community foundation of central wisconsin style guide
DESCRIPTION
Style guide created March of 2015 by the design team of: Danielle Barry, Samantha Strauss, Leah Suwyn, and Zach Zdun.TRANSCRIPT
STYLE GU
IDE
COMMUNITYFOUNDATION of Central Wisconsin
Created March 2015 for Community Foundation of Central Wisconsin.
Design Team:Annual Report: Samantha Strauss
Style Guide: Leah SuwynLogo: Danielle Barry
Photograpy: Zachary Zdun
LOGO
Whenever the graphic and logotype are used together, they must be stacked with the graphic on top and logotype on the bottom.
The color of the hands in the graphic, the logotype and outline must be same color.
When scaled down logo cannot go past 50%-60%.
The light purple inversed logo is the main logo to be used. The other logos can be used as variants.
COMMUNITYFOUNDATION of Central Wisconsin
COMMUNITYFOUNDATION of Central Wisconsin
COMMUNITYFOUNDATION of Central Wisconsin
COMMUNITYFOUNDATION of Central Wisconsin
Light purple inverse
Light purple hands Black hands
Black inverse
1
PHOTOS
All photos should be of businesses or organizations that have benefited from funds given by the Community Foundation of Central Wisconsin. They should be off the sinage or aspects that were constructed as a result of the funds. [i.e. children playing, or others who received funding from the foundation.]
Photographs should reflect and be used for testimonials.
When used in annual report, photographs are to be desaturated.
Saint Michael’s Hospital Signage
Student artwork displayed at SPASH
Michael Devine, SPASH Principal
2
ANNUAL
GRIDMargins: .5” on all four sidesColumns: 3Gutter: .1667”Guide: 1 1/4” from top of page
Page numbers placed on bottom corner. Left page: left corner Right page: right corner
SPREAD EXAMPLE 1Dark purple box is a full bleed.
Graphs are to use tints and variants of the five colors of the color palette.
3
SPREAD EXAMPLE 2.5” margin around pages.Purple box goes onto next page 1 inch.
PAGE EXAMPLE 3Multiple images depicting organization that has received funding.Testimonial is in a coo grey box with dark purple text.
REPORT
HEADER (on page)Bell Centennial (Sub-Caption)16 ptColor: Dark Purple or Cool Gray on Dark Purple
BODYCorbel9 pt13 pt leadingColor: Dark Purple or Cool Gray on Dark Purple
HEADINGSCorbel 10 ptAll capsColor: Same color as body
4
COLOR
C=19M=22Y=0K=29
Dark Purple Light Purple Nude Cool Grey Light Grey
C=17M=16Y=0K=65
C=0M=14Y=20K=0
C=0M=0Y=3K=25
C=0M=0Y=1K=15
*if tints are used, should be 50%5
APPLICATION
Letterhead is to use the purple inverted logo, with the foundation’s information next to it.
Business card is to use the black logo on the front side in a vertical format, with person’s contact information on the back side in a horizontal format.
6
Facebook postings should be community-based and showcase how the funds are being used. Each week post a story from a person/organization about how the fund/grant/scholarship they recieved has helped them.
Pictures showing where the funds have been used throughout the community-can include testimonials as well.
Share events being put on in the community or important information that is happening in the community.
Limit the use of pictures with checks-if used, do once a week aside from the personal stories. If the organization has a Facebook page, include a link to the page.
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Child playing at the Stevens Point YMCAGreen Circle7
Community Foundation of Central Wisconsin
1501 Clark St
P.O. Box 698
Stevens Point, WI 54481
Phone: (715) 342-4454
Fax: (715) 342-5560
Website: cfcwi.org
Email: [email protected]
COMMUNITYFOUNDATION of Central Wisconsin