community digital media seminar sept 25 2013

Grow Your Business!

Welcome to the SeminarSeptember 30, 2013

Agenda…• Changing Consumers Habits Create

Opportunity• Search & Shopping• Social Media • Peer Commenting, Ratings & Reviews • Mobile• Video

• Opportunities for Local Merchants• 2013 Business Outlook• New Customer Acquisition• Customer Retention

Digital Media Strategies For Acquiring and Retaining Customers

1. GET FOUND: Make sure your business is visible to Consumers Actively Searching Online for your Products & Services

3. STAY CONNECTED: Leverage Social Media Email & Text Marketing Best Practices to Drive More Repeat and Referral Business from existing clients

2. FIND NEW: Leverage Precise Targeting Capabilities to reach Consumers Most Likely to be interested in your Products & Services

Social is Digital Word of Mouth!

Consumer Trends

Some of the Marketing toolswe used to employ areno longer effective

National Opt Out Site for Consumers who don’t want them delivered anymore

Google is the New Yellow Pages

We Search & Discover Online – Shop Local & In-Store

Just Googling it

95% of Web Traffic is generate from Page One Results

95% of consumers never go past the first page of their search result. Every business needs to know:

1. What Page are we on for our Best Keywords?

2. Where is our Competition?

Google does a great job of returning relevant search results.

Although some believe Google is the 2nd Best Source of Information

Welcome to the Mobile Revolution

http://youtu.be/IZA9qjt2A48

A Show of Hands

➙ Who here has: unopened email in

inbox? unopened texts in

inbox? Used smartphone to

look for local info? used their smartphone

to access the internet while shopping?

The Age of Mobile

➙ You’re in good company… 90% of text messages are read

<3 minutes1

94% of users look for local information on their phone and 90% take action as a result2

Mobile coupons are 10x more likely to be opened3

Sources: May 2012, 1) Luxury Daily, 2) Google, Our Mobile Planet: United States, Understanding the Mobile Customer, 3)Mobile Commerce Daily

+60% among 18-49 year olds+68% among HH Income $75+

Sept 2013 - Google

Mobile Traffic to Major Retailers

• Amazon sites – 43 million• eBay – 22 million• Walmart – 19 million• Apple.com sites – 11 million• Target – 14 million

• Best Buy sites – 10 million• Ticketmaster – 9 million• The Home Depot – 7 million• Etsy.com – 6 million• Lowe’s – 6 million

Local Consumers in “Action Mode” when conducting Mobile Search

Estimated that 85% of Local Biz Don’t Have Mobile Optimized Websites

“The number of calls to U.S.-based businesses will increase by 107% in the next 17 months.” – BIA Kelsey

• Mobile is about to unleash a massive increase in call-based advertising…which will be so vast that many established companies will scramble

• 61% of Local Merchants rate inbound telephone calls as excellent leads.

• Call conversion from a local search on a desktop local is 7%, once the landing page is viewed, compared with 57% from a mobile device

• U.S. Businesses will receive 70 billion calls from mobile devices by 2016. Today the number is 20 billion. By the end of 2013 81% of all the calls businesses receive will originate from mobile phones.

Mobile Driving Increased # of Valuable Leads

American pets have bitten, chewed, licked, drooled upon (or worse) more than 8 million devices this past year. -SquareTrade

Everyone Loves a Good Mobile Device!

Mobile views on YouTube are now more than 1 billion views each day. Since 2010, mobile device traffic to YouTube has more than tripled.

1. It’s now very affordable to “Broadcast” your Infomercial or How to Video to a very large potential audience.

2. YouTube Videos are an incredible Source of Content that get indexed well on sites like Google (did we mention that Google owns YouTube?)

3. Video is an incredible Source of Quality Content for Social Media and Your Website – a great way to communicate with current and future customers

What this means for Local Merchants

http://www.youtube.com/watch?v=QUCfFcchw1w&feature=share&list=UULC9cX5GntaQmTSF6hTqrzA

Viral Power of Social Media

Average # of Friends by Generation

Women 55+ are fastest

growing segment

Google + Social Network Experiencing Rapid Growth

Google+, like YouTube…great way to significantly improve your Page Rankings!

Adding 22M New Users per month

400M!!

Reached 200 Million Members January 2013

Online Ratings & Reviews are Shaping Consumer Shopping Habits

and they’re sharing those opinions everywhere

The Zero Moment of Truth

They have fundamentally changed the Rules of Marketing and the way Merchants need to approach Connecting with them to earn their business.

Clearly, The Consumer is now in Charge!

Our friends at Google call this....

The Traditional Model

MERCHANT

" You'd never set up an 800# for your business with nobody to answer the Phone. The Internet is that 800# and its been set up for you even though you didn't ask for it! People are "calling" you with their web searches everyday. If People search for your product or services and you don't "answer" that search...who do you think will?"

- Jim Lecisnki, Managing Director Google

Many Best Practices for Business in 2013 Remain the Same…

Great Location – Make Sure you are Easy to FindYou Make Customers feel welcome and you are

easy to do business withYou have a Solid Reputation & Great Word of

Mouth from happy customersYou Stay in touch and Reward Existing Customers

to drive more repeat business Constantly Looking for New Customers

However, the Best Tools for Business have changed a great deal!

Great Location – Can new customers find you online?

Welcoming Establishment - does your Online Presence Match the Real World?

Solid Reputation - Great Word of MouthWhat are they saying about you online? Are You Staying Connected to your Best Customers?

Acquiring New Customers – New digital marketing options create efficient, affordable ways to best reach your most likely new customers!

Make Sure your Business is easy to Find

Can Potential New Customers Locate you Online?

Strive to be Page One& On the Map!

Today’s Consumer…• 89% Discover New Products &

Services Online• 95% NEVER go past the first page

their search result• Consider Google the new yellow

pages

To be OFB in ‘13, Merchants Must: • Get on the Map! Optimize your

Business listings to the max• Optimize your website so search

engines know what you are about and move you to the front of the list

“C’mon in & Look Around!”Does your online presence match

your real world establishment?


Services Online• 93% of Sales still occur offline• Uses Smart Phone to search…and

55% act within an hour

To be OFB in ‘13, Merchants Must: • Have a Quality Web and Mobile

Presence that is easy to navigate • Make it easy to connect with you

OFB in 2013? Look Good on Every Screen!

Solid Reputation & Great Word of Mouth

Today’s Consumer…• 55% Share their Purchases with

friends via Social Media • 76% Trust Ratings and Review sites • Over 50% won’t do business with

Merchants who have less than 3 Star Review

To be OFB in ‘13, Merchants Must: • Monitor their Online Reputation• Respond appropriately to

demonstrate great customer service• Make it easy to customers to post

reviews and Like your business

Driving Repeat & Referral BusinessStay Connected to your Best Customers

via Social, Email, Text!

Today’s Consumer…• Trust Peer recommendations in social media (only 14%

trust advertisements!) • 80% connect with favorite brands via Social • Majority of consumers join email lists to receive

discounts• 72% are open to receiving special offers via Text

To be OFB in ‘13, Merchants Must: • Grow their Fans & Followers in Social

Media• Build email/text customer databases • Regularly post, email and text to stay

connect and drive repeat and referral business!

Targeting Your Best Potential New Customers

Target Marketing Options Zero in on the consumers already interested in your products and services with online display and email marketing.

Options include: • Target by Geography to reach those

nearest your store, including Mobile Geo Fencing.

• Target by wide variety of demographics • Retarget consumers based on search or

who already have visited your site. • Target consumers on Social Networks• Targeted email puts your message in

their inbox

Grow Your Business!

Digital Strategies to Grow Your Business

Action Items: Things you can do TODAY to improve your online presence

• Claim your local business listings• Fully Enhance your profile page• Get Customer Reviews• Start/update your Blog • Create a Video and Post on YouTube• Consistent Social Media Posts including

Google +• Optimize your Web & Mobile presence

Congratulations! The Number One Website in the World wants to give everyone in this room a FREE

listing and profile page

• Claim your listings! (only 37% have)• Add Content to your listings –

(photos, video, complete list of all services)

• Make it easy for customers to review your business

The Google 7 Pack – 3 Things You Need to Do

GET ON THE MAP

Google Plus Page

Search EngineMarketing drives 64% of Page One Clicks forConsumers lookingto Purchase

Get Reviews for Better Places Listing Ranking

Customer Referral Cards are Easy & Inexpensive to Create

Even a small incentive can pay big rewards toward future repeat business!

Beyond the Big Three – Claim and Verify your ListingsMake sure your data is 100% correct on top search engines, social media and directory sites…so consumers can connect with you from their desktop or on the go via their Smart Phone or Tablet! Correct listing data is also important for improving your site SEO!

Keeping your data clean and up to date is key.There are a lot of databases on the web!

Online Videos are a Great Way to get High Page Ranking

Top Ten Reasons you Need need a Quality Web Presence

1. You only get one chance to make a Great First Impression! Look on any size screen

2. Professional Image – level playing field 3. Be Open for Biz 24/7 – instant Customer Gratification4. Connect with on the go Consumers 5. Sell Products6. Promote Services7. It’s Your Online Brochure update-able any time8. Generate Leads9. Stay Connected to your Best Customers with your Blog10. Great Recruiting Tool

Smart Phone Friendly Mobile Sites that Match Look and Feel of Main Website

3 Ways to Grow Sales

1. Get More Customers 2. Raise Profit Per Sale3. Increase Customer Frequency by Staying Top

of Mind.

One of these is easier than the other two.

Why Businesses Lose Customers

• 1% Die• 3% Move Away• 5% Form other relationships• 9% Leave for Competitive Reasons• 14% Due to Product Dissatisfaction• 68% Stop buying because of feeling of

indifference – no longer “Top of Mind”

Create a Customer Loyalty & Referral Program

“What would it mean for your Business if Your Current Customers Shopped with you one more time a month?”

“What it would mean for your Business if your Happy Customers became your best salespeople…telling all of their friends how much they love your products & services?

News of Your Store Via Multiple Channels Your Happy Customers

Social Media Drives More Repeat & Referral BusinessFree or Nearly Things You Can Do!

• Most Important: Commit to the Content! – Consistent, varied two way communication via multiple

channels. If you don’t have time, find someone who does. • Improve/Create Your Social Presence – Facebook,

Twitter & Google+, LinkedIn – they all are free! • Use offline promotion to drive online fans • Create Online Contests to grow your fan base• Add Social links to all web promotions (site, email,

video, PR etc)

Great Social Content goes well beyond Promotional Offers

Rule of Threes1. Valuable Tips & Ideas

– Position yourself as expert – Connect to complimentary businesses – Success Stories

2. Establish Community – Recognize customers– Recognize employees– Recognize Community Events & Your Charitable Efforts

3. Promotions and Special Offers – Loyalty Club Offers – Sync Offline with online

Customers for LifeLeveraging Customer Connections to Grow Revenue

Today 1 Year 3 Years

200Connections

600Connections

3600Connections

100Text Club VIP’s

75NewsletterSubscribers





Staying top of mind!Social Text Email = Affordable Frequency!

Today 1 Year 3 Years

2400Posts Month

7200Posts Month

43200Posts Month

400Text Offers

150Sends

4000Text Offers

12000Text Offers

600Sends

1200Sends

Total Potential Connections = 2950 8200 54,400

Right About Now…You Might be Thinking….

Wow – that’s a lot of Stuff!I’m already so busy Running my Business!

We Offer Turn Key Solutions for helping youLeverage Digital Media to Grow your Business

• Choose from Variety of Value Priced Packages• Or, we can customize a program based on your needs• Special Value Added Launch Incentives promote your

new web presence

Essential Digital Media Strategies For Acquiring and Retaining Customers

1. GET FOUND: Make sure your business is visible to Consumers Actively Searching Online for your Products & Services

3. STAY CONNECTED: Leverage Social Media Email & Text Marketing Best Practices to Drive More Repeat and Referral Business from existing clients

2. FIND NEW: Leverage Precise Targeting Capabilities to reach Consumers Most Likely to be interested in your Products & Services

Social is Digital Word of Mouth!

Get FoundIncrease Visibility among Consumers

Actively Searching for your products & Services PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH

Responsive Website Design

Smart Phone Friendly Mobile Site

Optimized Local Business Listings

Not Good Optimized

You only get one chance to make a Great 1st Impression!Make sure your website reflects the quality of your real world business…and looks good on Desktop, Tablet and Mobile size screens. Site is optimized to be found in search.

Love your existing site but wish it was optimized for Mobile? Our Smart Phone friendly sites mirror look and feel of your existing site, with one finger click to call, maps, coupons and links to your social Fan pages.

89% of Consumers start their search for New Products & Services online.

93% Buy Offline and close to home

Where are you ranked?

Are you on the Map? Optimized Local Business Listing ensure consumers can find you when searching via web or mobile. We claim, enhance your listings on all top search, directory and social media sites to improve your page rank.

95% of Consumers NEVER go past page one of their search result.

What page are you on? Your Competition?

By start of Q4 of this year, Google predicts the majority of searches will be conducted on mobile devices rather than desktops.

85% of Local Merchants don’t have a Smart Phone friendly site

Get FoundIncrease Visibility among Consumers

Actively Searching for your products & Services PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH

Search Engine Optimization

Geo Targeted Videos

Reputation Management

If you love the design of your site but wish it would rank better in search, our SEO specialists can help. We get “under the hood” of your site and perform variety of optimization tactics to improve your sites Findability by major search engines.

Pro voice talent, scripting, music and high quality images come together to create an infomercial that tells the story of your business using sight, sound and motion.

Videos are then optimized for search for your location and best keywords, then distributed via a Custom YouTube channel.

• 89% Research Online• 95% Don’t Go Past Page One• 93% Sales Occur Offline and

within 10 miles of home!• Where are your Competitors

Ranked?

• Videos are 4x more likely to drive customer conversion

• YouTube is World’s second largest search engine, owned by #1 – Google!

We monitor leading Rating and Review sites and Social media in real time and alert you of all positive and negative commentary, and provide Best Practices for handling the good and bad.

Allows you to demonstrate your Excellent Customer Service and show Consumers you truly care about their business!

• Majority of Consumers won’t shop less than 3 Starts

• 2/3 More Likely to Buy if Positive Reviews, Comments

• ½ Less Likely if Negative

Mobile Essentials Package$349 set up and $229 per month

Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website

Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.

Local Visibility Business Listing Package - Claim/enhance local Google ,Yahoo, Bing listings- Premium logo listing & profile page Twin Tiers Marketplace- Print logo directory listing in Sunday Newspaper - Verify optimize Top 150 search, directory and social site listings

– including GPS and Siri – great for SEO.

Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protecting your most valuable asset – Your Reputation!

Custom 4-Page Optimized Website (not a template) you own it, includes Home Page, Product, Service, About us pages, Facebook Widget, Facebook Contest links and Text VIP Loyalty Club Sign up.

Smart Phone Friendly Website includes Mobile Coupons, Text Club and appointment reminder tools, Photo Galleries, Products, Services pages and links to Social Media, Photos

Custom YouTube Channel & Video Series – we create a new video once per quarter, each optimized for Search for your top 5 keywords. Tell the story of your business with sight, sound & emotion. Includes Video Directory on Ludington Daily News website.

Optimized listing package: Google, Yahoo, Bing, Shoreline Marketplace Maximize & optimize your presence on the Top 3 Search Engines used by 95% of online consumers plus premium listing, Shoreline Marketplace.

Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protecting your most valuable asset – Your Reputation!

Make a Great First Impression on the Web’s #1 Sites$799 1x Design Fee and $199 Per Month

Web Essentials

Stay ConnectedIncrease Customer Loyalty via Social Media,

Email Newsletters, Mobile Text MarketingPRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH

Social Media Management

Mobile Text Marketing

• We optimize your Social Media presence on Facebook, Twitter, Google+ and manage weekly postings on all channels to promote your Social Club specials.

• Includes monthly Facebook contests, including install of contest app on Facebook that captures email addresses.

• Point of Purchase Collateral Included - We provide eye catching in-store signage to entice all of your customers to join your Club, building your customer database.

We custom design your monthly newsletter, then manage graphics and content updating each month as well as execute the send. As part of Loyalty program, we help you grow your customer database.

• We help you build your text database collecting customer cell phone numbers.

• We then manage your weekly Loyalty VIP Club messaging, sending special offers via text. You choose day of week and day part to drive traffic when you need it most.

• Option to include creation of Smart Phone friendly version of your existing website, to connect with consumers on the go!

• 90% of Text Messages are checked within 3 mins

• Don’t leave home without it…car keys, wallet, and phone constantly with you!

Email Newsletters

• 85% Consumers use FB Posts for Local Merchant info

• Social Media used by 87% Local Merchants for business

• Gets better response than Direct Mail, with 15% open rates and 1-2% click thrus

• Email is the preferred method of Commercial Contact by 74% of Consumers

• 83% Report Email is first thing they check for business


Email Newsletters, Mobile Text Marketing

• Fuels the Shop Local Movement • Increase Customer Loyalty with Special Offers• Stay Top of Mind with your Best Customers• Increase Repeat Business • Increase Referral Business as Happy Customers Share

Social Loyalty Package$499 1x design/set up fee and $429 per Month

Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media: Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter • Text Messaging • Complete in-store collateral, including table tents, signage, window

clings, business cards

Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website

Geo Targeted Custom Video Series -Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.

Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, Shoreline Marketplace, Top 150 and real time monitoring of your online reputation.

Web + Social Essentials Web, Mobile, Social, Visibility $1949 Design Fee & $429 per month

New Custom Web and Mobile Site – custom 5 Section site optimized for Search with companion mobile site that connects with Consumers on the Go via Smart Phone and Tablet.

Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media : Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter • Complete in-store collateral, including table tents, signage, window

clings, business cards

Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.

Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, Shoreline Marketplace, Top 150 and real time monitoring of your online reputation.

Find New CustomersVia Precision Digital Target Marketing for Web & Mobile

PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH

Targeted Display Marketing

Social Media Marketing

Reach local consumers on premium local, regional and national sites with a message targeted by Demographic , Behavior, Search, Context and more

Search RetargetingYour Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.

• Ad Campaigns that only target the Desktop Consumer miss a significant audience of Local Shoppers

Social Media Targeting – reach local consumers based on interest via Facebook, Twitter, LinkedIn. Target by Geography, Occupation, Demographics, Device and more.

• Reach consumers in less competitive page environment than Search

• Increase Frequency of exposure

• Great compliment to SEM campaigns

• 85% Consumers use FB Posts for Local Merchant info

• Social Media used by 87% Local Merchants for business

Find New CustomersVia Precision Digital Target Marketing for Web & Mobile

PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH

Mobile GEO Fencing

Email Marketing

Mobile Geo Fencing pinpoints customers when they are near your store and serves them ads relevant to their location. Drive traffic to your Smart Phone friendly mobile site, social media pages and more

Search Engine Marketing campaigns achieve one of top 3 page positions, target consumers based on Your most relevant, most searched key words. You only pay when someone clicks on your ad.

• 62% Consumers now own a Smart Phone

• 50% Searches now done via Mobile Device

• Mobile Consumers in Action mode,

• Search Engine marketing drives high % of clicks for Consumers looking to make a purchase

• Gets better response than Direct Mail, with 15% open rates and 1-2% click thrus

• Email is the preferred method of Commercial Contact by 74% of Consumers

• 83% Report Email is first thing they check for business

Search Engine Marketing

• We create a Custom Email template that features: • Your Marketing Message• Links to site, video, social media etc.

• We Target the Email message to double opt in list of Consumers by:

• Zip Code radius around your store• Demographics (Gender, HH Income, Age)• Category of Interest

+

Reach local consumers on our site as well as premium regional and national sites with a message targeted by Demographic , Behavior, Search, Context and more

Drill deep into Vertical Audience Categories that include: Target Local Online Consumers

PREMIUM AUDIENCE NETWORK

Reach Consumers Near your StoreMobile Geo Fencing pinpoints customers when they are near

your store and serves them ads relevant to their location

1Consumer performs a Keyword Search & is anonymously “cookied” for their search term.

2Consumer later visits their favorite sites on the Web and is served your ad based on their past search history

Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.

Ads appear on Brand Safe Premium Publishers sites reaching your target audience as the move across the internet. Dynamic ads can include video and link to your home page , special offers, Product pages and more.

Best Hybrids

Reach Consumers Actively SearchingReach Consumers ACTIVELY Searching for your Products & Services

Facebook Targeting & Re-TargetingTarget Consumers by variety of demos…or retarget those that have already been to your site

B2B Targeting Opportunities

We create a Custom Email Marketing Campaign targeted to in-box of your best potential customers. Features include: • Email is designed to match overall look/feel of your

existing marketing efforts. • Email layout is re-usable to create common theme

and design for ongoing monthly campaigns• We follow best email practices – including best

subject lines, calls to action and offering car buyers multiple links to New, Used and Service specials.

Targeting Options: • Geo target down to the zip code level• Target by variety of Demos – HH Income, Gender,

Age, Ethnicity, Children in the Home etc• B2B Targeting • Target by purchase intent – ex: in market for car

Targeted Email Strategies

SAMPLE EMAIL

GETTING RESULTS: DEMOGRAPHIC TARGETING

• Age

• Gender

• Ethnicity

• Occupation

• Education

• Language

• Religion

• Marital Status

• Presence of Children

• Number of Children

• Income: Est. HH.

• Net Worth

• Homeowner/Renter

• Home Market Value

• Dwelling Type

• Length of Residence

• Presence of Pet

• Veteran

TARGETING THE LIST

Email Marketing Drives Results!

Over 1600 potential customers delivered to client’s website!

Launch IncentivesSign up within 30 days of today’s seminar and receive the following Value Added Print & Online Advertising! • Four 2 col x 4 inch

display ads in the newspaper!

• Tower or banner ad on Ludington Daily News website for two months

Promote your new web presence in Print & Online!

Get Your Free Digital Check Up! No obligation 3 Point Inspection!1. Free Visibility Report2. Reputation Survey3. Mobile Site Survey

Find Out What’s Being Said About You Online!

What’s Your Find-a-bility? How do you Rank vs. your Competition?Visibility Report shows how and if consumers find you online.

What’s Your Online Reputation? Find out what consumer sentiment is about your business…and if the buzz is good (or not!)

Ready for Mobile Consumers? How does your site look on a Smart Phone? Is it easy to dial your number, get directions to your business?

Community Media Digital is pleased to provide the following reports to help Local Businesses get a clear picture of how they appear to consumers searching for them online.

Questions?

Contact Amanda FranklinInteractive Sales Specialist

Ludington Daily News(231) 583-1327

tel:(231)%20583-1327

“C’mon in & Look Around!”Does your online presence match

your real world establishment?


Services Online• 93% of Sales still occur offline• Uses Smart Phone to search…and

55% act within an hour

To be OFB in ‘13, Merchants Must: • Have a Quality Web and Mobile

Presence that is easy to navigate • Make it easy to connect with you

OFB in 2013? Look Good on Every Screen!

Not Optimized Mobile Optimized

There are hundreds of local business listings out there!Make sure your data is 100% correct on these top search engines, social media and directory sites…so consumers can connect with you from their desktop or on the go via their Smart Phone or Tablet! Correct listing data is also important for improving your site SEO and improving your online visibility!

We Optimize Your Local Business Listings

Tell the Story of Your Business using Sight, Sound and Emotion!

• We create One 60-90 second each quarter• Custom YouTube Channel• Professional voice talent, scripting• High Quality Images• Choice of Music bed • Optimized for 5 Best Search Key words

targeted to your local city • Links to website, social media

Custom Video Series

Reputation Management

Real time reports let you know instantly when there has been praise or a problem, so you can demonstrate your responsiveness and customer service

We Monitor Your Online Reputation!

• Give Value added tips and ideas that position you as expert• Share Photos & Videos – before/after, new products etc. • Provide Loyalty rewards only for followers• Post Success stories, positive reviews• Post Customer Recognition • Share Employee and Vendor Partner Recognition • Talk about Community Involvement and Giving Back• Yes, sync off line marketing promotional messages but don’t over do it

Stay Connected with Social, Email, Text

Marketing & Social Media Calendar

Distribute Messages via Social, Video, Blog, Text & Email Channels

We Manage Your Social, Email, Text Marketing

HANDS FREE to you

Find New Customers with Precision Digital Targeting

+

Reach local consumers on our site as well as premium regional and national sites with a message targeted by Demographic , Behavior, Search, Context and more

Drill deep into Vertical Audience Categories that include: Target Local Online Consumers

PREMIUM AUDIENCE NETWORK

Single Ad Buy reaches targeted audience across smartphones, tablets,

laptops and work/home PC’s.

Reach Consumers on any Device

Reach Consumers Near your StoreMobile Geo Fencing pinpoints customers when they are near

your store and serves them ads relevant to their location

1Consumer performs a Keyword Search & is anonymously “cookied” for their search term.

2Consumer later visits their favorite sites on the Web and is served your ad based on their past search history

Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.

Ads appear on Brand Safe Premium Publishers sites reaching your target audience as the move across the internet. Dynamic ads can include video and link to your home page , special offers, Product pages and more.

Best Hybrids

Reach Consumers Actively SearchingReach Consumers ACTIVELY Searching for your Products & Services

Facebook Targeting & Re-TargetingTarget Consumers by variety of demos…or retarget those that have already been to your site

Sponsored Tweets

Target by:

• Geography• Interests• Gender• Device

You Pay when people…click on, Favorite, reply or re-tweet your Promoted Tweets.

100% Track-able to prove your ROI

B2B Targeting Opportunities

We create a Custom Email Marketing Campaign targeted to in-box of your best potential customers. Features include: • Email is designed to match overall look/feel of your

existing marketing efforts. • Email layout is re-usable to create common theme

and design for ongoing monthly campaigns• We follow best email practices – including best

subject lines, calls to action and offering car buyers multiple links to New, Used and Service specials.

Targeting Options: • Geo target down to the zip code level• Target by variety of Demos – HH Income, Gender,

Age, Ethnicity, Children in the Home etc• B2B Targeting • Target by purchase intent – ex: in market for car

Targeted Email Strategies

SAMPLE EMAIL

GETTING RESULTS: DEMOGRAPHIC TARGETING

• Age

• Gender

• Ethnicity

• Occupation

• Education

• Language

• Religion

• Marital Status

• Presence of Children

• Number of Children

• Income: Est. HH.

• Net Worth

• Homeowner/Renter

• Home Market Value

• Dwelling Type

• Length of Residence

• Presence of Pet

• Veteran

Targeted E-Mail Options

Email Marketing Drives Results!

Over 1600 potential customers delivered to client’s website!


Email Newsletters, Mobile Text Marketing

• Stay Top of Mind with your Best Customers• Increase Repeat Business • Increase Referral Business as Happy Customers Share• Fuels the Shop Local Movement • Increase Customer Loyalty with Special Offers