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Social Community Insights

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Agenda

1. Introduction2. Online communities3. What to do4. What have we learned

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1. Introduction

.. the wind of change is blowin’

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Not just a set of tools…

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.. a cultural shift !

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2. Online communities

Bodies of people joined together by a common interest. “

”

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.. they already exist!

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.. and going mainstream

The fastest growing demographic on Facebook is women over 55“

”

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LISTEN, LISTEN, LISTEN

3. What to do

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Know your audience

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your target (find ‘em!)

Engage your evangelists

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The Question:

BUILDorJOIN

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SOME KEY#PRINCIPLES

transparencyauthenticity

trust

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.. praying does not help

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.. let it grow Don’t wait for people to come to you Know your community’s goal Find a way to connect Build a relationship Take it offline

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.. facilitate, don’t dictate!

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ROI = …return on interaction ! return on insight !

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4. What have we learned?

.. no more sandcastles

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LISTEN

ENGAGE

EMPOWER

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This is not about reinventing the wheel

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the road may be long …but is well worth it!

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THANK YOU !