company project report on mewar icecream

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  • 8/11/2019 Company Project Report on Mewar Icecream

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    THE TASTE OF RAJASTHA

    Delicious Cream Delicious Ice Cream

    THANK YOU

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    Dear +aro"s.

    4elcome o he worl# o) rich ase i) lo*e )or ice

    cream ru"s hrou$h ,ours *er, *ei"s. ,ou will #e)ia"l, sa*our he

    ase o) ra#iio"al ice cream% The aroma. +uri, a"# he ase o) icecream is sure o ma!e ,ou e5+erie"ce )a"as,. i" shor "o oher ice

    cream 6uie li!e ME4AR% ME4AR7S ma!es "o com+romise wih

    6uali, 2ecause )or us. ,ou are he )i"al auhori, o" ase a"#

    6uali, we 2elie*e i" 2uil#i"$ li)e relaio"shi+ a"# )or ,ou "ohi"$

    or#i"ar, will #o%

    Kee+i"$ u+ wih I"#ia" sa"#ar#s he com+a", is

    alwa,s i" he +rocess o) i"ro#uci"$ he laes sae o) he ar

    machi"er, a"# ech"i6ues i" u+$ra#i"$ he +ro#ucs%

    ME4AR7S a"# is cusomers ha*e hel+e# o sha+e a2roa# ra"$e o) mar!e i" I"#ia% 4e ha*e e5+erie"ce# a co"i"uous

    $rowh o*er he las #eca#e a"# our sales ur"o*er is i"creasi"$ ,ear

    2, ,ear%

    4e 2elie*e ha he ice cream lo*ers o) I"#ia #eser*e

    a"# a++reciae he 2es ice cream i" I"#ia e*er, e))or is ma#e o

    e"sure he hi$h 6uali, ase a"# )resh"ess i" ME4AR7S ice cream%

    So we E"#ea*our o +lease hem%

    CHAIRMAN

    DR. MANISH SHARMA

    CONTANTS

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    HISTORY

    0ISION

    MISSION

    CORE 0ALUES

    OR/ANI8ATION STRUCTURE

    SOCIAL RES-ONSI&ILITY

    -ROCESS

    RA4 MATERIAL

    MAJOR SU--LIERS 1MAJORS CUSTOMERS

    FINANCIAL STATEMENT

    &ALANCE SHEET

    SALES /RA-H

    MARKETIN/ STRATE/IES

    ACHIE0EMENTS

    FUTURE -LANS

    LOCATION

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    HEAD OFFICE 93 ME4AR ICE CRAEM

    :;?;==3:@;;;

    MO&%NO3 >B==?==

    FACTORY ADDRESS93 ME4AR ICE CREAM

    .&RANDA0AN NA/AR.

    JHOT4ARA%

    KHATI-URA ROAD%

    JAI-UR. RAJASTHAN

    MO&% NO93>B:@B?>

    COM-ANY7S -ARLOUR93ME4AR -ARLOUR

    @?=3:@>:>?

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    HISTORY

    Esa2lishe# i" BB: ME4AR sare# is 2usi"ess i"

    JAI-UR %The Com+a", was sare# 2, MR% RAJ -ALSHARMA% The com+a", )ou"# is +lace i" I"#ia mar!e

    wih is 6uali,. co"sise"c, a"# ase i" a s+a" o) less he"

    a #eca#e% The com+a", was sare# a *er, small area o)

    >>s6% m% ha o) o" lease%

    I" s+ie o) +er)ec com+eiio" mar!e he )ou"#er o)

    he com+a",. hrou$h his har# wor! ma!e he com+a", o

    achie*e is ar$e a"# #esire $oal%

    A +rese" he com+a", has he ca+aci, o) +ro#uci"$>>>> Ls +er #a,% A"# o +ro#uce his 6ua"i, i has +la"

    a"# machi"er, cosi"$ arou"# @>> la!hs% )or which i

    occu+,i"$ he area o) >.>>> s6%)ees%

    I"iiall, he com+a", was sare# wih he small scale

    2usi"ess a"# +ro#uce o"l, )or Jai+ur cusomer% Slowl, a"#

    sea#, we i"crease# our +ro#ucio" a"# ech"olo$, a"#

    ma#e he com+a", as a lar$e scale +ro#ucer a"# e5+a"# he

    area o) su++l, hrou$h all o*er he "orh I"#ia%

    To#a, ME4AR has 2ecome o"e o) he lea#i"$ 2ra"#s

    i" ice cream i"#usr, wih is wo"#er)ul ase a"# su+erior

    6uali,%

    VISION

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    To +reser*e a"# e"rich he ase a"# o, ha he

    cusomer $e )rom ice cream 2, a#o+i"$ 2es ech"olo$,

    a"# le*era$i"$ worl# class ice cream +rocessi"$

    ech"olo$ies a"# emer$e as he i"#usr, 2e"chmar! )or+ro#uc 6uali, a"# cusomers e"o,me"%

    A"# o 2e he lea#ers i" ice cream i"#usr, "o o"l, i"

    I"#ia" com+a"ies 2u also i" ousi#e he 2ou"#ar, o) I"#ia%

    MISSION

    4e shall #eli*er $oo# +ro#uc 1 relae# ser*ices hawill co"*e"ie"l, 6ualiies a he 2es *alue. as, 1

    "uriious )oo# )or he )amil, 1 +ro#uc )or he +ro)essio"al

    caeri"$ i"#usr,%

    4e shall e"#ea*or o !ee+ a close 1 co"sise" co"ac

    wih our cusomer "ee# across *arious re$io"al luser 1

    cusomer i" or#er o esa2lish a "aio"al lea#ershi+ i" our

    2usi"ess 1 o"$oi"$ relaio"shi+ wih our cusomers%

    I" ser*i"$ he "ee#s o) our cusomer we shall alwa,s ac

    "im2l, 1 #ecisi*el, 1shall co"sciousl, +re*e" s,sem1

    +roce#ures )rom rea#i"$ us slow 1 2ureaucraic%

    4e are commie# o 6uali, i" all our +rocesses

    +racices 1 s,sem )or ma"a$er. mar!ei"$ 1 #eli*er, o)

    our +ro#ucs 1 ser*ices o e"sure com+lee sais)acio" our

    cusomer1 co"i"ue# $rowh o) all 2usi"ess +ar"ers%

    Core values

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    ORGANI!ATION HIERARCHY

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

    Mar"e#$%&

    Ma%a&er

    F$%a%'e

    Ma%a&er

    HR

    Ma"a$er(ro)u'#$o%

    Ma%a&er

    Sales

    Ma%a&er

    A). De*#. Sales

    E+e'u#$ve

    C.A''ou%#a%#

    A''ou%#a%#

    Jr. H RMa%a&er

    Ass$s#a%#..

    Ma%a&er

    Su*erv$sor

    Jr.(ro)u'#$o%

    Ma%a&er

    M,&. %$#

    CHAIRMAN

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    SOCIAL RES(ONSI-ILITY

    Our com+a", is siuae# a he ous!irs o) JAI-UR

    ci,% Here com+a", has mai"ai"e# he +olluio" )reee"*iro"me" 2, a#o+i"$ *arious ech"olo$ies%

    4e ha*e mai"ai"e# $oo# roa#wa,s which are

    2e"e)icial o 2ah our com+a", a"# he *illa$ers%

    4e ha*e #e*elo+e# o"e $ar#e" "earer o our com+a",

    +remises which is o+e" )or all%

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    I'e Crea Ma%u,a'#ure

    The 2asic se+s i" he ma"u)acuri"$ o) ice cream are$e"erall, as )ollows9

    &LENDIN/ OF THE MIG IN/REDIENTS

    -ASTEURI8ATION

    HOMO/ENI8ATION

    A/IN/ THE MIG

    FREE8IN/

    -ACKA/IN/

    HARDENIN/ -rocess )low #ia$ram )or ice cream ma"u)acure9 he

    re# secio" re+rese"s he o+eraio"s i"*ol*i"$ raw.

    u"+aseurie# mi5. he +ale 2lue secio" re+rese"s he

    o+eraio"s i"*ol*i"$ +aseurie# mi5. a"# he #ar! 2lue

    secio" re+rese"s he o+eraio"s i"*ol*i"$ )roe" ice

    cream%

    -le%)$%&

    Firs he $%&re)$e%#sare selece# 2ase# o" he #esire#

    ,orula#$o%a"# he 'al'ula#$o% o, #/e re'$*e)rom he

    )ormulaio" a"# he i"$re#ie"s chose". he" he i"$re#ie"s

    are wei$he# a"# 2le"#e# o$eher o +ro#uce wha is !"ow"

    as he ice cream mi5% &le"#i"$ re6uires ra+i# a$iaio" o

    i"cor+orae +ow#ers. a"# o)e" hi$h s+ee# 2le"#ers are

    use#%

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

    http://www.foodsci.uoguelph.ca/dairyedu/icingr.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/icform.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/iccalc.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/icingr.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/icform.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/iccalc.html
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    (as#eur$0a#$o%

    The mi5 is he" *as#eur$0e)% -aseuriaio" is he

    2iolo$ical co"rol +oi" i" he s,sem. #esi$"e# )or he

    #esrucio" o) +aho$e"ic 2aceria%

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

    http://www.foodsci.uoguelph.ca/dairyedu/pasteurization.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/pasteurization.html
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    I" a##iio" o his *er, im+ora" )u"cio".

    +aseuriaio" also re#uces he "um2er o) s+oila$e

    or$a"isms such as +s,chroro+hs. a"# hel+s o h,#rae some

    o) he com+o"e"s '+roei"s. sa2iliers(%

    -aseuriaio" 'O"ario re$ulaio"s(9 ;B C mi"% >

    C

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    co"#iio"s% The hi$her he )a a"# oal soli#s i" he mi5. he

    lower he +ressure shoul# 2e%

    I) a wo sa$e homo$e"ier is use#. a +ressure o) :>>> 3

    :?>> +si o" he )irs sa$e a"# ?>> 3 >>> +si o" he seco"#

    sa$e shoul# 2e sais)acor, u"#er mos co"#iio"s% Twosa$e homo$e"iaio" is usuall, +re)erre# )or ice cream

    mi5%

    Clum+i"$ or cluseri"$ o) he )a is re#uce# here2,

    +ro#uci"$ a hi""er. more ra+i#l, whi++e# mi5% Mel3#ow"

    is also im+ro*e#%

    A&e$%&

    The mi5 is he" a&e))or a leas )our hours a"# usuall,

    o*er"i$h% This allows ime )or he )a o cool #ow" a"#

    cr,sallie. a"# )or he +roei"s a"# +ol,sacchari#es o )ull,

    h,#rae% A$i"$ +ro*i#es he )ollowi"$ )u"cio"s9

    Im+ro*es whi++i"$ 6ualiies o) mi5 a"# 2o#, a"# e5ure o)

    ice cream%

    %

    I #oes so 2,9

    +ro*i#i"$ ime )or )a cr,salliaio". so he )a ca" +ariall,

    coalesce

    allowi"$ ime )or )ull +roei" a"# sa2ilier h,#raio" a"# a

    resuli"$ sli$h *iscosi, i"crease

    allowi"$ ime )or mem2ra"e rearra"$eme" a"#

    +roei"

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    +la" co"#iio"s% A $ree" or u"a$e# mi5 is usuall, 6uic!l,

    #eece# a he )reeer%

    Free0$%& a%) Har)e%$%&

    Followi"$ mi5 +rocessi"$. he mi5 is #raw" i"o a

    )la*our a"! where a", li6ui# ,lavours. )rui +urees. or

    colours are a##e#% The mi5 he" e"ers he )4%a$' ,ree0$%&

    *ro'esswhich 2oh )reees a +orio" o) he waer a"# whi+s

    air i"o he )roe" mi5% The 2arrel )reeer is a scra+e#3

    sur)ace. u2ular hea e5cha"$er. which is ac!ee# wih a

    2oili"$ re)ri$era" such as ammo"ia or )reo"%

    Mi5 is +um+e# hrou$h his )reeer a"# is #raw" o)) he

    oher e"# i" a maer o) @> seco"#s. 'or > o ? mi"ues i"

    he case o) 2ach )reeers( wih a2ou ?> o) is waer

    )roe"% There are roai"$ 2la#es i"si#e he 2arrel ha !ee+

    he ice scra+e# o)) he sur)ace o) he )reeer a"# also

    #ashers i"si#e he machi"e which hel+ o whi+ he mi5 a"#

    i"cor+orae air%

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

    http://www.foodsci.uoguelph.ca/dairyedu/icflavours.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/icflavours.html
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    Ice cream co"ai"s a co"si#era2le 6ua"i, o) air. u+ o hal)

    o) is *olume% This $i*es he +ro#uc is characerisic

    li$h"ess% 4ihou air. ice cream woul# 2e similar o a

    )roe" ice cu2e% The air co"e" is erme# is o*erru". whichca" 2e calculae# a#/ea#$'all4.

    As he ice cream is #raw" wih a2ou hal) o) is waer

    )roe". +ariculae maer such as )ruis. "us. ca"#,.

    coo!ies. or whae*er ,ou li!e. is a##e# o he semi3)roe"

    slurr, which has a co"sise"c, similar oso,#5serve $'e 'rea%

    I" )ac. almos he o"l, hi"$ which #i))ere"iaes har#

    )roe" ice cream )rom so)3ser*e. is he )ac ha so) ser*eis #raw" i"o co"es a his +oi" i" he +rocess raher ha"

    i"o +ac!a$es )or su2se6ue" har#e"i"$%

    Har)e%$%&

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

    http://www.foodsci.uoguelph.ca/dairyedu/overrun.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/overrun.html
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    A)er he +ariculaes ha*e 2ee" a##e#. he ice cream is

    +ac!a$e# a"# is +lace# i"o a 2las )reeer a 3@> o 3=> C

    where mos o) he remai"#er o) he waer is )roe"% &elow

    a2ou 3:? C. ice cream is sa2le )or i"#e)i"ie +erio#swihou #a"$er o) ice cr,sal $rowh howe*er. a2o*e his

    em+eraure. ice cr,sal $rowh is +ossi2le a"# he rae o)

    cr,sal $rowh is #e+e"#a" u+o" he em+eraure o)

    sora$e% This limis he s/el, l$,e o, #/e $'e 'rea%

    A +rimer o" he #/eore#$'al as*e'#s o, ,ree0$%&will hel+

    ,ou o )ull, u"#ersa"# he )reei"$ a"# recr,salliaio"

    +rocess%

    Har#e"i"$ i"*ol*es saic 'sill. 6uiesce"( )reei"$ o)

    he +ac!a$e# +ro#ucs i" 2las )reeers% Freei"$ rae mus

    sill 2e ra+i#. so )reei"$ ech"i6ues i"*ol*e low

    em+eraure '3=>oC( wih eiher e"ha"ce# co"*ecio"

    ')reei"$ u""els wih )orce# air )a"s( or e"ha"ce#

    co"#ucio" '+lae )reeers(%

    The rae o) hea ra"s)er i" a )rei"$ +rocess is a))ece#

    2, he em+eraure #i))ere"ce. he sur)ace area e5+ose# a"#

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

    http://www.foodsci.uoguelph.ca/dairyedu/icshelflife.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/freeztheor.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/icshelflife.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/freeztheor.html
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    (RODCT MI8

    Ro,al rea ra"$e '2uerscoch. ra2ho$. malai !ul)i(

    Nu3o3ma"ia ra"$e '!au #ra!sh. !esar +isa ro,ale. )rui2o"a"a. roase# almo"#(

    Naure7s rea 'al+ha"so ma"$o. )resh lichi. shahi a"ir.

    )resh sraw2err,. 2lac! curre". sa"ra ma"ra. )resh

    +i"ea++le(

    Su"#ae ra"$e 'ma"$o. 2lac! curre". su"#ae ma$ic.

    #ou2le su"#ae(

    Assore# rea 'choc32ar. #ollies. )rosis!. ice ca"#ies.

    rico"e. chococru"ch. me$a2ie. cassaa(

    Uerl, #elicious '*a""illia. sraw2err,. chocolae.

    chocochi+s(

    E8OTIC9 FLAVORS

    &LACK CURRANT

    ANJIR. RAJ&HOJ

    CHEESE 1 ALMONDS

    CA--UCINO

    DATES 1 HONEY

    FRESH LITCHI

    KULFI

    RAW MATERIALSMILK FAT

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    KANNU FOODS AND COM-ANY. JAI-UR

    Tel9 >=3:=B@@

    SURAJ CHEMICAL COM-ANY. KAN-URTel9 >?::B?

    YASH4ANT MILK -RODUCT. A/RA

    Tel9 >B:??=;

    MAG MECHANICAL -RODUCT. DELHI

    Tel9 >3??@=@@

    MAJOR CSTOMER

    ICE CRAEM -ARLOUR. LUCKNO4

    TEL9 >?:::?=B

    A TO 8 -ARLOUR. DELHITel9 >3:?=?

    AL-HA ICE CREAM9 DELHI

    Tel9 >3?=BB;

    TRADING :

    (ROFIT: LOSS ACCONTS

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    For he ,ear e"#e# @ March :>>?

    -ARTICULARS AMOUNT'l!s%( -ARTICULARS AMOUNT'l!s

    To o+e"i"$

    soc!

    @> Sales =>

    To +urchases

    Mil! @>>

    Su$ar :>>

    /ms ?

    Al$i"ae >

    Colour1ess% ? ;>>

    Closi"$ soc! :@>

    To carria$e

    i"war#

    ;

    To wa$es >>

    To $ross +ro)i :@=

    Toal >> Toal >>

    To salar, ;> &, $ross +ro)i

    2

    To i"sura"ce ?>

    To carria$e

    ouwar#

    =

    To 2a"! char$es @

    To #e+reciaio" :@

    To "e +ro)i =

    Toal :=B Toal :=B

    SALES GRA(H

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    -ALANCE SHEET

    As o" ,ear e"#e# @ March :>>?

    Lia2iliies Rs%'l!s( Asses Rs%'l!s(Ca+ial

    -re)ere"ce

    share ?>>

    E6ui, share

    @:

    Cash i" ha"#

    3 #rawi"$s

    ::;

    La"#1

    2uil#i"$

    B>

    ;>: -la" 1machi"er,

    @>>

    "e +ro)i

    =

    ;; 3#e+% ;> :=>

    Cre#iors ? /oo#will >>

    Moor car

    @>

    3 #e+;

    :=

    De2ors

    :>>

    3 R%D%D

    :>

    >

    Closi"$ soc! :@>

    Toal ; Toal ;

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    MARKET STATEGY

    4e +rocee#e# o i"crease he +ercei*e# *arie, o ice3cream

    eai"$ as a" e5+erie"ce 2, o))eri"$ he *arie, ha

    co"sumers are aci*el, see!i"$ a"# here2, ele*ai"$ hesheer "um2er o) occasio"s o) co"sum+io"%

    4e are +rocee#i"$ o +ro#uce mil! a"# 2uer +ro#uc.

    which hel+s us o mai"ai" our 6uali, a"# +rice i" o#a,7s

    com+eii*e mar!e%

    4e are $oi"$ o seu+ more our #isri2uors ousi#e he

    ra"$e o) NORTH INDIA which us o e"lar$e our su++l,

    cha""els%

    As our com+a", has is ow" we2 si#e hrou$h which our

    cusomer ca" +lace heir or#er a"# also ca" $e he )ull

    i")ormaio" a2ou he +rice o) he +ro#uc%

    4e ha*e ma#e a" arra"$eme" wih *arious local a"#

    "aio"al a$e" a"# #isri2uors%

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    ACHIEVEMENTS

    ;ual$#4 S4s#e Cer#$,$'a#$o%

    Our com+a", also $o ceri)icae )or 2es 6uali,

    ma"a$eme" s,sem 2, TU0 CERT

    Our com+a", is ISO B>>: ceri)ie#% 'Ceri)icaio" )or oal

    6uali, ma"a$eme"(

    Our com+a", is ow"er o) HACC- 'Haar# a"al,sis a"#

    criical co"rol +oi" (

    FTRE (LANS

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    To emer$e as he "um2er +la,er i" he ice cream i"#usr,

    a"# ca+ure he maor share%

    To +ro*i#e our cusomer wih rich ase a"# u"2eaa2le6uali, 2, a#o+i"$ "ew i""o*aio"s% I""o*aio" is he "ee#

    o) hour. "o us o" sa, ahea# o) com+eiio". 2u o

    co"sa"l, u+$ra#e a"# 2eer +rocesses o $i*e 2es 6uali,

    a"# ase%

    THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM

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    WE LOVE MEWAR ICE CREAM TIN TIN TIDIN

    SUBMITTED TO:-

    SURAYADATTA INSTITUTEOF MANAGEMENT &

    MASS COMMUNICATION

    SUMMITTED BY:-

    MANISH SHARMA

    ROLL NO. 34

    C-MBA & PGDBM: SEM 1ST (WINTER BATCH

    2!-"#

    THE TEST OF RAJASTHAN