community on youth culture and climate solutions...national renewable energy laboratory innovation...
TRANSCRIPT
NREL is a national laboratory of the U.S. Department of Energy Office of Energy Efficiency and Renewable Energy operated by the Alliance for Sustainable Energy, LLC
Behavior, Energy and Climate Change Conference
Alison Wise
11/19/2008
Reaching the Next Generation: Impacts of the Creative Community on Youth Culture and Climate Solutions
National Renewable Energy Laboratory Innovation for Our Energy Future
Overview
• Defining the “Next Generation”• Electronics Industry Growth and Carbon Footprint • Ways of Mitigating Electronics Carbon Impact
– Technology– Behavior
• Climate Careers for the “Next Generation”
National Renewable Energy Laboratory Innovation for Our Energy Future
Who are the “Next Generation?”
• Y Generation (Merritt, 2002). • Millennials. • Echo Boomers. • Digital Generation. • Net Generation (Tapscott, 1998).
25.7% of the total U.S. population = 70 million under the age of 18 years old
9.6% of the total U.S. population = 7.8 million between the ages of 18 and 24 years old
Source: US Census
National Renewable Energy Laboratory Innovation for Our Energy Future
Who are the “Next Generation?”
TAPSCOTT’S THEMES• Fierce independence• Emotional and intellectual openness• Inclusion• Free expression and strong views• Innovation• Preoccupation with maturity• Investigations• Immediacy• Sensitivity to corporate interest• Authentication and trust
National Renewable Energy Laboratory Innovation for Our Energy Future
Why look at the “Next Generation?” Energy consumptio n
Plug loads for household electronics account for 15 to 19percent of residential energy use and are increasing as morehouseholds purchase more electronics.
Source: eSource/ CEC
National Renewable Energy Laboratory Innovation for Our Energy Future
US Internet user profile by demographics
Source: Nielsen
74:53:327410.1116,67265+
83:21:587823.0938,06555+
91:10:507626.5943,84935 - 49
65:50:475412.3220,30925 - 34
27:22:34237.7412,75518 - 24
32:21:342610.6617,57912 - 17
13:51:05128.9714,7992 - 11
64:58:015651.8285,443Female
71:04:106148.1879,447Male
PC Time per Month
Sessions per Month
Composition (%)
Audience, 000
Demographic
National Renewable Energy Laboratory Innovation for Our Energy Future
Why look at the “Next Generation?” Future workforce
Source: Employment Policy Foundation analysis and projections of Census/BLS and BEA data, via Talent Readiness blog, March 2008.
National Renewable Energy Laboratory Innovation for Our Energy Future
Why look at the “Next Generation?” Potential impact on change
• Obama’s campaign: 13.4 million under 30s, all talking to each other on Facebook
• Canadian copyright bill: Facebook group “Fair Copyright for Canada, gained over 20,000 new members in the three days since the bill was introduced.
• HSBC fee increase: Facebook group “Stop the Great HSBC Graduate Rip-Off!!!” campaign acquired over 4500 members who persuaded the bank to freeze the planned fee increase.
National Renewable Energy Laboratory Innovation for Our Energy Future
Electronics (Information and Communications Technology-ICT) Industry Growth and Carbon Footprin t
Source:http://www.theclimategroup.org/assets/resources//publications/Smart2020Report.pdf
National Renewable Energy Laboratory Innovation for Our Energy Future
Electronics & “Next Generation” Usage
• 20% began using computers between the age of 5 and 8, almost all were using them by the age of 16
• Today, 96% of all between 8 and 18 have gone online
• 74% have PC access at home; 61% use the Internet on a typical day
• Home digital media use (computer, games, Internet) is approaching TV usage: 13 to 17 year olds average 3.1 hours watching TV and 3.5 hours with digital media
Source: www.pewinternet.org
National Renewable Energy Laboratory Innovation for Our Energy Future
Ways of Mitigating Electronics Carbon Impact: Technology
• Data Centers: Google & HP• Ultracapacitors: MIT• Embedding Solar: Konarka
National Renewable Energy Laboratory Innovation for Our Energy Future
Ways of Mitigating Electronics Carbon Impact: Behavior
Interactive role playing games:http://.makesyouthink.net
High touch education and outreach
National Renewable Energy Laboratory Innovation for Our Energy Future
Ways of Mitigating Electronics Carbon Impact: Behavior
Mobile technologies, allow people to compile information on various goods and services
San Francisco Solar Map: Maps RE resource data against existing projects
Interactive websites, gets the user involved
National Renewable Energy Laboratory Innovation for Our Energy Future
Climate Careers for the “Next Generation”: Potentia l impact of technologies
Source: Chuck Kutscher, National Renewable Energy Laboratory/ American Solar Energy Society presentation 9/2008
National Renewable Energy Laboratory Innovation for Our Energy Future
Climate Careers for the “Next Generation”: Software and the Smart Grid
National Renewable Energy Laboratory Innovation for Our Energy Future
Climate Careers for the “Next Generation”: Ideagora s
• InnoCentive: Helps companies connect with scientists and engineers • Elance: Network of programmers, designers and translators
National Renewable Energy Laboratory Innovation for Our Energy Future
Closing thought
“When people are ready to change behavior, that’s when information and communication technology’s
impact could be greatest…”
- Joseph Romm, Senior Fellow at Center for American Progress
National Renewable Energy Laboratory Innovation for Our Energy Future
Contact Information
Alison Wise303-384-7455