compelling presentations - amazon web services model sender encoding feedback source: wilbur schramm...
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Adult Enterprise Leadership
Development Series for Managers
Compelling
PresentationsJune 9, 2015
Kimberly Pace
CEO, EXECUTIVE aura
Communication Model
SenderEncoding
Feedback
Source: Wilbur Schramm
Sender’s frame of reference Receiver’s frame of reference
Shared frames of reference
Message ReceiverDecoding
If 100% is the total message, what % do you
think communicates?
•The words you say send ___ of the message.
•The tone of voice you use sends ____ of the
message.
•Your body language sends ___ of the message.
7%
38%
55%
Albert Mehrabian. 1971. Based on research on “liking” – feelings & attitudes.
“The reason most people are uncomfortable while speaking is because their focus is on themselves, rather than their message and their audience.”
Steve Allen
Tip #1: Connect
•Look into the eyes.
•Keep audience’s purpose in mind.
•Find common ground – use stories.
Tip #2:
Avoid HAG (Hideous Awkward Gestures
Tip #3: Facial Expression
A Attentive, alert, animated
L Listening
I Interested
V Vibrantly active
E Enthusiastic
Persuasion
Key questions
Prop/visual
Audience involvement
Data/Research/Facts
Testimonial/Eyewitness
Monroe’s Motivated Sequence Pattern
Visuals in Presentations
Props
Flipcharts/Dry-erase boards
Enlarged photos/posters
Overhead projectors
Video
PowerPoint
Resources