community is the new marketing
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HandUp | Head of Community and Marketing 2014
Twilio | Senior Community Manager, Twilio.org 2011
Stage Two | Senior Account Manager, Comms 2009
The Escapist | PR and Marketing and Biz Dev 2007
@megmurph
Marketing is about communicating the value of a product, service or brand to
customers or consumers for the purpose of promoting or selling that product, service, or
brand.
@megmurphWikipedia
A branded Community has specific business objective where a company creates a space for people with a common sense of
identity to participate in ongoing, shared experiences.
A branded community is an extension of the business itself
@megmurphCMX Hub
55% of B2B marketers plan to increase use of communities on their website in lead generation efforts.
46% plan to do the same to nurture leads.
Forrester 2013 @megmurph
social conversions
@megmurph
Track everything
referrals
events content conversions
emailsbusiness cards
forums
73% of marketers view customer centricity as critical to the success of their business
and role at the company.
Forbes Insights 2015 @megmurph
a 2% increase in customer retention has the same effect as decreasing costs by
10%
SAP Report 2014 @megmurph
How is your work contributing to
•The lead generation and growth •The overall customer experience (across teams)
•The retention of your customers (especially high value ones)