S T O P & S H O P C O M M U N I T Y B A G P R O G R A M

C O M M U N I T Y B A GM A R K E T I N G

T O O L K I T C h e c k l i s t , T e m p l a t e s & T i p s

W e ' r e H e r e t o H e l p ! P r o g r a m M a n a g e r - D a n i e l l e N o n a m a k e r - s t o p a n d s h o p @ b a g s 4 m y c a u s e . c o m - 6 0 3 - 3 8 0 - 9 3 3 5

WELC OME!stopandshop.bags4mycause.com

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We’ve created this Marketing Toolkit to provide you with information andmaterials that can support and improve your outreach to friends, supportersand constituents.

The information and suggested content is easy to use. Simply copy and pasteany materials that you like into your email program, social media accounts,and more! Quickly and efficiently spread the word to help drive awarenessand donations to your organization throughout the program.

As you review the following pages and get familiar with our 4-step process(Educate, Communicate, Motivate and Celebrate), please remember thesethree suggestions:

You can easily copy and paste (right click, then selectcopy/paste) any of the provided materials for yourorganization. Customize the language to fit your needs,or feel free to create your own message!

Utilize the – We’ve created a variety ofimages for you to use as frequently as needed to supportthis program and increase your donations.

If you need any other information on the program, orassistance in navigating this toolkit, please do not hesitate toreach out to Danielle Nonamaker by calling 603-380-9335 oremailing stopandshop@bags4mycause.com.

The amount of donations and community connections youcan create are endless and easy. We look forward to

seeing you succeed!

Let's Get Started...

Image Bank

PR OGR AMOVER VIEW

Welcome to the Stop & Shop CommunityBag Toolkit, and congratulations onbeing selected at your local Stop &Shop! Every $2.50 Community Bag soldat your local Stop & Shop for yourselected month will generate a $1donation for your organization.

The information and assets provided inthis toolkit are to support your efforts inraising donations and awareness foryour organization.

To bring you success as the featurednon-profit at your local Stop & Shop, wehave laid out a four step process:Educate, Communicate, Motivate and,finally, Celebrate!

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Weeks 1-2: Educate

Weeks 3-4: Communicate

Weeks 5-8: Motivate

+8 Weeks: Celebrate!

Start by educating yourself, yourstaff and your volunteers aboutthe program and thisopportunity.Page 03

Spread the word! Use our emailtemplate and press releasedraft to share the news in yourcommunity.Page 04

It's GO TIME. Send yoursupporters to the store topurchase the bag and startraising funds for yourorganization!Page 05

CONTENT CHECKLIST

8 weeks after the conclusion of your month in the program you will receive a check in the mail for the funds you have raised. Page 06

stopandshop.bags4mycause.com

Check out our for social mediagraphics, images of the bag and more!

Image Bank

PR OG R AMFAQs

Who does this program benefit?Education, civic, health & wellness, hunger relief, andmilitary/veterans organizations that are local to eachStop & Shop location.

What is the cost of the Community Bag?The cost is $2.50, with $1 of that purchase price goingto support a benefiting non-profit.

Do you have supporting imagery? Yes, adding visuals to your communication is proven tomake a difference – we have you covered. tovisit our Image Bank.

Where can the bags be found in the store?The bags are available at various registers and at thereusable bag rack. If you are having trouble finding thebag, ask the store manager where the Stop & ShopCommunity Bag is located and they will be happy toshow you!

How many non-profits benefit from the CommunityBag Program?Every month, Stop & Shop contributes money toapproximately 412 non-profits local to thecommunities in which each Stop & Shop serves.Recipient organizations change monthly based onthe selections made by store leadership.

Subject: Exciting News! Stop & Shop Community BagProgram

Dear (Staff/Board/Volunteers),

We are so excited to share that (name of organization)has been selected to be a part of the Stop & Shop

Community Bag Program, which is designed to make iteasy for customers to contribute to their local community

while supporting the environment.

For the month of (selected month), each time a $2.50reusable Community Bag is purchased at the Stop &

Shop located at (location), $1 will be donated to (nameof organization), unless otherwise directed by the

customer through the Giving Tag. This is a great way toraise awareness, support the environment and fundraise

for our cause.

Let’s get started! We can begin by spreading the news toour friends and family. Call, send emails, and post on

social media. The more people who learn about theprogram and purchase the Community Bag during the

month of (month of selection), the more money we willraise.

To learn more about this program, please visitstopandshop.bags4mycause.com.

Best,(Signature)

SAMPLE ST AFFE MAI L

ED UC ATE

Make email subject lines shortand punchy. Keep your visuals

bright and engaging!

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K N O W Y O U R O P P O R T U N I T Y

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stopandshop.bags4mycause.com

Click here

SOC I AL ME D I APOST S

FOR IMMEDIATE RELEASE(Name of organization)(Name, phone & email)

(Name of organization) Celebrates Selection as a Stop& Shop Community Bag Program Beneficiary

(City, State) – (Name of organization) has beenselected as a beneficiary of the Stop & Shop Community

Bag Program for the month of (month).

The Stop & Shop Community Bag Program, whichlaunched in May 2019, is a reusable bag program thatfacilitates community support with the goal to make a

difference in the communities where shoppers live andwork.

(Name of organization) was selected as the (month)beneficiary of the program by store leadership at the

Stop & Shop located at (location). (Name oforganization) will receive a $1 donation every time the

$2.50 reusable Community Bag is purchased at thislocation during (month), unless otherwise directed by

the customer through the Giving Tag attached to thebag. 

“(1-2 sentence quote reflecting excitement aboutbeing chosen),” said (name), Executive Director of

(name of organization). “(Short quote on how thisdonation will help you fulfill mission).”

(Name of organization) is a non-profit based in (city,state). Founded in (year), (name of organization) has

(describe efforts in the community). Learn moreabout (name of organization) by visiting (website).

For more information on the Stop & Shop CommunityBag Program, visit stopandshop.bags4mycause.com

SAMPLE PR E SSR E LE ASE

C OMMUNI C ATE

Have you heard the news? (organizationname) has been selected as the beneficiary of

the @StopandShop Community Bag Program!Each time the $2.50 reusable Community Bagis purchased at the Stop & Shop at (location)

during the month of (month selected) we willreceive a $1 donation.

We're excited to share that every $2.50Community Bag purchased in (month)at the @StopandShop located at(location) will send a $1 donation to us!#giveback #dogood

Want to give back? Support the communityand the environment! Go to the

@stopandshop located at (location) andpurchase the $2.50 Community Bag. Wewill receive a $1 donation for every bag

sold in (month).

S P R E A D T H E W O R D

T I P # 2Include an image from our Image Bank and tag Stop & Shopin social posts to increase reach!

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stopandshop.bags4mycause.com

SOC I AL ME D I APOST S

Support (organization name) this month!Visit your local @StopandShop andpurchase a $2.50 reusable Community Bag.For every bag sold we will receive a $1donation. #dogood #giveback

LAUNC H D AYE MAI L

MOTIVATE

Subject: Launch Day: Stop & Shop Community BagProgram!

Hello,

Today is launch day for the Stop & Shop CommunityBag Program! Starting today and for the entire monthof (month of selection), when you purchase a $2.50reusable Community Bag at the Stop & Shop located

at (location), $1 is donated to (name oforganization), unless otherwise directed by the

customer through the Giving Tag attached to the bag. 

Our goal is to sell (goal of bags bought e.g. 200)bags, equivalent to $(insert donation equivalent

e.g. $200) raised. We are confident that with the helpof our dedicated supporters, we can reach this goal.

We strongly encourage you to share this news withfamily and friends as well!

The Community Bags are located on displays aroundthe store and at the checkout. For more information

about the program, please visitstopandshop.bags4mycause.com.

Thank you for your support, (Signature) 

Happy (month)! Go to the @StopandShoplocated at (location) and purchase a $2.50

reusable Community Bag to send a $1donation to our organization this month!

Want to give back? Support the communityand the environment! Go to the

@stopandshop located at (location) andpurchase the $2.50 Community Bag. We will

receive a $1 donation for every bag sold thismonth.

B A G S S O L D = D O N A T I O N $ R A I S E D

We recommend going into yourlocal Stop & Shop to see how you

can spread the word together!

T I P # 3

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stopandshop.bags4mycause.com

T H ANK YOURSUPPOR T E R S

Hello,

We are excited to share that $(money raised)was donated to our organization through theStop & Shop Community Bag Program duringthe month of (month of selection)!

We would like to extend a HUGE thank you foryour participation and support during ourbenefiting month of the Stop & ShopCommunity Bag Program.

Whether you bought a bag or helped spreadthe word, we couldn’t have done this withoutyou. The money generated through thisprogram will help us to (share what you willdo with the funds raised). Thank you againfor making this a fun and successfulexperience for (name of organization)! 

But we’re not done! You can continue to helpraise funds for (name of organization) byusing the Giving Tag attached to theCommunity Bag! All you have to do is purchasethe Community Bag at any Stop & Shop andfollow the instructions on the attached GivingTag to direct the $1 donation to ourorganization. 

R E C E I VED ONAT I ON

C H E C K

C ELEBR ATE!

Subject: Thank you! Stop & Shop Community BagProgram

Thank you! We raised $(donation amount)through the Stop & Shop Community BagProgram! Guess what? You can still support usby visiting any Stop & Shop, purchasing theCommunity Bag and using the attached GivingTag to send a $1 donation to us any timethroughout the year.

Approximately 8 weeks after the end of your month in the Stop & Shop Community Bag Program, we will mail you a

check for the amount you have raised!

But guess what? It's NOT over!

You can raise funds all year long by using theGiving Tag attached to the Community Bag!

All your supporters have to do is purchase the$2.50 Community Bag at any Stop & Shop andfollow the instructions on the attached Giving

Tag to direct the $1 donation to yourorganization anytime throughout the year.

We have a to guide you tosuccess with the Giving Tag - Check it out!

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T H A N K Y O U & L E T ' S K E E P G O I N G

T I P # 4Sustained communication keepssupporters engaged andinterested!

stopandshop.bags4mycause.com

Giving Tag Toolkit

P R O G R A M M A N A G E R

D A N I E L L E N O N A M A K E R

WE'RE HERE TO HELP!

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