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1Company Profile
www.brogo.co.za
2Company Profile
www.brogo.co.za
Brogo Story
With a corporate start in 2009 Brogo
has gained knowledge and grown in
capability from a diverse array of
experiences in executing events and
below the line brand campaigns across
different consumer markets.
Over time Brogo has had 360 degree
exposure with roles such as; in-house brand
experiential events representative,technical,
décor and logistics supplier; brand custodian;
event bar management; BTL event
sponsorship and executions; and event
project management partner.
STORY
3Company Profile
www.brogo.co.za
The scale and purpose of projects
has also varied from 1 on 1 in-trade
consumer engagement to managing
the BTL / sales intersests of brands
at international events hosting up to
60 000 attendees, as well as multi-
million rand promotional brand
campaigns and customer rewards
events.
A decade later and with a proven
and diverse track record Brogo has
emerged as a specialist in event and
BTL campaign planning and
management who places a huge
amount of value on understanding a
client’s business and their customers
in order to succeed in delivering high
quality experiences.
STORY
4Company Profile
www.brogo.co.za
VISION
MISSION
VisionTo be the event & campaign
specialist of choice for
discerning clients
Mission
To continue forming close
working relationships with
clients in order to successfully
deliver key messaging at
events & brand campaigns
that clients can be proud of
5Company Profile
www.brogo.co.za
Values
Whatever Brogo does it does well
QUALITY
In an environment of constant
change, committed to ensure
every project succeeds
BEYOND SCOPE
On the clients needs
FOCUS
Innovative & solution based
THINK
Leverage collective expertise
COLLABORATE
VALUES
6Company Profile
www.brogo.co.za
SERVICES
BrogoServices
END TO END EVENT MANAGEMENT SOLUTION:
▪ Client relations
▪ Collaborate with client’s creative / PR
agency
▪ Develope activation / event mechanics
▪ Budgeting & procurement
▪ Venue identification & management
▪ Campaign reach & production logistics
▪ Sourcing & managing niche suppliers:
Infrastructure; technical; entertainment & MC;
registration; show production; live video; set-
build & gamification; promoters; branding;
furniture & décor; catering; industrial theatre
▪ Bar management: staffing; liquor license
application; stock procurement; POS;
infrastructure & refrigeration; beer, cider, wine,
some spirits & cocktails – aligned to sporting,
music & lifestyle events
▪ Working with regional sales teams & outlet owners
▪ Oversee & manage attendee travel logistics
▪ On-site execution
▪ Post event/campaign reporting & analyses
7Company Profile
www.brogo.co.za
APPROACH
BrogoApproachBrogo sees every event or campaign as a
stand alone project with a beginning and
an end. Each project has specific goals
and deliverables.
Brogo works closely with clients to clarify
and develop their vision and put in place
an executional strategy that is project
specific.
Due to each project being unique Brogo
sources and collaborates with various
players in the industry who are experts in
their specific fields. After assembling and
scaling a project specific team Brogo’s
strength lies in orchestrating the synergy
of all deliverables to ensure the client’s
vison is realsied.
8Company Profile
www.brogo.co.za
Brogo ProcessWorking with the
client to develop a
vision for the event
CONCEPT DESIGN BUDGET
PLAN EXECUTE REPORT
Design executional
elements which are
aligned to the vision
Forecast & breakdown
cost of all elements /
deliverables
Assemble team, share
vision, mitigate risks,
fit and align to budget
Roll-out plan, on-site
management, deliver
on vison & goals
Critically analyse
data & feedback,
produce quantitative &
qualitative report with
suggested improvements
PROCESS
9Company Profile
www.brogo.co.za
Over the past 11 years Jonathan has held complementing roles in different industries gaining invaluable experience
whilst at the same time developing an extremely diverse skill set. Jonathan has experience in trade & experiential
marketing, events management, logistics, procurement, general management, operations and account
management.
Some of his career highlights include; project managing the successful planning and execution of multi-million rand
brand promotional campaigns for large multi-nationals such as Distell and South African Breweries (now ABInBev) as
well as taking a lead role in the site-bound procurement and logistics for some of Africa’s first industrial scale solar
farms.
Jonathan thrives on working across the value chain from concept and budgeting through to execution and post
project analyses. He is a fastidious planner who believes that a detailed and logical approach with a creative and
solutions based mind-set are key to the success of any project.
Jonathan has a Bcomm Law with Business Management from Nelson Mandela University, a certificate in Project
Management and a Post Graduate Diploma in Business Administration (Cum Laude) from Nelson Mandela
University’s Business School.
JON
ATHA
NG
ILBER
TBrogoFounder
10Company Profile
www.brogo.co.za
BANSELA BONANZA NATIONAL CUSTOMER EVENT (1350 pax)▪ Lead project manager – end to end management (concept, design, budget,
plan, appointed & briefed niche suppliers, customer travel, event execution &
after action reporting)
DUREX RED BUS STAY SAFE CAMPAIGN – GAUTENG REGION
(7 weeks – 82 activations) ▪ Assistant project manager - budgeting, developed activation mechanics,
sourcing & procurement, developed & managed campaign route plan
FLYING FISH STREET CRUISE
(University of Johannesburg , Stellenbosch University & trade activations)▪ Liaised with brand & event / outlet owner, planned route, supplied cocktail bar
services, managed on the ground operations & execution
BANSELA BONANZA NATIONAL IN-TRADE CUSTOMER REWARDS CAMPAIGN
(2 weeks – 164 outlets)▪ Lead project manager - planned, budgeted, communicated & managed logistics
route plan as well as in-outlet activations with client, sales, promoters, delivery
& setup teams
2018 TRACK RECORD
11Company Profile
www.brogo.co.za
#CASTLELITEICEBAR – JHB, DURBAN & CAPE TOWN EVENTS
(4 days each, 2000 plus pax per event)▪ Managed health, safety & security (Risk) for the event as well as oversaw all
required event permits, venue management, sourced & managed event
infrastructure suppliers, stocked & ran public bars
CASTLE LAGER NATIONAL BRAAI DAY CAMPAIGN
(7 weeks, 120 tavern & 30 clubhouse activations) ▪ Lead project manager for all tavern activations – managed client relationship,
developed activation mechanics, sourced promo kits, worked with regions to
identify outlets, negotiated pricing with outlet owners, managed budget, created
campaign logistics route plan, appointed & briefed various promoter companies,
managed all deliveries & activations (incl. clubhouses), branding & touch-point
setups
CBL BE THE CHAMPION COACH – GRAND PRIZE EVENT WESTERN CAPE▪ Lead project manager – managed client relationship, developed event / game show
concept, managed budget, sourced & managed venue, appointed & briefed
promoter / technical / app / set-build / decor suppliers, managed brand artwork &
signage, sourced & briefed event MC & DJ, on-site execution
CASTLE LITE UNLOCKS TAVERN ACTIVATIONS (25 activations)▪ Managed the execution of all activations in the Western & Eastern Cape – worked
with sales teams to establish outlet reach, confirmed sell-in with outlet owners,
appointed & managed technical & promoter companies, sourced & supplied DJ’s,
branding & activation touch-point setups
2017
12Company Profile
www.brogo.co.za
PLETT RAGE FESTIVAL (10 days)▪ Managed SAB’s on the ground promotional sponsorship – developed relevant
activation mechanics, drafted promotional calendar for multiple venues, sourced
touch-points, appointed promotional suppliers, co-ordinated setups & branding,
collected consumer data
MANAGED SAB’S PROMOTIONAL SPONSORSHIPS AT VARIOUS OTHER EVENTS▪ Including: Bok Town rugby world cup experience, Proteas international cricket
matches, NYE events, Oktoberfest, Nedbank Cup & PSL soccer matches, music
festivals, Varsity Cup Rugby
NELSON MANDELA BAY IRB RUGBY 7’s (63 000 pax)▪ Managed SAB’s on the ground promotional sponsorship & manage account with venue
operator – product logistics & branding infrastructure requirements, arranged
customer credit facilities, developed & executed consumer promotions, AV &
entertainment, ensured presence at POS, controlled budget
MANAGED SAB’S PROMOTIONAL SPONSORSHIPS AT VARIOUS OTHER EVENTS▪ Including: Ebubuleni Festival, Proteas international cricket matches, NYE events,
Oktoberfest, Springboks vs Scotland Test, Varsity Cup Rugby, Port Alfred Boat Races
2015
2014
13Company Profile
www.brogo.co.za
GENRAL MANAGEMENT OF TECHNICAL EVENT PRODUCTION COMPANY (AV,
stage, event infrastructure, full brand setups & activations)• End to end running of the business – business development & client management,
project planning & operations, budgeting & logistics management (Clients included,
SAB, MTN, Cell C, Transnet, Discovery Health Build-It & PR / event agencies)
MANAGED VARIOUS SAB EXPERIENTIAL BRAND CAMPAIGNS – EASTERN & SOUTHERN
CAPE• Including Plett Rage, Varsity Cup & numerous main market tavern campaigns for
Castle Lite, CBL, Redd’s, Castle Lager, Brutal Fruit, Miller, Hansa & Castle Milk Stout
• Management included campaign reaches, developing activation mechanics,
budgeting, appointing promotional suppliers, outlet sell-in, branding & touch-point
setups, consumer data collection
20112013
20092011
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www.brogo.co.za
GALLERY
Gallery
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GALLERY
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GALLERY
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GALLERY
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www.brogo.co.za
GALLERY
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www.brogo.co.za
GALLERY
Gallery
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GALLERY
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GALLERY
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www.brogo.co.za
CONTACT
Get In Touch
80 Vrede, 11 Sanddrift
Road, Paarl, Western Cape,
South Africa, 7646
Office Address
+27 79 022 3027
Telephone