comparison of paper producers

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ContentsIX

Inter-producer comparison

Section

9.0 Inter-producer comparison 2

Tables

9.1 Inter-producer comparison: Financials 2

9.2 Inter-producer comparison: Costs 4

9.3 Inter-producer comparison: Operational parameters 6

9.4 Inter-producer comparison: Marketing and distribution 10


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Inter-producer comparison

Chapter 9.0This chapter compares the large paper companies, based on their

operational and financial parameters. Operational parameters have been

further divided into costs, and marketing and distibution related parameters.

The operating efficiency of a company depends on its capacity, plant

location, availability of raw material and power, its distribution network

and product portfolio. Companies, such as BILT, JK, TNPL , ITC BPL

and APPM, have an advantage with respect to most of these parameters.

Small companies, such as Pudumjee, have also benefitted due to their

focus on speciality paper.


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Inter-producer comparison: Financials Table 9.1

Continued...

(Rs million) APPM BILT Century I T C J K Corp Mysore Orient

Year Mar-00 Jun-00 Mar-00 Mar-00 Mar-99 Mar-00 Mar-00

Months 12 12 12 12 12 12 12

Income and expenditure

Sales 2,702 14,464 23,853 4,711 6,300 3,434 5,868

Other income 62 230 914 104 251 182 44

Non-recurring income 15 28 532 108 66 191

Change in stock (27) 93 (102) 152 (224) 37 3

Raw mater ials , s tores, etc . 1,052 5,079 7,761 2,485 1,878 1,346 2,056

Wages & salaries 323 1,001 2,536 248 486 461 618

Energy (power & fuel) 374 3,814 5,278 410 1,181 870 933

Excise duties 335 832 2,628 516 1,008 61 711

Other expenditure 310 1,335 2,989 51 1,171 576 1,041

Non-recurring expenses

PBDIT 382 2,512 3,146 847 603 199 359

Interest 133 1,346 2,055 769 1,681 85 659

PBDT 249 1,165 1,091 78 (1,077) 115 (299)

Depreciation 89 569 743 400 618 98 236

PBT 159 596 348 (321) (1,695) 17 (535)

Tax provision 31 - 3 - - - 0

PAT 128 596 345 -321 (1,695) 17 -535

Assets

Gross fixed assets 2,213 21,492 29,936 8,502 20,152 6,011 6,417

Net fixed assets 1,236 16,216 18,728 6,725 15,190 2,857 3,633

Investments 460 1,343 143 463 2,990 6 193

Inventories 531 1,322 3,405 976 987 1,368 769

Receivables - - - - 2,528 - -

Sundry debtors 191 1,166 2,674 562 1,564 268 1,058

Cash and bank balance 47 367 447 2 229 119 256

Liabilities

Equity capital 113 597 930 877 496 1,175 148

Net worth 1,360 8,087 9,434 3,881 5,487 1,479 339

Total borrowings 360 8,790 10,400 4,089 14,954 1,926 3,830

Current liabilities 767 2,888 3,139 739 1,516 1,450 1,453

Provisions 28 648 79 524 80 37 19

Inter-producer comparison9.0
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...continued

(Rs million) Pudumjee Rama Seshasayee Sirpur Star TNPL Westcoast Average1

Year Mar-00 Mar-00 Mar-00 Mar-00 Mar-00 Mar-00 Mar-00

Months 12 12 12 12 12 12 12

Income and expenditure

Sales 1,310 983 1,855 1,569 1,651 4,972 3,758 2,694

Other income 50 4 32 65 34 121 34 69

Non-recurring income 25 6 1 54 4 0 20 30

Change in stock 4 (32) 23 (16) (75) (40) (61) (3)

Raw materials , stores, etc. 531 474 565 562 628 1,253 1,682 1,058

Wages & salaries 106 36 236 305 184 372 403 267

Energy (power & fuel) 168 200 460 267 290 1,111 500 465

Excise duties 137 2 135 190 208 - 432 201

Other expenditure 80 158 201 33 456 1,142 363 337

Non-recurring expenses

PBDIT 309 144 266 238 (12) 1,254 454 408

Interest 142 241 95 88 152 597 168 247

PBDT 167 (98) 171 151 (163) 657 285 161

Depreciation 79 124 113 40 49 473 97 156

PBT 87 (222) 58 111 (211) 184 188 5

Tax provision 3 - 6 8 - 22 36 11

PAT 84 (222) 52 103 (211) 163 152 (6)

Assets

Gross fixed assets 1,907 6,200 2,864 3,496 2,303 10,958 1,634 4,609

Net fixed assets 1,340 5,709 1,923 1,652 1,743 6,934 939 3,106

Investments 60 0 167 23 194 11 253 164

Inventories 316 383 206 187 217 1,135 528 585

Receivables - - - - - - - -

Sundry debtors 213 158 192 243 103 1,027 436 339

Cash and bank balance 27 23 93 29 62 94 40 53

Liabilities

Equity capital 82 1,871 113 83 156 688 89 525

Net worth 1,127 1,425 728 651 596 4,307 825 1,638

Total borrowings 898 4,019 1,352 338 875 3,783 494 1,814

Current liabilities 181 945 518 271 343 932 731 688

Provisions 45 7 17 17 122 153 - 95

1Exclude Bilt, Century, JK Corp and Or ient due to other businesses

Compiled by CRIS INFAC
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APPM BILT Century I T C J K Corp Mysore Orient Pudumjee Rama eshasayee Sirpu

Bagasse - - 4,453 - - - - 285 - 2,200 -

Other agri-waste - 138 157 - - - - - - - -

RM 5,398 8,304 11,629 7,944 5,877 5,844 7,079 11,217 8,110 5,696 5,286

RM/Sales (per cent) 22 29 47 34 19 28 30 23 40 21 23

Power and fuel 2,991 2,620 1,802 1,300 3,827 6,519 2,458 5,558 4,991 5,793 2,226

Power/Sales (per cent) 12 9 7 6 12 32 10 11 25 21 10

Operating cost 8,389 10,924 13,430 9,244 9,704 12,362 9,537 16,776 13,100 11,489 7,51

Contribution 16,416 17,273 11,190 13,967 21,780 8,294 14,113 31,910 7,239 16,189 15,646

Operating cost Lower Average Higher Higher Higher Higher Higher Higher Higher Higher Lower

Efficient - Higher Increased Superior Higher Higher Superior Dependence Higher cost Lowest

use of cost of use of quality of cost of cost of quality of on of purchased per uni

raw wood. imported paper. power. wood. paper. imported power. cost of

material. waste waste power.

paper. paper.

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APPM BILT Century I T C J K Corp Mysore Orie

Future plan

Expansion/Modernisation plans Plans to Increase - - - -

undertake mill existing

development capacity by

for debottlenecking.

improving

operating

efficiency.

Backward integration Undertaking Merged group - Undertaking - -

afforestation company afforestation

program Andhra Pradesh program

through Rayon which through

farmers to manufactured farmers to

reduce RWGP. reduce

dependence Now plans to dependence

on convert that on

purchased facility to purchased

manufacture

paper grade

pulp.
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continued...

Rama Seshasayee Sirpur Star TNPL Westcoast Average

Operational parameters

Plant details

Number of factories 1 1 1 1 1 1 1

Plant location states Guj TN AP UP TN Kar

Capacity 132,000 60,000 71,100 46,200 180,000 119,750 119,141

Production 70,570 60,042 58,839 58,547 178,871 112,521 103,580Utilisation 53.5 100.1 82.8 126.7 99.4 94.0 86.9

Sales quantity 48,263 57,530 59,224 61,115 178,764 116,035 102,339

Share of paper sales 100 93 100 99 99 81 77

Sales 983 1,722 1,563 1,641 4,927 3,047 2,915

Capacity utilisation Lower Full capacity Stable Higher Full capacity Better

capacity utilisation capacity utilisation at utilisation utilisation at

utilisation at utilisation 127 per cent around 90

around 54 per cent

per cent

Power and fuel

Unit cost (Rs/kwh) 3.65 3.17 1.24 2.83 1.91 1.98 2.11

Per unit consumption 1,368 1,829 1,798 1,348 1,610 1,281 1,650

Capitve power (per cent) 70.5 36.2 99.1 82.9 84.2 92.5 82.5

Captive power Self-sufficient Dependent Self-sufficient Self-sufficient Self-sufficient Self-sufficient

on Higher usage Higher usage Most efficient

purchased of power per of power due power

power. tonne of to production consumption

Higher usage paper. of newsprint. among wood

of power per based mills.

tonne of

paper.
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RANNUAL

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IEW:INTE

RPROD

UCE

RCOMPARISON,SE

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01,11PAGE

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9

...continued

Rama Seshasayee Sirpur Star TNPL Westcoast

Future plan

Expansion/Modernisation plans Plans to Installed an Plans to Plans to Plans to install

manufacture imported old increase increase a new duplex

writing and machine with capacity by capacity by board

printing a capacity of installing a new 20,000 tpa machine with

paper, and 55,000 tpa to machine with through a capacity of

LWC on manufacture a capacity of modernisation. around

machine with writing and 20,000 tpa. Plans to set 45,000 tpa.

a capacity of printing paper. up a captive

70,000 tpa. power plant.

Backward integration - - - Undertaking - Undertaking

afforestation afforestation

program program

through through

farmers for farmers to

reducing reduce

dependence dependence

on on

purchased wood. purchased wood.

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CRIS INFAC PAPER ANNUAL REVIEW: INTER PRODUCER COMPARISON, SEPTEMBER 2001, 11 PAGES10

Inter-producer comparison : Marketing and distribution Table 9.4

Continued...

APPM BILT Century I T C J K Corp Mysore Orient

Marketing

Distribution Distributed Distributed Distributed For industrial Distributed Distributed Distribute

thorugh through through paper, through through products

nearly 70 authorised non-exclusive distribiution authorised non-exclusive through

non-exclus ive wholesalers. wholesalers. through dealers wholesalers. wholesalers. agents.

dealers. (Nearly and direct sales. Mainly focus

70-80 For writing and on the eastern

authorised printing paper, and northern

wholesalers thorough regions.

in India.) non-exclusive

dealers.

Marketing Well placed Market leader Major player Leader in Market leader in Major player Major player

strategy in maplitho in segments, in lower duplex board. copier paper. in the in continuous

and MG such as bond, quality Plans to enter Second largest creamwove computer

board. superior maplitho and into value player in the segment. stationery.

Product maplitho creamwove added maplitho segment

portfolio paper and paper. segments, segment. Product Focus on

highly well sack kraft such as quality is higher

diversified. paper. Has tetra packs perceived as margin

entered into for future premium grade in varieties, such

higher growth growth. the market. Plans as tissue, for

segments, to improve its future growth.

such as copier quality, and

and coated command a

duplex board. premium in the

Plans to market, rather

improve the than compete for

quality of increasing its

coated market share.

paper/board in Likely to face

the near future. competition in the

copier paper

segment due to

the entry of many

new players.

Product portfolio (1999-2000 E)

Creamwove 27.98 15.88 64.06 0.31 27.88 66.86 44.03

Maplitho 35.09 48.74 34.67 17.09 51.54 8.21 20.12

Coated paper/board - 7.31 - 0.32 0.10 - -

MG Varieties 25.23 10.01 - 2.58 19.15 3.21 6.86

Duplex, other board - - - 67.14 - 0.00 10.97

Kraft 11.47 15.16 1.21 12.55 - 19.26 17.29

Specialty 0.23 2.89 0.06 - 1.34 2.45 0.73

Total 100.00 100.00 100.00 100.00 100.00 100.00 100.00
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CRIS INFACPAPERANNUALREVIEW INTERPRODUCERCOMPARISON SEPTEMBER2001 11PAGES 11

...continued

Pudumjee Rama Seshasayee Sinar Mas Sirpur Star TNPL Westcoast

Marketing

Distribution Distribute Distribute Distributed Distributed Distributed Distributed Writing and Distributed

kraft and MG writing and through through through through printing exclusively

varities printing paper non-exlusive authorised non-exclusive non-exlusive paper through

through through dealers. wholesalers. dealers. dealers. distributed 100

dealers. distributors. Major sales through authorised

Speciality Newsprint is from the non-exlusive dealers.

variety is marketed southern dealers.

manufactured directly to region. Newsprint is

as per publishers. directly

orders. marketed to

Marketing Plans to Plans to New Increase the Plans to Leader in Plans to Plans to install

strategy increase its manufacture capacity for prices of market wood based increase new machines

pres enc e in writing and pigmented paper with an s tationery k raft paper. mark et share for duplex

the s peciality printing paper, whic h improv ement products in in the copier board.

grade s egment. paper on is us ed an in the quality of order to paper segment Increasing

Plans to new machines. alternative coated paper. increase with the focus on

export kraft Also, plans to to LWC Concentrate realisations. installation of speciality

paper to manufacture paper on art paper cuttting grades.

Kimberly LWC paper. and art board facilities.

Clark. market to Leader in

replace computer

imported paper. stationery,

In 2000-01, with a market

nearly 90 per share of over

cent of the 50 per cent.

production

would be of the

coated variety.

Product portfolio (1999-2000 E)

Creamwove 0.00 100.00 36.51 - 22.94 0.91 54.35 18.87

Maplitho 21.76 - 31.46 40.00 41.71 35.42 45.65 41.21

Coated paper/ - - - 60.00 - - - -

board

MG Varieties - - 18.77 - 2.83 22.37 - 27.29

Duplex, other - - 1.76 - 29.14 - - 7.80

board

Kraft 32.02 - 11.49 - 0.71 41.30 - 1.66

Specialty 46.22 - - - 2.67 - - 3.17

Total 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00

E: Estimate

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comparison of paper producers

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