EffectiveMarketingand EventPlanningCreating a strategy that engages your audience

SEPTEMBER 13, 2016 9:00 AM - 10:00 AM

PRESENTED BY

CATHERINEMARK

SABRYNAALERS

Predecessor PuebloCommunity School

Coordinator

Successor PuebloCommunity School

Coordinator

GUEST SPEAKERS

BUILDING COMMUNITYTOGETHER

THE GROWING POWER OF PARTNERSHIP

MEREDITH BODE

MANAGER OF EVENTS

CATALINA CARLOS

ASSOCIATEDIRECTOR

ARLETT PEREZ

COORDINATOR, CLUBSTO WILDCAT

CONTENTI n t r o d u c t i o n

U n i t e d W a y P r e s e n t e r

A H o w t o E x c e r c i s e

U A / E A O P r e s e n t e r

C l u b s t o W i l d c a t P r e s e n t e r

C l o s i n g

CREATE SHARE

BUILDING COMMUNITYTOGETHER TUCSON

COMMUNITYSCHOOLS

Whatever it is, justgo do your thing!

Then go and share itwith

the community.

Maximiseyour content to make a

difference!

CONNECT

Introduction

A community school is both aplace and a set of partnershipsbetween the school and other

community resources.

C O A L I T I O N F O R C O M M U N I T Y S C H O O L S

WHYWho is our target audience?

How are we going to engage?

How many events will we have?

Which sites will run the marketing?

BUILD COMMUNITY TOGETHER

Target AudienceMarket segmentation can be defined as the division of a market into its select groups,based on a variety of factors such as needs, characteristics and behaviours, so that theapplication of the marketing mix can be appropriate to the individual.

WHAT IS YOUR TARGET AUDIENCE

PARENTS/GUARDIANS

OUR TARGET AUDIENCES

TEACHERSSTUDENTS

Visuals increase readerswillingness to read content.

80%

Sell your serviceIncentivizing your users to recommend the service to their friends is a great way togrow your customer base. Often, the best type of incentivization is to give usersadditional functionality if they make a referral.

TRY GIVING INCENTIVES

Blogs are one of the mosteffective tools for increasing

organic search traffic, and arehighly influential with

stakeholders.

http://arizonaserve.org/blog/

W W W . F A C E B O O K . C O M /A R I Z O N A S E R V E /

T U C S O NC O M M U N I T Y

S C H O O L S   W E B S I T E

BUILDING COMMUNITY TOGETHER

EXPERIENTIAL

EXAMPLES OF NON-TRADITIONAL MARKETING

AMBIENTDIGITAL

Resource

Nights

College and

Career Fair

Resource

FairDay of

Service

Tabling

Example of Events

BUILDING COMMUNITY TOGETHER

Let's makethis work.We look forward to seeing how you create the most effective marketing campaign to come alive at yourschools.