company profile + portfolio jacleroi food and beverage (english version)
DESCRIPTION
advertising, below the line, digital pr, food communication, internet marketing, promotion in store, search engine optimization, seo, social media marketing, video, web marketing, websites: our Company Profile + PortfolioTRANSCRIPT
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JacLeRoi brings the communication one step forward. Forward in the way he renovates what’s new; forward within the creative and consultancy approach which, time to time, is getting finer. Communicating is not a matter of degrees, pannings or circles, which slightly turns into squares; it’s a matter of finding the right balance between fantasy and rationality, the world of ideas and the real world. And because, sometimes, 1+1 makes 3.
VOILÀ L’ADV.
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Services
• creativity advertising campaigns on traditional and digital media below the line coporate identity branding
• video production, multimedia, 3D and motion graphic, video for web and viral distribution
• marketing strategico e operativo web design, development and management, mobile, e-commerce webwriting and content development digital PR: social media marketing, SEO, SEM, article marketing and buzz web marketing, display ads, web campaigns
• non conventional CRM, loyalty and fidelity programmes guerrilla and street marketing
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Creativity• strategic marketing• food and beverage marketing• operative marketing• project managementaccounting and de-briefing• planning
Strategy Production
Man
agem
ent
• Print• Video• Web e special projects
Structure
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Methodology and approach
JacLeRoi is working on a semiotic approach to identify the brand’s essence and to address messages to the target audience in order to place on the market the brand’s values against the competitors.The semiotic nature of the brand is intended as the capacity to bring relevance and to build upon a product, a service or a company, one possibile universe of values.
Client’sneeds Evalute a communication plan
and a feasibility plan.2
Identify the reference market.1
Creativity - hold of judgement
34Development and production
5Data monitoring and project
assessment
Project evaluation 6
PROJ
ECT
MAN
AGEM
ENT
CLIENT’S N
EEDS AND USERS REQUIREM
ENTS
CONCEPT E DESIGN
Advertising
AssolattePrint campaign
Cibus 2008Print campaign
Tasca D’AlmeritaPrint campaign
Cibus 2012Print campaign
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Below the line
Tasca d’AlmeritaProtuct catalogue
A6Mani - Feudi di San Marzano
Branding, naming andlabel design
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Below the line
CLUSTER 3 BOTTIGLIE
PREMI
TESTATA di GONDOLA
HeinekenHalloween Night promotion
HeinekenJammin’ Festival promotion
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Below the line
Cavalier Umberto Boschi
New product line labels and coordinate
BTL material
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Below the line
Barilla CompanyInstitutional presentation
Carrefour FranceCold cuts counter layout and design
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Websites
Cibus 2012 - International food exhibitionEvent website
Cibus Tour 2011Event website
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Websites
Delverde EuropeProduct site
Delverde WorldCorporate site
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Websites
Feudi di San MarzanoProduct site
ParmacottoRetail concept site
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Websites
Caffè MolinariProduct site embedding a social strategy
Buono e GiustoE-commerce site
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Web Marketing, social media marketing and SEO
Cibus 2012Social media mktg, seo and network building
DelverdeSocial media mktg, seo,
olympic contest management, display advertising
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In store promotion
DelverdeContest website
DelverdeQR code
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Video
Capofaro Malvasia & Resort Commercial 30” motion graphic
Feudi di San MarzanoIndustrial 7’ movie “documentary cut”
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Via Resga, 11 43022 Montechiarugolo (PR) - Italy Tel +39 0521 1855110 Fax +39 0521 711786 [email protected] www.jacleroi.com
All contents contained in this JacLeRoi S.r.l. brochure are protected by italian and international Copyright© laws. All rights reserved 2012.