community works for business too - zendcon 2013

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Community Works For business

Post on 18-Sep-2014

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Being part of the community is not just great to support the open-source movement, but it also is great for business. Why is it that big companies invest in open-source projects and how can your business benefit from participation? In this talk I explain the reasons why companies like to be associated with the PHP community and how your business can benefit from it. Even if you're working for a company, this talk will give enough arguments to talk to your bosses and convince them to contribute to open-source.

TRANSCRIPT

Page 1: Community works for business too - ZendCon 2013

Community WorksFor business

Page 2: Community works for business too - ZendCon 2013

Who uses open-source?

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Who contributes back?

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Business involvement?

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PHP Community

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Organizing events

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Build projects

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Volunteers

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Pay themselves

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Need support

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Why participate?

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Example• it's good for the health of the language

• it's good for business

• depends on the usage of language / technology

• target the audience that become your promoters

• good sentiment around the company and brand (brand awareness)

• build relationships one-on-one and give demos

• a great way to recruit for your company

• community feedback about your company

• keeping in touch with community

Thanks to Elizabeth Naramore for providing feedback

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Example

• learn technology in an early stage

• get in touch with people to provide support

• follow up on technological evolutions and trends

• easier finding partners, customers or new employees

Thanks to Thijs Feryn for providing feedback

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Example

• visibility to potential employees and partners

• giving something back to the community

• building a business on top of quality open source projects

• being part of a fun and engaging group

Thanks to Wim Godden for providing feedback

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Example• access to everyone’s best practices + innovation

• share best technical solutions

• cooperate on a technical level - compete on a business level

• real multiplier (e.g. US Government) for reusable infrastructure

• making the difference

• buy once, get improvements back for free indefinitely

• more secure products

Thanks to Jeffrey McGuire for providing feedback

Page 16: Community works for business too - ZendCon 2013

Example

• learn internals of open-source projects

• meeting experts for support and advice

• finding new ways to offer better services

• finding gratitude in “giving back”

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Summary

• keeping up-to-date on new technologies

• establishing support and advice networks

• feedback on your products / services

• great for hiring new employees

• great for finding new customers

Page 18: Community works for business too - ZendCon 2013

How getting involved?

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Report bugs

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Fix issues or add features

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Write documentation

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Provide translations

Page 23: Community works for business too - ZendCon 2013

Other ways to help

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Room for user groups

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Buy beer for events

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Sponsor events

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Provide hosting

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Give us developers

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What’s the ROI?

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Long term investment

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Create partnerships

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Get valuable feedback

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Brand awareness

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Beta testing

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Buy once, use forever

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Hiring and recruitment

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Support and assistance

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Market leader

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Community works!

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Community feedback

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Community Interactions

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Improved products

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Product Evangelists

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Give little, get much

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Beware of dangers!

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Arrogance

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High Expectations

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Everything for granted

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Don’t build on others’ rep

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Earn the seat at the table

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Summary

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Invest in communities

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Give because you want to

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Earn respect

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Do better business

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Thank you

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community works: http://www.flickr.com/photos/76029035@N02/6829419407using open-source: http://www.flickr.com/photos/joshholmes/6775970225wall street: http://www.flickr.com/photos/ensh/3867767246/phpnw11: http://www.flickr.com/photos/stuartherbert/6231772651/phpbenelux: http://www.flickr.com/photos/joshholmes/6774829421joindin: http://www.flickr.com/photos/joshholmes/6779894817volunteers: http://www.flickr.com/photos/stuartherbert/6230059226cash register: http://www.flickr.com/photos/stevensnodgrass/4034636727/support: http://www.flickr.com/photos/dominicspics/5559345297/questions: http://www.flickr.com/photos/oberazzi/318947873signup: http://www.flickr.com/photos/goldendragon613/296795071bugs: http://www.flickr.com/photos/goingslo/4523034319repairs: http://www.flickr.com/photos/urban_outlaw/2683334422documentation: http://www.flickr.com/photos/sixteenmilesofstring/2476311752translations: http://www.flickr.com/photos/jeremybrooks/2175042537red cross: http://www.flickr.com/photos/tk_five_0/2312700765server rack: http://www.flickr.com/photos/traftery/2467633331

rasmus: http://www.flickr.com/photos/arnaudlimbourg/5165138896roi: http://www.flickr.com/photos/epsos/5394616925/long term investment: http://www.flickr.com/photos/teegardin/6093690339partnerships: http://www.flickr.com/photos/macaco9/5820706157boomerang: http://www.flickr.com/photos/cogdog/5389653746/space: http://www.flickr.com/photos/nasamarshall/7637356614/recruitment: http://www.flickr.com/photos/streamishmc/5743450139lion: http://www.flickr.com/photos/amhuxham/6859625396feedback: http://www.flickr.com/photos/oemebamo/2542415550success: http://www.flickr.com/photos/kevint/85911467danger: http://www.flickr.com/photos/jonathangill/5338645910arrogance: http://www.flickr.com/photos/brostad/3420765336sagrada familia: http://www.flickr.com/photos/joangs/3603305604money: http://www.flickr.com/photos/9731367@N02/6988272680table: http://www.flickr.com/photos/stanfordedtech/3932292426/clue bat: http://www.flickr.com/photos/trombonekenny/2509085987investing: http://www.flickr.com/photos/mytudut/5189224326/free will: http://www.flickr.com/photos/scramblerman/292214579beach: http://www.flickr.com/photos/victoriawhite/4972555193mountains: http://www.flickr.com/photos/dcsl/3268208595/

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