community managers as innovation brokers: lessons from abc pool
DESCRIPTION
Presentation to the Hans Bredow Institute, Hamburg 2012TRANSCRIPT
COMMUNITY MANAGERS AS
INNOVATION BROKERS: LESSONS
FROM ABC POOL
JONATHON HUTCHINSONARC CENTRE OF EXCELLENCE FOR CREATIVE INDUSTRIES AND INNOVATION
@dhutchman
PUBLIC SERVICE BROADCASTING BECOMES PUBLIC SERVICE MEDIA
“CRISIS OF LEGITIMISATION”
JACUBOWICZ, 2007
OH MY GOD HERE COMES
EVERYBODYSHIRKY, 2008
PEER PRODUCTION
PEER PRODUCTION =
NON INSTITUTIONAL
THE BENEFITS OF INSTITUTIONAL ORGANISATION
AN OPPORTUNITY TO ENGAGE AUDIENCES
ETHNOGRAPHIC ACTION
RESEARCH
THE ABC. PARTICIPATORY
CULTURES.BROADENING INNOVATION?
“USERS OF PRODUCTS AND SERVICES - BOTH FIRMS AND
INDIVIDUAL CONSUMERS - ARE INCREASINGLY ABLE TO INNOVATE
FOR THEMSELVES” VON HIPPLE, 2005
“CAN IMPROVE, DISCUSS AND RATE EXISTING IDEAS AND
CONCEPTS IN REAL TIME, AND CAN COLLABORATIVELY EVEN
IMPLEMENT INNOVATIONS”STANOEVSKA-SLABEVA 2011
ABC POOLabc.net.au/pool
NEW BEGINNINGS
“Of all my writing achievements, I have to say
hearing my words float out on Radio National, in City Nights
and New Beginnings, is by FAR what I'm proudest of.
Thank you so much for allowing me to be part of this; it's really something to put on my resume, and make me feel
better whenever I get a rejection from a publisher. ”
(Name withheld, email, 10th April 2012)
THE COMMUNITY MANAGER
CULTURAL INTERMEDIARY AS
INNOVATION BROKER?
