compendio la nrens pr network - terena · as regards the composition of the cpr team in each nren...

LA NRENs PR Network Compendium 2010

Communications and Public Relations Activities of the

Latin American National Research and Education Networks

LA NRENs PR Network 2010 Compendium __________________________________________________________________________________________________________________________________________________________________________________


LA NRENs PR Network Compendium 2010

March, 2010 Communications and Public Relations Management Office

RedCLARA


© RedCLARA 2011 All rights reserved Contents and general edition: María José López Pourailly. Edition: Tania Altamirano López. This publication has been made possible thanks to the ALICE2 project’s funding, given by the European Community through the @LIS2 Programme. RedCLARA is sole responsible for the present publication. It does not represent the opinion of the European Community; the European Community is not responsible for any type of use which can be given to the data herein provided.


Contents

1. Overview 9

2. Target Audience 14

3. Communication and public relations tools and most frequently used media 16

4. Main focuses of the communications and public relations efforts in 2011 19

5. Results of the work done in communications and public relations 22

6. Appendix: Questionnaire applied 26


Introduction After seven months of activities by the Communication and Public Relations Group from the National Research and Education Networks (NREN) in Latin America –LA NRENs PR Network-, at the end of September 2010, as part of the first face-to-face meeting of this human network (held in Managua, Nicaragua, as part of the second annual meeting of the ALICE2 project and RedCLARA), the group decided to emulate TERENA’s TF-CRP1 activity and create a compendium of the activities related to the group’s scope of action and, particularly to that of its members, within the context of their own national networks. Between November and December 2010 the questionnaire implemented in 2009 for the development of TERENA’s TF-CRP 2010 compendium was analysed by the Latin American group and adapted to the regional reality. Thus, in mid December 2010 they approved and implemented online the questionnaire that was answered by Latin American networks between 3 January and 28 February 2011, and which made the elaboration of the present document possible. Broadly speaking, the information contained in this first edition of the Compendium accounts for the relevance given by the region’s NRENs to communications and public relations tasks, or to the dissemination of their networks and activities following the implementation of the ALICE2 project. Only two networks do not follow this pattern, but that is part of the contents that will be covered by the present study as of the following page.

1 TF-CPR: Task Force – Communications and Public Relations.

Table 1.1 shows the list of NRENs that answered the questionnaire that enabled the elaborations of this first edition of the LA NRENs PR Network Compendium. RedCLARA’s Communications and Public Relations Management Office, responsible for leading the ALICE2 project’s visibility actions, wants to thank all the members of the Latin American NRENs who collaborated with their time and answers to the elaboration of the present document.

7


8

Table 1.1: NRENSs that answered the 2010 questionnaire Country Full name of the NREN NREN URL Name(s) Email(s) Argentina Innova|Red Innova|Red http://www.innova-red.net Carolina Almaras and Carlos De

Giacomo [email protected] cdegiacomo@ innova-red.net

Brazil Rede Nacional de Ensino e Pesquisa

RNP http://www.rnp.br/ Adriana Ferranni and Mariana Daemon

[email protected] [email protected]

Chile Red Universitaria Nacional REUNA http://www.reuna.cl Catalina Ramos Mónica Aguilera [email protected] [email protected]

Colombia Red Nacional Académica de Tecnología Avanzada

RENATA http://www.renata.edu.co/index.php Camilo Jaimes Ocaziónez [email protected]

Costa Rica RedCONARE RedCONARE http://www.cenat.ac.cr/esp/area/tecnologias_informacion_comunicacion/tecinfocom.php

Laura Casasa [email protected]

Ecuador Consorcio Ecuatoriano para el Desarrollo de Internet Avanzado

CEDIA http://www.cedia.org.ec Raquel Guadalupe Illescas Riera [email protected]

El Salvador

Red Avanzada de Investigación, Ciencia y Educación Salvadoreña

RAICES http://www.raices.org.sv Ixchel Pérez Santamaría [email protected]

Guatemala Red Avanzada Guatemalteca de Investigación y Educación

RAGIE http://www.ragie.org.gt Ixchel Pérez Santamaría [email protected]

México Corporación Universitaria para el Desarrollo de Internet A.C.

CUDI http://www.cudi.edu.mx/ Martha Angélica Avila Vallejo [email protected]

Uruguay Red Académica Uruguaya RAU http://www.rau.edu.uy Julio Cardozo [email protected]

http://www.innova-red.net/

http://www.rnp.br/

http://www.reuna.cl/

http://www.renata.edu.co/index.php

http://www.cenat.ac.cr/esp/area/tecnologias_informacion_comunicacion/tecinfocom.php

http://www.cenat.ac.cr/esp/area/tecnologias_informacion_comunicacion/tecinfocom.php

http://www.cedia.org.ec/

http://www.raices.org.sv/

http://www.ragie.org.gt/

http://www.cudi.edu.mx/

http://www.rau.edu.uy/


11,11%

11,11%

11,11%

11,11%

11,11%

33,33%

11,11%

No realiza tareas deCRP de modo formal1999

2000

2006

2008

2009

2010

1. Overview In the formulation of the ALICE2 project we proposed the creation of a work group dedicated to the dissemination of the Latin American NRENs; acknowledging the lack of communications and public relations (CPR) professionals within the networks, and even of a person to perform very basic dissemination activities, the creation of this human network aimed to overcome the evident lack featured by the region’s academic networks, in terms of how they teach their users, members and customers who they are, what they do and whom they do it for. Under the context indentified, the first question to be included in the questionnaire used to elaborate the present document is the one about the year in which the NRENs began their CPR activities and appointed someone in charge of this area. The answers conclusively showed how important the LA NRENs PR Network group is, as well as its search for developing and sharing knowledge between the networks across the region: before the implementation of RedCLARA, only two NRENs featured a communications area in their structure, and after the beginning of ALICE2 six networks appointed someone in charge of CPR. One network declared CPR tasks have not been formally undertaken by the NREN and another one refrained from answering. (See Graph 1.1).

Graph 1.1: In which year did your NREN start conducting CPR tasks?

Before the LA NRENs PR Network came into existence only three NRENs (REUNA, RNP and RENATA) had someone in charge of CPR and six of them appointed a person to fill this post following the implementation of this group (See Graph 1.2).

Graph 1.2: When did your NREN appoint someone in charge of CPR?

22,22%

11,11%

22,22%

44,44%

2000

2008

2009

2010

Table 1.1 shows the information mentioned in detail in the paragraphs above. As regards the composition of the CPR team in each NREN (see Table 1.2), five out of the ten NRENs that answered the questionnaire have one person in charge of the area (55,56%), two of them have two people in charge (22,22) and one (11,11%) has more than six; one network refrained from answering. Out of this group, only three networks have full-time staff (30%), while 60% of them declare to have staff doing CPR tasks on a part-time basis –the remaining 10% corresponds to the NREN that refrained from answering. Within this ser of six NRENs that declared to have part-time CPR staff, 50% devote their time in dissemination tasks, 33,33% devote a quarter of their time, and 16,67 devote 80% to communication tasks (this information is shown in Graph 1.3). The issue of funding for the CPR area in the NRENs is a lot more heterogeneous: while the majority declared not to know about the existing budget, and one indicated they don’t have a definite budget, only three networks provided the yearly amount in Euros for the area. Only 50% of the NRENs have included the

9

LA NRENs PR Network 2010 Compendium __________________________________________________________________________________________________________________________________________________________________________________ 10

CPR are in their budget. The information mentioned above can be seen in detail in Table 1.3.

Graph 1.3: Estimated percentage of time devoted to CPR tasks by the people who work part-time in the NRENs

33,33%

50,00%

16,67%

25%

50%

80%


11

Table 1.1: Years in which the NRENs begin CPR activities and appoint someone in charge of the area Country NREN Year in which the NREN

begins CPR activities Year in which the NREN appoints someone in charge of CPR

Which management or executive department is in charge of doing the CPR work within the NREN?

What position is the team or person in charge of CPR activities within the NREN’s organization chart?

Argentina Innova|Red 2009 2010 The area depends on the technical area, since communication and public relation tasks are done in addition to general and administrative tasks of the NREN

http://www.innova-red.net/node/16

Brazil RNP 2000 2000 Corporate Communication Management office, subordinated to the Administration Management Office

Corporate Communication Management office depends on the Administration Director

Chile REUNA 1999 2000 The Communications and Public Relations Department reports to the Executive Direction

http://www.reuna.cl/index.php/es/ique-es-reuna/organizacion/organigrama

Colombia RENATA 2008 2008 Communications coordination office

RENATA’s communications coordination office depends on the Executive Direction and is at the same level as the Technical and Academic coordination offices

Costa Rica RedCONARE 2010 2010 CENAT I am working directly as subordinate to RedCONARE’s General Director

Ecuador CEDIA 2009 2009 Communications Department The Communications Department i son the lowest post within the scale and the implementation of activities depends on the Executive Director

El Salvador RAICES 2009 2009 There isn’t a management office

Depends on the NREN’s President

Guatemala RAGIE 2006 2010 There isn’t a management office

Depends on the NREN’s President

México CUDI Does not formally carry out communication and public relation activities

2010 None None

Uruguay RAU

http://www.innova-red.net/node/16




12

Table 1.2: Constitution of CPR teams in terms of numbers and time distribution Country NREN Number of people who

constitute the CPR team Do the person/people identified work on a part-time or full-time basis on their NREN’s communications and public relations?

What estimated percentage of that time is devoted by these people to CPR?

Professional training for each of the people identified as members of the team

Argentina Innova|Red 2 Part-time 50% BA in Public and Institutional Relations, BA in Marketing

Brazil RNP >6 (more than 6 people) Full-time Social communicators, graphic designers and journalists

Chile REUNA 2 Full-time Journalists with an academic degree in social communication

Colombia RENATA 1 Full-time Communicator journalist with an ICT focus

Costa Rica RedCONARE 1 Part-time 50% BA in Philology and MA in Linguistics

Ecuador CEDIA 1 Part-time 80% Systems Engineer and graphic designer

El Salvador RAICES 1 Part-time 25% Journalist, social communicator

Guatemala RAGIE Part-time 25% Journalist and communicator, MA in strategic direction

México CUDI 1 Part-time 50% BA in Communication, Communication Sciences and Techniques

Uruguay RAU


13

Table 1.3: Budget for CPR in the NRENs Country NREN Annual budget in € (euros) for

CPR activities (excluding salaries)

How is the NREN’s CPR work funded? Comments

Argentina Innova|Red There is not a definite budget Through projects

Brazil RNP € 440.000,00 It is included in the general budget

Chile REUNA It is included in the general budget

Colombia RENATA €11.000 It is included in the general budget And also through projects. We have operational and customer bonding activities as well as new projects

Costa Rica RedCONARE Do not know. It is included in the general budget

Ecuador CEDIA 1.468,62 EUR It is included in the general budget

El Salvador RAICES There is no budget Other (please state) RedCLARA contributes to pay the salary of the person who distributes the work between this NREN, another NREN and RedCLARA tasks

Guatemala RAGIE Other (please state) Support from RedCLARA México CUDI 0 It is not funded; it is volunteered It is regarded as part of the website’s updating activities

Uruguay RAU Other (please state)


2. Target Audience We understand as “target audience” that group constituted by the people to whom we aim all of our messages and tasks, our communicational activities. In this section we asked about the estimated number of people who constitute that audience. For this section, the following segments were pre-defined depending on their composition:

1. Members of the NREN and institutions connected to the national academic network’s backbone

2. Government agencies and ministries 3. General public 4. Others

Additionally, we requested the description per segment of the positions/posts which they aimed to reach through their communications. Table 2.1 shows the data herein collected.

No answerI don’t know1.000.000 - 3.000.00050.000 - 1.000.000 1.000 – 5.000

40,00%

10,00% 10,00%

30,00%

10,00%

Graph 2.1: Number of people who constitute your NREN’s total target audience

14


Table 2.1: Total percentage of your target audience represented by the following segments and composition of that audience

% of the total number of your NREN’s target audience represented by the following audinced segments

Positions / functions of the target audience which the NREN wants to reach through its CPR activities

Country NREN N° of people who constitute your total

target audience

Members of the NREN and institutions connected to its network

Government agencies and ministries

General public

Others Members of the NREN and institutions connected to its network

Government agencies and ministries

General public Others

Argentina Innova|Red I don’t know 90% 10%

Brazil RNP 1.000.000 - 3.000.000

90% 10% University Vice-Chancellors, IT Managers, Communication Consultancies

Secretaries, Ministers, Communication Advisors

Press

Chile REUNA 50.000 - 1.000.000

70 10% 10% 10% Public Opinion in general

Colombia RENATA 50.000 - 1.000.000

75% 10% 12% 3% RedCLARA

Researchers, teachers, students

Senior Management

The country’s broad academic community

Costa Rica RedCONARE 1.000 – 5.000

45% 45% 10% Research vice-chancellors in universities, university vice-chancellors, project managers

Ministers, PP.RR, Project Managers

Ecuador CEDIA 70% 10% 20% other networks and research centres

Technicians and Researchers

Higher Education Institutions

El Salvador RAICES 75% 25% 5% University authorities, Heads of IT departments, IT students

Minister of ICT, researchers, decision-makers

Other communicators, ICT students and directors of non-connected universities

Guatemala RAGIE 100% University Vice-chancellors, Deans, students, researchers

México CUDI 50.000 - 1.000.000

50% 10% 40% Uni. Vice-chancellors, Directors, Teachers, Researchers, Students

Directors Students and Researchers

Uruguay RAU

15


16

3. Communication tools and public relations and most frequently used media The reason why an NREN uses one tool, medium, support or another to conduct its communicational processes is necessarily related to an underlying communication and/or marketing strategy, that is, to the existence of such strategy. 80% of the NRENs that answered the questionnaire on which this study is based declared to have a strategy; only CUDI and RAU declared not to have one for the time being. After establishing the existence of such strategies, the subsequent questions were naturally related to the communication tools most commonly used by the NRENs to disseminate their communicational messages, in terms of percentage of time and money invested on them. Additionally, we requested the description per segment of the positions and/or posts which they aim to reach through their communications. Tables 3.1 and 3.2 show the data herein collected. The development of websites, public relations, brochures and bulletins are the activities on which the people in charge of CPR in the Latin American NRENs spend most of their time, and although it is true that the funding for dissemination and public relations activities is low and even

nonexistent in many of the region’s academic networks, there are some investments on the production of (and the investment has this same order of importance) brochures, conferences, websites and promotional materials (banners, posters, etc.) As regards the use of social network tools, the information received denotes an incipient though determined introduction of Latin American NRENs into this new field of online communication; half of the networks that answered the questionnaire on which this compendium is based do not conduct any sort of dissemination through the use of social networks; the other half uses Twitter (REUNA, RENATA and CUDI), Facebook (RENATA, RAICES and CUDI) and YouTube (RENATA). None of the NRENs included in this document makes use of a CRM (Customers Relationship Management) tool, and only REUNA indicated it is beginning to take steps in this area (See Table 3.4).

Graph 1.1: Social network tools used by NRENs

3 3

0 0

1

5

2

0

1

2

3

4

5

6

Tw itter Facebook LinkedIn Blog YouTube Ninguna Otra


Table 3.1: Total percentage of time resources allocated in 2010 to the items indicated

% of time resources invested on: Country NREN

Brochures Banners, posters

Technical publications

Bulletins and newsletters

Conferences Advertising Public Relations

Market research

Website Social networks

Others (please indicate)

Argentina Innova|Red 50% 10% 30% 60% gifts 10%

Brazil RNP 30% 5% Yes 20% 30% Yes 5% Sí Sí 10%

Chile REUNA 10% 5% 25% 10% 20% 25% 5%

Colombia RENATA 1% 1% 1% 7% 11% 4% 35% 5% 30% 5%

Costa Rica RedCONARE 20% 20% 20% 50%

Ecuador CEDIA 3% 5% 20% 30% 55% 35% 50% 90%

El Salvador RAICES 20% 25% 50% 5%

Guatemala RAGIE 5%

México CUDI 20% 20% 18% 20% 20% 2%

Uruguay RAU

Table 3.2: Total percentage of financial resources allocated in 2010 to the items indicated

% of financial resources invested on: Country NREN

Brochures Banners, posters

Technical publications

Bulletins and newsletters

Conferences (big or small)

Advertising (printed or online)

Market research

Website Social networks

Others (please indicate)

Argentina Innova|Red 70% 70%

Brazil RNP 30% 5% 45% 5% Sí 10%

Chile REUNA

Colombia RENATA 20% 50% 30%

Costa Rica RedCONARE Yes

Ecuador CEDIA 2% 5% 15% 50%

El Salvador RAICES 10% 90%

Guatemala RAGIE

México CUDI 10% 20%

Uruguay RAU

17


18

Table 3.3: Social network tools used by the NRENs in 2010 Country NREN Twitter Facebook LinkedIn Blog YouTube None Other Argentina Innova|Red Yes Brazil RNP Yes Chile REUNA Yes Wikipedia Colombia RENATA Yes Yes Yes Costa Rica RedCONARE Yes Ecuador CEDIA Yes El Salvador RAICES Yes Guatemala RAGIE Yes México CUDI Yes Yes Distribution lists Uruguay RAU

Table 3.4: Do you use CRM tools in your NREN? Country NREN Do you use CRM tools? Comments

Argentina Innova|Red No Brazil RNP No Chile REUNA No We have recently started working on the relationship with our

customers Colombia RENATA No Costa Rica RedCONARE No Ecuador CEDIA No El Salvador RAICES No Guatemala RAGIE No México CUDI No Uruguay RAU No


4. Main focuses of the communications and public relations efforts in 2011 We asked national networks about the three main areas to which they will devote their communicational efforts in 2011; general communicational tasks was the most frequent answer, given by seven networks; local projects featured five answers, the same as videoconferencing; the tendency is clearly shown in Graph 4.1, while Table 4.1 shows the data just as they were typed by the NRENs in the questionnaire. Since the main reason why academic networks exist is the collaboration for the development of science, the academia and innovation, we asked NRENs

about the areas in which they would like to collaborate with their Latin American peers in terms of dissemination; the majority of positive answers were given to the following subjects: international projects (6), videoconferencing (5), international relations (4). Graph 4.2 and Table 4.2 show the data herein collected.

0 1 2 3 4 5 6 7

Graph 4.1: Areas in which you would like to collaborate with other NRENs in 2011

NREN in general

Videoconferencing Transmissions

Connectivity Services

IPv6

Grids and Certification Authorities

Network security

e-Education

Local projects International projects

International relations

Others

19


20

Table 4.1: Main focuses of the NREN in CRP in 2011 Country NREN

The

NR

EN in

ge

nera

l

Vide

ocon

fere

ncin

g

Tran

smis

sion

s

Con

nect

ivity

se

rvic

es

IPv6

Grid

s an

d C

ertif

icat

ion

Aut

hror

ities

Net

wor

k se

curit

y

e-Ed

ucat

ion

Loca

l pro

ject

s

Inte

rnat

iona

l pr

ojec

ts

Inte

rnat

iona

l re

latio

ns

Others

Argentina Innova|Red Yes Yes Yes Yes Yes Yes Brazil RNP Yes Yes Yes Chile REUNA Yes Yes Yes Colombia RENATA Yes Yes Yes Costa Rica RedCONARE Yes Dissemination on advanced networks, Project

localisation, dissemination of successful cases, creation of a service catalogue in Internet2

Ecuador CEDIA Yes Yes Yes El Salvador

RAICES Yes Yes Organising promotion activities in universities and lobbying with the government

Guatemala RAGIE Yes Web’s redesigning México CUDI Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Uruguay RAU


21

Table 4.2: During the next year, I would like to collaborate with the CRP team of another NREN in the production of promotional work for… Country NREN

NR

EN in

gen

eral

Vide

ocon

fere

ncin

g

Tran

smis

sion

s

Con

nect

ivity

ser

vice

s

IPv6

Grid

s an

d C

ertif

icat

ion

Aut

horit

ies

Net

wor

k se

curit

y

e-Ed

ucat

ion

Loca

l pro

ject

s

Inte

rnat

iona

l pro

ject

s

Inte

rnat

iona

l rel

atio

ns

Oth

ers

(ple

ase

indi

cate

w

hich

)

Due

to m

y w

orkl

oad,

I co

uldn

’t co

llabo

rate

w

ith a

noth

er N

REN

Giv

en m

y N

REN

’d li

nes

of a

ctio

n, I

coul

dn’t

colla

bora

te w

ith

anot

her N

REN

Argentina Innova|Red Yes Yes Yes RedCLARA Brazil RNP Yes Chile REUNA Yes Yes Yes Colombia RENATA Yes Yes Yes Yes Yes Yes Yes Communication

and PP.RR strategy.

Costa Rica RedCONARE Yes Yes Yes Yes Yes Ecuador CEDIA Development of

applications and web pages

El Salvador RAICES Yes Yes Guatemala RAGIE Yes México CUDI Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Uruguay RAU


22

5. Results of the communications and public relations efforts

Finally, this chapter which puts an end to the first LA NRENs PR Network Compendium concludes with the presentation of those initiatives that the NRENs intend to carry out in the future, obviously in relation to communication and public relations (see Table 5.2).

The present section features the data provided by the people responsible for communications and public relations (or for conducting these processes) from the Latin American NRENs in relation to what its most important communicational campaign was in 2010; doing this helps the sharing of experiences regarding those initiatives which effectively strengthen our networks in terms of dissemination and communication with users (see Table 5.1).


23

Table 5.1: What was your most important communications and public relations activity or campaign in 2010? Country NREN What was your

most important communications and public relations activity or campaign in 2010?

Name of the activity

Target audience

Type of positions/qualifications/functions you were aiming to reach within that audience

Purpose of the promotional activity/campaign

Tools and/or supports used

Tools and/or supports used

Brief description of the activity/campaign

Reasons for the success of your activity/campaign

Argentina Innova|Red Change of the NREN’s Image and visibility

Brazil RNP Reformulation of the Administration Annual Report and elaboration of an institutional profile

Reformulation of the Administration Annual Report

Sponsors Secretaries, representatives from science and technology entities, representatives from Points of Presence

Accounts presentation

Reformulation of the editorial line and graphic Project of the Administration Annual Report

Improvements in terms of language, he data provided and the piece’s sophistication

Chile REUNA Launch of the EVALSO project

EVALSO Launch Between 50.000 and 1.000.000

Academics, researchers, astronomers, government authorities, foreign ambassadors, international organisations

Positioning of REUNA’s advances in e-infrastructure

Web promotion, brochures and contact with the media

Web promotion, brochures and contact with the media

Launch of advanced infrastructure, the only one of its kind, to connect the Cerro Paranal and Armazones observatories with Santiago and Europe

Contact with locally and internationally relevant characters who grasped the importance of this project for the future of astronomy and of research in the country

Colombia RENATA RENATA en VIVO (system of events transmissions through RENATA)

RENATA LIVE Academic community of the institutions connected to RENATA

Heads of research, communications, university outreach, teachers and students

Positioning RENATA’s events transmission service to promote it among the audiences in the institutions connected

RENATA’s internet page, electronic mail, RENATA’s VC service, streaming

RENATA’s internet page, electronic mail, RENATA’s VC service, streaming

Assistance in the scheduling and promotion of events through RENATA

The audience finds very attractive the promotion and transmission of their events through RENATA. Between 2009 and 2010 thel number of transmissions rose from 156 to 356

Costa Rica RedCONARE It had not entered the project then


24

Ecuador

CEDIA

The redesigning of my NREN’s web portal. Development of my NREN’s Institutional video.

Redesigning of Web interface

100 Higher education institutions

Making available for visitors at first hand the NREN’s relevant activities

CMS Joomla

CMS Joomla

Improving the usability of the visitors service portal

Increase of visitors and length of time in the web page’s sections

El Salvador RAICES Web’s renewal Web’s redesigning

NREN’s member entities

Deans, university vice-chancellors, heads of ICT, students, researchers

Having a portal to communicate the work and nature of the NREN

Web Web It was redesigned, new sections were included

Yes

Guatemala RAGIE It just started working in December

México CUDI The CUDI Spring and Autumn Meetings

CUDI Meetings Researchers, teachers and students

Senior management and researchers

Informing on the projects implemented through the Network

Online software

Online software Using the Sakai platform to develop a Social Network of researchers and staff related to technology and education in the country

Uruguay RAU


25

Table 5.2: Future initiatives Country NREN 2011 Initiatives Initiatives for the next 3 years Argentina Innova|Red Brazil RNP Elaboration of a Communication Policy Reformulation of RNP’s website Chile REUNA Maintain the high level of transmissions accomplished last year and

get REUNA to be present in highly relevant events in education, research, science and technology

Get members to take greater advantage from REUNA’s services, thus reaching new audiences

Colombia RENATA We are going to strengthen RENATA en and promote the use of the network for event transmissions between the institutions that least use the network

Promote RENATA’s potential and services among the more than 130 institutions connected to the network through the socialisation of the projects that are being developed in the country and the use of connectivity services for the academic community connected: RENATA en VIVO and Virtual Office.

Costa Rica RedCONARE At present the connectivity problems in different universities have been solved. A new dissemination campaign for two types of groups has been designed: people involved with Academic Networks, who already know how to take advantage from these resources and people who are not familiar with the functioning of Academic Networks and who can start linking their projects

Ecuador CEDIA Do the re-launch of CEDIA Standardize software development and stationery formats El Salvador RAICES Support the Executive Director in the search for new network

members and in lobbying activities

Guatemala RAGIE Creation of communication channels México CUDI Make available for users a space for them to be part of the CUDI

Social Network through which they will be able to enjoy a collaboration and learning environment

Uruguay RAU


26

Appendix: Questionnaire applied A. Identification of the NREN and of the person answering the questionnaire: Country: NREN: URL of the NREN’s website: Name of the person answering the questionnaire:

Email of the person answering the questionnaire:

B. Questionnaire Section 1 – Human Team and Budget 1.1 In which year did you NREN began its CPR activities? Year: ________ ___ Does not formally conduct CPR activities. 1.2 In which year did your NREN appoint someone in charge of CPR? Year: ________ ___ We haven’t appointed a person in charge of CPR. 1.3 Number of people who constitute the CPR team in your NREN; mark your choice with a cross.

<1 4 1 5 2 6 3

>6 1.4 Do these people work part-time or full-time in CPR? If your answer is “part-time”, indicate what estimated percentage of that time is devoted to CPR by these people. Full-time: ___ Part-time: ___

Percentage devoted part-time?: ___ 1.5 What is the annual budget that your NREN allocates for CPR activities (excluding staff expenses – salaries). Please provide the amount in € (euros). ____________________________________________


1.6 How is the CPR work funded in your NREN? It is not funded, it is volunteered: It is included in the general budget: Through projects: Other (please state): Section 2 – Target audience Note to this section: We understand as target audience those people at whom we aim our messages and communicational tasks/activities. 2.1 Of the following figures mark with a X the one you believe represents the number of people who constitute your NREN’s total target audience.

<1000 1000 – 5000 5000 – 1000000 1000000 – 3000000 3000000 – 5000000 >5000000 I don’t know

2.2 What percentage of the total number of your NREN’s target audience (the total must amount to 100%) would you say is represented by the following audience segments?

Segment % Members of the NREN and institutions connected to the NREN’s network

End users Government agencies and ministries General public Others (specify, including percentage) 2.3 For each segment of target audience, please indicate the positions / posts / functions (for instance: Security Manager, Marketing Manager) which your NREN aims to reach with its CPR activities. If your NREN does not feature a particular segmentation of its audience, please leave the space blank.

Segment Positions / posts / functions Members of the NREN and institutions connected to the NREN’s network


End users Government agencies and ministries General public Others (specify, including percentage) Section 3 – CPR tools and most frequently used media 3.1 Please give an estimate of the total percentage of time and financial resources invested by your NREN in the following items (if there is no investment in some of them, please write “No”).

Item % time % money Brochures Promotional material, banners, posters Technical publications Bulletins and newsletters Conferences (big or small) Advertising (printed or online) Public Relations Market research Website Social networks Others 3.2 Which social network tools did your NREN use in 2010? Mark your choice(s) with a X. Twitter Facebook Linked In Blog YouTube None Other (specify): 3.3 Which CRM (Customer Relationship Management) tool does your NREN use? Uses ________________________________ None _____


3.4 If your NREN uses a CRM tool, how satisfied are you with such tool? Mark your choice with an X.

Very satisfied Satisfied Dissatisfied Very Dissatisfied

Section 4 – Areas in which communications and public relations are focused 4.1 What will be your main three (3) focuses in relation to the direction of your CPR efforts in the next year? The NREN in general Videoconferencing Transmissions Connectivity services IPv6 Grids and Certification Authorities Network security e-Education Local projects International projects International relations Other specific services (please indicate which): Others (please indicate which): 4.2 Think in the first person and answer the following statement by marking your choice in the following table: During the next year, I would like to collaborate with the CPR team in another NREN in the conduction of promotional tasks for … (choose all the alternatives that you think match the statement). The NREN in general Videoconferencing Transmissions Connectivity services IPv6 Grids and Certification Authorities Network security e-Education Local projects International projects International relations


Other specific services (please indicate which): Others (please indicate which): Section 5 –Communication and Public Relations Results 5.1 What was your most important CPR activity or campaign in 2010? 52. For the activity or campaign identified, please provide the information related to it requested below: Name of the activity: Target audience: Type of positions/posts/functions which you were aiming to reach within that audience:

Purpose of the promotion activity/campaign: Tools and/or supports used: Brief description of the activity/campaign: Reasons for the success of your activity/campaign: 5.3 Please describe any CPR initiative that you plan to implement over the next year. 5.4 Please describe any CPR initiative that you plan to implement over the next three years.

compendio la nrens pr network - terena · as regards the composition of the cpr team in each nren...

Documents