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Effective Marketing and Event Planning Creating a strategy that engages your audience SEPTEMBER 13, 2016 9:00 AM - 10:00 AM

Author: catherine-mark

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  • EffectiveMarketingand EventPlanningCreating a strategy that engages your audience

    SEPTEMBER 13, 2016 9:00 AM - 10:00 AM

  • PRESENTED BY

    CATHERINEMARK

    SABRYNAALERS

    Predecessor PuebloCommunity School

    Coordinator

    Successor PuebloCommunity School

    Coordinator

  • GUEST SPEAKERS

    BUILDING COMMUNITYTOGETHER

    THE GROWING POWER OF PARTNERSHIP

    MEREDITH BODE

    MANAGER OF EVENTS

    CATALINA CARLOS

    ASSOCIATEDIRECTOR

    ARLETT PEREZ

    COORDINATOR, CLUBSTO WILDCAT

  • CONTENTI n t r o d u c t i o n

    U n i t e d W a y P r e s e n t e r

    A H o w t o E x c e r c i s e

    U A / E A O P r e s e n t e r

    C l u b s t o W i l d c a t P r e s e n t e r

    C l o s i n g

  • CREATE SHARE

    BUILDING COMMUNITYTOGETHER TUCSON

    COMMUNITYSCHOOLS

    Whatever it is, justgo do your thing!

    Then go and share itwith

    the community.

    Maximiseyour content to make a

    difference!

    CONNECT

    Introduction

  • A community school is both aplace and a set of partnershipsbetween the school and other

    community resources.

    C O A L I T I O N F O R C O M M U N I T Y S C H O O L S

  • WHYWho is our target audience?

    How are we going to engage?

    How many events will we have?

    Which sites will run the marketing?

    BUILD COMMUNITY TOGETHER

  • Target AudienceMarket segmentation can be defined as the division of a market into its select groups,based on a variety of factors such as needs, characteristics and behaviours, so that theapplication of the marketing mix can be appropriate to the individual.

    WHAT IS YOUR TARGET AUDIENCE

  • PARENTS/GUARDIANS

    OUR TARGET AUDIENCES

    TEACHERSSTUDENTS

  • Visuals increase readerswillingness to read content.

    80%

  • Sell your serviceIncentivizing your users to recommend the service to their friends is a great way togrow your customer base. Often, the best type of incentivization is to give usersadditional functionality if they make a referral.

    TRY GIVING INCENTIVES

  • Blogs are one of the mosteffective tools for increasing

    organic search traffic, and arehighly influential with

    stakeholders.

    http://arizonaserve.org/blog/

  • W W W . F A C E B O O K . C O M /A R I Z O N A S E R V E /

  • T U C S O NC O M M U N I T Y

    S C H O O L S W E B S I T E

    BUILDINGCOMMUNITYTOGETHER

  • EXPERIENTIAL

    EXAMPLES OF NON-TRADITIONAL MARKETING

    AMBIENTDIGITAL

  • Resource

    Nights

    College and

    Career Fair

    Resource

    FairDay of

    Service

    Tabling

    Example of Events

  • BUILDING COMMUNITY TOGETHER

    Let's makethis work.We look forward to seeing how you create the most effective marketing campaign to come alive at yourschools.