1.

company profile

2.

2. Business, Administrative & Contact Information

3. Company History

4. Our Strategy

5. The Business Concept

6. Our Business Model

7. Marketing, Advertising and Branding

8. Management & Ownership

9. OfficeandAdministrativePersonnel

10. Franchising & Store Location

11. Professionals&Advisors

12. Attorneys

13. Accountants

14. BEE Status

15. Attachments and Supporting Documentation (available on request)

table of contents1.page 3.

page 14.

page 4.

page 15.

page 5.

page 15.

page 6.

page 15.

page 8.

page 16.

page 9.

page 10.

page 12.

page 13.

business, administrative & contact information2.

Business name NkukhuBoxHeadOfficePtyLtd

Business typePrivateCompany

Company registration number 2015/170415/07

Tax reference number 7010790451

VAT number 4910275421

Tel+27 11 805 0232

Fax086 619 6706

E-mail info@nkukhubox.com

Physical address 1012 Morkels Close StreetMidrand1685

Postal Address POBox50853Moreleta VillagePretoriaEast0097

Banking detailsBank: First National Bank Branch: Woodlands Boulevard Account number: 62550422895Branch code: 230732

3.

company history3.Nkukhu Box is a recently founded company to serve a purpose in the African township fast food industry. A young entrepreneur born from e’Kasi “township” withanaimofofferinghighqualitygrilledchickenproductsthatareonparwithinternational standards and other big brands. The company has been founded in2015byMr.ItumelengMpatlanyana,whomisafirmbelieverinselfinitiatedentrepreneurship. He has passion for good food and has been in the food business for more than 7 years.

NkukhuBoxiscreatedtoembraceAfricanflavours,culture,lifestyleandfashionthroughfood.All other big brands within the fast food industry have their ethnic stories to tell and these are shared with the world. Nkukhu Box is a brand that embraces and aims to tell our own African colourful stories to the world. A true African township brand that focus on authentic ‘Kasi’ taste.

The name “Nkukhu” is a well known name in most African languages meaning “chicken” what we do NkukhuBoxisahomeofgrilledchickenembracingKasi“township”flavoursandlifestyle. We bring quality food and flavours’ originating from our own Kasi’s,inspired by our own stories and origin. We are a proud fast food brand born from African township “e’Kasi”, with an understanding of the township pallet and needs.

Nkukhu Box is a well supported grilled chicken fast food franchise brand. Our menu is developed withaclearunderstandingofAfricanflavoursandpreferences.Weareabrandthatcreatesand cherish food memories. We not only we serve amazing, tantalising quality food, but we provide an eating experience.

4.

5.

our strategy 4.vision statement

business strategy

mission statement

business goals & objectives

economic mission

economic intent

values

product mission

social mission

With the first Nkukhu Box store launched inMamelodiTownship,Pretoria,oneofmanyfamoustownships in South Africa, we plan on bringing the brand to every other Kasi.

The brand is set to move to every Kasi providing high quality fast food & service that we can be proud of, as being our own fast food creation and flavoursthatwetoocanintroducetoothernationsthroughout the world. “Grilled chicken flavours done the Kasi way”

Vertical integration is our aimed company’s general strategy. This is one method of avoiding the hold-upproblem.Anotherbenefit is thatwewillbe incontrol of the quality in all our products and keep cost at a minimum. This will intern benefit ourconsumers and franchisees.

Africa’s townships are alive with music, fashion, art, history and diverse cultures and socio economic challenges, as well as a wide variety of tasty food dishes. It is this great combination of vibes and stories that exist and they are to be told through Nkukhu Box eating experience.

We aim to change and become leaders of township fast food industry. We want become a household brand in every Kasi.

We will operate our company on a sustainable financial basis of profitable growth to benefitboth franchisor and franchisee. We will continue increasing value for our stakeholders and expanding opportunities for development of previously disadvantaged communities & career growth for our employees.

The economic intent of the organisation is not to generate profits and invest in foreign markets;instead we will aim to use the generated resources to invest back into our local communities. Thus creating more socio economic opportunities, employment, and skills development and promoting the entrepreneurial spirit within our local youth.

Nkukhu Box is to stay Unique, Innovative and Contemporary.

Wewillproduce,distribute&sellthefinestquality,all natural grilled chicken products with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that compete with international standards.

We will operate our company in a way that actively recognises the central role that business plays in society by initiating innovative ways & creating business opportunities to improve the quality of life around areas we operate.

the business concept5.Nkukhu Box is a fast food franchise brand offering flame grilled chicken and related products to our targeted consumers.

Products GrilledChickenandrelatedproductsofferedindifferentflavours;MildPeri-Peri,Hot,ExtraHot, Sweet & Sour, Lemon & Herb.

ServicesOurserviceisnotonlytoofferourconsumersqualityfood.Weprovideatownshiplifestyleeating experience. We tell township stories through food.

6.

business competitivenessConsumer Competitive Advantage.We prepare familiar local food products using state of the art equipment & carefully engineeredsauces&flavours;andadheringtointernationalfoodstandards,thusproducing a higher quality product that has not existed or been easily accessible toourtargetareas.Weofferfoodproductsandaneatingexperiencethatourcustomersrelateto;thusofferingasenseofbelonging.Weareabrandforourpeople, born from our own African community, embracing our own African flavours.

Franchisee Competitive Advantage.

• Nkukhu Box store concept is made from specially designed shipping containers. It’s a movable store developed to save on setup cost thus having increased chances of business survival.

• No long-term binding lease contracts, expensive rentals and pitiless shopping centre landlords.

• No shopping centre added operational costs, rates & taxes and penalties on lease cancellations.

• Our franchisees get to own a physical movable business/store that can be moved around should the initial location prove not to be ideal.

• Franchisees get to own every single part of the store, unlike setting up a store in ashoppingcentreandcertainequipmentbecomefixturestothebuildingandcannot be removed in case they need to relocate.

• The franchisee gets to setup shop directly within customers residential area, makingourproductofferingeasilyaccessible24/7.

Service pledgeNkukhuBoxwillatalltimesstrivetoofferanexcellentservicethatisonparwithinternationalstandards to our township customers. Bringing the world’s best to our own.

7.

our business model6.Our company’s business model is “decentralized”, resulting in utilizing individuals with a variety of expertise and knowledge for running various business operations. A broad-based management team helps to ensure the company has knowledgeable directors or managers to handle various types of business situations. We franchise our operation and impose very tight controls over franchise stores and suppliers but without limiting growth. Franchisees can range in size from individuals owning just one store to large companies or co-ops wishing to own multiple units. The company’s most important role is to maintain consistency of standards. This will be done by continually investing in central distribution kitchens, food testing and training centres in all major areas where we have a large foot print.

The franchise program of the Company is designed to assure consistency and quality, and the Company is selective in granting franchises. Under our standard franchise agreements, franchisees supply capital – initially by paying a franchise fee toNkukhu BoxHeadOffice,purchasing or leasing the land on which the mobile store will be placed, and paying for the equipment and signs, seating, inventories and supplies and, over the longer term, by reinvesting in the business. Franchisees are expected to contribute to the Company’s revenues through the payment of royalties based on a percentage of sales. The company also exerts a lot of control over site selection, site control and marketing.

8.

9.

marketing, advertising and branding 7.

Nkukhu Box has a creative marketing strategy that is directly appealing to the township market. We work only with advertising agencies that understand our target market. Being innovative within our stores, marketing campaigns and branding keeps the Nkukhu Box brand relevant, dynamic and market-related. We are committed to our franchisees success by contributing significantly tomarketing activities.

DirectorsMr. Itumeleng A Mpatlanyana

Business & leadership skillsMr. Itumeleng Mpatlanyana possesses these key leadership qualities which are emphasized throughout the Nkukhu Box organization.

Positive AttitudeIt is important to keep the team motivated towards the continued success of the company, and keep the energy levels up. CreativityCreativity proves to be vital when one is forced at times to deviate from a set course and make anontheflydecision.Asaleader,it’simportantto learn to think outside the box and to choose which of two bad choices is the best option.

IntuitionWhen leading a team through uncharted waters, thereisnoroadmaponwhattodo;everythingis uncertain, and the higher the risk, the higher the pressure. That is where natural intuition has to kick in.

InspireAs this is a new brand, inspiring the team to see the vision of the successes to come is vital, especially at this beginning stage. A leader should make the team feel invested in the accomplishments of the company.

CommitmentLeading by example is also key for the company’s team to work hard and produce quality content. By proving commitment to the brand and role, the leader will not only earn the respect of the team, but will also instil that same hardworking energyamongstaff.

HonestyThecompanyanditsemployeesareareflectionof senior management, and if they make honest and ethical behaviour a key value, the organization’s team will follow suit.

DelegationLearning to trust the organization’s team is a very critical factor. Delegating tasks to the appropriate skilled team members is one of the most important skills one has to develop to ensure business growth.

CommunicationBeing able to clearly and succinctly describe what you want done is extremely important. If the director cannot relate his vision to his team, we won’t all be working towards the same goal.

ConfidenceItumeleng as a leader, by him always staying calm and confident, will help keep the teamfeeling the same through any setbacks, assuring everyone that setbacks are natural and the important thing is to focus on the larger goal.

ApproachNot all human beings are the same; a basicconcept, but it’s something that is often overlooked. We have different culturalperspectives, language barriers, differenteducational backgrounds, personality traits and varying value systems. In order to optimize effectiveness as a leader, one must have theability to customize ones approach on a person by person basis, based on the situation at hand.

management & ownership8.

10.

11.

management structure

ownership structure

Nkukhu BoxHeadOffice

Strategy Planning

Nkukhu BoxFranchising

Operations AdminBusiness

Development

New CoWarehouse

Central Kitchen

Management

RegionalFR Managers

StoresMaintenance

MenuControl

BrandDevelopment

New StoresBrand

Concept

InteriorDécor

NewFranchisees

NewLocations

SourceFranchiseFunding

ExteriorSignage& Decor

Equip List, R&D

SitePrep

NationalPromotions

StorePromotion

New StoreLaunch

WebsiteDevelopment

CommunityRelations

Marketing

Recipe,Pricing& Costing

R&DProducts

QualityBuildingControl

PromotionMaterial

Maintenance

Store HygieneMaintenance

FieldConsultants

Franchisee Training

ComplianceTesting

BranchMarketing

Control

Customer Care

Management

POSManagement

H.R&StaffTraining

CorporateManagement

FinancialManagement

RoyaltyCollection

GovernmentResources

Legal

NationalProcurement

NationalDistribution

QualityControl

PricingControl

NEW HOLDING COTFG

ShareholdingItumeleng

Mpatlanyana50%

Nkukhu Box Franchising

ShareholdingCambz

Investment50%

Central Kitchen &

Distribution

office and administrative personnel9.

MD

IA Mpatlanyana

Nkukhu Box

Franchising

AdminOperationsBusiness

Development

New Co

Warehouse

Mfundo

Nkomo

National

Procurement

National

Distribution

Chantal

Reyneke

Corporate

Managment

Financial

Managment

Duncan

Holt

Brand

Concept

Interior

Décor

Shalom

Muthivhi

Marketing

BrandDevelopment

Burnett

Jima

Menu

Control

Recipe,

Pricing&

Costing

Linda

Mthimunye

StoresMaintenance

Quality

Building

Control

Douglas

Mandere

Regional

FR Relation

Field

Consultants

Neo

Mabusa

New

Stores

New

Franchisees

Central

Kitchen

Management

12.

13.

franchising & store location10.

An ideal site is a vacant piece of land, minimum length of 25 meters and width of 10 meters.There should be easy access to municipal drainage system and electrical power. Extra space forcustomerparkingisanaddedbenefit.Thesepremisesshouldbesituatedinahighlyvisiblelocation, preferably a corner site. Easy pedestrian access with a constant high volume of foot trafficisessential.Targetareasarethosewithhighconcentrationofanemergingmarket,e.g.the newer sections of the township, with bonded housing.

valuesstore development cost

financing requirements

profitability

A royalty of 7% of turnover is payable to Nkukhu BoxHeadOfficeonamonthlybasis.Thisroyaltyfee also includes a Marketing Contribution which is required for national brand development and local marketing.

The cost of opening a standard outlet is R 1 182 000 (excl vat). Please note that thiscost may vary depending on the location, size and initial condition of the site. This includes all development costs from project initiation, site preparation, landscape design, stafftraining,anduniform,initialstock,fullyfittedequipment to store launch promotion. This cost also includes a Franchise Joining Fee of R 150 000 (excl vat) Ourfinancialmodelrecommendsamaximum

business gearing of 80%. This means that a potential applicant must have at least R 236 400 .00 (excl vat) unencumbered funds to invest in the initial set-up costs, to ensure a successful application. Nkukhu Box store enjoys an average gross

profitof55%onchickenproductsand50%onother menu products.

Franchise Directions

Specialist franchise development consultants and trainers who have become a well respected service provider in our sector for the depth and value we add.

Physical Address1stfloor,IDtekBuildingDevconPark7 Autumn RoadRivonia, Johannesburg South Africa, 2128

Franchise Association of South Africa (FASA) FASA is a trade association for franchisors, franchisees and the professional organizations that service the franchise industry.

Physical Address3rd Floor, H. Santos Building30 Arena CloseBruma, Johannesburg South Africa

SA Franchise Warehouse

Physical AddressBlock B, Ground Floor 469 Julius Jeppe StreetWaterkloofParkPretoriaSouth Africa

Contact Details+27(0) 11 803 0665www.franchize.co.za

Contact Details012 460 2345www.safranchisewarehouse.co.za

Contact Details011 615 0359www.fasa.co.za

professionals & advisors11.

14.

attorneys

accountants

bee status

12.

13.

14.

MacRoberts Attorneys

PhysicalAddressCnr Justice Mahomed & Jan Shoba StreetsBrooklyn,Pretoria,SouthAfrica

+27 12 432 6000www.macroberts.co.za

Ngubane & Company

Chartered Accountants & Auditors

Physical AddressBuilding1MidrandBusinessPark563OldPretoriaMainRoadMidrand, South Africa

+27 11 254 0815www.ngubane.co.za

15.

16.

attachments & supporting documentation15.

Theseareconfidentialcompanydocuments and they will only be issued at a certain stage of the franchise application.

(available on request)

*

1. Curriculum vitae or resume of partners, owners & management.2. Copy of identity documents of directors and shareholders.3. Company Documents4. Disclosure Document*5. Franchise Agreement* 6. Franchise Operations Manual*7. Franchisee&StaffTrainingManual*8. Recipe Manual*9. Recipe Costing* 10. Attorneyletterofconfirmation11. Accountant letter of appointment12. TaxclearancecertificatefromSARS.13. Maps showing location.14. Any other relevant substantiating documentation.

17.

thank youThank you for taking the time to go

through our infomation.

If there are any questions or comments, please feel free to contact us.

Tel: +27 11 805 0232Fax: 086 619 6706

Email: info@nkukhubox.comWeb: www.nkukhubox.com

nkukhuboxsa @nkukhuboxsa nkukhuboxsa