Indian Retail Market India acquire the No.1 position among 30

most attractive retailing destinations in the world according to the Global Retail Development Index of 2005

The largest employer in the services sector.Largest among all the industries , 22 % of the

countries GDP

It is the second largest employer in India. 7- 8 % of the total labor force.( 35.02 million )

14 million outlets operate in the country & only 4% of them being larger than 500 sq ft (46 m2) in size.

India has about 11 shop outlets for every 1000 people.

A.T. Kearney estimates the 2011 Indian retail market as generating sales of about $470 billion a year, of which a miniscule $27 billion comes from organized retail.

Mumbai’s Advertising L2L Market

Financial

Year 2012

– 13

Financial

Year 2013 –

14

Growt

h in %

Volume 1645796 1915690 16.3%

Value 423240826 535581556 26.5%

Top L2L Advertisers in Financial Year 2012 – 13 & 2013 - 14

Mumbai’s Local retail market had 932 no. of active advertisers.

Sr. No.

Client Volume in 2012- 13

Volume in 2013 – 14

Total Volume

1 Pretti Slim Clinic

70957 sqcm 74857 sqcm

145814 sqcm

2 Kohinoor Electronics

76724 sqcm 43213 sqcm

119937 sqcm

3 House Full 51857 sqcm 58790 sqcm

110647 sqcm

4 Snehanjali 29123 sqcm 25472 sqcm

54595 sqcm

5 Fitness Highway

31746 sqcm 21581 sqcm

53327 sqcm

6 D Mart 15470 sqcm 36629 sqcm

52099 sqcm

Market Share in L2L Market on the Basis of Volume in the Financial Years

2012- 13 & 2013 -14

16%

20%

18%28%

17%

Market share in 2012- 13

HT DNA MDMM BT

20%

16%

20%

27%

17%

Market Share in 2013 - 14

HT DNA MDMM BT

Comparison of volume & value growth for retail category in

financial years 2012 – 13 & 2013 - 14

HT DNA MD MM TOI-10

0102030405060708090

Volume Value Comparison

Perc

enta

ge

Performance – Retail West

October November December January0

10

20

30

40

50

60Achievement vs Target vs Base

Amou

nt in

Lak

hs

Performance

What Can Be Done to Induce Trials

Integrated Marketing @

99999 Only

The Plan

PRINT

RADIO

WEBSITE

Investment On Print & Radio

Print

• 3 Ads of 150 sqcm at the rate of 145 / sqcm. Cost : 65250/- Rupees

• 2 Ads of 150 sqcm in available splits at 50 / sqcm . Cost : 15000/- Rupees

• Total investment on Print: Rs. 80250/-

• Upgrading the ads to the 3rd page on the basis of availability.

• Lowest rate per 10 second spot : 500 Rs

• Offer: 10 spots of 20 seconds each

• Total Investment on Radio: 10000 Rs

Website Costing• BASIC WEBSITE• Domain cost: Website ending with “.com “ : 599

Rs

• Hosting Cost: Server space of 1 GB : 400 Rs /

month

• Website Designing : Upto 10 pages : 3000 Rs

• TOTAL COST : 4000 Rs

• FEATURED WEBSITE• Domain cost: Website ending with “.com “ : 599 Rs

• Hosting Cost: Server space of 1 GB : 400 Rs / month

• Website Designing : Upto 10 pages : 10000 Rs

• TOTAL COST : 11000 Rs

The above mentioned rates are subject to changes as per the requirements of the clients

• Additional 10000/- Rupees would be Charged extra if the client wishes to place a spot on his Ad for a better exposure to his communication.

Special Initiative• Luxury Week • Restaurant Feature• Working on occasion specific features

New Clients • Shah Travels• Indoline Kitchen• Instasculpt• KalpaWriksha• Raymond Dealers Ad• Goa Portuguese• Mamagoto Restaurant• Neelam Appliances• OM Jewelers

Pipeline• China Gate• Ayushakati• Raas• Cheelizza• Seven Hills Hospital• Medora• Certified CNG• Enrich Saloon

Learning's• Multi tasking• Building Relations• Co Branding• Performing under pressure• Client Servicing• Convincing & Persuasion• Time Management

Way forward

• Special Features• Increasing Market share • Regularizing Bandra to Borivali issue• Acquiring new clients• Betterment of yield• Improving the brand perception &

awareness•