A Content Marketing Solution for the Apartment Industry

Rep Name:Title:

SMB Internet Marketing Priorities & Challenges

• Web Discovery

1. Proprietary Traffic

2. Social Media• Traffic Management

1. Visitor Conversion

2. Analysis & Optimization• Barriers

1. Time

2. Expertise

3. Budget

PredictableDiscovery

ConvertibleTraffic

Optimization

Getting Found is the “Head Pin” of Web Marketing!

There are lots of ways to drive traffic to your site

Content Lives At The Center

Of Traffic & Conversion

A. Google (and other search engines) search the internet for content

• It organizes the content around keywords

• Places it into it’s big file cabinet so people can find it easily

Content must be fresh, frequent, unique, and unduplicated

•GOAL: Get as many search terms as possible to serve up your content on page 1!

Keywords

CONTENT

Q. How Do Search Engines Work?The Internet’s File cabinet

Page 1

Q. What is a Blog? A. Website that allows you to:

• Add content easily/ often

• Interactive- Leave comments

• Neatly Organizes content for search engines

• Can be your main website

• Most commonly an extension of your main website

• When properly integrated shows Google your “main” website content is being updated.

Q. What is Blogging? A. Content that lives on the blog:• Video, Stories, Photo’s

•Write Content you feel would be interesting to the type of customer you want to do business with.

• Content creates Keywords

• Flood the internet with lots of content

• create lots of long tail search terms.

• GET YOUR SITE FOUND!

Q. How Does Social Media Help?

A. MORE FANS AND FOLLOWERS= MORE RELEVANCY!

•Grow fans and followers that are customers/prospects.

•Content keeps you top of mind with fans and followers.

•Their engagement gets you noticed by Google.

•Google pushes you up in rank and around those keywords created by the content

Example Post 1

Consumers Find Your Content!

The Post Created Specific Long Tailed Search Results….

Searcher is Happy They Got What They Wanted!

Example Post 2

Creates Relevant Keywords

Search Return Shows This Community is Kid Friendly

Example Post 3

Top 3 Organic Returns!

This searcher wants to live GreenThey found what they wanted!

Example Post 4

#1 Organic Search!

Oh, by the way, we posted the story November 28th!

What Do I Need to Do To Execute?How Long Does It Take To Set Up A Content Marketing System?

Action: Time: : Set up a Blog (Wordpress)Pick template, add plugins, widgets and graphics: 6-20 hours

Map to Your Domainrequires some techinal info: 1-2 hours

Create Facebook Page for your Business: 30 mins

Create Twitter Page: 30 mins Connect all to auto feed: 1-3 hours

Attach Google Analytics: 1-2 hours

Total: 10 - 28 hours

My System is Set up Now What?

Source: Social Media Examiner 2011 Social Media marketing Industry report

•Write fresh, frequent and unique content

•Follow blogs you like

• Comment on blogs

•Manage open source systems

•Share content on your Social Networks

•58% Spend 6 Hrs weekly

• 34% Spend 11+ hrs weekly

You Can Do This Yourself as Long As you Gain The

Expertise• Are you willing to invest the time and energy

to gain the knowledge:

• Attend seminars

• Webinars

• Read, read, read

It can be done!

Ask Yourself; One Question

“Is it costing me money, or making me money?”

A Content Marketing Solution for

The Apartment Industry

Design a Wordpress

blog

Map toSub-domainof main site

Set Up Google

Analytics

Call TrackingNumber

Create Facebook Business

Page

Create A Twitter account

How System works

Intake Process

Content & Platform

s

Feeds, auto-posts, trending topics, keyword alerts

Sale > smb enters

environment

News, photosevents.

Products, sales, links

comments, sharing

Content sources

Fan Activationcampaigns

Measurement &reporting

TrainingMydigitalsherpa.com

Account Manager services in the following ways:

• Implement content strategy

• 8 pieces of unique content per month to blog (with auto feed)

• 8 pieces of unique content per month to Facebook

• 8 pieces of unique content per month to Twitter

• Comment moderation on blog

• E-mail analytics monthly

• Assist with questions

• Call tracking number

• mydigitalsherpa.com available for client education

Community Sherpa Professional$380 PER MONTH

13 MONTH CONTRACT

The Sherpa You Know And Love

Big Savings For PMC with 25 Community Blogs

Big Savings For PMC with 25 Community Blogs

As A Community Sherpa Client, what do I need to do to be successful?

• Provide content ideas and feed back monthly

• E-mail ideas/photo’s

• Tell us what you like about content (and what you don’t like), so we can grow with you.

• Grow your Social Media fans and followers

• Get your customers, prospects, and friends, to like your page on Facebook and follow you on Twitter.

Why do People Buy Community Sherpa?

Attract online traffic

Find new customers

Content creation

Generate leads

Social media presence

SAVES TIME!And Money!

To Find Out More About Digital Sherpa

Website: www.community-sherpa.com

E-mail: Rep E-mail Address

Phone: Rep Phone