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Community Colleges Presentation Tuesday 9 th November 2010 Which Social Media Platform is best for YOUR College Course?

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Page 1: Community Colleges Presentation

Community Colleges PresentationTuesday 9th November 2010

Which Social Media Platform is best for YOUR College Course?

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Australians love social networking.

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Australians love social networking.

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Australians love social networking.

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Australians love social networking.

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Australians love social networking.

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Australians love social networking.

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Australians love social networking.

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1 out of 2 Australians use social networking on a regular basis.

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On average, Aussies are members of 2 social networking platforms.

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On average, Aussies are members of 2 social networking platforms.

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On average, Aussies are members of 2 social networking platforms.

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On average, Aussies are members of 2 social networking platforms.

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On average, Aussies are members of 2 social networking platforms.

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On average, Aussies are members of 2 social networking platforms.

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On average, Aussies are members of 2 social networking platforms.

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On average, Aussies are members of 2 social networking platforms.

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On average, Aussies are members of 2 social networking platforms.

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On average, Aussies are members of 2 social networking platforms.

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On average, Aussies are members of 2 social networking platforms.

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Today, think about which social networking platform best suits your target market, your college/course, and most importantly, you.

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The most popular social networking platform in Australia and world-wide.

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More than 500 million registered users. Works in 75 languages.

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2 billion photos uploaded every month.

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20 million users connect with Facebook Pages every day.

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29% of all time spent online by Australians is on Facebook.

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9.2 million users in Australia alone – that’s almost half of us!

That has more than doubled in the last 12 months.

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We have 172 friends on average and 60% of people return daily.

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The fastest growing demographic on Facebook?

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The fastest growing demographic on Facebook?

55 to 65 year old females.

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The second fastest?

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The second fastest?

45 to 55 year old males.

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If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA.

Only India and China have a greater number.

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Honeymoons.

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Honeymoons.Honeymoons.

Australia: 9,200,000

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Honeymoons.Honeymoons.

Australia: 9,200,000

Honeymoons.

Australia: 9,200,000Women: 4,800,000

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Honeymoons.Honeymoons.

Australia: 9,200,000

Honeymoons.

Australia: 9,200,000Women: 4,800,000

Honeymoons.

Australia: 9,200,000Women: 4,800,000Engaged: 189,540

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Honeymoons.

Australia: 9,200,000Women: 4,800,000Engaged: 189,540NSW: 55,380

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Honeymoons.

Australia: 9,200,000Women: 4,800,000Engaged: 189,540NSW: 55,38030-40 years: 12,180

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Honeymoons.

Australia: 9,200,000Women: 4,800,000Engaged: 189,540NSW: 55,38030-40 years: 12,180“travel” 620

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Honeymoons.

Estimated Reach: 620

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Honeymoons.

Estimated Reach: 620Budget: $50 per day

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Honeymoons.

Estimated Reach: 620Budget: $50 per daySales: 16,240

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Honeymoons.

Estimated Reach: 620Budget: $50 per daySales: 16,240Ad Spend: $27

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Skin Care.

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Skin Care.

Australia: 9,200,000

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Skin Care.

Australia: 9,200,000Men:4,098,720

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Skin Care.

Australia: 9,200,000Men:4,098,720Single: 988,000

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Skin Care.

Australia: 9,200,000Men:4,098,720Single: 988,00013-20 years: 287,800

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Skin Care.

Australia: 9,200,000Men:4,098,720Single: 988,00013-20 years: 287,800Birthdays: 200

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Facebook Pages.

Want a FREE Facebook Page for your college or course?

http://facebook.com/easypagecreator

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NEW Facebook Groups.

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Twitter grew by 1150% in the last 12 months.

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80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.

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Twitter Search.

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shoal bay

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Twitter Advanced Search.

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You can search: WordsPhrasesGeographic

LocationDatesAttitudes

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Linkedin is social media for grown-ups.

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There are around 1 million Aussies on Linkedin.

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80% of companies use Linkedin for the recruitment of new employees.

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The average age of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000.

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YouTube is the second largest search engine in the world after Google.

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13 hours of video is uploaded to YouTube every minute.

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To watch every YouTube video would take just over 500 years.

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One billion videos are watched on YouTube every day.

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One billion videos are watched on YouTube every day.

That’s 1,000,000,000 …

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