compelling reasons for small business to blog
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TRANSCRIPT
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Five Compelling Reasons For Small Business To Blog
presents
Chris Baggott
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“Why” should a small (or any) businesses Blog?
1. Online Competition with the Big Boys2. Search Engine Optimization3. Higher Prospect Interaction and Conversion4. Email Acquisition5. Employee Retention/Customer Engagement
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Online journal-like content, organized in reverse chronological order.
What’s a Blog??
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#1 Online Competition with the Big Boys
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VS.
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Technology Empowers Marketing Democracy
•Blogging•Search•Email•Voice•Web Site
The Human Factor
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VS.
Symbol of CEOExcess
Symbol ofIntegrity
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VS.
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#2 Blogging for Search
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Source: Pew Internet & American Life Project
What we all do online
*Not online
As Much As 80% of all web interactions begin with search
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•80% to 95% of all clicks on a page happen in the Organic Results
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• Titles• Keywords • Recent Content• Lots of Content• Links• Relevance
Why Blogging works for SEO
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#3 Higher Prospect Interaction and Conversion
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Social Conversion - Employee Blogging
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Benchmark Your Engagement
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Other Engagement Metrics:
1. Bounce Rates/Read Rates
2. Click Throughs
3. Email Addresses
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#4 Email Acquisition
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#4 Employee Retention/Customer Engagement
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34% Higher Retention Among Bloggers
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Contact Information:Chris BaggottCEO/Co-founderCompendium [email protected] – Chris Baggott