Company Credentials- Higher Education -

February 2014

Sean Williams – Breadth of Experience

Sales & Marketing Roles Advertising Agencies & Consulting Companies

Past/Current Clients

The Future? – A new business approach

Our Present – Unique Business Model

Our Present – Variety of Services

Strategic MarketingBusiness & Market Planning, Brand Development,

Research, Communications, Sponsorships

Marketing CommunicationsBroadcast, Print, Out-of-home, On-site, Online,

Social, Mobile

Digital MarketingSocial Media, Web Development, E-mail, Mobile,

Analytics & Measurement

Our Present – Three Service Channels

Imbedded Complementary Direct

• Work ‘for’ a company

• Act as Marketing Manager/Director

• ‘Part-time’ or short-term role

• Liaise with outside existing partners or bring in new ones

• Support an agency or consulting company

• Act as ‘staff’

• Project or retainer basis

• Offer something they don’t have

• Direct client work

• Resourcing based on client or project need

• Utilize partner network to staff up

• Project based and long-term relationships

Work Samples

Holland College (PEI)

Developed a new brand strategy in 2011. Also designed and implemented a multi-faceted advertising campaign that supported the 11/12 and 12/13 recruitment years.

Advertising

St. Francis Xavier University (NS)

Worked as the Acting Director of Marketing & Communications for 10 months. Since 2009, developed a multi-faceted advertising campaign that supported the 2009/2010 recruitment year and conducted qualitative research (2012).

Out-of-home

Online/Social Media

Newspaper

University of Regina

Developed a comprehensive recruitment package (designed publications, display material, and microsite) and directed social media efforts from mid 2009 to late 2010.

Publications/Display

Microsite

Social Media

Eastern Oregon University

Brand Roll-outBrand Identity Discovery

Brand Strategy

Developed new brand strategy, conducted a brand identity discovery exercise, and designed recruitment material concepts in 2009.

Andrew College (Georgia)

Social MediaRecruitment Site

Developed new recruitment website and social media efforts that were integral parts of the overall 2009/2010 recruitment campaign.

EduNova

Formally positioned the EduNova brand (the provincial group responsible for international promoting of education in NS) by defining a new creative platform in 2006.

Other Past Projects

Conducted qualitative research

Developed online advertising plan

Conducted qualitative research and consulted on website and virtual tour design

Consulted on website redesign, SEO plan and developed social media strategy

Conducted qualitative research, and consulted on website design, content creation and social media plan

Contact:Sean Williams(902)220-5945sean@williamsmarketing.ca@swmgroup