company pixar

8/2/2019 Company Pixar

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CompanyCompany -- PixarPixarCompanyCompany -- PixarPixarSector InvestigatedSector Investigated

ANIMATION.ANIMATION.


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Services and products

Pixar provides. Pixar started in 1979 as the Graphics Group, a part of the

Computer Division of Lucasfilm before it was bought by Apple co-founder Steve Jobs in 1986. The Walt Disney Company boughtPixar in 2006

Pixar has made 10 feature films beginning with Toy Story in 1995and each one has received critical and commercial success. Pixarfollowed Toy Story with A Bugs Life in 1998, Toy Story 2 in 1999,Monsters Inc in 2001, Finding Nemo in 2003 (which is, to date,the most commercially successful Pixar film, grossing over $800million worldwide). The Incredibles in 2004, Cars in 2006,Ratatouille in 2007, WALL-E in 2008 and Up in 2009 (the firstPixar film presented in Disney Digital 3-D). Pixars eleventh filmToy Story 3, is scheduled for release on June 18, 2010.

All six Pixar films released since the inauguration of the Academy

Award for Best Animated Feature in 2001 have been nominatedfor the award, with four, Finding Nemo, The Incredibles,Ratatouille and WALL-E, winning it.


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Services and products

Pixar provides. Expansion to television Toy Story was the first Pixar film to be

extended into television, with the Buss Lightyear of Star Commandfilm and TV series. Cars was expanded to television via Car Toons, aseries of shorts ( three to five minutes) running between regularDisney Channel shows and featuring Mater (the tow truck voiced by

comedian Larry the Cable Guy) Animation and live-action All Pixar films to date have been

dominantly computer-animated features (WALL-E has so far been theonly Pixar film to not be completely animated, featuring a number oflive-action elements). A live action film is being planned by Brad Bird,1906, about the 1906 San Francisco earthquake, which is currently indevelopment. Bird has stated that he was interested in moving intothe live-action realm with some projects while staying at Pixar

(because) its a very comfortable environment for me to work in.


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Key Stages Of The

Production Process A story idea is pitched A pixar employee pitches his or

her idea to the other members of the development team ina way thats reminiscent of a sales pitch. The real challengeis to get the audience to believe in the idea and see the

possibilities in it. The text treatment is written A treatment is a sortdocument that summarises the main idea of the story.Sometimes, many treatments of the same idea will bedeveloped in order to find the right balance between solidand open possibilities, which will be filled later bydevelopment and storyboard artists.


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Key Stages Of The

Production Process Storyboards are drawn Storyboards are like a hand drawn

comic book version of the movie and serve as the blueprintfor the action and the dialogue. Each storyboard artistreceives script pages and/or a beat outline, a map of thecharacters emotional changes that need to be seen through

actions. Using these as guidelines, the artists envision theirassigned sequences, draw them out and then pitch theirwork to the director.

Voice talent begins recording First, temporary scratchvoices are recorded by Pixar artists for the storyboardreels. Later, when the story and dialogue are further along,professional actors begin recording the character voices,

reading from a script and improvising. Actors must recordlines several different ways, and the best reading iseventually animated.


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Key Stages Of The

Production Process Editorial begins making reels A reel is a videotape that allows the

cleaned up storyboard sequence to stand alone, without a pitchperson to tell the story. A pitch can be successful because thestoryteller is strong, so reels are an essential step to validate thesequence and are the first instance that the timing of the sequence

is understood. Editorial uses the information to fix the length andother elements of each shot in a sequence.

The art department creates the look and feel Based on the initialtext treatment, storyboards and their own creative brainstormingand development work, the art department creates inspirational artillustrating the world and the characters. It also designs sets, props,visual looks for surfaces and colours and colour scripts for lighting,which are impressionistic pastel illustrations that emphasise the light

in scenes.


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Key Stages Of The

Production Process Models are sculpted and articulated Using the art departments

model packet a set of informational drawings the characters, setsand props are either sculpted by hand and then scanned in threedimensional or modelled in 3-D directly in the computer. They are thengiven avars or hinges, which the animator will use to make the object

or character move. Woody has 100 avars in hi face alone. The sets are dressed After the sets are built in 3-D they must be

dressed with prop models, such as chairs, curtains and toys, to create abelievable world. Set dressers work closely with the director to ensurethat the directors vision for the environment is being realised.

The shots are laid out Translating the story into three dimensionalscenes, the layout crew choreographs the characters in the set anduses a virtual camera to create shots that capture the emotion andstory point of each scene. Layout often produces multiple versions ofshots to provide the editorial department with choices for cutting thescene for maximum storytelling effect.


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Key Stages Of The

Production Process The shot is animated Pixars animators neither draw nor paint the

shots, as is required in traditional animation. Because the character,models, layout, dialog and sound are already set up, animators are likeactors or puppeteers. Using Pixars animation software, theychoreograph the movements and facial expressions in each scene. They

do this by using computer controls and the characters avars to definekey poses. The computer then creates the in between frames, whichthe animator adjusts as necessary.

Sets and characters are shaded The shader is separate from thesurface to which it is attached. In other words, the shape isdetermined by the model, while the surface colour and texture isdetermined by the shader. The shading process is done with shaderssoftware programs that allow for complex variations in the colour or

colour shaping. For example, this process allows the colour to shift indifferent lighting like the reflections on Woodys polished eyes.


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Key Stages In The

Production Process Lighting completes the look Using digital light, every scene is lit

in much the same manner as stage lighting. Key, fill and bouncelights and room ambience are all defined and used to enhance themood and emotion of each scene. Lighting takes its inspiration fromthe moody colour scripts created by the art department.

The computer data is rendered Rendering is the act oftranslating all of the information in the files that make up the shot sets, colours, character movement etc into a single frame offilm. Pixars Renderfarm is a huge computer system that interpretsthe data and incorporates motion blur. Each frame represents 1/24of a second of screen time and takes about six hours to render,though some frames have taken as many as 90 hours.

Final touches are added Editorial oversees the completion andaddition of the musical score and the other sound effects. Effect

animation adds special effects. And the photoscience departmentrecords the digital frames to film or to a form appropriate fordigital projection.


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How is this sector

different from the others? Pixar Animation Studios is a CGI animation production company

based in Emeryville, California, USA. To date, the studio has earnedten Academy Awards, four Golden Globes, and three Grammys,among many other awards, acknowledgments and achievements. It isone of the most critically acclaimed film studios of all time. It isbest known for its CGI- animated feature films which are createdwith PhotoRealistic Renderman, its own implementation of theindustry-standard Renderman image-rendering API used to generatehigh-quality images.

Sequels To date, Toy Story is the only Pixar film to have sequels.Toy Story 2 was commissioned by Disney as a direct-to-video, 60-minute film. When Disney executives saw how impressive the work-in-progress imagery for the sequel was, they decided it should bereworked as a theatrical release. The resulting change in status ofToy Story 2 was one of the major causes of the disagreementbetween the two companies that nearly led to a split. Toy Story 3

will be the second theatrical sequel when it is released on June 182010. Cars 2, the third theatrical sequel, is scheduled for releasesummer 2011.


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How is this sector

different from the others? Pixar is not against sequels, but believe that they should

only be made if they can come up with a story as good asthe original. Following the release of Toy Story 2, Pixarand Disney had a gentlemans agreement that Disney wouldnot make any sequels without Pixars involvement, despitetheir right to do so. In 2004, after Pixar announced theirunsuccessful attempt to make a new deal, Disneyannounced that they would go ahead with sequels to Pixarsfilms with or without Pixar, although they stated theywould prefer Pixar to agree to work on them. Toy Story 3was back in pre-production at the new CGI division of

Walt Disney Feature Animation, Circle 7 animation.


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Evidence Structure of the sector Large Company. Type Private

(Subsidiary of The Walt Disney Company). Industry CGIanimation, motion pictures.

Types of disciplines (job types) to be found in the sector

Animator, Director, Co-Director, Writer, EditorialDepartment, Executive Producer, Production Designer, ArtDepartment, Sound, Story Artists and Visual Effects.

Your sources of information Pixar website www.pixar.com, Wikipedia.

company pixar

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