company culture - turning business strategies into recognizable cultures and organizational behavior
TRANSCRIPT
Our Organizational Culture Mapping app
helps turn business strategies into actionable company cultures and organizational behavior.
THE PROBLEM
are not sure if they even have the right culture
86 %of business leaders see culture as
a critical business challenge generating competitive advantage
(82%)
72 %say they don’t really understand
culture
81 %Source: Human Capital Trends 2016 by Bersin by Deloitte.
OUR SOLUTION
For business leaders and HR
To track, map and develop culture based on what they do know: their business strategy
PRODUCT
An easy-to-use and modern online solution
Science-based mapping questionnaires for
businesses and people
Graphical presentation of the current and desired culture and
organizational behavior
Compatibility reports with employees and job candidates to
pinpoint strengths and development areas.
1 2 3
TRACTION
250 companiessigned up on HeeboApp
During our first month (Feb 2016) of launching the beta
+ 20 company culture profiles created
+ 100 compatibility
reports generated
Generating revenue already
OUR BUSINESS MODEL
Free trial / Report based pricing / Annual license based on number of employees / job candidates
During our first months we are:– Targeting fast growing SME’s especially in Finland and in the Netherlands– Evaluating additional business opportunities such as portfolio companies,
consultancy companies and companies merging with other businesses
COMPETITION
DRIVESBUSINESS STRATEGY
HELPS COMPANIES RECOGNIZE & DEVELOPREQUIRED CULTURE
MEASURES& DRIVES ENGAGE-MENT
CUSTOM ANALY-TICS
DATA DRIVEN PREDIC-TIVE
ANALYSIS
EVALU-ATION OF
PEOPLEFIT
ON GOING SURVEYS
BACKED BY
SCIENCE
HEEBO Coming soon Coming
later Coming soon
POMELLO CULTURE IQ ROUNDPEGG TEAMPHORIA
MARKET OPPORTUNITY
450 M
$1 Bn
Estimated new Culture Diagnostics
software market
Potential users in companies with +200
employees
4,5 M
Our total targeted share of the potential
users
10 MEUR
Our revenue target by 2020
TEAM
Team of 7 with a combined experience of 49 years in HR, marketing, sales and software developmentFounder noted as a forerunner in this field in FinlandKey advisors in Finland and in Silicon Valley
NEXT STEPS
Building the traction and a solid business case in selected European pilot markets over next couple of monthsRaising 0.5-1 MEUR later this yearUsing the money for further product development (predictine analysis and tailored recommendations) and to support international expansion