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Community Colleges PresentationTuesday 9th November 2010
Which Social Media Platform is best for YOUR College Course?
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
1 out of 2 Australians use social networking on a regular basis.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
Today, think about which social networking platform best suits your target market, your college/course, and most importantly, you.
The most popular social networking platform in Australia and world-wide.
More than 500 million registered users. Works in 75 languages.
2 billion photos uploaded every month.
20 million users connect with Facebook Pages every day.
29% of all time spent online by Australians is on Facebook.
9.2 million users in Australia alone – that’s almost half of us!
That has more than doubled in the last 12 months.
We have 172 friends on average and 60% of people return daily.
The fastest growing demographic on Facebook?
The fastest growing demographic on Facebook?
55 to 65 year old females.
The second fastest?
The second fastest?
45 to 55 year old males.
If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA.
Only India and China have a greater number.
Honeymoons.
Honeymoons.Honeymoons.
Australia: 9,200,000
Honeymoons.Honeymoons.
Australia: 9,200,000
Honeymoons.
Australia: 9,200,000Women: 4,800,000
Honeymoons.Honeymoons.
Australia: 9,200,000
Honeymoons.
Australia: 9,200,000Women: 4,800,000
Honeymoons.
Australia: 9,200,000Women: 4,800,000Engaged: 189,540
Honeymoons.
Australia: 9,200,000Women: 4,800,000Engaged: 189,540NSW: 55,380
Honeymoons.
Australia: 9,200,000Women: 4,800,000Engaged: 189,540NSW: 55,38030-40 years: 12,180
Honeymoons.
Australia: 9,200,000Women: 4,800,000Engaged: 189,540NSW: 55,38030-40 years: 12,180“travel” 620
Honeymoons.
Estimated Reach: 620
Honeymoons.
Estimated Reach: 620Budget: $50 per day
Honeymoons.
Estimated Reach: 620Budget: $50 per daySales: 16,240
Honeymoons.
Estimated Reach: 620Budget: $50 per daySales: 16,240Ad Spend: $27
Skin Care.
Skin Care.
Australia: 9,200,000
Skin Care.
Australia: 9,200,000Men:4,098,720
Skin Care.
Australia: 9,200,000Men:4,098,720Single: 988,000
Skin Care.
Australia: 9,200,000Men:4,098,720Single: 988,00013-20 years: 287,800
Skin Care.
Australia: 9,200,000Men:4,098,720Single: 988,00013-20 years: 287,800Birthdays: 200
Facebook Pages.
Want a FREE Facebook Page for your college or course?
http://facebook.com/easypagecreator
NEW Facebook Groups.
Twitter grew by 1150% in the last 12 months.
80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.
Twitter Search.
shoal bay
Twitter Advanced Search.
You can search: WordsPhrasesGeographic
LocationDatesAttitudes
Linkedin is social media for grown-ups.
There are around 1 million Aussies on Linkedin.
80% of companies use Linkedin for the recruitment of new employees.
The average age of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000.
YouTube is the second largest search engine in the world after Google.
13 hours of video is uploaded to YouTube every minute.
To watch every YouTube video would take just over 500 years.
One billion videos are watched on YouTube every day.
One billion videos are watched on YouTube every day.
That’s 1,000,000,000 …