1. Hello LinuxFest Northwest!CommunityOrganizingforFreeSoftwareActivists DebNicholson April28th,2012

2. What Im going to talk about Whyfreesoftwareiscritical Thestateofthemovement Strategyandperception Specifictacticsforgrowth 3. In the 60s, people believed that computers would be used primarily to enhance the power of the individual CCBYSADJBrandononFlickr 4. Freedomofspeech andfreedomofassemblyaremeaninglessifthemethods ofexercisingthemarenotcontrolledbythepeople. 5. Powerconcedesnothingwithoutademand.Itneverdidanditneverwill.FrederickDouglass 6. Freesoftwareisdistributedpower. 7. Today, free software usersare the minorityAsanorganizerIstartfromwheretheworldis,asitis, notwhereIwouldlikeittobe. SaulAlinsky 8. Thelowhangingfruitisalreadyhere. 9. AccordingtoFLOSSPOLS,womencompriselessthan2%ofthefreesoftwarecommunity. 10. Wehaveamovementthatneedstogrowand ahugepopulationwehaventreached. 11. Lots of opportunity! Morepeoplespreadingtheword= Moreusers Moredesigners Moredevelopers Morepeoplespreadingtheword 12. Diversity beyond gender Peopleofcolor GLBTQ Peoplewithdisabilities Workingclasspeople Noncomputerpeople 13. ThetacticsImabouttoshare arentonlyforincreasingdiversitytheyregoodguidelinesforreachingouttoanyone. 14. There are no shortcutsEffectiveorganizationisthwartedbythe desireforinstantanddramaticchange.Tobuildapowerfulorganizationtakestime. SaulAlinsky 15. How do we get there?CesarChavezwasonceaskedhowhedid allthatorganizing.Hisanswer,Italkedtooneperson,thenItalkedtoanotherperson,thenItalkedtoanotherperson... 16. Talking to people effectively Defineyourpurpose Plananeventormeeting Whoisyourtarget? Makeitpersonal 17. Define your goal Itshardtoinvitepeopleinwhenyoucantarticulatewhatyoureinvitingthemto. 18. Stay on message Beupfrontabout yourgoal Keepattention gettingmeasures thematicallyrelated Consider#offtopic orbeerafterwards CCBYphotogirl7onflickr 19. Events or meetings Giveyouaspecifictimeandplacetofocuson Newcomerseventscutouttheweirdnessofinvitingnewpeopleoneatatime Facetofacehelpspeoplefeelconnected 20. Planningyourevent...Apublicplace EnticepeoplewithsnacksMakeaplanand sticktoit CCBYTomiTapioonflickr 21. Stay on target, stay on target... Whoareyou inviting? Whatsinitforthem? Tailoryourapproach Repeatandrepeat andrepeatCCBYSAEricKilbyonFlickr 22. Perception & Recruitment Itseasytorecruityourself Stereotypes Justanothermembervs.unicorn CCBYSAsmwsonFlickr 23. Making it personal Whatisthepersonyouretalkingtointerestedin? Sendpersonalizedemails Talktopeopleinperson Repeatandrepeatandrepeat 24. Theyre here! Now what? Rungoodmeetings Followupwithpeople Analyzewhatyoujustdid Improveitfornexttime! 25. A few things to remember Introductionsasopportunity Thankpeopleconstantly Useinclusivelanguage Havenextstepsready 26. Growing Thinkofyournewparticipantsasseedlings,theyllneedcareandfeedingbutnotsmothering. CCBYRevStanonflickr 27. 90%oforganizingisfollowthrough 28. Tools for follow-through Takenotesatyourmeetings Keepinstitutionalknowledgeuptodateandsomewhereeveryonecanaccessit Setdeadlinesandsticktothem Thankpeopleforthetaskstheyvecompletedpubliclyifpossible! 29. Share the work Workisdigital Babyfactor Burnoutfactor DocumentationCCBYStevenDepoloonflickr 30. Share the power Dontbetheboss Mission>details Whatssogreataboutdoingityourway? Investedpeoplestickaround CCBYSATomRafteryonflickr 31. Fostering Leadership Recognition:freeandawesome Rewardpeoplewithmoreresponsibility Teach/empowerpeopletorecruitothers CCBYmoonlightbulbonflickr 32. One on Ones Buildaccountability Listen Makeitbetter Stayontopic CCBYAnyaLogiconflickr 33. In closing... Morepeopleanddifferentpeople==largerandmoresuccessfulfreesoftwaremovement! Invitepeoplethoughtfullyandrepeatedly Sharetheworkandthedecisionmaking! MakesurepeoplearegettingsomethingbacksotheystickaroundAlwaysbefosteringleadership 34. Want more? Emailme,deb@eximiousproductions.com Freesoftwareorganizingresourceshttp://groups.fsf.org/wiki/Womenscaucus/resources RulesforRadicalsbySaulAlinski