comparative analysis of promotional strategies of mobile companies

8/6/2019 Comparative Analysis of Promotional Strategies of Mobile Companies

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Prepared by

Nidhi Jagani (roll no 2)

Krupa Joisar (roll no )Sonal jain (roll no )


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NEED OF THE STUDY

1. Competitive marketing strategies

2. Difference between market performance

3. Compare various parameters of marketing strategies, SWOT analysis,marketing mix .

4. To study the level of customer satisfaction


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OBJECTIVE OF THE STUDY

- customer acceptance of the product- suggest the steps for the sales promotion of the

product

- requirement regarding to the future of theproduct

- consumer perception about the quality of the

services

- solution of customers problems.


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SWOT ANALYSISSTRENGHTS

NOKIA SAMSUNG

Market Leader

Brand Position

Product Quality

Horizontal Integration

Core Competence

istri ution etwork

iverse Product line

Relia ility

Heavy investment intechnology

Innovative products


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WEAKNESSES

NOKIA SAMSUNG

Slo to adopt ne ay of thinking Lack of Innovation

Lo end segment

Lack in product differentiation.


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OPPORTUNITIES

NOKIA SAMSUNG

CDMA HandsetMarket

Green Handset Initiative

3G HandsetMarket

Rural Market

Green Handset Initiative

SamsungMarine market


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THREATS

NOKIA SAMSUNG

iPhone

Global Economic Crisis

Chinese Handsets

Chinese Handsets

iPhone

Economic Crisis


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NOKIA

:Vision: :Mission:

Voice Goes Mobile.If it can Connecting People

go mobile it ill


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SAMSUNG

:Vision: :Mission:

1 Leading the Digital 1 Digital- Company

Convergence Revolution2 Gro ing to the best

.


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MARKETING MIX OF NOKIA AND SAMSUNG

MARKETINGMIX

PLACE

PROMOTION

PRODUCT

PRICE


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CORPORATE SOCIAL

RESPONSIBILITY

1. COMMUNITY

2. ENVIRONMENT

3. ETHICS

Nokia

Samsung1. SOCIAL WELFARE

2. CULTURE & ARTS3. VOLUNTEER SERVICES

4. ACADEMICS &

EDUCATION


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NOKIAS STRATEGY IN INDIA

Expand mobile voice

Drive consumer multimedia

Bring extended mobility to enterprises

Clearly defined objectives and goals

Right timing of decisions

Determination and risk taking

Foreseeing and using rising market opportunities

Creating the future


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SAMSUNG STRATEGY IN INDIA

Aggressively ha king flip-tops and clamshells ith polyphonic

ring tones and colour screens.

Nation ide distributor and retail presence in the domestic

consumer durables market.

Samsung has been associated ith the Lakme India Fashion

Week (LIFW) for its Mobile Phones. The Company used the

LIFW-2005 as a platform to launch its D-500, Worlds Best

Mobile Phone in the Indian market.

Set up a handset manufacturing facility in India


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While the Indian mobile market is (still) seeing explosive growth, the high-

end of the market is maturing. The implication is that features are nolonger the USP for a smartphone; brand is. And how well you communicate thatbrand to your audience. Nokia has done a stellar job since 2005 by investing inits Nseries and Eseries strategy in product design, marketing and branding,advertising and distribution. The competition seems to already have theengineering capability to match Nokia. But it needs to get its act together if it

needs to take on Nokia in the marketplace.

Conclusion


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comparative analysis of promotional strategies of mobile companies

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