community schools presentaion

17
Effective Marketing and Event Planning Creating a strategy that engages your audience SEPTEMBER 13, 2016 9:00 AM - 10:00 AM

Upload: catherine-mark

Post on 15-Apr-2017

38 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Community Schools Presentaion

EffectiveMarketingand EventPlanningCreating a strategy that engages your audience

SEPTEMBER 13, 2016 9:00 AM - 10:00 AM

Page 2: Community Schools Presentaion

PRESENTED BY

CATHERINEMARK

SABRYNAALERS

Predecessor PuebloCommunity School

Coordinator

Successor PuebloCommunity School

Coordinator

Page 3: Community Schools Presentaion

GUEST SPEAKERS

BUILDING COMMUNITYTOGETHER

THE GROWING POWER OF PARTNERSHIP

MEREDITH BODE

MANAGER OF EVENTS

CATALINA CARLOS

ASSOCIATEDIRECTOR

ARLETT PEREZ

COORDINATOR, CLUBSTO WILDCAT

Page 4: Community Schools Presentaion

CONTENTI n t r o d u c t i o n

U n i t e d W a y P r e s e n t e r

A H o w t o E x c e r c i s e

U A / E A O P r e s e n t e r

C l u b s t o W i l d c a t P r e s e n t e r

C l o s i n g

Page 5: Community Schools Presentaion

CREATE SHARE

BUILDING COMMUNITYTOGETHER TUCSON

COMMUNITYSCHOOLS

Whatever it is, justgo do your thing!

Then go and share itwith

the community.

Maximiseyour content to make a

difference!

CONNECT

Introduction

Page 6: Community Schools Presentaion

A community school is both aplace and a set of partnershipsbetween the school and other

community resources.

C O A L I T I O N F O R C O M M U N I T Y S C H O O L S

Page 7: Community Schools Presentaion

WHYWho is our target audience?

How are we going to engage?

How many events will we have?

Which sites will run the marketing?

BUILD COMMUNITY TOGETHER

Page 8: Community Schools Presentaion

Target AudienceMarket segmentation can be defined as the division of a market into its select groups,based on a variety of factors such as needs, characteristics and behaviours, so that theapplication of the marketing mix can be appropriate to the individual.

WHAT IS YOUR TARGET AUDIENCE

Page 9: Community Schools Presentaion

PARENTS/GUARDIANS

OUR TARGET AUDIENCES

TEACHERSSTUDENTS

Page 10: Community Schools Presentaion

Visuals increase readerswillingness to read content.

80%

Page 11: Community Schools Presentaion

Sell your serviceIncentivizing your users to recommend the service to their friends is a great way togrow your customer base. Often, the best type of incentivization is to give usersadditional functionality if they make a referral.

TRY GIVING INCENTIVES

Page 12: Community Schools Presentaion

Blogs are one of the mosteffective tools for increasing

organic search traffic, and arehighly influential with

stakeholders.

http://arizonaserve.org/blog/

Page 13: Community Schools Presentaion

W W W . F A C E B O O K . C O M /A R I Z O N A S E R V E /

Page 14: Community Schools Presentaion

T U C S O NC O M M U N I T Y

S C H O O L S   W E B S I T E

BUILDING COMMUNITY TOGETHER

Page 15: Community Schools Presentaion

EXPERIENTIAL

EXAMPLES OF NON-TRADITIONAL MARKETING

AMBIENTDIGITAL

Page 16: Community Schools Presentaion

Resource

Nights

College and

Career Fair

Resource

FairDay of

Service

Tabling

Example of Events

Page 17: Community Schools Presentaion

BUILDING COMMUNITY TOGETHER

Let's makethis work.We look forward to seeing how you create the most effective marketing campaign to come alive at yourschools.