community chest carnival. agenda introduction by lorenzo davids – ceo of the community chest...
TRANSCRIPT
COMMUNITY CHEST CARNIVAL
AGENDA• Introduction by Lorenzo Davids – CEO of The Community Chest
• Introduction of The Community Chest Board members
Carol Fleurs-Goddard (Chairman); Mike Bosazza (Deputy Chairman); Edgar Adams;
Di Berril; Mike Blomkamp; Abbas Gani; Herbert Hirsch; Gregory James; Meko
Magida; Alan Woolfson
• Powerpoint presentation
• Ideas and suggestions on how to create an effective business model for Carnival
• Q&A
Marketing
Business Model
Layout
Volunteer Event
WHAT IS CARNIVAL CURRENTLY
- Established in 1951 as a theatrical garden party - A fundraising platform- Iconic and unique to the Western Cape- Run on the time, skills and experience of
volunteers
INTERESTING FACTS
- 5000 Volunteers- 7000 volunteer badges printed also utilised as
workers badges for commercial stalls- Between a high 100 000 and a low of 54 000
attendees (based on feet through the gate, excluding volunteers/workers on the grounds before trading time)
- No. of hours worked by volunteers 5000 x 28hrs = 140 000 hours
Cont. INTERESTING FACTS
- 6000 Single Complimentary tickets (Wednesday & Thursday only)
- 4000 Family Complimentary tickets (2 adults & 2 U 18)- 3500 Give As You Earn Family Complimentary tickets
( Saturdays between 14h00- 16h00 only)
Total FREE entries 36 000
WHAT WORKS?
- Easy entry for General Public;- Cleanliness and tidiness of the area;- Safety & security;- Entertainment for the whole family;- Well supported fundraising event for Charity
VILLAGE LAYOUT
DECLINES IN INCOME
- Increase in costs & expenses
- A significant decline in sponsorship and reduced cost of
service contributions
- Declining numbers of volunteers and aging of existing
volunteers
- Declining Spending Power of Patrons
- Differing perspectives on event quality
MARKETING & MESSAGING
- Family Friendly & Safe
- International food & local entertainment
- Fundraising event for charity
- Volunteer driven event
- Brand awareness platform for Community
Chest
MARKETING & MESSAGINGPublicity & Marketing Platforms
- Radio interviews & articles in print media dailies/weekly and
weekend papers
- Cape Community Newspapers editorial & Advert
Street Posters & Banners
- 7 days before Carnival distributed in the City, Northern and Southern Suburbs
- Schools displayed in the City, Northern and Southern Suburbs
Online PR
- Event Listings and press release online
THANK YOU
Q&A