community schools presentaion
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EffectiveMarketingand EventPlanningCreating a strategy that engages your audience
SEPTEMBER 13, 2016 9:00 AM - 10:00 AM
Predecessor PuebloCommunity School
Successor PuebloCommunity School
THE GROWING POWER OF PARTNERSHIP
MANAGER OF EVENTS
COORDINATOR, CLUBSTO WILDCAT
CONTENTI n t r o d u c t i o n
U n i t e d W a y P r e s e n t e r
A H o w t o E x c e r c i s e
U A / E A O P r e s e n t e r
C l u b s t o W i l d c a t P r e s e n t e r
C l o s i n g
BUILDING COMMUNITYTOGETHER TUCSON
Whatever it is, justgo do your thing!
Then go and share itwith
Maximiseyour content to make a
A community school is both aplace and a set of partnershipsbetween the school and other
C O A L I T I O N F O R C O M M U N I T Y S C H O O L S
WHYWho is our target audience?
How are we going to engage?
How many events will we have?
Which sites will run the marketing?
BUILD COMMUNITY TOGETHER
Target AudienceMarket segmentation can be defined as the division of a market into its select groups,based on a variety of factors such as needs, characteristics and behaviours, so that theapplication of the marketing mix can be appropriate to the individual.
WHAT IS YOUR TARGET AUDIENCE
OUR TARGET AUDIENCES
Visuals increase readerswillingness to read content.
Sell your serviceIncentivizing your users to recommend the service to their friends is a great way togrow your customer base. Often, the best type of incentivization is to give usersadditional functionality if they make a referral.
TRY GIVING INCENTIVES
Blogs are one of the mosteffective tools for increasing
organic search traffic, and arehighly influential with
W W W . F A C E B O O K . C O M /A R I Z O N A S E R V E /
T U C S O NC O M M U N I T Y
S C H O O L S W E B S I T E
EXAMPLES OF NON-TRADITIONAL MARKETING
Example of Events
BUILDING COMMUNITY TOGETHER
Let's makethis work.We look forward to seeing how you create the most effective marketing campaign to come alive at yourschools.