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    Competency Mapping

    By

    Prof. Rajasshrie

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    What are Competencies

    Competencies are the human capabilities andwork-related behaviours that provide acompetitive advantage to an organisation

    Any quality or characteristics of a personwhich underpins successful performance

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    History of Competencies 1970s

    David McClelland the famous HarvardPsychologist has pioneered the competencymovement across the world.

    His classic books on "Talent and Society","Achievement Motive", "The Achieving Society","Motivating Economic Achievement" and "Powerthe Inner Experience" brought out several new

    dimensions of the competencies.

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    This article combined with the work done byDouglas Brey and his associates at AT&T in theUS where in they presented evidence thatcompetencies can be assessed throughassessment centers an on the job success canbe predicted to

    some extent by the same has laid foundationfor popularization of the competencymovement.

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    Latter McBer a Consulting Firm founded by DavidMcClelland and his associate Berlew havespecialized in mapping the competencies of entrepreneurs and managers across the world

    They even developed a new and yet simplemethodology called the Behavior EventInterviewing (BEI) to map the competencies.

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    ObservableBehavior

    The Behavioral Iceberg

    Competencies

    Knowledge

    Attitudes / Traits

    Aptitudes

    Skills

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    Set of SKILLS

    Relates to theability to do,

    Physical domain

    Attribute

    Relates toqualitative

    aspectspersonal

    Characteristicsor traits

    KNOWLEDGE

    Relates to information

    Cognitive Domain

    COMPETENCY

    OutstandingPerformance of

    tasks or activities

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    Types of Competencies

    Information and understanding needed tofulfill the responsibilities

    Acquired ability or experience neededto fulfill the responsibilities

    Way of thinking or behaving needed to

    fulfill the responsibilities

    Natural ability that prepares theperson to fulfill the responsibilitiesAptitudes

    Attitudes

    Skills

    Knowledge

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    Competency Clusters

    Business Knowledge

    Communication

    Proactivity

    Collaboration

    Result Focus

    Customer Focus

    Leadership

    Innovation

    Conceptual Thinking

    Stamina & Adaptability

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    What is Common in the definitions ?

    Competenciesunderlying characteristic of a persons inputs.clusters of knowledge, attitudes and skillsgeneric knowledge motive, trait, social role or a skill

    personal characteristicsset of skills, related knowledge and attributes

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    A Competency is an underlyingcharacteristic of a person which

    enables him /her to deliver superior performance in a given job, role or asituation.

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    Career Pathing

    PotentialAssessment Reward

    Management

    Recruitment& Selection

    SuccessionPlanning

    Training &Development

    Job Design &Grading

    PerformanceManagement

    Benefits of Competency Framework

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    Alignment of HR systems

    CompetencyModel

    R e c r u

    i t m e n

    t a n d

    s e l e c

    t i o n

    P e r f o r m a n c e

    M a n a g e m e n t

    T r a i n i

    n g &

    D e v

    e l o p m

    e n t

    C o m p e n s a t i o n

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    What is Competency Profiling?

    Competency profiling is the process of identifying the knowledge, skills, abilities,attitudes, and judgment required for effectiveperformance in a particular occupation orprofession.

    Competency profiling is business/companyspecific.

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    What is competency mapping?

    Competency mapping is the process of identification of the competencies required to perform successfully agiven job or role or a set of tasks at a given point of time.It consists of breaking a given role or job into itsconstituent tasks or activities and

    identifying the competencies (technical, managerial,behavioral, conceptual knowledge, an attitudes, skills,

    etc.) needed to perform the same successfully

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    Role Clarification

    Job Description

    Competencies reqd.for the Job

    Competencies a JobHolder has

    CompetencyMapping

    Bridging theCompetency Gap

    Competency Mapping : Flow Chart

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    In Basket ExercisesStress Interviews

    Focussed Behavioral Event Interview

    Presentation Vision / Strategy Speeches

    Leaderless Group ExercisesRole Play

    Business Games

    Structured Group Discussion

    Psychometric Tests

    Case Studies

    Peer Coaching & Counseling Exercises

    Methods to Identify Competencies

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    The Five-level Scale

    WRITTEN COMMUNICATION

    Write and transmit information

    Writestandarddocuments

    Writestructuredand

    developednotes anddocuments

    Write in asimplifiedmanner complexmessages inorder to sustainthe choices of the reader

    Write in asimplifiedmanner complexmessages inorder toinfluence thereader

    1 2 3 4 5

    C M i C

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    To achieve Sales objectives of approx. Rs

    Plan, develop & control the regional sales strategy for a

    specific range of products

    To manage a team of 6 Area Managers and 40 Sales Reps

    To ensure efficient regional field force support systems

    Interaction with 80-90 distributors and 5 Clearing & Forwarding

    Agents

    To establish timely effective communications within the region

    and with Corporate Marketing /Sales

    To maintain harmonious industrial relations

    Competency Mapping : CompetencyIdentification Worksheet

    Role : Regional Sales Manager

    C t M i C t

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    Match Person / Position

    Position : Regional Sales Manager

    Person PositionScore

    Competencies 1 2 3 4 5 1 2 3 4 5 Person PositionBusiness KnowledgeLeadership

    Result FocusCustomer FocusCollaborationSales SkillsProactivityConceptual ThinkingInnovationCommunication

    Stamina & AdaptabilityScore

    Competency Ratio

    Competency Mapping : CompetencyIdentification Worksheet

    Pay for the Person

    Develop Competency Pay Scale

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    Business Knowledge

    Understands the Industry

    Financial acumen

    Knowledge of company products

    Overview of business

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    Leadership

    Sets out clear standards and goals

    Motivates others to achieve and maintain high standards

    Works to reach consensus and agreement wherever possible

    Welcomes constructive criticism

    Identifies and shares success stories

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    Customer Focus

    Anticipates and forecasts customer requirements

    Defines quality standards for customer service

    Develops partnership with the customer

    Enhances long term relationship with customer

    Creates new solutions to meet customer needs

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    Collaboration

    Builds effectively team within a function/ country

    Encourages and supports colleagues to achieve goals

    Develops information-sharing networks

    Creates team effectiveness using people skills

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    Seizing opportunities as they arise

    Handling crises swiftly and effectively

    Exceeding the bounds of ones formal authority

    Proactivity

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    Conceptual Thinking

    Develops concepts/ patterns perceived in a set of facts

    Rapidly identifies key issues/ actions in a complex situation

    Seeing connections or patterns

    Using vigorous, original analogies or metaphors

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    C M i

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    Competency Matrix

    Search for alternative position

    Pay below

    Reference Salary

    Consider for transfer or promotion

    Pay at

    Reference Salary

    Train for currentposition

    Pay below

    Reference Salary

    High flyer - DevelopCareer Plan

    Pay at Ref. Salary -Consider market

    premiumL

    L

    H

    HCOMPETENCY

    YEARS INPOSITION

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    Competency - Broad Categories

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    Competency Broad Categories

    Technical / Functional

    Specific competencies which are considered essential to performany job in the organization within a defined technical or functional area of work.

    e.g.: Finance, environmental management, etc

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    Competency Mapping Models

    Steps in Model Building

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    Steps in Model Building

    Background information about the organization

    Decide on the Occupation / Job Position(s) that requirecompetency Model (s)

    Discuss the application of the competency model Select a data collection method and plan the approachOrganize Data collected

    Identify main themes or patterns Build the model - Defining specific behaviour Indicators Review the model

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    DESIGNING THE QUESTIONNAIRE

    1.2 PART - II

    1.2.1 Academics, Knowledge

    Skills Sets

    Experience

    1.2.2 Competencies

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    2.0 DATA COLLECTION

    2.1 Clarity of Organization Direction

    2.2 Clarity of Organization Structure.

    2.3 Interview Job Holder.

    2.4 Interview Job Holder's Reporting Officer.

    2.5 Discuss with the Focus Group if the job are

    of the same family.

    3 0 C0MPETENCY DRAFTING

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    3.0 C0MPETENCY DRAFTING

    3.1 Rank Order of the list of competencies .- Guided / Unguided.

    3.2 Comparing good performer and average performer with select list of competencies.

    3.3 Use research data and assign competencies

    to positions.

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    4.0 FINALISE ROLE DESCRIPTION

    AND

    COMPETENCIES - JOB WISE

    4.0 FINALISE ROLE DESCRIPTION

    AND

    COMPETENCIES - JOB WISE

    5.0 FINALISING CORE COMPETENCIES FOR

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    Front Line Management

    Middle Management Senior Management / Top Management

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    Benefits and Criticism of competency Profiling

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    Benefits: -

    Employees have a set of objectives to work towards and are clear abouthow they are expected to perform their jobs.

    The appraisal and recruitment systems are fairer and more open.

    There is a link between organizational and personal objectives.

    Processes are measurable and standardized across organizational and

    geographical boundaries.

    It gives a clear insight in the necessary qualifications for a job andtherefore;

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    They can become out of date very quickly due to thefast pace of change in organizations and it cantherefore be expensive and time consuming to keepthem up-to-date.

    Some behavioral competencies are basicallypersonality traits which an individual may be unable(or unwilling) to change and it is not reasonable to

    judge someone on these rather than what he or she

    actually achieves.

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