

An ACTION is: achievable long-term, or sustainable compels another entity to do something

to change the environment (place people live) for the well being of all

• Train Participants (develop skills, increase knowledge, build capacity)

• Name the Issue• Choose Area of Focus

Step 1

http://www.dph.sf.ca.us/CHPP/CAM/cam.htm.

What the Advocates found was………

Smoke-Free Housing 92% of residents at Maria Alicia Apartments supported smoke free indoor areas

There are no existing policies at Maria Alicia,

Mostly families with children, cases of asthma ….and SHS drifts…..

Bidis

50% of youth surveyed thought bidis were not harmful to health.

24% were able to buy them in stores (twice the rate for Kools).

Bidis contain tobacco and cause cancer and other health problems..

70% of bidis purchased had no warning labels.

Toxic Site50% of children playing in the park had crossed into the toxic site thru a broken fence;

85% surveyed didn’t understand the technical language on the warning sign;

92% would still take their kids to that park because it was the only place to play.

Community Action ModelCreating Change by Building Community Capacity

Maintain & EnforceAction or Activity

Step 5

Repeat the Process

Select Action or Activity & Implement

Step 4Step 3

Analyze Results of Community Diagnosis

Define, Design & Do Community Diagnosis

Step 2

An ACTIVITY is: An educational intervention that

leads up to and supports an action.

An ACTION is: achievable long-term, or sustainable compels another entity to do

something to change the environment (place people live) for the well being of all

• Train Participants (develop skills, increase knowledge, build capacity)

• Name the Issue• Choose Area of Focus

Step 1

http://www.dph.sf.ca.us/CHPP/CAM/cam.htm.

Activities are educational interventions that lead up to and support an

action……

•Petitions

•Letter Writing

•Health Fairs, Murals, Awareness Raising…..

•Door to Door education

•Meeting with Policy Makers

•Media Advocacy

•Speak Outs

•Produce a Packet Describing their CAM Project

Community Action ModelCreating Change by Building Community Capacity

Maintain & EnforceAction or Activity

Step 5

Repeat the Process

Select Action or Activity & Implement

Step 4Step 3

Analyze Results of Community Diagnosis

Define, Design & Do Community Diagnosis

Step 2

An ACTIVITY is: An educational intervention that leads

up to and supports an action.

An ACTION is: achievable long-term, or sustainable compels another entity to do something

to change the environment (place people live) for the well being of all

• Train Participants (develop skills, increase knowledge, build capacity)

• Name the Issue• Choose Area of Focus

Step 1

http://www.dph.sf.ca.us/CHPP/CAM/cam.htm.

•58 projects have been funded in nine funding cycles with

•52 of them having implemented an action plan

•47 accomplished the action

Smoke Free Environments, Healthy Food Retail Policies, Tobacco Permit, Code Enforcement at SROS, Smoke Free Housing and Street Events, Sponsorship …

And here’s how two projects implemented the CAM…