companyprofile sample

Company profile

Basic InformationBasic InformationBasic InformationBasic Information

DonathDonathDonathDonath----BursonBursonBursonBurson----MarstellerMarstellerMarstellerMarsteller

Part of the international network Burson-Marsteller �

Established in 1991 �

Current permanent staff: 16 �

Operating in the Czech Republic and the Slovak Republic �

Identification number: 25661035 �

Tax identification number: CZ25661035 �

Bank account: UniCredit Bank Czech Republic�

Bank account number: 1125512004/2700�

BursonBursonBursonBurson----MarstellerMarstellerMarstellerMarsteller

Multinational company �

Active in PR since 1953 �

Operating in 59 countries worldwide �

Over 1,500 employees �

Integral part of WPP Group�

Company profile


Public Relations/Public Affairs

Spálená 29

110 00 Prague 1

Czech Republic

phone: +420-224 211 220

fax: +420-224 211 620

http://www.dbm.cz

e-mail: [email protected]

"Donath-Burson-Marsteller’s approach to Public Relations is to create, modify, enhance, and

protect the business environment of DBM clients through creating informed opinions in key

audiences based on the creative presentation of truthful information.

The carefully balanced combination of knowledge of the local conditions, the innovative approach

to communications, and the global experience of BM's entire network, enhance DBM's

capabilities to effectively manage perceptions of key audiences. Adherence to stringent ethical

codes, as well as the use of creative communications tools make DBM capable of optimally

satisfying the communications needs of its clients."

Michal Donath

Company profile

Our MeritsOur MeritsOur MeritsOur Merits

Unique and creative solutions that meet the clients’ expectations not only by realizing the �

clients’ business

Objectives, but particularly by our strict adherence to the ethical principles of public relations �

Continuous searchfor opportunities beyond the agreed communications and business �

objectives

Creative approaches to the clients’ special needs in order to find unique and tailored �

communications solutions

Team work based on the implementation of progressive communications disciplines based �

on instant access to personal and information resources of the global B-M network

Professional quality of services provided by a highly motivated team �

Our StrengthsOur StrengthsOur StrengthsOur Strengths

Creative work with information �

Professional and strictly ethical relations with the media �

Courage and readiness to communicate on behalf of a client in crisis �

Expertise and professionalism �

Unique solutions �

International know-how, combined with experience in the local market �

Intellectual and electronic links to B-M’s international network �

Wide-ranging contacts �

Flexibility and attainability �

High-tech PR�

Company profile / Important certificates

Founding member of the Association of PR Agencies http://www.apra.cz

PRCA/APRA Certificate Consultancy Management Standard (2001-2007) http://www.iccopr.com

http://www.dnv.cz

The agency fully respects the ethical principles of ICCOhttp://www.iccopr.com

Certificate of Recognitionfrom the International PR Association (2002)http://www.ipra.org/

Certificate of Recognition from the International PR Association (1995)http://www.ipra.org/

Company profile / Important certificates

Annual Ekonom Award For Public relations in 2005

Certificate of Recognitionfrom the International PR Association (IPRA, 2006)

Project: "Laughing Cow Breaks the Da Vinci Codes of Youth"

Certificate of Recognitionfrom the International PR Association (IPRA, 2006)Project: "Surveying Politicians: An Exercise in PR"

2005 SABRE Award Nomination

3rd placeCzech Public Relations Award 2007

Company profile / Services

ServicesServicesServicesServices

Here we want to express our heartfelt gratitude to our clients for the trust they have been placing

in us. Since 1991, over one hundred major Czech, Slovak and international companies have been

our clients. We have proven our PR expertise and experience in a number of industries and

provided PR consulting on a number of topics. We believe that the length of our service

agreements is proof of the positive effect of our activities on our clients’ business.

Media Relations �

Internet Relations �

Crisis Management �

Public Affairs �

PR Strategy Consulting �

Brand Building �

PR Tools and Support �

Advertising �


Media RelationsMedia RelationsMedia RelationsMedia Relations

There is no such thing as an information vacuum. When there is a lack of hard information ,

hearsay fills the gap. The ability to promptly communicate key messages to target audiences can

improve perceptions of products and services, but only assuming the basic ethical principles of

media relations are respected. It is only these principles which can provide a long term

professional relationship with media representatives based on the quality of information. Building

media relations is surely no secret veiled in magic.

Well managed media relations have a major positive impact on company reputation and should not

be neglected under any circumstances. Strategy and tactics in media relations are always

reflected in DBM-designed PR activities. Our media relations specialists have extensive

experience in this field

Apart from company press spokespersons, it is also members of the board or other managers or

employees who act as a company’s spokesperson. Formulating and communicating key messages

is a matter of drill, not talent, and it can be learnt. All communications programs are based on

knowledge of media relations and public appearance principles. DBM provides such training and

maintains an extensive list of prominent alumni of our training sessions.

Media Monitoring Analysis �

Media Trip �

Media Training �

Media Monitoring �

Key Message Development �

Q&A development �

Press Release Writing and Targeted Distribution �

Copywriting �

Press Conference �

Media Placement �

Spokesperson Service �


Internet RelationsInternet RelationsInternet RelationsInternet Relations

The internet is an important medium for building relationships with all audiences for all

companies, regardless of sector. The internet allows opinions to be received by the entire on-line

population, but also opens up novel ways of establishing a dialogue with target audiences. The

internet allows for personal communication and helps utilize creative tools for attracting the

attention of target audiences. According to B-M research, a company reputation may only improve

when the company website provides information relevant for the professional and lay public and

the company’s business partners. In January 2008, roughly 4.6 million persons accessed Czech

websites. The most important target audiences, such as local government and media, have

access to the internet.

A mere internet presence is not enough today. Beyond traditional communications via the “bricks

and mortar” mass media, the Internet provides innovative communications opportunities that we

recommend to use if appropriate.

Donath-Burson-Marsteller helps clients create effective internet communications strategies, and

together with experienced subcontractors provides a variety of internet related services ranging

from internet surveys to web video broadcasts and contextual advertising.

Internet Website �

Internet Broadcast �

Internet Survey �

Internet Chat �

Intranet �

Internet Monitoring �

Videomail �

VIPmail �


Crisis ManagementCrisis ManagementCrisis ManagementCrisis Management

Crisis Management and Communications Support

A communications crisis is a situation where the reputation of a company is at stake. No crisis

situation though is foreseeable in advance but risks, including communications risks are.

Successful crisis management by DBM standards is based on creative processing of available

information, on a timely and responsible reaction and on creative communications solutions.

There is namely nothing less at stake than the company’s good name and reputation as the most

precious assets. A communications crisis without a prompt resolution may lead to the

undermining of customers’ and employees’ trust and a direct loss of financial and business

opportunities.

Crisis Management employs a wide range of public relations tools. Donath-Burson-Marsteller

and its parent company Burson-Marsteller have extensive experience in dealing successfully

with various crisis situations on Czech and international markets. Seeking counsel in crisis

management demonstrates a responsible approach to preventing and minimizing the potential

negative impact of any crisis situation.

We are ready to assist you in dealing with crisis situations 24 hours a day, 7 days a week.

Crisis Management �

Crisis Communications Training �

Crisis Communications Manual �


Public AffairsPublic AffairsPublic AffairsPublic Affairs

Decisions made by public administration have enormous impact on the business environment.

Political representatives and state officials make decisions which may significantly influence a

company’s prosperity. Our experts build informed opinions on behalf of our clients at all

government levels, reaching cabinet members, parliamentary deputies and senators, as well as

regional and local administrations. Donath-Burson-Marsteller provided services in this field as

early as 1995, when it successfully lobbied on behalf of Czech small and medium sized

breweries’ interests in protecting their tax breaks. Only such activity could save the diversity of

the Czech beer market. In the “Awards” section of this site, there is an 1995 IPRA certificate of

recognition for this project.

DBM also provides services at the European Union level and in all other economic centers of the

world, with support from Burson-Marsteller and its daughter company BKSH, one of the largest

lobbying groups in Brussels and Washington DC.


PR Strategy ConsultingPR Strategy ConsultingPR Strategy ConsultingPR Strategy Consulting

Strategic consulting in public relations as understood by Donath-Burson-Marsteller focuses on

the ability to identify and exploit communication opportunities. Utilizing the identified

communications opportunities helps our clients forge existing and build new relationships with

their customers and/or suppliers. We provide PR strategic counsel to board members, top

management, marketing departments, internal communication departments, human resources

and risk management departments.

Internal Communications�

Measuring PR Effectiveness�

Identifying Communications Opportunities�

Identifying Sponsorship Opportunities�

Investor Relations, Annual Reports�

Business-to-Business�


Brand BuildingBrand BuildingBrand BuildingBrand Building

Brand and Reputation Consulting

Brands cast a magic spell on customers. The brand is one of the main attributes when a

customer is deciding whether to buy a product or not. A well-established brand does not require

discounts or “special offers”. A strong brand is perceived by a customer as undiscounted quality.

Brand building is a long-term process which should lead to changes in customers’ perceptions

and expectations, and, in the end, to a desired change in customer behavior. Brands apply to

fast moving goods, as well as business-to-business products and services alike.

In providing services we build on our experience with the Czech market and the bulk of

information and research data gathered by Burson-Marsteller. Burson-Marsteller was the

co-founder of the Fortune Most Admired chart, the company regularly conducts research on

customer behavior (e.g. the efluentials research) and on the effect public perceptions of chief

executive officers have on company reputations. We provide our clients with creative solutions

that help effectively communicate key messages to key audiences, while positively affecting

clients’ business results.

Product Marketing PR �

Product/Brand Market Launch �


PR Tools and SupportPR Tools and SupportPR Tools and SupportPR Tools and Support

Production companies usually propose to clients ways of delivering what is demanded from

them. Donath-Burson-Marsteller, however, provides services at an earlier stage of planning and

helps clients search for the most effective ways to communicate key messages. Such an

approach brings lower-costs and effective results.

DBM’s services provided in this area cover event management, internet surveys, internet portal

design, brochures, leaflets, newsletters and invitation design. In all our activities we seek to

produce materials and events which the participants will not forget after the “curtain comes

down”. DBM provides clients with top class services especially innovative Hi -Tech services. In

1999 for example, Donath-Burson-Marsteller prepared and managed the first ever live TV

broadcast over the internet from the CNTS building.

Donath-Burson-Marsteller puts emphasis on the most important element of production

management, which is building an interactive relationship between a client and its key

audience. In our understanding, public relations is built on a dialogue with target audiences and

the communications tools applied should respect this.

Brochures �

CD-ROM/DVD �

Newsletters �

Mail Merging �

Information Line �

Information Documents �

Leaflets �

P.O.Box �

Invitations �

Event Management �


AdvertisingAdvertisingAdvertisingAdvertising

There can be situations in Public Relations when one cannot rely on the media’s interest to

deliver important information, e.g. a hot line number or a product line market withdrawal

announcement. In such cases, placing an eye catching and creative ad can help significantly.

Donath-Burson-Marsteller, along with other companies within the Young & Rubicam/WPP

group, has extensive experience with communications via advertising.

We provide our clients with counsel regarding advertisements in crisis management,

improving company reputation, brand building and business to business relations, as well as

litigation support.

Company profile / Key Client Relationship Portfolio (2008)

BursonBursonBursonBurson----Marsteller WorldwideMarsteller WorldwideMarsteller WorldwideMarsteller Worldwide

Accenture�

Altria �

AstraZeneca �

Bureau of Engraving and Printing�

BSEF�

Danone�

Henkel�

Hewlett Packard�

Hormel�

Intel�

LG�

McDonalds�

Merck�

Merrill Lynch�

Pfizer�

SAP�

Shell�

The Coca Cola Company�

Visa�

Lufthansa �

Company profile / Key Client Relationship Portfolio (1994-2008)

DonathDonathDonathDonath----BursonBursonBursonBurson----MarstellerMarstellerMarstellerMarsteller ((((1994199419941994----2008200820082008))))

Banking and Finance:

ČSOB�

Pioneer Investments�

Winterthur penzijní fond �

GE Capital Bank �

Expandia Banka�

Property Development:

Housing & Construction (CZ) �

IPS/Skanska �

Pharmaceuticals and Healthcare:

Iscare I.V.F.�

Johnson&Johnson/Janssen Cilag �

Bristol-Myers Squibb �

Galena �

Fresenius Pharma �

Pfizer �

Foods and Beverages, FMG:

UNILEVER ČR�

McDonald's ČR �

Karlovarské minerální vody�

UNILEVER Slovensko�

Balírny Douwe Egberts�

Public Sector:

Ministerstvo financí ČR�

Magistrát hl. m. Prahy �

IT and Telecommunications:

GTS Czech �

Lucent Technologies/Avaya Czech Republic�

Czech On Line�

SAP ČR�

3 COM �

Utility sector:

OMI Česká republika �

Conoco Continental Holding �

Transgas �

Shell �

Agip�

Company profile / Key Client Relationship Portfolio (1994-2008)


Transport and Courier Services:

DHL International �

United Parcel Service Czech Republic �

Lufthansa�

Publishers and Media:

CME/ČNTS�

Euromedia Group�

Mafra�

Mediacop�

Reader's Digest Výběr�

Philanthropy and Charity:

Nadace pro transplantace kostní dřeně�

IOM Prague�

Nadace pro život�

Pohoda�

Sdružení Dženo �

Retail:

OBI �

Datart International �

Billa�

Professional Services:

Deloitte&Touche �

Egon Zehnder International�

Det Norske Veritas�

Sofres-Factum �

Industry:

Boeing Aerospace Limited�

TVX Bohemia Důlní�

Nová Huť�

Westinghouse Electric Corporation�

Dyckerhof AG �

Rockwool�

Company profile / DBM team

Michal DonathManaging DirectorManaging DirectorManaging DirectorManaging Director

Michal DonathMichal DonathMichal DonathMichal Donath (59) is the Managing Director of

Donath-Burson-Marsteller. He has managed the Czech office of

Burson-Marsteller since its founding in 1991. In mid-1998, he acquired

the BM operations in Prague and established Donath-Burson-Marsteller.

During his career in PR, Michal Donath has established himself as

a renowned crisis communication consultant. He is a founding member of

the Czech Association of PR Agencies (APRA).

During his career, Michal has held a wide range of managerial positions

spanning from planning, foreign and domestic trade, agriculture to

transport and healthcare. Having worked for a number of years as

a stringer for TIME Magazine and UPI in Prague, Michal enjoys excellent

relations with foreign and local media and Czech politicians. Thanks to

his language skills in English and German, he has been invited to act as

a translator for key figures of Czech and Slovak public life including

Václav Havel, former president of the Czech Republic.

Michal graduated from the University of Economics, Prague in 1973 with

a degree in foreign trade. He also completed a one-year scholarship

program at the Institute of Journalistic Sciences of the University of

Vienna, Austria.

He is fluent in German and English.

Michal has also worked on the following accounts for

Donath-Burson-Marsteller:

AirTouch, British Gas, Colgate-Palmolive, Creditanstalt, CME/ČNTS,

Česká pojišťovna, České dráhy, Danone, Dell Computer, Electrolux,

Evropská cestovní pojišťovna, Invesmart, Karlovarské minerální vody,

Lucent Technologies, Ministerstvo průmyslu a obchodu ČR, Ministerstvo

zdravotnictví ČR, Mladá fronta Dnes, Procter & Gamble, Stratton Group,

TVX Bohemia důlní, United Distillers, Westinghouse, Winterthur,

Wüstenrot.


Gabriela BechynskáMedia Relations DirectorMedia Relations DirectorMedia Relations DirectorMedia Relations Director

Gabriela BechynskáGabriela BechynskáGabriela BechynskáGabriela Bechynská (33) has worked for Donath-Burson-Marsteller since

March 2000 and currently holds the position of Media Relations Director.

She organizes media training sessions and helps to manage accounts for

clients operating in the financial sector.

Having experience in television news, radio stations, and newspapers,

her career covers the entire media sector. From 1995 to 1999 she worked

as a domestic news editor in Nova TV’s news department, where she also

produced and edited the morning news bulletin for a year. After having

left Nova, she worked as a reporter and newscaster in Radio Blanik’s

news department and concurrently worked as a reporter for Metropolitni

Expres on Galaxie TV, where she prepared news for Prague residents.

For over two years she worked as freelancer for the daily newspaper

Právo, where she wrote mostly for the paper’s cultural pages.

She obtained her master’s degree from the Faculty of Natural Sciences at

Charles University in 2000. Her major was the the Integral Study of Man –

Anthropology.

In 2000, she was received a Diploma in Public Relations from the London

School of Public Relations, a certified course organized by the Czech

Association of PR Agencies.

Gabriela speaks English and German.

Gabriela has worked on the following accounts for

Donath-Burson-Marsteller: 3Com, Aventis, Bernard, Conoco, Čekia,

Česká pojišťovna, ČSOB, E-Forum, Europapier, Fournier, Intercredit,

IPS, Jim Beam, Karlovarské minerální vody, Knižní klub, Medical

Healthcom, Občanské sdružení Pohoda, Pfizer, Pioneer Investments,

Poinsettia, Sociálna poisťovňa SR, Unilever, Winterthur penzijní fond.


Beata BartošováSenior Public Affairs ConsultantSenior Public Affairs ConsultantSenior Public Affairs ConsultantSenior Public Affairs Consultant

Beata BartošováBeata BartošováBeata BartošováBeata Bartošová (30) has worked for Donath-Burson-Marsteller since

February 2005 and holds the position of Public Affairs Consultant.

She obtained her master’s degree from the Faculty of Political Science

and International Relations of Matej Bel University in June 2003. In 2004

she obtained another master’s degree in political science at the Central

European University in Budapest, where she focused on a comparison of

the stability of the party system in the Czech Republic and Slovakia.

During her studies she spent four months as a legislative intern at

Americans for Democratic Action, which is a Democratic Party lobbying

group based in Washington, DC. She was a member of a team polling

Democratic Party representatives in the US Congress on political issues

and a member of Chris Van Hollen’s election team in 2002.

She also took part in an internship program at the Regional Office of the

President of the Slovak Republic Rudolf Schuster.

In 2005, she was awarded a Diploma in Public Relations by the London



Beata has worked on the following accounts for

Donath-Burson-Marsteller: CME, OVB Allfinanz, Plus-Discount, Bata

Corporation.

She is fluent in English and Hungarian and speaks elementary German.


Petr BlažekStrategic Communications DirectorStrategic Communications DirectorStrategic Communications DirectorStrategic Communications Director

Petr BlažekPetr BlažekPetr BlažekPetr Blažek (48) joined Donath-Burson-Marsteller in December 2007.

As a former professional sportsman (Modern Pentathlon) he took several

medals in both World (two Bronze Medals) and European Championships

(two Silver Medals, two Bronze Medals) in the period 1985–1993.

Before joining DBM, he worked with Ekonom business weekly (Czech

equivalent of The Economist) for six years, with initial responsibilities for

the Money & Investments Section, and later for Science & Technology.

Prior to his career with Ekonom, Petr worked as an internet business

consultant. He was also a co-founder of a local Czech financial news

portal (as early as in 1998). At the beginning of his professional career,

Petr was a Managing Director at a small brokerage house. Since then he

contributed to Czech media.

Petr is a pre-graduation dropout from the Faculty of Natural Sciences,

Charles University. During his last grade, he found himself too busy with

sport and private business interests and gave up his studies.

He speaks English, partly Russian.


Iva DryákováConsumer Relations ConsultantConsumer Relations ConsultantConsumer Relations ConsultantConsumer Relations Consultant

Iva DryákováIva DryákováIva DryákováIva Dryáková (40) has worked for Donath-Burson-Marsteller since March

1997 and currently holds the position of Consumer Relations Consultant.

She primarily works on accounts for clients operating in the healthcare

and services industries and as a hotline operator.

Prior to joining Donath-Burson-Marsteller, she worked in the laboratory

of the Physiological Institute in Krč as an assistant to the director of

Novex, a trade company.

Iva completed secondary school in 1987. She continues to improve her

knowledge of English at language schools (exams FCE passed in

2003).

In 2002, she received a Diploma in Public Relations from the London



Iva has worked on the following accounts for Donath-Burson-Marsteller:

Balírny Douwe Egberts, Centrum asistované reprodukce Iscare IVF,

Centrum pro léčbu obezity Iscare, Foundation for Bone Marrow

Transplantation, Johnson & Johnson, Karlovarské minerální vody,

Laboratoires Fournier, Pfizer, Pioneer Investments, Unilever, Winterthur

pojišťovna.


Iveta DrymlováProject Implementation ConsultantProject Implementation ConsultantProject Implementation ConsultantProject Implementation Consultant

Iveta DrymlováIveta DrymlováIveta DrymlováIveta Drymlová (35) has been working at DBM since November 2006.

She holds the position of Project Implementation Consultant.

Before joining DBM Iveta was engaged in charity work in Africa and

charity promotion in Europe. She was also involved in approaching and

recruiting new volunteers. For a period of three years she was in charge

of Total Community Mobilization in Botswana. The program was focused

mainly on the prevention of HIV infection and living with AIDS. After her

return to Europe she worked for Czech office of a British company,

Parnhams, where she was responsible for organising marketing activities

and translations.

Iveta finished her secondary education in 1987. She is fluent in English.

She works in Donath-Burson-Marsteller on an account for the American

company UPS and also on pro bono activities for Prague Literature

House.


Tomáš JelínekExecutive DirectorExecutive DirectorExecutive DirectorExecutive Director //// Public Affairs DirectorPublic Affairs DirectorPublic Affairs DirectorPublic Affairs Director

Tomáš JelínekTomáš JelínekTomáš JelínekTomáš Jelínek (40) has been working as a Senior Public Affairs

Consultant with Donath-Burson-Marsteller since September 2005.

Prior to this, he was employed by the state administration and non-profit

sector. He served in the Office of the President from 1996 to 2001, where

he was mainly responsible for President Vaclav Havel’s economic

agenda. In this capacity he helped organize, for example, a meeting of

WBG/IMF representatives and non-governmental organizations at Prague

Castle in 2000. Tomáš was involved with Nazi victims’ compensation

issues when he represented the Czech Republic at the International

Commission for Holocaust Era Insurance Claims headed by Lawrence

Eagelburger. Further, Tomáš was part of an expert negotiating team on

forced and slave labor compensation. He worked as an advisor to

Minister Karel Dyba at the Ministry of Economy in 1995-1996.

Tomáš has been involved in the non-profit sector since 1998. Currently,

he is serving as Chairman of the Board of Directors at the Institute of the

Terezin Initiative, Vice-Chairman of the Czech Committee for Nazi

Victims and a member of the Board of Directors of the Jewish Museum in

Prague. He is a member of the Institute for Social and Economic

Analysis, where he deals with retirement pension reform and household

income analysis.

He graduated from the Civil Engineering Faculty at the Czech Technical

University in Prague. Later he studied on postgraduate courses in

theoretical economics at the Center for Economic Research and

Graduate Education at Charles University, which he completed by

passing field and general exams by 1995. In 1999 he was granted

a stipendium by the Pew Economic Freedom Fellows Program, which

was organized by the School of Foreign Service at Georgetown

University in the USA. He completed internships in France and the USA

(World Bank and Labor Department).

He is fluent in English.


Simona KopováAccount DirectorAccount DirectorAccount DirectorAccount Director

Simona KopováSimona KopováSimona KopováSimona Kopová (35) has worked for Donath-Burson-Marsteller since

March 1997. She currently works as Account Director and provides

consulting chiefly in the areas of healthcare, services, and finance.

Prior to joining the agency, she spent two years working in the training

department of the French pharmaceutical company Servier.

She has a master’s degree in media studies at the Faculty of Social

Sciences of the Charles University in Prague. She is a graduate of the

Ostrava University School of Arts and Sciences, where she attained

a bachelor’s degree in English. In 1999, she completed the

Burson-Marsteller University program in Norwalk, Connecticut.

In June 2000, she received a Diploma in Public Relations from the

London School of Public Relations, a certified course organized by the

Czech Association of PR Agencies.

She speaks English, partly Russian.

Simona has worked on the following accounts for

Donath-Burson-Marsteller: Karlovarské minerální vody, Balírny Douwe

Egberts, Assisted Reproduction Centre Iscare IVF, Centre for Obesity

Treatment Iscare, Pfizer, Janssen-Cilag, Johnson & Jonhson, Unilever,

United Parcel Service, Winterthur penzijní fond, Abbott Laboratories,

Foundation for Bone Marrow Transplantation.


Karla KrejčíBusiness Development DirectorBusiness Development DirectorBusiness Development DirectorBusiness Development Director

Karla KrejčíKarla KrejčíKarla KrejčíKarla Krejčí (37) has worked for Donath-Burson-Marsteller since 1996

and currently holds the position of Business Development Director. She

provides consulting services for clients in public health , transport and

financial services sectors.

Karla is a graduate of the Faculty of International Relations at the

University of Economics, Prague. She majored in Economic Journalism

as an undergraduate. She broadened her professional knowledge by

taking a master's degree in 1998 from the Institute of Mass

Communication and Journalism at the Faculty of Social Science, Charles

University. In 1997 she graduated from the Burson-Marsteller University

in the USA and took a Perception Management course in London.

In 1993 Karla was a staff member at Czech and Slovak News and also

helped develop reports for economic broadcasts on Czech Radio. In her

last two years at the Prague University of Economics she held the

position of assistant at the White & Case legal advice bureau in Prague.

She is fluent in English, speaks French and basic Russian.

Important accounts: Annual Meetings IMF/WB Prague 2000, Avaya

Communication, Czech On Line, Čokoládovny, Daventree, DHL

International, Expandia Banka, McDonald's, Roche, UPS and The Bell

School.


Jan LaštovičkaDirector Creative CommunicationsDirector Creative CommunicationsDirector Creative CommunicationsDirector Creative Communications

Jan LaštovičkaJan LaštovičkaJan LaštovičkaJan Laštovička (29) has worked for Donath-Burson-Marsteller since

October 2005. He currently holds the position of New Media Consultant.

He obtained his master’s degree from the Teaching Faculty of Teaching

at Charles’ University in Prague in 2004. During his studies he spent six

months at Seminariet for Formgivning in Nykøbing, Denmark, where he

studied graphic design.

Prior to joining Donath-Burson-Marsteller he worked in the design

department of Porcela Plus a.s. His designs are also being used by

Karlovarský porcelán a.s.

In September 2006, he was awarded a Diploma in Public Relations by the



Jan is fluent in English.


Zuzana MigdalováPR and Media ConsultantPR and Media ConsultantPR and Media ConsultantPR and Media Consultant

Zuzana MigdalováZuzana MigdalováZuzana MigdalováZuzana Migdalová (32) has worked for Donath-Burson-Marsteller since

October 2001 and currently holds the position of PR and Media

Consultant. She works on accounts for clients operating in services,

healthcare, telecommunications, and other industrial businesses. In

addition, she devotes some of her time to corporate charity and ‘pro bono’

projects.

Prior to joining DBM, she worked as an assistant for an investment

consulting company, the Association of Cable Television Stations, and

the Czech Association of Cable Communications.

She obtained her master’s degree in Mass Communications from the

Social Sciences Faculty of Charles University in Prague in May 2001.




Her mother tongue is Slovak and she is fluent in Czech, English, and

French. She completed a French course at the Sorbonne in August

2001.

Zuzana has worked on the following accounts for

Donath-Burson-Marsteller:

Centrum asistované reprodukce Iscare IVF, GTS, Medical Healthcom,

Nová huť, Občanské sdružení Pohoda, Orange Slovakia, Poinsettia,

United Parcel Service Česká republika, Winslow Partners.


Lenka OberfalcerováPublic Relations ConsultantPublic Relations ConsultantPublic Relations ConsultantPublic Relations Consultant

Lenka OberfalcerováLenka OberfalcerováLenka OberfalcerováLenka Oberfalcerová (28) joined Donath-Burson-Marsteller in

September 2007 as a Public Relations Consultant.

She holds a master’s degree in English and Spanish Philology,

Psychology and Education from the Faculty of Education at the University

of South Bohemia. Lenka also spent one academic year at the University

of Alcalá de Henares in Spain studying Spanish Philology at the Faculty

of Philosophy. After being awarded a scholarship by the Spanish State

Department, she took a Course in Spanish and Cultural Studies at the

Autonomous University of Madrid.

Prior to joining Donath-Burson-Marsteller she was employed by the state

administration. At the Prague 7 City District she was partly responsible for

the supporting methodically the professional development of teachers,

and mainly for fundraising and related data processing. Her focus were

national grants and projects under the auspices of the European

Economic Area (EEA) or Norwegian Financial Mechanisms to improve

the level of Prague 7 kindergartens and elementary schools. In addition to

her teaching jobs at high and private language schools, Lenka also has

marketing experience from working in call centers for Volvo and Ford as

an employee of the G.P.S. and Wunderman Cato Johnson in Prague.

In February 2006 Lenka received a Diploma in Public Relations from the



She is fluent in Spanish and English.


Josef PrůšaChief Information OfficerChief Information OfficerChief Information OfficerChief Information Officer

Josef PrůšaJosef PrůšaJosef PrůšaJosef Průša (42) has worked for Donath-Burson-Marsteller since June

1996 as Chief Information Officer.

Prior to joining Donath-Burson-Marsteller, Josef worked for computer

periodicals as a lab technician and reviewer. He has published articles

in PC Magazine Czech Edition, and in Computer World and PC World

magazines published by IDG Czechoslovakia. He has also worked for

FCC Folprecht as a software and network specialist.

He is a graduate from the Czech Technical University -

the Electrotechnical Faculty.

He is fluent in English and conversational German and Russian.


Andrea SitárováSenior Public Affairs ConsultantSenior Public Affairs ConsultantSenior Public Affairs ConsultantSenior Public Affairs Consultant

Andrea SitárováAndrea SitárováAndrea SitárováAndrea Sitárová (31) joined Donath-Burson-Marsteller in January 2009

and specializes in government relations and public affairs. Her past

experience is in diplomacy and public policy analysis . She worked as a

consultant for OECD in Paris, interned at the United Nations in New York

(ECOSOC) and worked for almost five years at the Embassy of Canada in

Slovakia, most recently on public affairs and public diplomacy projects.

Andrea holds a professional MPA in Public Policy and Management from

London School of Economics and from Institut d’Études Politiques de

Paris (Sciences Po), she also completed her postgraduate studies of

European Affairs at the Law School of Comenius University in Bratislava

and holds an dual degree MA in International Business and Marketing

from University of Economics in Bratislava and Université Jean Moulin in

Lyon.

During her studies, she focused her research on policy leadership and

entrepreneurship of political leaders in pursuing controversial reforms,

organizational change, coalition building and leadership communication

and she used sophisticated analytical tools, including scenario planning

analysis and quantitative methods.

She is fluent in English, French, Slovak and conversant in German and

Italian.


Dana ŠímováHealth Issues ConsultantHealth Issues ConsultantHealth Issues ConsultantHealth Issues Consultant

Dana ŠímováDana ŠímováDana ŠímováDana Šímová (43) has worked for Donath-Burson-Marsteller since March

1996. She currently holds the position of Health Issues Consultant and

primarily works on accounts for clients operating in healthcare, services,

and merchandising industries as a hotline operator and health and fitness

consultant.

Prior to joining Donath-Burson-Marsteller, she worked as Head Dietitian

for Sodexho that provided food services for the Thomayer Faculty

Hospital. Prior to that, she had worked for the Children’s Health Center in

Nový Jičín as Food Services Manager.

After graduating from secondary nursing school, Dana completed

a two-year course at the Institute for Further Education in Healthcare in

Brno.




Dana has worked on the following accounts for

Donath-Burson-Marsteller: Balírny Douwe Egberts, Český kávový svaz,

Fórum zdravé výživy, Laboratoires Fournier, Karlovarské minerální vody,

McDonald's, Unilever, Centre for Obesity Treatment ISCARE, Winterthur

pojišťovna.

Company profile / Crisis Contacts

24/724/724/724/7 StandStandStandStand----bybybyby

Emergency contact information for the Czech Republic and Slovakia:

Michal DonathMichal DonathMichal DonathMichal Donath

Managing Director

Tel.: +420 224 211 220

GSM: +420 602 222 128

E-mail: [email protected]

Company profile / Worldwide B-M Offices

Argentina Buenos Aires Burson-Marsteller +54 11 4342 8010

Australia Melbourne Burson-Marsteller +61 3 9426 1300

Sydney Burson-Marsteller +61 2 9 928 1500

Austria Vienna Dr. Hochegger Kommunikationsberatung

+43 1 505 4701

Belgium Brussels BKSH +32 02 743 6611

Brussels Burson-Marsteller +32 02 743 6611

Brazil Sâo Paulo Burson-Marsteller +55 11 3 094 2240

Bulgaria Sofia Mmd +35 929 461 855

Canada Calgary NATIONAL Public Relations +1 403 531 0331

Montreal NATIONAL Public Relations +1 514 843 7171

Ottawa NATIONAL Public Relations +1 613 233 1699

Quebec City NATIONAL Public Relations +1 418 648 1233

Toronto NATIONAL Public Relations +1 416 586 0180

Vancouver NATIONAL Public Relations +1 604 684 6655

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Shanghai Burson-Marsteller +8621 5403 2121

Colombia Bogotá Burson-Marsteller +57 1 622 6500

Croatia Zagreb Mmd +38 514 646 209

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Denmark Copenhagen Burson-Marsteller +45 33 32 7878

Finland Helsinki CW Works Oy +358 9 696 2190

France Paris BKSH +33 1 53 30 09 14

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Germany Berlin BKSH +49 30 2407 9386

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Hungary Budapest Mmd +36 126 678 33

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Mumbai Genesis Public Relations +91 124 508 8999

New Delhi Genesis Public Relations +91 124 508 8999

Ireland Dublin Park Communications +353 1 676 5297

Israel Tel Aviv MS Business Communication

+972 3 647 5268

Italy Milan Burson-Marsteller +39 2 721 431

Milan Marsteller +39 02 7214 3577

Rome Burson-Marsteller +39 06 688 9631

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Kazakhstan Alma-Ata Mmd +36 1 266 7833

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New Zealand Auckland Acumen Group +64 9 914 2816

Wellington Acumen Group +64 4 917 0283

Norway Oslo Burson-Marsteller +47 23 164 500

Company profile / Worldwide B-M Offices

Pakistan Islamabad Mediators +92 51 282 9899

Karachi Mediators +92 21 565 6113

Panama Panama City ComunicacionesCorporativas +507 322 1241

Philippines Manila Strategic Edge +63 2 8920247

Poland Warsaw Mmd +48 225 360 440

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+351 210 307 800

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Romania Bucharest Mmd +40 213 272 535

Russia Moscow The Willard Group +7 095 775 4795

Saudi Arabia Jeddah Bates PanGulf Public Relations + 966 505603256

Serbia Belgrade Mmd +38 111 328 5939

Singapore Singapore Burson-Marsteller +65 6336 6266

Slovak Republic Bratislava Donath Burson-Marsteller +420 224 211 220 (Prague)

Slovenia Ljubljana Mmd +38 598 407 788

South Africa Cape Town Simeka TWS +27 11 712 9600

Durban Simeka TWS +27 11 712 9600

Johannesburg Simeka TWS +27 11 712 9600

South Korea Seoul Burson-Marsteller +82 2 771 4020

Spain Barcelona Burson-Marsteller +34 93 201 1028

Madrid Burson-Marsteller +34 91 384 6700

Sweden Stockholm Burson-Marsteller +46 8 440 1200

Switzerland Berne Burson-Marsteller +41 31 356 7300

Zurich Burson-Marsteller +41 1 455 8400

Taiwan Taipei Compass PR +886 2 25466086

Thailand Bangkok Aziam Burson-Marsteller +66 2 252 9871

The Netherlands Amsterdam Burson-Marsteller +31 20 579 5950

Turkey Istanbul Capitol PR +90 212 339 8383

UK Belfast Morrow Communications +44 289 039 3837

London BKSH +44 207 300 6402

London Burson-Marsteller +44 207 831 6262

London Marsteller +44 207 831 6262

Manchester Communique +44 0 16 1228 6677

Ukraine Kiev The Willard Group +38 044 230 2080

United Arab Emirates Dubai Bates PanGulf Public Relations +971 4 295 3456

USA Austin Burson-Marsteller +1 512 372 6363

Chicago Burson-Marsteller +1 312 596 3400

Chicago Marsteller +1 312 596 3400

Dallas Burson-Marsteller +1 214 224 8400

Detroit Burson-Marsteller +1 313 583 8000

Los Angeles Burson-Marsteller +1 310 226 3000

Miami Burson-Marsteller +1 305 347 4300

New York Burson-Marsteller +1 212 614 4000

New York Marsteller +1 212 614 5000

Pittsburgh Burson-Marsteller +1 412 471 9600

Pittsburgh Marsteller +1 412 394 6666

Richmond Burson-Marsteller +1 804 253 1300

Sacramento Burson-Marsteller +1 916 341 1000

San Diego Burson-Marsteller +1 619 542 7812

San Francisco Burson-Marsteller +1 415 591 4000

Washington, D.C. BKSH +1 202 530 0500

Washington, D.C. Burson-Marsteller +1 202 530 0400

Washington, D.C. Direct Impact +1 703 684 1245

Washington, D.C. Marsteller +1 202 530 4554

Venezuela Caracas Burson-Marsteller +58 212 902 9300

Zimbabwe Harare Network PR +263 4 870351 or 882060

Company profile

Worldwide

101101101101 OFFICESOFFICESOFFICESOFFICES,,,, 59595959 COUNTRIESCOUNTRIESCOUNTRIESCOUNTRIES,,,, 1111 COMPANYCOMPANYCOMPANYCOMPANY

AMERICASAMERICASAMERICASAMERICASBurson-Marsteller25 Park Avenue SouthNew YorkN.Y. 10003-1653USA

EUROPEEUROPEEUROPEEUROPEBurson-MarstellerGreater London House24-28 Bloomsbury WayLondon, WC1A 2PXUnited Kingdom

CZECH REPUBLICCZECH REPUBLICCZECH REPUBLICCZECH REPUBLICDonath-Burson-Marsteller s.r.o.Spálená 29110 00 Praha 1Česká republika