competencies of basf · pdf file · 2010-04-22competencies of basf packaging markus...

Competencies of BASF packaging

Markus Kramer BASF SE, President

Dispersions

& Pigments

Robert Heger BASF SE, Director

Specialty

Plastics

2

Understanding your needs

Packaging industry for BASF

The packaging trends

BASF portfolio for packaging

Creativity loves efficiency

3

We try hard to understand your needs

pack.it

2003 pack.it

2006 pack.it

2010

“BASF has proven to be a reliable partner over the years –and improved year by year in understanding our needs”Jürgen

Schondelmayer, Unilever


4

“We help our customers to be more successful” is one of our four strategic pillars

We want to create market pull along the value chain packaging

BrandOwner

Designer

Retailer

Consumer

PackagingProducer

MachineManufacturer

BASF Converter


5

Packaging is an important industry for BASF – globally

Packaging industry for BASF

49%

49%

Asia

North America

Europe

€2.5 billion* €2.5 billion*

Metal 2%

Paper & board

Plastics

34%

24%

42%Glass <1%

BASF sales into the packaging industry are globally €2.5 bn. (4% of BASF sales 2008)

* BASF sales 2008

6

This is what we found in talking to you

Cost Reduction

Sustainable Packaging

Differentiation at Point of Sales

Content Protection

Convenience

Source: BASF customer survey (85 participants)

The packaging trends

1.

2.

3.

4.

5.

7

BASF offers an exciting variety of products For all identified trends


Convenience

Content protection

Differentiation at the POS

Sustainability

Cost Reduction

Colorants,

preparations,

Masterbatch,

resinsAdhesivesChemicals

Light

stabilizers,

process

chemicalsPaperPlastics,

rigid

Plastics,

flexible

Circle size

represents

BASF sales

2009

8

Do you know our BASF Packaging Portal?

www.packaging.basf.com


9

We would like to give you some examples

1. Cost ReductionStyrolux®

PolystyrenePaper chemicals: Luredur®

2. Sustainable PackagingPrinting inks: Joncryl®Ecoflex / Ecovio®

Eco-efficiency portfolio

3. Differentiation at Point of Salesdesignfabrik™Luran®

Optics: Pigments Haptics: Steron®

4. Content ProtectionBarrier coating: Epotal®Ultramid®

Superabsorbent: Luquasorb®

5. ConvenienceAdhesives for reclosable packaging: Acronal®


10

Plastics: Polystyrene (PS)

The advantagesof Polystyrene versus PET:

Clear weight reduction Density is more than 20% in favor of PS

Lower material costs Material costs reduced by up to 25%

Lower energy costs: No pre-drying in injection molding Blow-molding at low pressure

BASF: The lightest half-liter polystyrene bottle


Cost Reduction

1.

11

Plastics: Styrolux®

The advantages of Styrolux® 3G 46 at a glance:

Up to 30% weight advantageLower costs Faster cycle times


Cost Reduction

1.

Kautex Maschinenbau

tested easy production process

12

Paper chemicals: Luredur®

Less natural resources: Use of Luredur® technology helps saving energy of 20% during board production.

Higher productivity: Production increases of more than 10%.

Higher quality:Luredur® technology makes board even stronger.


Cost Reduction

1.

13

Resins for printing inks: Joncryl® FLX



2. Joncryl® water-based resins forsolvent-free printing inks

The right choice for sustainable printing processes

High quality surface and reverse printing

Joncryl® for paper and corrugated board

Joncryl® FLX for flexible film packaging

14

Biodegradable packaging solutions: Ecovio®, Ecoflex®

Ecovio®

F Film Biodegradable and compostable according to DIN EN 13432Double use



2. Ecovio®

FS Shrink FilmRenewable content of approx. 66%25μm tops 50μm PE filmShrink temperature reduction of ~30°C

Ecovio®

FS PaperRenewable content of approx. 75%Coated card board

Ecovio®

X Foam Packaging

For cold food applications

Source: Victor Güthoff

& Partner Source: B+K

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1)

Modified Atmosphere Packaging with BASF plastics 2)

Butchers wrapping

-1.0

1.0

3.0-1.01.03.0

High eco-efficiency

Low eco-efficiency



2.

Eco-Efficiency: sausages packaging

costs (norm.)

environmental impact (norm.)

glass jarcan

Butcher 2) MAP 1)

16

Inspiration and consultation – From designers for designers: designfabrik™

The designfabrik™ services at a glance: Functionality

Suitable materials for each design ideaCorrect processing method Design suitable for plastics

OpticsVisual finishing20,000 colours library withCustomized colours within one day

HapticsLarge variety of possible surface texturesSurface matches the product requirements



3.

17

Transparent plastic for designers: Luran®

The advantages of Luran®: Highest transparency

Very high chemical resistance

For especially deep color effects


Luran®

for exclusive packaging


3.

18


3.

Quicksilver® Firemist®

Optics: Pigments for plastics & printing inks


Effect pigment portfolioComplements the organic and inorganic pigment range

Full color and effect solutions

Pigments for plastics and printing inksOrganic and inorganic pigment range and full range of dyes

Full range coloration for a large variety of materials

19

Haptics: Steron®

Steron® –new transfer coating technology

Individual design flexibility

High quality soft touch

One look and touch on many different carriers

A hint of elegance.A touch of luxury.



3.

20

Oil and grease barrier Aroma barrier

Barrier coatings: Epotal®


Content Protection

4. Water based polymersCoating application

Oil & grease barrier

Aroma barrier

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Ultramid® keeps food fresh

Ultramid®

Outstanding puncture resistance

Ultramid®

Excellent aroma and gas barrier

Ultramid® SL grades Up to 25% higher puncture resistance


Content Protection

4.

22

Superabsorbent: Luquasorb®

Effective moisture management in food packagingSuperabsorbent polymers effectively absorb and bind excess fluids in meat – traypads. Delicate food stays fresh longer.

Approved for indirect food contactBfR and FDA approval includes the use for meat, poultry, fish, vegetables and fruit.


Content Protection

4.

23

Adhesive for reclosable packaging: Acronal®

BASF adhesive based on Acronal® changes production process of reclosable packages

Established-way: co-extrusion

BASF-way: dispersion coating

Value proposition of reclosablepackages based on Acronal®:

Food approval for direct food contact

Easy and constant peel on opening

Migration free

No odour


Convenience

5.

24

Connect the best at pack.it.2010

creativity loves efficiency

creativity loves efficiency

Luran®

Acronal®

Epotal®

Luquasorb® Ultramid®

Steron®

Ecoflex®

/ Ecovio®

Joncryl®Luredur®Styrolux®

Eco-efficiency

designfabrik™

Black Olive™

Lumina®

Metasheen® Quicksilver®

Firemist®

Mearlite®

Glacier™

Mearlin®

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Some Things are best packed by Nature, for everything else turn to BASF


competencies of basf · pdf file · 2010-04-22competencies of basf packaging markus...

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