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    PROJECT REPORT

    On

    STUDY ON COMPARATIVE ANALYSIS OF MOBILE OPERATING SYSTEM

    Submitted In Partial Fulfillment

    Of the Requirement

    Of Bachelor of Business Administration

    Submitted to: Submitted By:

    Dr. Deepali Saluja Vinay Thakur

    Designation: Assistant Professor ENRNo/Batch: 05861201710

    Submitted To:

    Banarsidas Chandiwala Institute of Professional Studies,

    Dwarka, New Delhi

    (Affiliated to Guru Gobind Singh Indraprastha University)

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    DECLARATION

    I hereby declare that this Project Report titledstudy on comparative analysis of mobile operating

    system submitted by me to Banarsidas Chandiwala Institute of Professional Studies, Dwarka is a

    bonafide work undertaken during the period from to by me and has not been submitted to

    any other University or Institution for the award of any degree diploma / certificate or published any

    time before.

    (Signature of the Student)

    Vinay Thakur

    Enroll No: 05861201710

    Date: / / 2013

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    BONAFIDE CERTIFICATE

    This is to certify that as per best of my belief the project entitledstudy on comparative analysis of

    mobile operating system is the bonafide research work carried out by Vinay Thakur student of BBA,

    BCIPS, Dwarka, New Delhi, in partial fulfillment of the requirements for the Minor Project Report of the

    Degree of Bachelor of Business Administration.

    He has worked under my guidance.

    Dr. Deepali Saluja

    Project Guide

    Date:

    Counter signed by :

    Dr.Satish Taneja

    Director

    Date:

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    ACKNOWLEDGEMENT

    Presenting a project report of this type is an arduous task, demanding a lot of time. Success is the

    expression of diligence, insistence, motivation inspiration and novelty. While making this project, I had a

    wonderful experience. But this journey I have not travelled all alone. There are some special people who

    made my journey easier with the words of support and more intellectually satisfying by offering help in

    improving the quality of this work and bringing it to a finish.

    I would like to thanks Dr. Satish Taneja (Director) who has been a constant source of

    inspiration and my special thanks to Dr. Deepali Saluja (project guide from Institute) for her

    extensive guidance, cooperation and support.

    My warm thanks to My Parents for their continuous encouragement, interest and advice given

    throughout the study. My thanks are also to all those who have shown keen interest in this work

    and provided the much needed encouragement

    Last but not the least, God helps those who help themselves and thus I kept on helping myself

    and God helped me through infinite ways I cannot define and God is too grateful and big for my

    unallied efforts to thank him.

    Vinay Thakur

    05861201710

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    INDEX

    S.NO

    PARTICULARS

    PAGE NO.

    1.

    2.

    3.

    4.

    5.

    6.

    7.

    8.

    9.

    Executive Summary

    Chapter 1: Introduction

    Chapter 2: Swot Analysis

    Chapter 3: Research Methodology

    Chapter 4: Data Collection & Analysis

    Chapter 5: Findings & Conclusions

    Chapter 6: Suggestions & Recommendations

    Bibliography

    Annexure (Questionnaire)

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    Executive Summary

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    Chapter 1

    Introduction

    Mobile Operating System

    A mobile operating system, also referred to as mobile OS, is theoperating systemthat operates

    asmartphone,tablet,PDA, or other digitalmobile devices. Modern mobile operating systems

    combine the features of apersonal computeroperating system

    withtouchscreen,cellular,Bluetooth,WiFi,GPS mobile navigation,camera,video

    camera,speech recognition,voice recorder,music player,Near field communication,personal

    digital assistant(PDA) and other features.

    A mobileoperating system, also called a mobile OS, is an operating system that is specifically

    designed to run on mobile devices such as mobile phones, smartphones, PDAs, tablet computers

    and other handheld devices. The mobile operating system is thesoftwareplatformon top ofwhich other programs, calledapplicationprograms, can run on mobile devices.

    The operating system is responsible for determining the functions and features available on your

    device, such as thumbwheel, keyboards,WAP, synchronization with applications, email,text

    messagingand more.Themobile OSwill also determine which third-party applications (mobile apps) can be used on

    your device.

    http://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/PDAhttp://en.wikipedia.org/wiki/PDAhttp://en.wikipedia.org/wiki/PDAhttp://en.wikipedia.org/wiki/Mobile_deviceshttp://en.wikipedia.org/wiki/Mobile_deviceshttp://en.wikipedia.org/wiki/Mobile_deviceshttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Touchscreenhttp://en.wikipedia.org/wiki/Touchscreenhttp://en.wikipedia.org/wiki/Touchscreenhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Bluetoothhttp://en.wikipedia.org/wiki/Bluetoothhttp://en.wikipedia.org/wiki/Bluetoothhttp://en.wikipedia.org/wiki/Wi-Fihttp://en.wikipedia.org/wiki/Wi-Fihttp://en.wikipedia.org/wiki/Wi-Fihttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/Digital_camerahttp://en.wikipedia.org/wiki/Digital_camerahttp://en.wikipedia.org/wiki/Digital_camerahttp://en.wikipedia.org/wiki/Video_camerahttp://en.wikipedia.org/wiki/Video_camerahttp://en.wikipedia.org/wiki/Video_camerahttp://en.wikipedia.org/wiki/Video_camerahttp://en.wikipedia.org/wiki/Speech_recognitionhttp://en.wikipedia.org/wiki/Speech_recognitionhttp://en.wikipedia.org/wiki/Speech_recognitionhttp://en.wikipedia.org/wiki/Sound_recording_and_reproductionhttp://en.wikipedia.org/wiki/Sound_recording_and_reproductionhttp://en.wikipedia.org/wiki/Portable_media_playershttp://en.wikipedia.org/wiki/Portable_media_playershttp://en.wikipedia.org/wiki/Portable_media_playershttp://en.wikipedia.org/wiki/Near_field_communicationhttp://en.wikipedia.org/wiki/Near_field_communicationhttp://en.wikipedia.org/wiki/Near_field_communicationhttp://en.wikipedia.org/wiki/Personal_digital_assistanthttp://en.wikipedia.org/wiki/Personal_digital_assistanthttp://en.wikipedia.org/wiki/Personal_digital_assistanthttp://en.wikipedia.org/wiki/Personal_digital_assistanthttp://www.webopedia.com/TERM/O/operating_system.htmlhttp://www.webopedia.com/TERM/O/operating_system.htmlhttp://www.webopedia.com/TERM/O/operating_system.htmlhttp://www.webopedia.com/TERM/S/software.htmlhttp://www.webopedia.com/TERM/S/software.htmlhttp://www.webopedia.com/TERM/P/platform.htmlhttp://www.webopedia.com/TERM/P/platform.htmlhttp://www.webopedia.com/TERM/P/platform.htmlhttp://www.webopedia.com/TERM/A/application.htmlhttp://www.webopedia.com/TERM/A/application.htmlhttp://www.webopedia.com/TERM/A/application.htmlhttp://www.webopedia.com/TERM/W/WAP.htmlhttp://www.webopedia.com/TERM/W/WAP.htmlhttp://www.webopedia.com/TERM/W/WAP.htmlhttp://www.webopedia.com/TERM/T/text_messaging.htmlhttp://www.webopedia.com/TERM/T/text_messaging.htmlhttp://www.webopedia.com/TERM/T/text_messaging.htmlhttp://www.webopedia.com/TERM/T/text_messaging.htmlhttp://www.webopedia.com/TERM/M/mobile_operating_system.htmlhttp://www.webopedia.com/TERM/M/mobile_operating_system.htmlhttp://www.webopedia.com/TERM/M/mobile_operating_system.htmlhttp://www.webopedia.com/TERM/M/mobile_operating_system.htmlhttp://www.webopedia.com/TERM/T/text_messaging.htmlhttp://www.webopedia.com/TERM/T/text_messaging.htmlhttp://www.webopedia.com/TERM/W/WAP.htmlhttp://www.webopedia.com/TERM/A/application.htmlhttp://www.webopedia.com/TERM/P/platform.htmlhttp://www.webopedia.com/TERM/S/software.htmlhttp://www.webopedia.com/TERM/O/operating_system.htmlhttp://en.wikipedia.org/wiki/Personal_digital_assistanthttp://en.wikipedia.org/wiki/Personal_digital_assistanthttp://en.wikipedia.org/wiki/Near_field_communicationhttp://en.wikipedia.org/wiki/Portable_media_playershttp://en.wikipedia.org/wiki/Sound_recording_and_reproductionhttp://en.wikipedia.org/wiki/Speech_recognitionhttp://en.wikipedia.org/wiki/Video_camerahttp://en.wikipedia.org/wiki/Video_camerahttp://en.wikipedia.org/wiki/Digital_camerahttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/Wi-Fihttp://en.wikipedia.org/wiki/Bluetoothhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Touchscreenhttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Mobile_deviceshttp://en.wikipedia.org/wiki/PDAhttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Operating_system
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    Types of Mobile Operating Systems

    Android

    Android is aLinux-basedoperating system[12]

    designed primarily fortouchscreenmobile devices

    such assmartphonesandtablet computers. Initially developed by Android, Inc.,

    whichGooglebacked financially and later bought in 2005,[13]

    Android was unveiled in 2007

    along with the founding of theOpen Handset Alliance: a consortium ofhardware,software,

    andtelecommunicationcompanies devoted to advancingopen standardsfor mobile

    devices.[14]

    The first Android-powered phone was sold in October 2008.[15]

    Android isopen sourceand Google releases the code under theApache License.[12]

    This open

    source code and permissive licensing allows the software to be freely modified and distributed

    by device manufacturers, wireless carriers and enthusiast developers. Additionally, Android has

    a large community of developers writing applications ("apps") that extend the functionality ofdevices, written primarily in a customized version of theJavaprogramming language.

    [16]In

    October 2012, there were approximately 700,000 apps available for Android, and the estimated

    number of applications downloaded fromGoogle Play, Android's primary app store, was 25

    billion.

    iOS

    iOS (previously iPhone OS) is amobile operating systemdeveloped and distributed byAppleInc.Originally released in 2007 for theiPhoneandiPod Touchplatforms, it has been extended to

    support other Apple devices such as theiPadandApple TV. UnlikeMicrosoft'sWindows

    Phone(Windows CE) andGoogle'sAndroid, Apple does not license iOS for installation on non-

    Apple hardware. As of September 12, 2012, Apple'sApp Storecontained more than 700,000 iOS

    applications, which have collectively been downloaded more than 30 billion times.[4]

    It had a

    21% share of thesmartphonemobile operating system units shipped in the fourth quarter of

    2012, behind only Google's Android.[5]

    In June 2012, it accounted for 65% of mobile web data

    consumption (including use on both the iPod Touch and the iPad).[6]

    At the half of 2012, there

    were 410 million devices activated.[7]

    According to the special media event held by Apple on

    September 12, 2012, 400 million devices have been sold through June 2012.

    iOS is derived fromOS X, with which it shares theDarwinfoundation. iOS is Apple's mobile

    version of theOS Xoperating system used on Apple computers. iOS currently runs on iPhone,

    iPad, iPod touch and Apple TV.

    http://en.wikipedia.org/wiki/Linuxhttp://en.wikipedia.org/wiki/Linuxhttp://en.wikipedia.org/wiki/Linuxhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Touchscreenhttp://en.wikipedia.org/wiki/Touchscreenhttp://en.wikipedia.org/wiki/Touchscreenhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-AndroidInc-13http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-AndroidInc-13http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-AndroidInc-13http://en.wikipedia.org/wiki/Open_Handset_Alliancehttp://en.wikipedia.org/wiki/Open_Handset_Alliancehttp://en.wikipedia.org/wiki/Computer_hardwarehttp://en.wikipedia.org/wiki/Computer_hardwarehttp://en.wikipedia.org/wiki/Computer_hardwarehttp://en.wikipedia.org/wiki/Softwarehttp://en.wikipedia.org/wiki/Softwarehttp://en.wikipedia.org/wiki/Softwarehttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Open_standardhttp://en.wikipedia.org/wiki/Open_standardhttp://en.wikipedia.org/wiki/Open_standardhttp://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-AndroidAnnouncement-14http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-AndroidAnnouncement-14http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-AndroidAnnouncement-14http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-15http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-15http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-15http://en.wikipedia.org/wiki/Open_sourcehttp://en.wikipedia.org/wiki/Open_sourcehttp://en.wikipedia.org/wiki/Open_sourcehttp://en.wikipedia.org/wiki/Apache_Licensehttp://en.wikipedia.org/wiki/Apache_Licensehttp://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-AndroidOverview-12http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-AndroidOverview-12http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-AndroidOverview-12http://en.wikipedia.org/wiki/Mobile_apphttp://en.wikipedia.org/wiki/Mobile_apphttp://en.wikipedia.org/wiki/Java_(programming_language)http://en.wikipedia.org/wiki/Java_(programming_language)http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-16http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-16http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-16http://en.wikipedia.org/wiki/Google_Playhttp://en.wikipedia.org/wiki/Google_Playhttp://en.wikipedia.org/wiki/Google_Playhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/Apple_TVhttp://en.wikipedia.org/wiki/Apple_TVhttp://en.wikipedia.org/wiki/Apple_TVhttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Windows_Phonehttp://en.wikipedia.org/wiki/Windows_Phonehttp://en.wikipedia.org/wiki/Windows_Phonehttp://en.wikipedia.org/wiki/Windows_CEhttp://en.wikipedia.org/wiki/Windows_CEhttp://en.wikipedia.org/wiki/Windows_CEhttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Android_(operating_system)http://en.wikipedia.org/wiki/Android_(operating_system)http://en.wikipedia.org/wiki/Android_(operating_system)http://en.wikipedia.org/wiki/App_Store_(iOS)http://en.wikipedia.org/wiki/App_Store_(iOS)http://en.wikipedia.org/wiki/App_Store_(iOS)http://en.wikipedia.org/wiki/IOS#cite_note-WWDC_2012_Keynote-4http://en.wikipedia.org/wiki/IOS#cite_note-WWDC_2012_Keynote-4http://en.wikipedia.org/wiki/IOS#cite_note-WWDC_2012_Keynote-4http://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/IOS#cite_note-idcq412-5http://en.wikipedia.org/wiki/IOS#cite_note-idcq412-5http://en.wikipedia.org/wiki/IOS#cite_note-idcq412-5http://en.wikipedia.org/wiki/IOS#cite_note-6http://en.wikipedia.org/wiki/IOS#cite_note-6http://en.wikipedia.org/wiki/IOS#cite_note-6http://en.wikipedia.org/wiki/IOS#cite_note-7http://en.wikipedia.org/wiki/IOS#cite_note-7http://en.wikipedia.org/wiki/IOS#cite_note-7http://en.wikipedia.org/wiki/OS_Xhttp://en.wikipedia.org/wiki/OS_Xhttp://en.wikipedia.org/wiki/OS_Xhttp://en.wikipedia.org/wiki/Darwin_(operating_system)http://en.wikipedia.org/wiki/Darwin_(operating_system)http://en.wikipedia.org/wiki/Darwin_(operating_system)http://en.wikipedia.org/wiki/OS_Xhttp://en.wikipedia.org/wiki/OS_Xhttp://en.wikipedia.org/wiki/OS_Xhttp://en.wikipedia.org/wiki/OS_Xhttp://en.wikipedia.org/wiki/Darwin_(operating_system)http://en.wikipedia.org/wiki/OS_Xhttp://en.wikipedia.org/wiki/IOS#cite_note-7http://en.wikipedia.org/wiki/IOS#cite_note-6http://en.wikipedia.org/wiki/IOS#cite_note-idcq412-5http://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/IOS#cite_note-WWDC_2012_Keynote-4http://en.wikipedia.org/wiki/App_Store_(iOS)http://en.wikipedia.org/wiki/Android_(operating_system)http://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Windows_CEhttp://en.wikipedia.org/wiki/Windows_Phonehttp://en.wikipedia.org/wiki/Windows_Phonehttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Apple_TVhttp://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Google_Playhttp://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-16http://en.wikipedia.org/wiki/Java_(programming_language)http://en.wikipedia.org/wiki/Mobile_apphttp://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-AndroidOverview-12http://en.wikipedia.org/wiki/Apache_Licensehttp://en.wikipedia.org/wiki/Open_sourcehttp://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-15http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-AndroidAnnouncement-14http://en.wikipedia.org/wiki/Open_standardhttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Softwarehttp://en.wikipedia.org/wiki/Computer_hardwarehttp://en.wikipedia.org/wiki/Open_Handset_Alliancehttp://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-AndroidInc-13http://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Touchscreenhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Linux
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    Windows

    Windows Mobile is a family ofmobile operating systemsdeveloped

    byMicrosoftforsmartphonesandPocket PCs.[2]

    Windows Mobile is the predecessor

    ofWindows Phone. In February 2010, Microsoft announced Windows Phone to supersede

    Windows Mobile, with the new operating system incompatible with Windows Mobile devices

    and software.[3]

    As a result, Windows Mobile has been discontinued.[a]

    The final version of Windows Mobile, released after the announcement of Windows Phone, was

    6.5.5. Microsoft has stated that the Windows Phone operating system is incompatible with

    devices designed for Windows Mobile as "Windows Mobile 6.x devices do not meet Windows

    Phone hardware requirements designed to ensure a consistent user and developer

    experience",[4]

    and software designed for Windows Mobile is incompatible with the new

    operating system

    Most versions of Windows Mobile have a set of standard features such asmultitaskingand the

    ability to navigate a file system similar to that of Windows 95, Windows 98 and Windows NT,

    with support for many of the same file types. Much like its desktop counterpart it comes bundled

    with a set of applications to perform basic tasks.Internet Explorer Mobileis the default internet

    browser andWindows Media Playeris used for media playback, such as video and

    music.Microsoft Office Mobile, the mobile versions ofMicrosoft Officeapplications,

    includingOutlook Mobileis the defaultoffice suite. The ability to install third party software has

    existed since the original Pocket PC implementations. A client forPPTPVPNsis

    standard.Internet Connection Sharingis supported on compatible devices, which in mobile

    phones allows the phone to make its Internet connection available to computers via USB and

    Bluetooth.

    Other mobile operating systems

    BlackBerry OSfromBlackBerry(closed source, proprietary)

    This OS is focused on easy operation and was originally designed forbusiness. Recently it has

    seen a surge in third-party applications and has been improved to offer full multimedia support.

    Linuxbased operating system (open source, GPL)[4]

    Linux is strongest in China where it is used by Motorola, and in Japan, used by

    DoCoMo.[18]

    Rather than being an OS in its own right, Linux is used as a basis for a number of

    different operating systems developed by several vendors, includingAndroid, GridOS,Boot to

    Gecko,LiMo,Maemo,MeeGo,OpenmokoandQt Extended, which are mostly incompatible

    http://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Pocket_PChttp://en.wikipedia.org/wiki/Pocket_PChttp://en.wikipedia.org/wiki/Windows_Mobile#cite_note-infoworld2005-3http://en.wikipedia.org/wiki/Windows_Mobile#cite_note-infoworld2005-3http://en.wikipedia.org/wiki/Windows_Mobile#cite_note-infoworld2005-3http://en.wikipedia.org/wiki/Windows_Phonehttp://en.wikipedia.org/wiki/Windows_Phonehttp://en.wikipedia.org/wiki/Windows_Phonehttp://en.wikipedia.org/wiki/Windows_Mobile#cite_note-TerryMyerson_explains-4http://en.wikipedia.org/wiki/Windows_Mobile#cite_note-TerryMyerson_explains-4http://en.wikipedia.org/wiki/Windows_Mobile#cite_note-TerryMyerson_explains-4http://en.wikipedia.org/wiki/Windows_Mobile#cite_note-Embedded-2http://en.wikipedia.org/wiki/Windows_Mobile#cite_note-Embedded-2http://en.wikipedia.org/wiki/Windows_Mobile#cite_note-Embedded-2http://en.wikipedia.org/wiki/Windows_Mobile#cite_note-future-5http://en.wikipedia.org/wiki/Windows_Mobile#cite_note-future-5http://en.wikipedia.org/wiki/Windows_Mobile#cite_note-future-5http://en.wikipedia.org/wiki/Computer_multitaskinghttp://en.wikipedia.org/wiki/Computer_multitaskinghttp://en.wikipedia.org/wiki/Computer_multitaskinghttp://en.wikipedia.org/wiki/Internet_Explorer_Mobilehttp://en.wikipedia.org/wiki/Internet_Explorer_Mobilehttp://en.wikipedia.org/wiki/Internet_Explorer_Mobilehttp://en.wikipedia.org/wiki/Windows_Media_Playerhttp://en.wikipedia.org/wiki/Windows_Media_Playerhttp://en.wikipedia.org/wiki/Windows_Media_Playerhttp://en.wikipedia.org/wiki/Microsoft_Office_Mobilehttp://en.wikipedia.org/wiki/Microsoft_Office_Mobilehttp://en.wikipedia.org/wiki/Microsoft_Office_Mobilehttp://en.wikipedia.org/wiki/Microsoft_Officehttp://en.wikipedia.org/wiki/Microsoft_Officehttp://en.wikipedia.org/wiki/Application_softwarehttp://en.wikipedia.org/wiki/Application_softwarehttp://en.wikipedia.org/wiki/Application_softwarehttp://en.wikipedia.org/wiki/Microsoft_Outlookhttp://en.wikipedia.org/wiki/Microsoft_Outlookhttp://en.wikipedia.org/wiki/Microsoft_Outlookhttp://en.wikipedia.org/wiki/Office_suitehttp://en.wikipedia.org/wiki/Office_suitehttp://en.wikipedia.org/wiki/Office_suitehttp://en.wikipedia.org/wiki/PPTPhttp://en.wikipedia.org/wiki/PPTPhttp://en.wikipedia.org/wiki/VPNshttp://en.wikipedia.org/wiki/VPNshttp://en.wikipedia.org/wiki/VPNshttp://en.wikipedia.org/wiki/Internet_Connection_Sharinghttp://en.wikipedia.org/wiki/Internet_Connection_Sharinghttp://en.wikipedia.org/wiki/Internet_Connection_Sharinghttp://en.wikipedia.org/wiki/BlackBerry_OShttp://en.wikipedia.org/wiki/BlackBerry_OShttp://en.wikipedia.org/wiki/Research_In_Motionhttp://en.wikipedia.org/wiki/Research_In_Motionhttp://en.wikipedia.org/wiki/Research_In_Motionhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Linuxhttp://en.wikipedia.org/wiki/Linuxhttp://en.wikipedia.org/wiki/Mobile_operating_system#cite_note-OS_MS_3Q10-4http://en.wikipedia.org/wiki/Mobile_operating_system#cite_note-OS_MS_3Q10-4http://en.wikipedia.org/wiki/Mobile_operating_system#cite_note-OS_MS_3Q10-4http://en.wikipedia.org/wiki/Mobile_operating_system#cite_note-18http://en.wikipedia.org/wiki/Mobile_operating_system#cite_note-18http://en.wikipedia.org/wiki/Mobile_operating_system#cite_note-18http://en.wikipedia.org/wiki/Android_(operating_system)http://en.wikipedia.org/wiki/Android_(operating_system)http://en.wikipedia.org/wiki/Android_(operating_system)http://en.wikipedia.org/wiki/Boot_to_Geckohttp://en.wikipedia.org/wiki/Boot_to_Geckohttp://en.wikipedia.org/wiki/Boot_to_Geckohttp://en.wikipedia.org/wiki/Boot_to_Geckohttp://en.wikipedia.org/wiki/LiMo_OShttp://en.wikipedia.org/wiki/LiMo_OShttp://en.wikipedia.org/wiki/LiMo_OShttp://en.wikipedia.org/wiki/Maemo_OShttp://en.wikipedia.org/wiki/Maemo_OShttp://en.wikipedia.org/wiki/Maemo_OShttp://en.wikipedia.org/wiki/MeeGohttp://en.wikipedia.org/wiki/MeeGohttp://en.wikipedia.org/wiki/MeeGohttp://en.wikipedia.org/wiki/Openmoko_Linuxhttp://en.wikipedia.org/wiki/Openmoko_Linuxhttp://en.wikipedia.org/wiki/Openmoko_Linuxhttp://en.wikipedia.org/wiki/Qt_Extendedhttp://en.wikipedia.org/wiki/Qt_Extendedhttp://en.wikipedia.org/wiki/Qt_Extendedhttp://en.wikipedia.org/wiki/Qt_Extendedhttp://en.wikipedia.org/wiki/Openmoko_Linuxhttp://en.wikipedia.org/wiki/MeeGohttp://en.wikipedia.org/wiki/Maemo_OShttp://en.wikipedia.org/wiki/LiMo_OShttp://en.wikipedia.org/wiki/Boot_to_Geckohttp://en.wikipedia.org/wiki/Boot_to_Geckohttp://en.wikipedia.org/wiki/Android_(operating_system)http://en.wikipedia.org/wiki/Mobile_operating_system#cite_note-18http://en.wikipedia.org/wiki/Mobile_operating_system#cite_note-OS_MS_3Q10-4http://en.wikipedia.org/wiki/Linuxhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Research_In_Motionhttp://en.wikipedia.org/wiki/BlackBerry_OShttp://en.wikipedia.org/wiki/Internet_Connection_Sharinghttp://en.wikipedia.org/wiki/VPNshttp://en.wikipedia.org/wiki/PPTPhttp://en.wikipedia.org/wiki/Office_suitehttp://en.wikipedia.org/wiki/Microsoft_Outlookhttp://en.wikipedia.org/wiki/Application_softwarehttp://en.wikipedia.org/wiki/Microsoft_Officehttp://en.wikipedia.org/wiki/Microsoft_Office_Mobilehttp://en.wikipedia.org/wiki/Windows_Media_Playerhttp://en.wikipedia.org/wiki/Internet_Explorer_Mobilehttp://en.wikipedia.org/wiki/Computer_multitaskinghttp://en.wikipedia.org/wiki/Windows_Mobile#cite_note-future-5http://en.wikipedia.org/wiki/Windows_Mobile#cite_note-Embedded-2http://en.wikipedia.org/wiki/Windows_Mobile#cite_note-TerryMyerson_explains-4http://en.wikipedia.org/wiki/Windows_Phonehttp://en.wikipedia.org/wiki/Windows_Mobile#cite_note-infoworld2005-3http://en.wikipedia.org/wiki/Pocket_PChttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Mobile_operating_system
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    Symbian OSfromNokiaandAccenture[4]

    (open public license)

    Symbian has the largest smartphone share in most markets worldwide, but lags behind other

    companies in the relatively small but highly visible North American market.[24]

    This matches the

    success ofNokiain all markets except Japan. In Japan Symbian is strong due to a relationship

    withNTT DoCoMo, with only one of the 44 Symbian handsets released in Japan coming from

    Nokia.

    webOSfromHP(open sourced)

    webOS is a proprietary mobile operating system running on the Linux kernel, initially developed

    by Palm, which launched with thePalm Pre. After being acquired by HP, two phones

    (theVeerand thePre 3) and a tablet (theTouchPad) running webOS were introduced in 2011.

    SHR(community-driven)

    SHR is a GNU/Linux based operating system for smartphones and similar mobile devices. It

    integrates various Free and Open Source Software projects into a versatile platform flexible

    enough to run on a vast selection of mobile hardware such as the Openmoko Neo Freerunner,

    Nokia N900, Palm Pre and variants, T-Mobile G1, HTC HD2, iPhone 3Gs and more.

    http://en.wikipedia.org/wiki/Symbian_OShttp://en.wikipedia.org/wiki/Symbian_OShttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Accenturehttp://en.wikipedia.org/wiki/Accenturehttp://en.wikipedia.org/wiki/Accenturehttp://en.wikipedia.org/wiki/Accenturehttp://en.wikipedia.org/wiki/Mobile_operating_system#cite_note-24http://en.wikipedia.org/wiki/Mobile_operating_system#cite_note-24http://en.wikipedia.org/wiki/Mobile_operating_system#cite_note-24http://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/NTT_DoCoMohttp://en.wikipedia.org/wiki/NTT_DoCoMohttp://en.wikipedia.org/wiki/NTT_DoCoMohttp://en.wikipedia.org/wiki/WebOShttp://en.wikipedia.org/wiki/WebOShttp://en.wikipedia.org/wiki/HPhttp://en.wikipedia.org/wiki/HPhttp://en.wikipedia.org/wiki/HPhttp://en.wikipedia.org/wiki/Palm_Prehttp://en.wikipedia.org/wiki/Palm_Prehttp://en.wikipedia.org/wiki/Palm_Prehttp://en.wikipedia.org/wiki/HP_Veerhttp://en.wikipedia.org/wiki/HP_Veerhttp://en.wikipedia.org/wiki/HP_Veerhttp://en.wikipedia.org/wiki/HP_Pre_3http://en.wikipedia.org/wiki/HP_Pre_3http://en.wikipedia.org/wiki/HP_Pre_3http://en.wikipedia.org/wiki/HP_TouchPadhttp://en.wikipedia.org/wiki/HP_TouchPadhttp://en.wikipedia.org/wiki/HP_TouchPadhttp://en.wikipedia.org/wiki/SHR_(operating_system)http://en.wikipedia.org/wiki/SHR_(operating_system)http://en.wikipedia.org/wiki/SHR_(operating_system)http://en.wikipedia.org/wiki/HP_TouchPadhttp://en.wikipedia.org/wiki/HP_Pre_3http://en.wikipedia.org/wiki/HP_Veerhttp://en.wikipedia.org/wiki/Palm_Prehttp://en.wikipedia.org/wiki/HPhttp://en.wikipedia.org/wiki/WebOShttp://en.wikipedia.org/wiki/NTT_DoCoMohttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Mobile_operating_system#cite_note-24http://en.wikipedia.org/wiki/Accenturehttp://en.wikipedia.org/wiki/Accenturehttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Symbian_OS
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    Chapter - 2

    Objectives Of The Study

    To know the best mobile operating system.

    To know which mobile operating system is used the most.

    To know whether the users are satisfied with there current operating system or not.

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    Chapter 3

    SWOT Analysis

    SWOT analysis (alternatively SWOT Matrix) is a structuredplanningmethod used to evaluate

    the Strengths, Weaknesses, Opportunities, and Threats involved in aprojector in abusinessventure. A

    SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the

    objective of the business venture or project and identifying the internal and external factors that are

    favorable and unfavorable to achieving that objective. The technique is credited toAlbert Humphrey, who

    led a convention at the Stanford Research Institute (nowSRI International) in the 1960s and 1970s using

    data fromFortune 500companies.[1][2]

    The degree to which the internal environment of the firm matches

    with the external environment is expressed by the concept ofstrategic fit.

    Setting the objective should be done after the SWOT analysis has been performed. This would allow

    achievable goals or objectives to be set for the organization.

    Strengths: characteristics of the business or project that give it an advantage over others

    Weaknesses: are characteristics that place the team at a disadvantage relative to others

    Opportunities: elements that the project could exploit to its advantage

    Threats: elements in the environment that could cause trouble for the business or project

    Identification of SWOTs is important because they can inform later steps in planning to achieve the

    objective.

    First, the decision makers should consider whether the objective is attainable, given the SWOTs. If

    the objective is notattainable a different objective must be selected and the process repeated.

    Users of SWOT analysis need to ask and answer questions that generate meaningful information for

    each category (strengths, weaknesses, opportunities, and threats) to make the analysis useful and

    find their competitive advantage

    http://en.wikipedia.org/wiki/Planhttp://en.wikipedia.org/wiki/Planhttp://en.wikipedia.org/wiki/Planhttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Albert_S._Humphreyhttp://en.wikipedia.org/wiki/Albert_S._Humphreyhttp://en.wikipedia.org/wiki/Albert_S._Humphreyhttp://en.wikipedia.org/wiki/SRI_Internationalhttp://en.wikipedia.org/wiki/SRI_Internationalhttp://en.wikipedia.org/wiki/SRI_Internationalhttp://en.wikipedia.org/wiki/Fortune_500http://en.wikipedia.org/wiki/Fortune_500http://en.wikipedia.org/wiki/Fortune_500http://en.wikipedia.org/wiki/SWOT_analysis#cite_note-1http://en.wikipedia.org/wiki/SWOT_analysis#cite_note-1http://en.wikipedia.org/wiki/SWOT_analysis#cite_note-1http://en.wikipedia.org/wiki/Strategic_fithttp://en.wikipedia.org/wiki/Strategic_fithttp://en.wikipedia.org/wiki/Strategic_fithttp://en.wikipedia.org/wiki/Strategic_fithttp://en.wikipedia.org/wiki/SWOT_analysis#cite_note-1http://en.wikipedia.org/wiki/SWOT_analysis#cite_note-1http://en.wikipedia.org/wiki/Fortune_500http://en.wikipedia.org/wiki/SRI_Internationalhttp://en.wikipedia.org/wiki/Albert_S._Humphreyhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Plan
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    Android

    Strengths

    Many devices

    Google brand and service Cheap price

    Messaging service

    Weakness

    Fragmentation

    Multimedia Support

    Opportunities

    New kind of devices. Eg- Tablet, EBook reader.

    Developing Country Market.

    New Vendor. Eg - China

    Threats

    Cheap Iphone Devices

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    IOS

    Strengths

    Strong Brand

    Huge App Store

    Vertical Integration

    Single Unified Platform

    Weakness

    Restricted app submission process Price

    Locked with carriers

    Opportunities

    New kind of device. EgTablet

    Be general platform for specialised applications. Egmedical

    Threats

    Android

    Windows

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    Windows

    Strengths

    Microsoft and windows brand Microsoft money

    Weakness Touched screen device

    Aged OS

    Web Browser

    App Store

    Opportunity Zune Phone

    Xbox Integration

    Gmaes

    Threats Android

    IOS

    Vendors leaving egMotorola,HTC

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    RESEARCH METHODOLOGY

    The above title is self-explanatory. The study deals mainly role of social media in decision

    making of youth. The various channels of the social media divided in terms of social media

    networking Needs, Age groups uses this, Satisfaction levels etc will also studied.

    Research Design:-

    Research design used was descriptive. Descriptive research describes data and characteristics

    about the population or phenomenon being studied. Descriptive research answers the questions

    who, what, where, when and how. Although the data description is factual, accurate and

    systematic, the research cannot describe what caused a situation. Thus, Descriptive research

    cannot be used to create a causal relationship, where one variable affects another. In other words,

    descriptive research can be said to have a low requirement for internal validity.

    Descriptive research can be either quantitative or qualitative. It can involve collections of

    quantitative information that can be tabulated along a continuum in numerical form, such as

    scores on a test or the number of times a person chooses to use a-certain feature of a multimedia

    program, or it can describe categories of information such as gender or patterns of interaction

    when using technology in a group situation. Descriptive research involves gathering data that

    describe events and then organizes, tabulates, depicts, and describes the data collection (Glass &

    Hopkins, 1984). It often uses visual aids such as graphs and charts to aid the reader in

    understanding the data distribution.

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    TYPES OF DATA COLLECTED:-

    Data collected included both primary and secondary data.

    PRIMARY DATA:-

    Primary data is that kind of data which is collected by the investigator herself for the purpose of

    the specific study. The data such collected is original in character. The advantage of this method

    of collection is the authenticity.

    A set of questions were put together in the form of questionnaire. For the survey a sample of 100

    people were considered. Out of these 75of them are personally visited, rest information about 25

    are gathered through online.

    SECONDARY DATA:-

    When an investigator uses the data that has been already collected by others is called secondary

    data. The secondary data could be collected from Journals, Reports and Various Publications.

    The advantages of secondary data can be economical, both in the term of money and time spent.

    The researcher of the reporter also did the same and collected secondary from various internet

    sites like Google.com. Facebook.com and many more. The researchers of the reporter also

    visited various libraries for collection of the introduction part.

    SOURCES OF DATA COLLECTION:-

    Primary Data Collection: - Primary data was collected from the respondents with the help of

    questionnaire.

    Secondary Data Collection: - Secondary data was collected with the help of books, magazine,

    internet and jourals.

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    TOOLS OF DATA COLLECTION: - The popular ways to collect primary data consist of

    surveys, questionnaire, interviews and focus groups, which show that direct relationship between

    potential customers and the companies. Survey method was used in the study and the tool used

    was the questionnaire.

    QUESTIONNAIRE: it is a research instrument consisting of a series ofquestions and other

    prompts for the purpose of gathering information from respondents.

    PERIOD OF STUDY: This study has been carried out for a maximum period of 6 weeks

    AREA OF STUDY: The study is exclusively done in the area of marketing. It is a process

    requiring Care, sophistication, experience, business judgment, and imagination for which there

    can be no Mechanical substitutes.

    SAMPLING DESIGN: The random sampling is done because any probability sampling

    procedure Would require detailed information about the universe, which is not easily available

    further, as it is Being an exploratory research.

    SAMPLING SIZE: The sampling size of the study is 100

    http://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Questionhttp://en.wikipedia.org/wiki/Questionhttp://en.wikipedia.org/wiki/Research
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    SAMPLING:-

    Sampling is the process of selecting units (e.g., people, organizations) from a population of

    interest so that by studying the sample we may fairly generalize our results back to the

    population from which they were chosen.

    Sampling Design: - Sampling design used was non-probability sampling that include

    convenience and judgmental sampling.In this study random sampling procedure is used.

    Random sampling is Preferred because of some limitation and the complexity. Area sampling is

    used in combination With random sampling so as to collect the data from different regions of the

    city.

    Non- probability sampling:-

    Non-probability sampling is a sampling technique where the samples are gathered in a process

    that does not give all the individuals in the population equal chances of being selected.

    Convenience sampling is probably the most common of all sampling techniques. With

    convenience sampling, the samples are selected because they are accessible to the researcher.

    Subjects are chosen simply because they are easy to recruit. This technique is considered easiest,

    cheapest and least time consuming.

    Judgmental sampling is more commonly known as purposive sampling. In this type of

    sampling, subjects are chosen to be part of the sample with a specific purpose in mind. With

    judgmental sampling, the researcher believes that some subjects are fit for the research compared

    to other individuals. This is the reason why they are purposively chosen as subjects.

    The research conducted for this report was done purely with the help of interviews conducted

    with top officials of three companies. Every company has its own environmental strategy and

    thus the efforts made by each company cannot be measured on a common scale.

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    Chapter-4

    Data collection & Analysis

    Reliability Statistics

    Cronbach's Alphaa

    N of Items

    .697 11

    Which of the following categories includes your age?

    Frequency Percent Valid Percent Cumulative Percent

    Valid

    Less than 18 18 18.0 18.0 18.0

    18-25 37 37.0 37.0 55.0

    25-35 16 16.0 16.0 71.0

    35-45 23 23.0 23.0 94.0

    more than 45 6 6.0 6.0 100.0

    Total 100 100.0 100.0

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    Interpretation

    Above data shows the age group of the respondents, out of 10018% are less than

    the age of 18 years, 37% are between 18-25, 16% are between tha age of 25-35,

    23% are between tha age of 35 -45, 6% are above the age of 45 years.

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    Please indicate your gender?

    Frequency Percent Valid Percent

    Cumulative

    Percent

    49 49.0 49.0 49.0

    51 51.0 51.0 100.0

    100 100.0 100.0

    Interpretation

    Out of the 100 respondents51% are female and 49% are male.

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    Which mobile handset are you presently using? If any other,please

    specify *

    Frequency Percent Valid Percent Cumulative Percent

    Valid

    Apple iphone 22 22.0 22.0 22.0

    Blackberry 22 22.0 22.0 44.0

    Nokia 38 38.0 38.0 82.0

    others 18 18.0 18.0 100.0

    Total 100 100.0 100.0

    Interpretation

    Out of the total respondents, 22% use Apple iPhone handset, 22% use Blackberry handset, 38%

    use Nokia handset and 18% use other handsets like Micromax, lg, etc.

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    Why did you choose this handset?

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid

    operating system 11 11.0 11.0 11.0

    looks 17 17.0 17.0 28.0

    applications 41 41.0 41.0 69.0

    specifications 18 18.0 18.0 87.0

    others 13 13.0 13.0 100.0

    Total 100 100.0 100.0

    Interpretation Out of the 100 respondents11% respondents have chosen their handset

    because of the operating systems,17% have chosen because of the looks, 41% because of the

    applications,18% because of the specifications and 13% have other reasons.

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    Interpretation Out of the total respondents31% have windows as their operating system,

    19% have android as their operating system,23% have ios as their operating system and 27%

    have other as their operating system.

    Which operating system does your Smartphone use? If any

    other,please specify *

    Frequency Percent Valid Percent Cumulative Percent

    Valid

    windows 31 31.0 31.0 31.0

    android 19 19.0 19.0 50.0

    ios 23 23.0 23.0 73.0

    others 27 27.0 27.0 100.0

    Total 100 100.0 100.0

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    For how long have you been using this OS?

    Frequency Percent Valid Percent Cumulative Percent

    Valid

    2 years or more 23 23.0 23.0 23.0

    1 year or more but less than 2

    years47 47.0 47.0 70.0

    less than 1 year 30 30.0 30.0 100.0

    Total 100 100.0 100.0

    Interpretation

    Out of the total respondents23% are using their operating system for 2 years or more, 47% areusing their operating system for 1 year or more but less than 2 years, 30% are using their

    operating system for less than 1 year.

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    Are you satisfied with this OS?

    Frequency Percent Valid Percent Cumulative Percent

    Valid

    yes 78 78.0 78.0 78.0

    no 22 22.0 22.0 100.0

    Total 100 100.0 100.0

    Interpretation Out of the total respondents78% are satisfied with their operating system and

    22% are not satisfied with their operating system.

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    How do you rate your current OS on the following criteria

    Frequency Percent Valid Percent Cumulative Percent

    Valid

    Application 11 11.0 11.0 11.0

    User Interface 16 16.0 16.0 27.0

    Ease of Use 23 23.0 23.0 50.0

    File Sharing 50 50.0 50.0 100.0

    Total 100 100.0 100.0

    Interpretation Out of the total respondents11% are using their operating system because of

    application,16% because of user interface, 23% because of ease of use and 50% because of filesharing.

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    Which OS according to you is the best today?

    Frequency Percent Valid Percent Cumulative Percent

    Valid

    windows 29 29.0 29.0 29.0

    android 56 56.0 56.0 85.0

    ios 14 14.0 14.0 99.0

    others 1 1.0 1.0 100.0

    Total 100 100.0 100.0

    Interpretation According to the respondents29% says that windows is the best operating

    system, 56% says that android is the best, 14% says that ios is thje best and 1% says others.

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    Do you think the OS that you are using is truly value for money?

    Frequency Percent Valid Percent Cumulative Percent

    Valid

    yes 57 57.0 57.0 57.0

    no 17 17.0 17.0 74.0

    somewhat 26 26.0 26.0 100.0

    Total 100 100.0 100.0

    Interpretation Out of the total respondents 57% feels that the operating system they are using

    is true value for money, 17% feels that the operating system they are using is not true value for

    money and 26% cant say.

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    Findings

    From the data analysis done above various finding were derived.

    Majority of the respondents use Nokias handset.

    The most used operating system is windows.

    Majority of the respondents are satisfied with their operating system.

    Majority of the respondents feels that the android is the best operating system today.

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    ANNEXURE

    Q1. Which of the following categories includes your age?

    a) Less than 18

    b) 18-25

    c) 25-35

    d) 35-45

    e) More than 45

    Q2. Please indicate your gender?

    a) Male

    b) Female

    Q3. Which mobile handset are you presently using? If any other,please specify *

    a) Apple Iphone

    b) Blackberry

    c) Nokia

    d)Others (please specify)

    Q4. Why did you choose this handset?

    a) Operating System

    b) Looks

    c) Applications

    d) Specifications

    e) other reason

    Q5. Which operating system does your Smartphone use? If any other,please specify *

    a) Windows

    b) Android

    c) Ios

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    d) Others (Please specify)

    Q6. For how long have you been using this OS?

    a) 2 years or more

    b) 1 year or more but less than 2 years

    c) Less than 1 year

    Q7. Are you satisfied with this OS?

    a) Yes

    b) No

    Q8. Which OS would you like to use? If any Other. Please Specify *

    a) Windows

    b) Android

    c) iOS

    d) other

    Q9. How do you rate your current OS on the following criteria? Please rate on a scale of 1-5 (1 being

    poor & 5 being excellent)

    1 2 3 4 5

    a) Application

    b) User Interface

    c) Ease of Use

    d) File Sharing

    Q10. Which OS according to you is the best today?

    a) Windows

    b) Android

    c)iOS

    d) Other (please specify)

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    35/36

    Q11. Do you think the OS that you are using is truly value for money?

    a) Yes

    b) No

    c) Somewhat

  • 7/30/2019 comparative analysis on mos

    36/36

    BIBLIOGRAPHY

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    www.marketing91.com

    www.slideshare.net

    www.facebook.com

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