compelling sites
DESCRIPTION
Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on features that keep visitors to your site longer & coming back for moreTRANSCRIPT
sticky sitesonce they visit, help them stick around
Cate IndianoDesktopMedia
Utilizing CS4 and a bunch of other mostly free tools!
questions
how many manage your own sites
what products do you use?
what type of content are included
how often is it updated
Analytics
• How long are people sticking around?
• What are they looking at?
• What tool are you using? Google Analytics
what kind of elementskeep them
widgets
Dreamweaver extensions
Widget box:everything from countdown to polling to SM feeds
video
posted to youtube and then to site, let’s demo
• dropped into flash component, and/or added in dreamweaver
flash
rotating banners or carousels
• animations
social mediaintegrate your social media presence with badges
rss
Feedforall
How to set up a feed
• just as you know your subscriber base for email marketing, you can have a subscriber base for your site, feedburner can track it
images
flash banners
• flickr
podcasts
Audacity
Garageband
• RecordforAll
userpolls
widgets
• Uservoiceexample: GSA
livecam
Live streaming entertainment!
ustream
• How to?
• (they have a facebook app too)
want to learn more?
The Marketing Technology Training Certificate Program
104 hours of New Media trainingdelivered onsite or online7 college creditsfinal project: a marketing proposal complete with ROIfantastic student kit of books and a flip video camera
need to upgrade your skill set but can’t afford to?check with your state’s incumbent worker training fund!
cate brosseau indianomarketing technologies consulting and trainingcertified technical trainer, adobe certified instructor
the marketing technology training certificateauthor, InDesign@Work, wbe, member astd317.955.9300 [email protected]
www.desktopmedia-corp.comwww.desktopmedia-training.comlinkedin: www.linkedin.com/in/cateindianodelicious: marketing technology bookmarksskype: desktopmediatwitter: desktopmediacard.ly/cate_indiano