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ROMANIAN EXPERIENCE ROMANIAN EXPERIENCE ON COMMERCIALIZATION AND MANAGEMENT OF IPRON COMMERCIALIZATION AND MANAGEMENT OF IPR

MARINESCU ANA-MARIAROMANIAN COPYRIGHT OFFICE (O.R.D.A.)

SOIP – UNECE Sub-regional seminar on

the commercialization and enforcement of IPR

Macedonia, 1-3 April 2009

CREATIONCREATION

• Is the essential tool for the development of culture• Legal guarantees for authors that their works are

properly remunerated in the case that their works are used. In this manner the authors can dedicate their entire activity for creating.

• Similar legal guarantees must be applied also to the users (creative industries) because they assure the dissemination of authors works.

A society can not exist without culture and creativity and without producing

culture and creativity.

TRADITIONAL SECTORSTRADITIONAL SECTORS

• National cultural heritage (museums, old buildings, archives, etc)

• Folklore (ceramics, songs, costumes, dances, etc)

• Communications means (language, literature, libraries, etc)

• Arts (visual arts, architecture, performances, theatre, opera, dance, etc)

COPYRIGHT AND CULTURECOPYRIGHT AND CULTURE

»Literature

»Music

»Film

»Plastic and visual art

»Photography

»Architecture

COPYRIGHT AND CREATIVE INDUSTRIESCOPYRIGHT AND CREATIVE INDUSTRIES

»Design

»Broadcasting (radio and TV)

»Cultural industries (music, film, performances, editors)

»Architecture

»Press

CREATIVE INDUSTRIESCREATIVE INDUSTRIES

» Music industry (UPFR, SONY-BMG, WARNER, EMI, UNIVERSAL)

» Film industry (MPA, Disney, Paramount, Warner, Universal, Columbia, Fox)

» Publisher’s industry» Computer programs industry (BSA, ESA)

» Press

- Explosive development after 1990- Mass character, global and national broadcasting/retransmission- The artistic criteria is subordinate to the industry/market criteria. The market’s demand creates the cultural product towards the traditional culture in the case of the cultural product/work creates the demand/need.

ECONOMIC CONTRIBUTION OF THE COPYRIGHT ECONOMIC CONTRIBUTION OF THE COPYRIGHT BASED INDUSTRIES IN ROMANIABASED INDUSTRIES IN ROMANIA

The Study was realized for the period 2002-2005 by the Culture Studies and Examination at the initiative of the Romanian Copyright Office with technical and financial assistance of WIPO and Ministry of Culture and National Heritage.

The Study reveals the important contribution of the creative industries to the GDP, employment market, export and import balance of cultural goods.

- CORE INDUSTRIES (phonograms producing, publishing of written works, radio and TV broadcasting)

- INTERDEPENDENT INDUSTRIES (paper manufacture, musical instruments)

- PARTIAL INDUSTRIES (textile manufacture)

- NON-DEDICATED INDUSTRIES (commercialization and distribution of copyright goods)

ECONOMIC CONTRIBUTION OF THE ECONOMIC CONTRIBUTION OF THE COPYRIGHT BASED INDUSTRIES IN ROMANIACOPYRIGHT BASED INDUSTRIES IN ROMANIA

2002 3,75% GDP

2,06% core

2,73% employment scale

122,7 mil. EURO - exports

205,9 mil. EURO - imports

2005 5,55% GDP

3,55% core

4,19% employment scale

177,1 mil. EURO – exports

(22,2 mil. EURO production of

films)

429,9 mil. EURO - imports

ECONOMIC CONTRIBUTION OF THE COPYRIGHT ECONOMIC CONTRIBUTION OF THE COPYRIGHT BASED INDUSTRIES IN ROMANIABASED INDUSTRIES IN ROMANIA

- The Study will be continued for the period 2006-2008.

- For medium and long term, the study states a development of the percentage of core industries to the GDP. This means that core industries have an important contribution to the economic and social development of the country.

- Core industries represent dynamic sectors of the national economy.

- The study prove scientifically the importance of the creative industries to: generate incomes, new jobs, international commerce.

- Sustainable development of the core industries sector with in the national economy impose a long term strategic vision, but also aspects regarding governmental policy.

ECONOMIC RIGHTSECONOMIC RIGHTS

- REPRODUCTION RIGHT (remunerations for DJs)

- COMMUNICATION TO THE PUBLIC (remunerations for ambient use of music and phonograms)

- BROADCASTING (TV and RADIO)

- CABLE RETRANSSMISION

- REMUNERATION FOR PRIVATE COPY

LIST OF PHYSICAL MEDIA AND DEVICES FOR WHICH LIST OF PHYSICAL MEDIA AND DEVICES FOR WHICH

COMPENSATORY REMUNERATION FOR PRIVATE COPY IS OWEDCOMPENSATORY REMUNERATION FOR PRIVATE COPY IS OWED

1. Copy machines (0,5%)2. Scanners (0,5%)3. Printers (0,5%)4. Multifunctional machines (0,5%)5. Cd and dvd (3%)6. Video cassettes (3%)7. audio cassettes (3%)8. Cd-writter (0,5%)9. Dvd-writter (0,5%)10. Minidisk (0,5%)11. Audio-recorder (0,5%)12. Minidisk-recorder (0,5%)13. Video-recorder (0,5%)14. CD-recorder (0,5%)15. DVD-recorder (0,5%)16. MP3 recorder (0,5%)17. MP3 player (0,5%)18. Paper for copy machines format A4-80g/m2 (0,1%)

NEW BUSSINESS MODELSNEW BUSSINESS MODELS

- MAKING AVAILABLE TO THE PUBLIC

- USE OF MUSIC/PHONOGRAMS ON INTERNET

- USE OF MUSIC/PHONOGRAMS AS RING TONES

- PLATFORMS OF MUSIC AND FILM

- TV and RADIO ON INTERNET

MANAGEMENT OF IP RIGHTSMANAGEMENT OF IP RIGHTS

REMUNERATIONS COLECTED

REMUNERATIONS DISTRIBUTED

30,329,764.95 EURO 24,496,216 EURO

COMMUNICATION TO THE PUBLICCOMMUNICATION TO THE PUBLIC

CMO COLECTED AMOUNTS/EURO

UCMR-ADA 4,853,652.72

UPFR 853,401.46

CREDIDAM 404,731.25

TOTAL 6,283,224.64

BROADCASTINGBROADCASTING

CMO COLECTED AMOUNTS/EURO

UCMR-ADA 5,550,844.29 UPFR 3,574,701.50 CREDIDAM 1,889,383.62

TOTAL 11,096,409.44

CABLE RETRANSMISSIONCABLE RETRANSMISSION

CMO

CABLE RETRNAMISSION

COLECTEDLEI

COLECTEDEURO

DISTRIBUTEDLEI

DISTRIBUTEDEURO

UCMR-ADA 6,702,118.00 1,821,227.71 6,702,118.00 1,821,227.71

COPYRO 456,430.59 124,030.05 0.00 0.00

DACIN-SARA 2,548,648.07 692,567.41 2,948,353.68 801,183.06

VISARTA 165,676.31 45,020.74 165,760.76 45,043,68

CREDIDAM 3,129,967.24 850,534.58 3,870,403.00 1,051,739.95

UPFR 628,193.00 170,704,62 315,247.53 85,665,09

UPFAR-ARGOA4,914,860.52 1,335,559.93 6,405,404.99 1,740,599.18

TOTAL 18,545,893.73 5,039,645.03 13,705,169.96 3,724,230.97

PRIVATE COPYPRIVATE COPY

CMO

PRIVATE COPY

COLECTEDLEI

COLECTEDEURO

DISTRIBUTED

LEI

DISTRIBUTED

EURO

UCMR-ADA 3,299,774.00 896,677.71 2,301,422.00 625,386.41

COPYRO 1,399,355.95 380,259.77 1,520,021.90 408,158.12

DACIN-SARA 159,679.41 43,391.03 73,511.35 19,975.91

VISARTA 91,023.36 24,734.61 73,502.98 19,973.64

CREDIDAM 869,155.00 236,183.42 905,714.00 246,117.93

UPFR 1,026,167.56 278,849.88 675,379.92 183,527.15

UPFAR-ARGOA 226,007.28 61,415,062 224,785.79

61,083.10

TOTAL 7,071,162.56 1,921,511.56 5,774,337.94 1,569,113.57

THANK YOU!!!