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    JOB TRAINING & EMPLOYEE EFFECTIVENESS

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    CMHR 523Training & Development Research Project Report

    Comparative Analysis on Job Training

    and Employee Effectiveness

    Professor Anne Hardacre

    Ruth Tupe 500199176

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    Table of Contents

    Introduction

    01

    Summary Background 03

    Theoretical Concepts / Best Practices 06

    Overview of Actual Management of HR Function Process 09

    Compare, Contrast, Critique 11

    Recommendations for Improvement 15

    Works Cited 16

    Appendix 17

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    INTRODUCTION

    Perceived vs. Actual Job Training Effectiveness

    Investing in people to develop skills, provide knowledge, and helping to realize potential is the perhaps

    one of the main factors for success for an organization (Goldenberg, 2006). Not only is this important for the

    Canadian workforce but it is also an indicator of our competitive level in this ever-growing, intertwining, global

    economy. Canada in particular is shifting towards the knowledge/service-based economy (Schuetze &

    Sweet, 2004), which has implications on the training needs and expectations of workers.

    It is easy to correlate the concept of training and development

    in order to prepare and groom the ideal employee and yet current

    trends shows a decreasing commitment in employee investment in

    Canada. While the participation in training is increasing, it masks real

    employer attitudes. In fact, Canada appears to be under-performing

    in workplace learning, slipping from 12th to 20th place in the global

    market, in regards to prioritizing training for their workforce

    (Goldenberg, 2006). The rate of job-related training in Canada is only

    average and less than 30% of adult workers in Canada participate in job-related education and training, as

    opposed US which levels and 45% (Goldenberg, 2006). In general, the US invests approximately 50% more

    on training than Canadian firm (Goldenberg, 2006). Therefore, it is relevant to assess the perceived vs.

    actual effectiveness of training programsultimately to understand how that results in organizational

    performance. Perhaps mandatory training has become prescribed and commoditized but does not

    necessarily guarantee high performance. The real challenge for institutions is reconciling modern methods,

    identifying disparate needs of the organizations, and creating implement effective long term HR strategies

    (Smith, 2002).

    Figure 1.1 World Rank in Job Related

    Training, Goldenberg, 2006

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    There are many contributing factors that have led to this trend in Canada. However, the purpose of

    this paper is to particularly focus on the correlation between training methodologies and how they affect

    employee performance. This paper assumes that is the simplest and most direct way to gain a better

    understanding how and if employees are prepared in their respective workplace environments.

    SUMMARY BACKGROUND

    Starbucks vs. Adecco

    COMPARATIVE ANALYSIS

    Starbucks and Adecco both have reputations of having effective training methodologies and but why

    do their strategies result in performance? This paper will provide an in-depth analysis of their 5-Step Training

    program and assess them in a management and trainee perspective. More specifically, front line workers will

    be analyzed to reveal how well training was transferred to performance. The Barista Program from Starbucks

    and Adeccos Warehouse Safety Training will be analyzed. A set of best practices has been identified that

    theoretically predicts high employee performance. Both organizations will be evaluated based on these

    criteria. Furthermore, employee survey results will provide insight on the level of effectiveness of the training

    process and whether it in fact impacted the employees in their knowledge, skills, and abilities.

    STARBUCKS COFFEE COMPANY (Canada)

    Starbucks is not only renowned for coffee but is a leader in the food services industrytheir

    mission is to inspire and nurture the human spiritone person, one cup, and one

    neighbourhood at a time (Evans & Hansen, 2010). Starbucks is known for their legendary

    customers service and also treating employees as partners not employees. On an interesting note, this

    Starbucks location is a franchise owned by Compass Group (an international food-service company). There

    are known discrepancies between the Starbucks Trainer and Compass Group Manager in regards to

    managing the store. This factor is quite evident in our employee perceptions survey. In fact, research shows

    that learned behaviours are short-lived without support from Management (Connelly, 2011).

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    PARTNER (HUMAN) RESOURCES DEPT.

    Starbucks has rigorously invested in their training to

    ensure consistency of quality. They understand that

    selecting the right people and respecting them as

    equals would lead to success. Their HR structure is

    horizontal and flat with regional divisions (Appendix

    1) and then further dividing into Senior, Associate,

    and District Manager, and finally Manager positions.

    Since our focus is on Training, the focus will be on

    the Corporate Store Trainer who acts as the bridge

    from Corporate to local stores.

    HR PROFESSIONAL INTERVIEWED

    Viliyat Ahmed has been working at Starbucks for

    the past 8 years, as an on-site extension of Partner

    Resources as the Corporate Store Trainer. His role

    is to provide training and orientation and facilitate

    store openings in Toronto. He has valuable insights

    on both the Trainer/Trainee side as he first began

    as a Barista. He facilitates and certifies 100 Barista

    training in Ontario. He reports to the Toronto District

    Manager who works/reports to Partner Resources

    to manage new partner development strategies.

    PARTNERTRAININGPartners are required to complete the 100 Barista

    Training Program, which educates partners on

    coffee (history, roasting, blending), beverages

    making, and delivery of customer service (Evans

    & Hansen 2010). The training program begins with

    short discussions and then focuses on Barista

    hands-on practice (Ahmed, 2011). The paid training

    is divided into 3 modules and lasts from 2 weeks to

    a month. Partners are provided on-going training

    (i.e. management) if they choose and are also on a

    3 month probationary period (Ahmed, 2011).

    MAJOR HR ISSUES IN TRAINING

    A common issue for any retail store is reducing

    employee turnover, because of the minimum wage.

    Starbucks actively counters by providing strong

    benefits and an on-going positive and learning

    environment (Ahmed, 2011). Diversity management

    is a challenge; being able to find a balance in

    aligning other cultures with Starbucks culture

    (Ahmed, 2011). Starbucks spends much more time

    and resources for their partners which does affect

    bottom line; the main challenge is balancing partner

    interests and at a reasonable cost (Ahmed, 2011).

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    ADECCO (Canada)

    Adecco is the world leader in human resource solutions with over 50 years of

    experience and more than 50 locations in Canada alone. Adecco connects people

    with permanent, temporary, and contract opportunities.

    HUMAN RESOURCES DEPT.

    Adeccos Human Resources department is led by

    Nicollete Mueller, the VP for Canada. The structure

    is more vertical moves down to Directors, who

    overlook divisions such as Professional Placement,

    Recruitment services for all of Adeccos services

    (Ratte, 2011). Within each division are Managers

    and Directors who work in-line with employees that

    they are staffing for their clientele (Ratte, 2011).

    HR PROFESSIONAL INTERVIEWED

    Ash Ratte is the Senior Coordinator/On Site

    Manager at Adecco Canada and specifically leads

    hiring, orientation, and safety training for business

    clients in the warehousing and manufacturing

    sector. In addition she deals with administrative

    duties such as payroll, scheduling and specializes in

    in conflict resolution within the workplace. She

    facilitates and certifies employees for her clients.

    EMPLOYEESINTRAININGEmployees are must complete training for stock

    control, manual handling, packaging, workflow,

    WHIMIS, and equipment handling (Ratte, 2011).

    Seminars and presentations are the main ways to

    communicate policies and procedures and

    supplemental handouts provide additional

    information. Employees are paid for training for 2

    weeks and can participate in specialty training (i.e.

    Forklift Training) under a 3 month probation.

    MAJOR HR ISSUES IN TRAINING

    The major issue to overcome is countering negative

    employee attitudes (Ratte, 2011). Since the job is

    monotonous and repetitive, it is difficult to inspire

    employees to do more than expected. Also, the

    training program has a large emphasis on safety

    which is not the most riveting topic for employees.

    Therefore, the challenge is to make sure everyone is

    aware of procedures to prevent workplace incidents

    and accidents (Ratte, 2011).

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    THEORETICAL CONCEPTS

    Best Practices in Training & Development

    The following concepts are specifically targeted at the unique training program at Adecco and Starbucks. It

    also serves as the assessment framework for comparing the quality/effectiveness of training .

    THEORETICAL CONCEPT: 5-STEP TRAINING PROGRAM

    Typical training programs are based on the Five-Step Training Process, which consists of 5 integral

    sections: Needs Analysis, Instructional Design, Validation, Implementations, and Evaluation (Dessler & Cole,

    2011). Therefore the Starbucks and Adeccos training must be evaluated based on this structure.

    Step 1:

    Needs

    Analysis

    > Step 2:InstructionalDesign

    >

    Step 3:

    Resources &

    Validation

    >Step 4:

    Implementation>

    Step 5:

    Evaluation

    Systematic

    assessment of

    peoples learning

    needs

    Developing learning

    objectives/change

    drivers (concepts,

    skills, attitudes, values)

    Planning specific

    sessions, materials,

    instructors, etc.

    Test the program.

    Conducting

    education and

    training programs

    by executing plans

    Measuring,

    monitoring,

    collecting feedback,

    closes the loop

    (The Journal for Quality and Participation, 2000)

    GENERAL BEST PRACTICES IN TRAINING

    According to the IMPA HR Benchmarking Committee, there are several recommendations best practices to

    ensure success in a training program. First, to develop the competencies needed an organization, it is

    important to align strategic objectives to training and development procedures (Bjornberg, 2002). This is

    logical since the existence of training and development is to ensure performance. An example would be

    creating a set of long/short term goals, performance appraisals, and creating a lifelong learning environment

    (Bjornberg, 2002). Secondly, an effective structure must be established in order to accurately assess skills

    and behaviours in the workplace. This provides criteria to assess whether employees are working effectively

    towards the goals initially established. Examples of structural initiatives would be mandatory training

    sessions, professional development sessions, tuition reimbursement, educational leaves, etc (Bjornberg,

    2002). Third, the function of the program must ensure that employees are equipped with the skills,

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    knowledge, and abilities in order to perform effectively (Bjornberg, 2002). Some examples of functions that

    requires training are: organizational learning process improvement, resource management, facilitating

    change, and managing liability (Bjornberg, 2002). Lastly, there must be a method of assessing the Transfer

    of Learning, to determine if employees have retained the training and whether they can apply them in the

    workplace (Bjornberg, 2002). Annual meetings, feedback from trainers, and customer reviews, are

    examples to measure the application of the training program. Most importantly, there must be a strong

    commitment from managers to provide leadership and guidance of the training program (Bjornberg, 2002).

    TRAINING FRANCHISE MANAGERS

    Franchise Managers are unique in that they hold the interests of the licensor and the franchisor (Davis,

    2004). The challenge for Training managers in a franchise organization is to be resourceful, persuasive, and

    creative to uphold company values, as most of them bring in personal beliefs (Davis, 2004). Another

    challenge is that franchisees are usually running different businesses and are too busy for training (Davis,

    2004). To successfully design training for franchisees, the program must align with business goals, for

    example a 5-year plan for the company (Davis, 2004). Next, support and development must be tailored for

    each individual, considering their strengths and experiences to meet their specific needs (Davis, 2004).

    TRAINING TEMPORARY AGENCY WORKERS

    Because of the complex employment structure of temporary workers, they are more susceptible to behave

    in extreme results: either the worker engages in organizational citizenship or negative counterproductive

    attitudes (Connelly, 2011). Evidence supports that Interpersonal Justice (perceived fairness) from the agency

    and client organization is a major factor that influences worker behaviours (Connelly, 2011). Therefore, to

    curb these attitudes, agencies should offer supportive programs outside the scope of the, development

    training for employees to gain skills to become more competitive, and a positive working environment

    (Connelly, 2011). The individuals own personality and motivations plays a role as well, therefore a careful

    screening process should be in place to ensure good job performance (Connelly, 2011).

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    TRAINING ASSESSMENT MODEL (BASIS FOR EVALUATION)

    Based on the IPMA Benchmarking committee, Ive established criteria based on the results of the 2001-

    2002 HR Benchmarking survey. The committee has indicated that an effective training program is

    successful over time, produces qualitative and/or quantitative results, results in positive outcomes, facilitates

    innovation, and is replicable (Bjornberg, 2002). More specifically, the IPMA/NASPE benchmarking sub-

    committee developed diagnostic operational questions to identify different aspects of training programs,

    which establishes criteria to assess the training program and the level of effectiveness. (See Below)

    Evaluation for

    Training ProgramsDescription

    1. Strategic Alignment How training and development align with the organization's strategic plan

    2. Structure & Reportability Description of the organization's training and development structure

    3. Function The primary focus of training and development efforts

    4. Assessment and TransferAssessing training needs and ensuring that skills/attitudes/behaviors

    taught during training/learning events are applied on the job.

    (Bjornberg, 2002)

    Evaluation for

    Training Effectiveness

    Description

    1. Trainee Perception How did participants feel about the training?

    2. Evaluating LearningTest the trainees after the training to determine what new skills they

    acquired or what knowledge they obtained.

    3. Evaluating Behaviour Has actual job behavior changed as a result of the training?

    4. Impact & ResultsCollect data and determine whether there has been an improvement in

    organizational results.

    (Bjornberg, 2002)

    This will be the framework used to assess both training programs but also the employee performance. As

    recommended by the study, to collect information, surveys must be conducted with a sample group that

    have undergone Adecco and Starbucks training. The results of these employee surveys will provide insights

    to compare and contrast the effectiveness of both organizations.

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    OVERVIEW OF HR FUNCTION AND PROCESSES

    The 5-Step Training Process

    The following is an assessment of the 5 step training function for both Starbucks and Adecco. This places

    the programs in the same context and will provide the basis of comparison and analysis.

    STARBUCKS COFFEE COMPANY (Canada)

    Stage 1: Needs Analysis Stage 2: Instructional Design

    ! Online application/interview pre-screensapplicants to identify job behaviours and skills

    ! Previous barista experience not necessary! Believes in training anyone with right attitudes! Lenient on skills, emphasis on development

    (Appendix 2a)

    ! Orientation with emphasis on company culture! All skills necessary divided into 3 learning

    blocks with 4-5 modules in each block

    ! Partners are instructed to read, write, see,act, teach, and think about situations

    ! Visual aids, multimedia presentations, and on-site practice is provided (Appendix 2b)

    Stage 3: Resource the Program/Validation Stage 4: Implementation

    ! The program has been tested thoroughly sincethe re-training initiative launched by Schultz

    ! All training modules come with booklets andactivity cards for reference

    ! Manuals and resource booklets are providedand encouraged (i.e. Beverage Resource)

    ! Integrated rather than separated frominstructional design modules

    ! Deployment is a simulation test that allowsPartners to apply their skills in a real-life

    scenario (i.e. Partners orders drinks and

    partners prepare drinks and taste test them)

    Stage 5: Evaluation and Follow-Up Additional Notes

    ! All baristas are partnered with a mentor, whoprovides guidance and feedback

    ! Validation is facilitated through the BaristaCertification, which qualifies beverage making

    ! On-going validation methods are encouragedthrough the Coffee/Tea Passport program,

    which encourages Partners to record their

    experiences with Starbucks (Appendix 2b)

    ! Training methodologies in developing skillsare highly effective, attainable for most people

    ! Strong mentorship and support system! Positive, energetic environment! Strong emphasis on company and coffee

    culture and legendary customer service

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    ADECCO (Canada)

    Stage 1: Needs Analysis Stage 2: Instructional Design

    ! Application is the first indicator of the skillsand knowledge of the employee

    ! Licenses (i.e. Forklift License) andcertifications (i.e. WHIMIS) are recommended

    ! If not, the training program provides theresources to acquire these qualifications

    ! Orientation to acquaint employees with job! Provide documents, booklets, and brochures

    for more information

    ! Information is relayed mostly through lecturesand presentations using Powerpoint

    Stage 3: Resource the Program/Validation Stage 4: Implementation

    ! The training proven to be successful,becoming one of the leading firms worldwide

    ! Facilitates their own in-house certificationcourses and training, employees can simply

    sign up and training is paid for

    ! Training begins with a presentation/lecture toprovide new employees information

    ! Employee job shadows a current employee towitness first hand experience and to have a

    mentor for guidance

    Stage 5: Evaluation and Follow-Up Additional Notes

    ! Employee is tested to work independentlyand the trainer assesses whether the

    employee knows policy and procedures

    ! Employees are given a 3-month probation! Additional training is provided as needed

    ! Extremely structured training process withstrong emphasis on safety procedures

    ! Less emphasis on establishingcorporate/company culture and results in less

    engaged attitudes from employees

    Overall Assessment of Training Programs

    Ratings were given on a 1-5 scale (1=poor, 5=excellent) and based on criteria previously established. In

    general both organizations scored high, with minor points of differences (in-depth discussion in Analysis).

    EVALUATION CRITERIA STARBUCKS ADECCO

    Strategic Alignment 4 Encourages a strongercompany culture/value system

    3Generally focuses on the needs

    and wants employees only

    Structure & Reportability 4 Casual environment, structuredperformance measures

    5Strict structure and stringent

    policies and procedures

    Function 5 Training is more engaging andstronger on-going initiatives 3 Teaching is less engaging, noon-going mentorshipAssessment and Transfer 5 Multi-dimensional construct isthe Five Ways of Being 4 Continuous testing andperformance appraisals

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    COMPARE, CONTRAST, CRITIQUE

    Comparative Analysis

    It is important to consider that cognitive ability is a good indicator of training performance but not

    necessarily job performance (Salas, 2001). Therefore it is necessary to first contrast the individual 5-Step

    Training Programs and then to contrast job performance. Job effectiveness was assessed based on a small

    survey conducted from two training groups from Adecco and Starbucks. The sample size was 10 people

    per group and each member has been trained in the past month. Ratings and levels use a 5-point system

    where 1 ranks the lowest and 5 ranks the highest score. Comparative scores reflect the average rating of

    the sample. The data had no outliers, thus the survey is accurately portraying perceptions and attitudes of

    newly trained employees in this sample group.

    I. Evaluation of 5-Step Training Programs

    Criteria 1: Strategic Alignment Starbucks Score = 4, Adecco Score = 3

    There are two factors that make Starbucks training effective; first, the pre-screening process identifies

    individuals that already align with company values and second, Starbucks strengthens those values to

    brand affiliation. Based on Salas research, individual characteristics are crucial in predicting training

    effectiveness, particularly cognitive ability and self-efficacy (Salas, 2001). Research suggests the cognitive

    ability is not an accurate predictor of job success, it simply establishes if the individual is capable. Self-

    efficacy however is a complex personal value that relates to job satisfaction, organizational commitment,

    relationship values, and attitude towards learning. Since it describes how the individual can perform tasks

    but also their behaviours, it is a powerful predictor of performance (Salas 2001). For Adecco, individuals

    are mostly screened on the basis of cognitive ability, which does positively correlate with predicting

    performance however lacks to identify an individuals commitment to the organization and does not

    predict attitudes and behaviours in the workplace (Colquitt, 2000). Overall, self-efficacy enhances learning

    outcomes and performance and should have more precedence in the selection process.

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    Criteria 2: Structure & Reportability Starbucks Score = 4, Adecco Score = 5

    Conducting an organizational analysis is necessary to identify the structural and system components that

    affect the delivery of the training program (Salas, 2001). The established organizational climate can likely

    predict whether trainees retained and learned new skills (Salas, 2001). In the case of Adecco, they have a

    stringent policy on safety and as a result, the level of stakes and expectations are high. Adeccos

    strategic position to communicate that the training is to protect employees, which in turn establishes a

    caring organizational climate and trainees positively respond to this. Furthermore, Adecco provides in-

    house training and also in an organized manner that makes it simple for employees to participate in

    gaining certifications. As a result, the structure is extremely effective. In the same respect, Starbucks

    does an excellent job in creating an effective learning environment but is less stringent. Starbucks

    distinctly establishes a serve first attitude and coffee enthusiasm creates a fun and positive environment

    for employees. Though quality control is highly valued at Starbucks, the training climate established by

    Adecco to maintain high safety standards takes precedence because of the risk factor (Rynes, 2002).

    Criteria 3: Function Starbucks Score = 5, Adecco Score = 4

    Both programs have in-depth training that results in effective knowledge transfer. Their instructional

    approaches vary, largely attributed to the difference in job duties/expectations. Thus the only point of

    critique is evaluating which program embodies an on-going learning environment to encourage

    development (Smith, 2002). To promote this process, the training methodology must: (a) present relevant

    information/concepts, (b) demonstrate the knowledge/skills learned, (c) create opportunities for trainees

    to practice, and (d) provide feedback to trainees during and after practice (Salas, 2001). The Starbucks

    module program excels as it divides the skills as attainable goals while using a kinesthetic approach to

    further reinforce learning. Also, their on-going mentorship/team training program provides more support

    than Adeccos job shadowing approach. Studies have shown positive results as it improves teamwork,

    changes team attitudes, and continues to impart company culture and objectives (Salas, 2001).

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    Criteria 4: Assessment of Transfer Starbucks Score = 5, Adecco Score = 4

    There are conditions that must exist to maximize the transfer of training, factors such as: learning

    environment, opportunity to perform, peer and supervisor support, intervention strategies, team

    leadership, and if the training is conceptualized as a multi-dimensional construct. (Salas, 2001). Both

    organizations score high in all of these aspects but the key point of difference is designing the training

    into a multi-dimensional construct. Starbucks Five Ways of Being (Be Welcoming, Be Genuine, Be

    Considerate, Be Knowledgeable, Be Involved) are the guiding principles of every employee. Not only

    does this further reinforce values but is designed to align with personal values and motives. This reduces

    the responsibility on management to supervise actions of employees and puts the onus on the individuals

    to have personal reflection and assessment (Subedi, 2004). This also relates to the Partner concept

    Starbucks establishestreating employees as equals. This strategy has the greatest impact as it instills

    deep-rooted behaviours and attitudes that more reliably predict employee performance (Subedi, 2004).

    II. Evaluation of Employee Training Perceptions

    The purpose of this section is to show the training transfer effect on the employees. It is acknowledged that

    the sample size and data does not reflect the entire organization but rather a training group in itself.

    However, this is still valuable feedback and a basis of criteria to try and measure training effectiveness. A

    summary of the survey results will be included in Appendix 3. Listed below are summaries of the results.

    Criteria 1: Trainees Perception Starbucks Score = 3.8, Adecco Score = 3.5

    In general, Adecco employees expressed that the overall training program was well organized,

    structured, provided lots of information, and was lastly relevant because of the safety factor. The

    communication method was effective but since it was in lecture format, breaks would have been helpful

    to assist in retaining all the procedures. The teaching method was only appealing to some individuals.

    Starbucks employees expressed that the quality and relevance of the information was particularly strong

    as was the communication method. However two factors reduced the overall score, they were the

    organization and preparation of the materials. This is mostly a reflection on the manager not the trainer.

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    Criteria 2: Evaluating Learning Starbucks Score = 3.8, Adecco Score = 3.4

    Starbucks employees enjoyed the teaching method. Since Baristas were required to discuss, read, and

    teach all the material (as if they were the trainer), it effectively reinforced all the concepts and the skills in

    the three modules. Furthermore, there was team collaboration and hands-on application at the end of

    each module. In contrast, Adecco employees must be first certified before than can practice operating

    equipment, which creates a longer learning cycle. Research has shown that simulated and collaborative

    learning reduces required instructor time and resources as opposed to only observational learning

    opportunities (Salas, 2001). Generally, the more methods and opportunities for learning, the better.

    Criteria 3: Evaluating Changes in Behaviour Starbucks Score = 3.9, Adecco Score = 2.2

    Effective training establishes learned behaviours to lead to better job performance, rather than just

    focusing on the task itself (Subedi, 2004). There is no formulaic answer, however maintaining learner

    interest, engagement, and feedback generally results in positive behaviours (Martin, 2009). Starbucks has

    a stronger maintenance of behaviours because of their workplace environment and follow-up techniques

    (i.e. goal setting, team-building). Adecco lack these techniques, which has led to apathetic behaviours. It

    is also difficult to manage temporary workers; studies have shown that desires for permanent position or

    scheduling is not as important as a positive environment, which affects their engagement (Connelly,

    2011). Interpersonal justice is a considerable factor for temporary workers attitudes (Connelly, 2011).

    Criteria 4: Evaluating Impact & Results Starbucks Score = 3.2, Adecco Score = 3.3

    Starbucks employees feel that the lack of cohesion between the manager and Starbucks training has

    largely impacted employee behaviours and as a result, has reduced performance levels. Most felt that the

    training itself was effective but supervisory behaviours contradicted Starbucks culture. For Adecco,

    employees felt that the training was informational and relevant, but not extraordinarily motivating. As a

    result, over time, some employees find it difficult to maintain interest in a warehousing environment and

    usually these negative attitudes result in mistakes, workplace incidents, or counterproductive behaviours.

    Therefore, both workplaces have not fully succeeded in the transfer of training.

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    Recommendations

    Analysis for Improvement

    Based on the feedback from the employees, strong training practices/procedures does not necessarily

    guarantee good job performance. In Starbucks case, there was lack of management support to carry out the

    learned behaviours established by Starbucks. In Adeccos case, managing temporary agency attitudes was

    the largest obstacle. As research suggested, worker behaviours and attitudes towards the organization are

    greater predictors of success rather than their ability to complete job tasks (Bjornberg, 2002). These

    recommendations focus on maintaining behaviours since the programs have strong training procedures.

    STARBUCKS COFFEE COMPANY (Canada)Two major recommendations for Starbucks are to improve communication between Starbucks and

    Compass Group and also offer Training for the Franchise Manager (Chris). Vilayat should focus on listening

    and responding to Chris to identify his specific needs, while still consistently delivering the Starbucks

    philosophy (Davis, 2004). Vilayat can then take action to recommend the Starbucks Store Manager course.

    Sometimes managers who run food services do not fully understand the aspects to running the business

    behind the counter and making this connection might help transfer Starbucks attitudes to Chris (Davis,

    2004). Continuous feedback should exist for managers as well and not just Baristas, follow-up sessions

    and performance reviews can provide more guidance.

    ADECCO (Canada)

    When recruiting applicants, Adecco should carefully examine workers motivations and attitudes as

    research shows that attitudes are an important predictor of organizational commitment (Davis, 2004).

    Individuals must be aware of the line of work they are committing to which is the responsibility of Adecco.

    To prevent counterproductive behaviours against the monotony of the work, it is recommended to the

    workers gain additional experience or gain useful skills to gain higher positions within the agencies (Davis,

    2004). As a preventative measure, Adecco should avoid selecting temporary workers on the basis of cost, it

    is important to treat workers fairly or they may retaliate in negative behaviours (Davis, 2004).

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    REFERENCES

    Works Cited

    Ahmed, Vilayat. Personal Interview. 4 Nov. 2011.

    Alvarez, K., Salas, E., & Garofano, C. (2004). An integrated model of training evaluation and effectiveness.

    Human Resource Development Review, 3(4), 385-416. Retrieved from http://ezproxy.lib.ryerson.ca/

    login?url=http://search.proquest.com/docview/221818051?accountid=13631

    Agarwal, S. (2010). Learning, training and development in organizations. Training & Management

    Development Methods, 24(4), 707-711. Retrieved from http://ezproxy.lib.ryerson.ca/login

    ?url=http://search.proquest.com/docview/747211807?accountid=13631

    Bjornberg, Linda (2002) Training and Development: Best Practices, Public Personnel Management; Vol 31

    Iss:4, pp.507-516.

    Connelly, C., Gallagher, D., & Webster, J. (2011). Predicting temporary agency workers' behaviors. Career

    Development International, 16(2), 178-194. doi:10.1108/13620431111115622

    Davis, P. (2004). Organizational effectiveness and empowered stakeholders: Challenges for training

    managers. Training & Management Development Methods, 18(1), 709-714. Retrieved from

    http://ezproxy.lib.ryerson.ca/login?url=http://search.proquest.com/docview/202595266?accountid=

    13631

    Education and training steps .. (1995). The Journal for Quality and Participation, 18(2), 82-82. Retrieved

    http://ezproxy.lib.ryerson.ca/login?url=http://search.proquest.com/docview/219120993?accountid=

    13631

    Goldenberg, M 2006, Employer investment in workplace learning in Canada: how we are doing, why it

    matters, what the key issues are, how we can do better, CPRN research report no.W/36, Canadian

    Policy Research Networks, Ottawa.

    Martin, H. (2010). Improving training impact through effective follow-up: Techniques and their

    application. The Journal of Management Development, 29(6), 520-534. doi:10.1108/02621711011

    Peter J. Smith, (2002) "Modern learning methods: rhetoric and reality further to Sadler-Smith .",

    Personnel Review, Vol. 31 Iss: 1, pp.103 113

    Ratte, Ash. Personal Interview. 4 Nov. 2011.

    Salas, Eduardo, and Janis Cannon-Bowers. "THE SCIENCE OF TRAINING: A Decade of Progress." Annual

    Review Psychology 52.1 (2001): 471-499. Print.

    Subedi, Buwani. Emerging Trends of Research on Transfer of Learning International Education Journal 5.4

    (2004): 591-599. Print.

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    JOB TRAINING & EMPLOYEE EFFECTIVENESS

    PG 17

    APPENDICES

    Appendices Overview

    Employee Evaluation Survey Results 1

    Organizational Charts of Starbucks & Adecco 2

    Starbucks Training Materials

    Training Photos/Barista Certification (Training Modules)/Pages of Training Booklet3

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    JOB TRAINING & EMPLOYEE EFFECTIVENESS

    PG 18

    Appendix 1: Starbucks Employee Evaluation Results

    SURVEY: STARBUCKS EMPLOYEE EVALUATION

    TRAINING EFFECTIVENESSI.Thetrainee'sperceptionoftraining.Howdidparticipantsfeelaboutthetraining?CRITERIA P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 AVG

    Organization 2 1 2 3 2 2 1 3 3 2 2.1

    Quality of Content 3 3 4 5 3 4 5 3 4 4 3.8

    Relevance of Information 4 5 4 4 5 4 3 4 5 3 4.1

    Communication 4 4 5 3 4 3 4 4 5 4 4.0

    Teaching Method 4 5 3 4 5 4 5 5 4 4 4.

    Preparation 3 3 4 4 3 4 3 3 5 2 3.8II.Evaluatinglearning.Testthetraineesafterthetrainingtodeterminewhatnewskillstheyacquiredorwhatknowledgetheyobtained?CRITERIA P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 AVG

    Create Beverages 4 3 4 2 3 4 4 3 4 5 3.6

    Dealing with Customers 4 3 4 4 4 3 5 5 4 4 4.0

    Using the POS System 3 4 3 3 4 3 2 2 5 3 3.5

    Dealing with Stress 3 4 3 2 3 3 5 4 5 5 3.9

    Deployment 4 3 4 4 3 4 3 5 5 3 3.8

    III.Evaluatingchangesinbehaviour.Hasjobbehaviourchangedasaresultofthetraining?CRITERIA P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 AVG

    Attention to Detail 4 3 5 4 5 3 5 4 4 4 4.1

    Attitude/Enthusiasm 4 5 3 3 4 5 3 4 4 4 3.

    Teamwork Skills 4 4 5 4 3 5 3 5 4 4 4.

    Conflict Resolution 3 4 3 2 3 3 4 3 3 4 3.2

    IV.Evaluatingimpactandresults.Collectdatatodeterminewhethertherehasbeenanimprovementinorganizationalresults.CRITERIA P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 AVG

    Sales 3 4 3 3 4 5 4 3 4 3 3.6

    Customer Experience 4 5 3 4 3 4 5 4 5 5 4.2

    Quality of beverages 4 5 3 5 4 4 3 5 5 5 4.3

    Performing side tasks 4 3 4 5 4 4 5 4 5 4 4.2

    Closing/Opening Tasks 3 4 5 4 5 3 5 4 5 5 4.3

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    JOB TRAINING & EMPLOYEE EFFECTIVENESS

    PG 19

    SURVEY: ADECCO EMPLOYEE EVALUATION

    TRAINING EFFECTIVENESS

    I.Thetrainee'sperceptionoftraining.Howdidparticipantsfeelaboutthetraining?CRITERIA P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 AVG

    Organization 4 5 4 5 5 4 4 3 3 4 4.1

    Quality of Content 3 4 3 4 4 2 4 3 4 4 3.5

    Relevance of Information 4 5 3 4 5 4 3 4 4 5 4.1

    Communication 2 3 2 4 4 3 2 4 2 2 2.8

    Teaching Method 2 3 2 4 3 2 2 1 3 2 2.

    Preparation 3 4 5 4 5 5 3 4 5 4 4.2

    II.Evaluatinglearning.Testthetraineesafterthetrainingtodeterminewhatnewskillstheyacquiredorwhatknowledgetheyobtained?CRITERIA P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 AVG

    Inventory 3 4 3 5 4 3 4 2 4 4 3.6

    Equipment Maintenance 3 4 3 5 4 3 4 4 3 3 3.6

    Packaging/Sorting 3 4 5 4 3 4 5 4 3 4 3.9

    Safety Procedures 3 2 3 4 3 2 4 4 5 3 3.3

    Handling Equipment 3 4 3 2 3 2 4 3 3 3 3.0

    III.Evaluatingchangesinbehaviour.Hasjobbehaviourchangedasaresultofthetraining?CRITERIA P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 AVG

    Attention to Detail 2 3 2 3 4 1 2 3 2 2 2.4

    Attitude/Enthusiasm 3 2 1 1 2 1 3 2 2 2 1.

    Teamwork Skills 2 2 3 1 1 3 2 3 2 3 2.

    Conflict Resolution 3 2 3 1 2 3 2 1 2 2 2.1

    IV.Evaluatingimpactandresults.Collectdatatodeterminewhethertherehasbeenanimprovementinorganizationalresults.CRITERIA P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 AVG

    Reduction of Incidents 3 4 5 4 3 4 2 3 4 4 3.6

    Meeting Quotas 3 4 3 3 4 3 4 3 4 4 3.5Performing side tasks 5 4 3 5 4 5 3 4 4 5 4.2

    Closing/Opening Tasks 3 4 3 3 4 3 4 5 2 3 3.4

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    Appendix2:

    StarbucksOrganizationalChart

    Appendix2:

    AdeccoOrganiza

    tionalChart

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    Appendix 2a: Pre-Employment Application

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    Appendix 3: Starbucks Training Material

    Green Apron: 5 Ways of Being (Philosophy)

    Certification Pins for Service/Barista Skills

    Coffee Passport Certification

    Barista Training Booklet/Manual

    Training Group

    How to steam milk (Training)

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    INDIVIDUALRAININGLANCafd Stores Barista;.R*tth :l--i.r+?c-

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    ActivityOneOverview

    UNDERSTANDINGoW EXPERIENcEsMPACT UsToMERLoYALTYsatisfied ustomers avean okay isit,bu t nothing smemorabre bout he experience.Delivering n the keydrivers f overalsatisfactiontaste f beverage,peedof serviceand riendliness f emproyees) oves atisfied ustomerso highrysatisfiedndroyalcustomers.when you complete his activity, ou wifl be abre o apprywhat you have earned bouthow keydrivers mpact oyaltyby reading ustomer omments, nd o determineac_tions o increasehe numberof customers ho are highlysatisfiedn Vourstore.15minutes

    Goal

    Time

    Activity

    5

    Aurone,,..,t'tl4t- -c, -lrrvo\ve -on s I cj-t'rc