community building and engagement
TRANSCRIPT
2© 2015 Casewise - confidential
Individuals, Groups and Community Engage for Different Reasons
Engagement Levels
Individuals• Intra-personal
• An individual’s perceived personal capacity to influence systems
• Interactional• Improved knowledge and skill to master systems
Groups• Facilitate confidence and capabilities of individual• Feedback of benefits to individuals• Builds confidence
Community• Provides inertia to move and remain moving• Builds trust• Defines and builds capacity• Normalizes diversity of opinion
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Build Community with the ‘End Game’ in Mind
Understand Desired Outcomes
Decision Making
Direct Action
Building Influence
DesiredOutcomes
Application Lifecycle Management
Infrastructure Lifecycle Management
Organizational Change Management
Data Strategy
M&A Support
Product Portfolio Management
Audit Support
Intellectual PropertyMining
Solution Architecture
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Understanding Complex Interactions Leads to Successful Engagement
Define the Community
Actors• Who are the stakeholders?• What roles do they play?
Boundaries• Define inter-group and intra-group borders• Define the edges/overlaps
Connections• Define the information requirements across groups• What is the shared value?
Relationships• Determine communication patterns• Define resource flows• Outline authorities
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Places Desired Outcomes into Actionable, Measurable Terms
Define Goals and Benefits
Well Defined• Must be clearly defined and measurable• Must be attainable• Must be shared
Well Communicated to Individuals• Must see themselves in the problem, as well as in the solution• Must see it as an opportunity, not an obligation• Must believe that desired outcomes are possible• Must believe that the benefits outweigh the cost of participation
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Measured Advances in Community Engagement
Next Steps
1. Build a community engagement plan• Poll stakeholders to determine outcomes and involvement• Construct structured, executable plan for community
2. Socialize with senior leadership• Gain written support for engagement plan
3. Execute approved community action plan• Piloted or phased, based on plan
4. Measure results and communicate analysis• Provide real-time and periodic metrics• Gather senior leadership input at pre-determined milestones
5. Adapt and execute community engagement plan• Plan becomes a living document for program execution
