8/13/2019 Comp Sports Poster

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ABSTRACTSeveral studies have been conducted on predictors owebcast viewing. In one study o the Beijing Olympics,men watched the various sports online more thanwomen. (ang and Cooper 2012) In another study bythe same authors, the amount o time that individualsspent watching television online, perceived benefits owatching the Olympics online, time spent ollowingsports news online, and preerences or various Olympicsports predicted audience viewership o Olympic contentbroadcast over the web. (ang and Cooper 2011)

Other ways to increase involvement with a websiteinclude connecting users perception o useulness,perception o enjoyment, perception o trustworthiness,and psychological commitment to a team to the site.(Youngjin, Yong and Claussen) Researcher C.A. Linsuggests that fluidity o the website experience positivelycorrelates with webcasting adoption (Lin 2004) and thatage, income, education, and gender had no effect onwebcast viewing habits. (Lin 2006) In the same study Linound that those that said they were venturesome or

novelty-seeking were heavy adopters o webcasting, andthat those that sought escape and diversion, news andinormation were almost invariably in the adopting group.

Yang and Chan-Olmsted ound that respondents olderthan 20 were slightly more likely to watch webcasts thanthose 20 or younger. (Yang and Chan-Olmsted) Tey alsodiscovered that only 11.4% o webcast users watch sportsonline. Tose that spend more time online and listeningto the radio are slightly more likely to watch webcasting.Also, adopters ound is easy to watch programs viawebcasting or to learn how to do so.

Competitive Sports Activities is aware o how manyindividuals visit the webcast. Teir raw Google Analyticsdata on June 15th 2013, or example, shows 560 unique

visitors to the site. Most o the websites visitors arrive orthe day o the broadcast games. However, it is not knownhow many o those visitors are students, how many othose visitors are affiliated with Competitive Sports, orwhat percentage o the general population o students isaware o or watches the webcast.

BACKGROUNDTe survey was designed in Qualtrics using acombination o slider scales, single and multipleanswer questions, text entry and yes or noquestions. Te Skip Logic eature provided inQualtrics was used to create a sensible flowdepending on how the participant responded. Te18 questions students answered were directed atgaining an understanding o participants awarenesso and interest in webcasts rom the CompetitiveSports organization.

Te BYU-Idaho University Policies and Proceduressection 1-5 states: All surveys, questionnaires,questions or oral interviews, etc. must be approvedbeore they are used at BYU-Idaho. In accordancewith these policies, the survey was electronicallysubmitted through the official school website to theDirector o Institutional Research and approvedor production and distribution. Te Director oInstitutional Research provided a random sample o300 names to solicit or participation.

Emails were sent to the random sample throughthe official school email via blind carbon copy. Tefirst email included an inormed consent, contactinormation or a member o the research team anda brie disclaimer explaining participants reservedright to decline participation or to answer onlyselect questions. A ew days later, another emailwas sent on the same template as the first, withexpressed appreciation or those who participatedand an invitation or those who had not to do so.

Out o the 300 students solicited, 65 participated inthe survey. Because there are 15,000 students thatattend BYU-Idaho, a sample size o 65 has a margino error o +/- 12.13%. Not only does Qualtricsprovide its own reports, but the results were placedinto Excel where responses were compared.

Specific questions asked are listed in the appendixo the paper.

METHODS

Hold an earlier game from

5 - 8 p.m. and a later game

from 8 - 11 p.m. on Fridays and

Saturdays.

Include football, volleyball, and

basketball each night, if possible.

Use student email updates and the

BYU-Idaho home page to market the

games and webcasts.

FINDING #1 FINDING #2 FINDING #3 FINDING #4 FINDING #5

Tis research was conducted in behal o theoffice o Competitive Sports in the StudentActivities department. Tis study explored thestudents awareness and opinions o the schoolscompetitive sports webcasts. A surve y wasconstructed and sent to a simple random sampleo 300 students to ascertain the percentage ostudents who have seen the webcasts, the generalinterest in watching the webcasts, and possibleimprovements that would generate more interestin the student population.

Associations between this real-world model andpast research were considered. Survey data wasanalyzed using Microsofs Excel sofware andwith several statistical tests. Implications o thestudy or timing, audience outreach, and deliveryo the webcast were discussed. Suggestions weremade on how to increase viewership and improveuser experience were made.

Data indicated very little o the student

population was aware o the webcasts, let aloneinterested. Students who were interested, however,indicated that the sports they most preerred towatch was volleyball and ootball, either in theevening or at night. Gender had no correlationwith interest in the webcast. Students indicatedthat they would preer to watch highlight reelsover team eatures or a youtube channel.

Assuming not enough has been done to advertisethe webcasts to the general student population,students were asked where they get the mostinormation rom the school. Students indicatedthat the most effective way o getting inormationto them is through their school email or as anadvertisement on the my.byui.edu homepage.

Knowing these general eelings within thestudent body is a massive step in beginning toenhance awareness and the student experience inCompetitive Sports webcasting.

Total Participation Interested In Webcasts

36% Male

64% Female

36% Male

64% Female

Preferred Recorded

Webcasts

Preferred Live

Webcasts

38% Male 43% Male62% Female 57% Female

Preferred Webcast Features

0

10

20

30

40

50

60

70

80

Highlight Reels

eam Features

Youtube Channel

Other

Interest By Awareness

Interested & Aware

Interested & Not Aware

Not Interested & Aware

Not Interested & NotAware

19%

10%

1%

70%

Preferred Webcast Time

Morning

Afernoon

Evening

Night

6%

53%

0%

41%

There seems to be a disjoint

between participation,

awareness, and interest in

the webcasts.

Interest in webcasts is

proportionate between genders.

The two sports that are

most preferred to watch

are volleyball and football.

Students surveyed preferred to

see highlight reels over team

features or a youtube channel.

Students get most of

their information about

campus events and other

information through

student emails.

Sources of Campus

Information by Preference

28%

28%

22%

22%

Stu

BY

Fr

Fly

Sources of Campus

Information

28%

17%

26%

29%

Include the links to the

webcasts on advertising and

promotional materials.

Feature highlight reels, create a

YouTube channel, and spotlight teams

and/or players.

Use new platforms such as YouTube and

the website to archive and rebroadcast

games, highlights, and promotions.

Sports Preference

Basketball

Football

Swim/Water Polo

ennis

Volleyball

Ultimate Frisbee

Other/Soccer

0 2 4 68 10

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