community demographic profile · community demographic profile san marcos, texas prepared for...

COMMUNITY DEMOGRAPHIC PROFILESan Marcos, Texas

Prepared forBluebonnet Electric CooperativeFebruary 2015

2

DESCRIPTION DATA %

Population

2020 Projection 54,934

2015 Estimate 50,858

2010 Census 44,894

2000 Census 35,748

Growth 2015-2020 8.01%

Growth 2010-2015 13.28%

Growth 2000-2010 25.58%

2015 Est. Population by Single-Classification Race 50,858

White Alone 40,157 78.96

Black or African American Alone 2,692 5.29

Amer. Indian and Alaska Native Alone 467 0.92

Asian Alone 826 1.62

Native Hawaiian and Other Pac. Isl. Alone 64 0.13

Some Other Race Alone 5,031 9.89

Two or More Races 1,621 3.19

2015 Est. Population by Hispanic or Latino Origin 50,858

Not Hispanic or Latino 30,935 60.83

Hispanic or Latino: 19,923 39.17

Mexican 16,576 83.20

Puerto Rican 321 1.61

Cuban 94 0.47

All Other Hispanic or Latino 2,932 14.72

DESCRIPTION DATA %

2015 Est. Hisp. or Latino Pop by Single-Class. Race 19,923

White Alone 13,490 67.71

Black or African American Alone 247 1.24

American Indian and Alaska Native Alone 291 1.46

Asian Alone 44 0.22

Native Hawaiian and Other Pacific Islander Alone 21 0.11

Some Other Race Alone 4,965 24.92

Two or More Races 865 4.34

2015 Est. Pop by Race, Asian Alone, by Category 826

Chinese, except Taiwanese 120 14.53

Filipino 121 14.65

Japanese 55 6.66

Asian Indian 75 9.08

Korean 52 6.30

Vietnamese 103 12.47

Cambodian 8 0.97

Hmong 0 0.00

Laotian 0 0.00

Thai 0 0.00

All Other Asian Races Including 2+ Category 292 35.35

2015 Est. Population by Ancestry 50,858

Arab 129 0.25

Czech 370 0.73

Danish 30 0.06

Dutch 194 0.38

English 2,618 5.15

French (except Basque) 866 1.70

French Canadian 93 0.18

German 5,913 11.63

Greek 54 0.11

Community DemographicsSan Marcos, Texas

3

DESCRIPTION DATA %

Hungarian 87 0.17

Irish 2,528 4.97

Italian 1,172 2.30

Lithuanian 47 0.09

United States or American 1,070 2.10

Norwegian 286 0.56

Polish 447 0.88

Portuguese 102 0.20

Russian 91 0.18

Scottish 401 0.79

Scotch-Irish 913 1.80

Slovak 0 0.00

Subsaharan African 12 0.02

Swedish 273 0.54

Swiss 12 0.02

Ukrainian 165 0.32

Welsh 52 0.10

West Indian (except Hisp. groups) 15 0.03

Other ancestries 25,883 50.89

Ancestry Unclassified 7,035 13.83

2015 Est. Pop Age 5+ by Language Spoken at Home 48,598

Speak Only English at Home 36,517 75.14

Speak Asian/Pac. Isl. Lang. at Home 673 1.38

Speak IndoEuropean Language at Home 872 1.79

Speak Spanish at Home 10,378 21.35

Speak Other Language at Home 158 0.33

2015 Est. Population by Sex 50,858

Male 25,306 49.76

Female 25,552 50.24

DESCRIPTION DATA %

2015 Est. Population by Age 50,858

Age 0 - 4 2,260 4.44

Age 5 - 9 2,187 4.30

Age 10 - 14 2,056 4.04

Age 15 - 17 2,087 4.10

Age 18 - 20 7,597 14.94

Age 21 - 24 9,829 19.33

Age 25 - 34 9,452 18.59

Age 35 - 44 4,452 8.75

Age 45 - 54 3,401 6.69

Age 55 - 64 3,259 6.41

Age 65 - 74 2,337 4.60

Age 75 - 84 1,283 2.52

Age 85 and over 658 1.29

Age 16 and over 43,692 85.91

Age 18 and over 42,268 83.11

Age 21 and over 34,671 68.17

Age 65 and over 4,278 8.41

2015 Est. Median Age 24.8

2015 Est. Average Age 31.5


4

DESCRIPTION DATA %

2015 Est. Male Population by Age 25,306

Age 0 - 4 1,157 4.57

Age 5 - 9 1,109 4.38

Age 10 - 14 1,050 4.15

Age 15 - 17 960 3.79

Age 18 - 20 3,515 13.89

Age 21 - 24 4,874 19.26

Age 25 - 34 5,145 20.33

Age 35 - 44 2,417 9.55

Age 45 - 54 1,711 6.76

Age 55 - 64 1,578 6.24

Age 65 - 74 1,088 4.30

Age 75 - 84 501 1.98


2015 Est. Median Age, Male 25.0

2015 Est. Average Age, Male 30.9

2015 Est. Female Population by Age 25,552

Age 0 - 4 1,103 4.32

Age 5 - 9 1,078 4.22

Age 10 - 14 1,006 3.94

Age 15 - 17 1,127 4.41

Age 18 - 20 4,082 15.98

Age 21 - 24 4,955 19.39

Age 25 - 34 4,307 16.86

Age 35 - 44 2,035 7.96

Age 45 - 54 1,690 6.61

Age 55 - 64 1,681 6.58

Age 65 - 74 1,249 4.89

Age 75 - 84 782 3.06


DESCRIPTION DATA %

2015 Est. Median Age, Female 24.5

2015 Est. Average Age, Female 32.1

2015 Est. Pop Age 15+ by Marital Status 44,355

Total, Never Married 27,612 62.25

Males, Never Married 14,307 32.26

Females, Never Married 13,305 30.00

Married, Spouse present 9,996 22.54

Married, Spouse absent 1,568 3.54

Widowed 1,829 4.12

Males Widowed 449 1.01

Females Widowed 1,380 3.11

Divorced 3,350 7.55

Males Divorced 1,639 3.70

Females Divorced 1,711 3.86

2015 Est. Pop Age 25+ by Edu. Attainment 24,842

Less than 9th grade 1,518 6.11

Some High School, no diploma 1,749 7.04

High School Graduate (or GED) 5,892 23.72

Some College, no degree 6,111 24.60

Associate Degree 1,398 5.63

Bachelor's Degree 5,794 23.32

Master's Degree 1,833 7.38

Professional School Degree 221 0.89

Doctorate Degree 326 1.31

2015 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat. 9,994

No High School Diploma 2,487 24.88

High School Graduate 3,383 33.85

Some College or Associate's Degree 2,591 25.93

Bachelor's Degree or Higher 1,533 15.34


5

DESCRIPTION DATA %

Households


2015 Estimate 19,701

2010 Census 16,968

2000 Census 12,653

Growth 2015-2020 9.47%

Growth 2010-2015 16.11%

Growth 2000-2010 34.10%

2015 Est. Households by Household Type 19,701

Family Households 8,111 41.17

Nonfamily Households 11,590 58.83

2015 Est. Group Quarters Population 6,372

2015 HHs by Ethnicity, Hispanic/Latino 6,410 32.54

2015 Est. Households by HH Income 19,701

Income < $15,000 4,377 22.22

Income $15,000 - $24,999 3,660 18.58

Income $25,000 - $34,999 2,877 14.60

Income $35,000 - $49,999 2,899 14.71

Income $50,000 - $74,999 2,666 13.53

Income $75,000 - $99,999 1,411 7.16

Income $100,000 - $124,999 784 3.98

Income $125,000 - $149,999 454 2.30

Income $150,000 - $199,999 305 1.55

Income $200,000 - $249,999 117 0.59

Income $250,000 - $499,999 118 0.60

Income $500,000+ 33 0.17

DESCRIPTION DATA %

2015 Est. Average Household Income $45,110

2015 Est. Median Household Income $31,303

2015 Median HH Inc. by Single-Class. Race or Eth.

White Alone 30,856

Black or African American Alone 31,504

American Indian and Alaska Native Alone 66,346

Asian Alone 19,773

Native Hawaiian and Other Pacific Islander Alone 20,000

Some Other Race Alone 31,523

Two or More Races 43,921

Hispanic or Latino 30,682

Not Hispanic or Latino 31,604

2015 Est. Family HH Type by Presence of Own Child. 8,111

Married-Couple Family, own children 2,026 24.98

Married-Couple Family, no own children 3,050 37.60

Male Householder, own children 394 4.86

Male Householder, no own children 642 7.92

Female Householder, own children 1,072 13.22

Female Householder, no own children 927 11.43

2015 Est. Households by Household Size 19,701

1-person 6,734 34.18

2-person 6,570 33.35

3-person 3,173 16.11

4-person 1,925 9.77

5-person 761 3.86

6-person 326 1.65

7-or-more-person 212 1.08


6

DESCRIPTION DATA %

2015 Est. Average Household Size 2.26

2015 Est. Households by Presence of People Under 18 19,701

Households with 1 or More People under Age 18: 4,035 20.48

Married-Couple Family 2,234 55.37

Other Family, Male Householder 490 12.14

Other Family, Female Householder 1,257 31.15

Nonfamily, Male Householder 28 0.69

Nonfamily, Female Householder 26 0.64

Households with No People under Age 18: 15,666 79.52

Married-Couple Family 2,845 18.16

Other Family, Male Householder 545 3.48

Other Family, Female Householder 741 4.73

Nonfamily, Male Householder 5,821 37.16

Nonfamily, Female Householder 5,714 36.47

2015 Est. Households by Number of Vehicles 19,701

No Vehicles 961 4.88

1 Vehicle 9,005 45.71

2 Vehicles 7,021 35.64

3 Vehicles 2,014 10.22

4 Vehicles 644 3.27

5 or more Vehicles 56 0.28

2015 Est. Average Number of Vehicles 1.6

DESCRIPTION DATA %

Family Households


2015 Estimate 8,111

2010 Census 6,828

2000 Census 5,786

Growth 2015-2020 9.70%

Growth 2010-2015 18.79%

Growth 2000-2010 18.01%

2015 Est. Families by Poverty Status 8,111

2015 Families at or Above Poverty 6,589 81.24

2015 Families at or Above Poverty with Children 2,924 36.05

2015 Families Below Poverty 1,522 18.76

2015 Families Below Poverty with Children 1,278 15.76

2015 Est. Pop Age 16+ by Employment Status 43,692

In Armed Forces 47 0.11

Civilian - Employed 22,939 52.50

Civilian - Unemployed 2,739 6.27

Not in Labor Force 17,967 41.12

2015 Est. Civ. Employed Pop 16+ by Class of Worker 23,189

For-Profit Private Workers 15,709 67.74

Non-Profit Private Workers 1,370 5.91

Local Government Workers 1,524 6.57

State Government Workers 2,479 10.69

Federal Government Workers 526 2.27

Self-Employed Workers 1,560 6.73

Unpaid Family Workers 21 0.09


7

DESCRIPTION DATA %

2015 Est. Civ. Employed Pop 16+ by Occupation 23,189

Architect/Engineer 195 0.84

Arts/Entertainment/Sports 605 2.61

Building Grounds Maintenance 837 3.61

Business/Financial Operations 500 2.16

Community/Social Services 538 2.32

Computer/Mathematical 413 1.78

Construction/Extraction 792 3.42

Education/Training/Library 1,877 8.09

Farming/Fishing/Forestry 49 0.21

Food Prep/Serving 3,770 16.26

Health Practitioner/Technician 573 2.47

Healthcare Support 450 1.94

Maintenance Repair 679 2.93

Legal 80 0.34

Life/Physical/Social Science 280 1.21

Management 1,470 6.34

Office/Admin. Support 3,380 14.58

Production 999 4.31

Protective Services 303 1.31

Sales/Related 3,109 13.41

Personal Care/Service 1,178 5.08

Transportation/Moving 1,112 4.80

2015 Est. Pop 16+ by Occupation Classification 23,189

Blue Collar 3,582 15.45

White Collar 13,020 56.15

Service and Farm 6,587 28.41

DESCRIPTION DATA %

2015 Est. Workers Age 16+ by Transp. to Work 22,898

Drove Alone 17,244 75.31

Car Pooled 2,443 10.67

Public Transportation 642 2.80

Walked 1,102 4.81

Bicycle 311 1.36

Other Means 330 1.44

Worked at Home 826 3.61

2015 Est. Workers Age 16+ by Travel Time to Work *

Less than 15 Minutes 10,445

15 - 29 Minutes 6,143

30 - 44 Minutes 2,590

45 - 59 Minutes 1,328

60 or more Minutes 1,498

2015 Est. Avg. Travel Time to Work in Minutes 22.71

2015 Est. Occupied Housing Units by Tenure 19,701

Owner Occupied 5,988 30.39

Renter Occupied 13,713 69.61

2015 Owner Occ. HUs: Avg. Length of Residence 14.1

2015 Renter Occ. HUs: Avg. Length of Residence 6.0


8

DESCRIPTION DATA %

2015 Est. Owner-Occupied Housing Units by Value 5,988

Value Less than $20,000 182 3.04

Value $20,000 - $39,999 296 4.94

Value $40,000 - $59,999 317 5.29

Value $60,000 - $79,999 397 6.63

Value $80,000 - $99,999 487 8.13

Value $100,000 - $149,999 1,201 20.06

Value $150,000 - $199,999 1,121 18.72

Value $200,000 - $299,999 1,030 17.20

Value $300,000 - $399,999 434 7.25

Value $400,000 - $499,999 200 3.34

Value $500,000 - $749,999 199 3.32

Value $750,000 - $999,999 68 1.14

Value $1,000,000 or more 56 0.94

2015 Est. Median All Owner-Occupied Housing Value $155,085

2015 Est. Housing Units by Units in Structure 20,913

1 Unit Attached 454 2.17

1 Unit Detached 6,496 31.06

2 Units 1,438 6.88

3 or 4 Units 2,124 10.16

5 to 19 Units 5,370 25.68

20 to 49 Units 1,914 9.15

50 or More Units 1,292 6.18

Mobile Home or Trailer 1,795 8.58

Boat, RV, Van, etc. 30 0.14

DESCRIPTION DATA %

2015 Est. Housing Units by Year Structure Built 20,913

Housing Units Built 2010 or later 2,622 12.54

Housing Units Built 2000 to 2009 4,895 23.41





Housing Units Built 1950 to 1959 959 4.59

Housing Units Built 1940 to 1949 405 1.94

Housing Unit Built 1939 or Earlier 799 3.82

2015 Est. Median Year Structure Built** 1990


9

About The Retail Coach

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail:360 process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

Retail:360 Process

Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts — all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail:360 process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

The Retail Coach -It’s not about data. It’s about your success.

The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802tel 800.851.0962 | fax 662.844.2738 | e-mail [email protected] | web www.theretailcoach.net

C. Kelly Cofer President & CEO

The Retail Coach, LLC

10

Acknowledgements

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Nielsen 2014/2015, ESRI 2014, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

community demographic profile · community demographic profile san marcos, texas prepared for...

Documents