competency mapping 161[1]
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Competency Mapping
By
Prof. Rajasshrie
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What are Competencies
Competencies are the human capabilities andwork-related behaviours that provide acompetitive advantage to an organisation
Any quality or characteristics of a personwhich underpins successful performance
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History of Competencies 1970s
David McClelland the famous HarvardPsychologist has pioneered the competencymovement across the world.
His classic books on "Talent and Society","Achievement Motive", "The Achieving Society","Motivating Economic Achievement" and "Powerthe Inner Experience" brought out several new
dimensions of the competencies.
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This article combined with the work done byDouglas Brey and his associates at AT&T in theUS where in they presented evidence thatcompetencies can be assessed throughassessment centers an on the job success canbe predicted to
some extent by the same has laid foundationfor popularization of the competencymovement.
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Latter McBer a Consulting Firm founded by DavidMcClelland and his associate Berlew havespecialized in mapping the competencies of entrepreneurs and managers across the world
They even developed a new and yet simplemethodology called the Behavior EventInterviewing (BEI) to map the competencies.
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ObservableBehavior
The Behavioral Iceberg
Competencies
Knowledge
Attitudes / Traits
Aptitudes
Skills
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Set of SKILLS
Relates to theability to do,
Physical domain
Attribute
Relates toqualitative
aspectspersonal
Characteristicsor traits
KNOWLEDGE
Relates to information
Cognitive Domain
COMPETENCY
OutstandingPerformance of
tasks or activities
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Types of Competencies
Information and understanding needed tofulfill the responsibilities
Acquired ability or experience neededto fulfill the responsibilities
Way of thinking or behaving needed to
fulfill the responsibilities
Natural ability that prepares theperson to fulfill the responsibilitiesAptitudes
Attitudes
Skills
Knowledge
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Competency Clusters
Business Knowledge
Communication
Proactivity
Collaboration
Result Focus
Customer Focus
Leadership
Innovation
Conceptual Thinking
Stamina & Adaptability
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What is Common in the definitions ?
Competenciesunderlying characteristic of a persons inputs.clusters of knowledge, attitudes and skillsgeneric knowledge motive, trait, social role or a skill
personal characteristicsset of skills, related knowledge and attributes
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A Competency is an underlyingcharacteristic of a person which
enables him /her to deliver superior performance in a given job, role or asituation.
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Career Pathing
PotentialAssessment Reward
Management
Recruitment& Selection
SuccessionPlanning
Training &Development
Job Design &Grading
PerformanceManagement
Benefits of Competency Framework
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Alignment of HR systems
CompetencyModel
R e c r u
i t m e n
t a n d
s e l e c
t i o n
P e r f o r m a n c e
M a n a g e m e n t
T r a i n i
n g &
D e v
e l o p m
e n t
C o m p e n s a t i o n
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What is Competency Profiling?
Competency profiling is the process of identifying the knowledge, skills, abilities,attitudes, and judgment required for effectiveperformance in a particular occupation orprofession.
Competency profiling is business/companyspecific.
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What is competency mapping?
Competency mapping is the process of identification of the competencies required to perform successfully agiven job or role or a set of tasks at a given point of time.It consists of breaking a given role or job into itsconstituent tasks or activities and
identifying the competencies (technical, managerial,behavioral, conceptual knowledge, an attitudes, skills,
etc.) needed to perform the same successfully
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Role Clarification
Job Description
Competencies reqd.for the Job
Competencies a JobHolder has
CompetencyMapping
Bridging theCompetency Gap
Competency Mapping : Flow Chart
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In Basket ExercisesStress Interviews
Focussed Behavioral Event Interview
Presentation Vision / Strategy Speeches
Leaderless Group ExercisesRole Play
Business Games
Structured Group Discussion
Psychometric Tests
Case Studies
Peer Coaching & Counseling Exercises
Methods to Identify Competencies
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The Five-level Scale
WRITTEN COMMUNICATION
Write and transmit information
Writestandarddocuments
Writestructuredand
developednotes anddocuments
Write in asimplifiedmanner complexmessages inorder to sustainthe choices of the reader
Write in asimplifiedmanner complexmessages inorder toinfluence thereader
1 2 3 4 5
C M i C
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To achieve Sales objectives of approx. Rs
Plan, develop & control the regional sales strategy for a
specific range of products
To manage a team of 6 Area Managers and 40 Sales Reps
To ensure efficient regional field force support systems
Interaction with 80-90 distributors and 5 Clearing & Forwarding
Agents
To establish timely effective communications within the region
and with Corporate Marketing /Sales
To maintain harmonious industrial relations
Competency Mapping : CompetencyIdentification Worksheet
Role : Regional Sales Manager
C t M i C t
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Match Person / Position
Position : Regional Sales Manager
Person PositionScore
Competencies 1 2 3 4 5 1 2 3 4 5 Person PositionBusiness KnowledgeLeadership
Result FocusCustomer FocusCollaborationSales SkillsProactivityConceptual ThinkingInnovationCommunication
Stamina & AdaptabilityScore
Competency Ratio
Competency Mapping : CompetencyIdentification Worksheet
Pay for the Person
Develop Competency Pay Scale
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Business Knowledge
Understands the Industry
Financial acumen
Knowledge of company products
Overview of business
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Leadership
Sets out clear standards and goals
Motivates others to achieve and maintain high standards
Works to reach consensus and agreement wherever possible
Welcomes constructive criticism
Identifies and shares success stories
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Customer Focus
Anticipates and forecasts customer requirements
Defines quality standards for customer service
Develops partnership with the customer
Enhances long term relationship with customer
Creates new solutions to meet customer needs
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Collaboration
Builds effectively team within a function/ country
Encourages and supports colleagues to achieve goals
Develops information-sharing networks
Creates team effectiveness using people skills
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Seizing opportunities as they arise
Handling crises swiftly and effectively
Exceeding the bounds of ones formal authority
Proactivity
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Conceptual Thinking
Develops concepts/ patterns perceived in a set of facts
Rapidly identifies key issues/ actions in a complex situation
Seeing connections or patterns
Using vigorous, original analogies or metaphors
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C M i
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Competency Matrix
Search for alternative position
Pay below
Reference Salary
Consider for transfer or promotion
Pay at
Reference Salary
Train for currentposition
Pay below
Reference Salary
High flyer - DevelopCareer Plan
Pay at Ref. Salary -Consider market
premiumL
L
H
HCOMPETENCY
YEARS INPOSITION
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Competency - Broad Categories
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Competency Broad Categories
Technical / Functional
Specific competencies which are considered essential to performany job in the organization within a defined technical or functional area of work.
e.g.: Finance, environmental management, etc
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Competency Mapping Models
Steps in Model Building
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Steps in Model Building
Background information about the organization
Decide on the Occupation / Job Position(s) that requirecompetency Model (s)
Discuss the application of the competency model Select a data collection method and plan the approachOrganize Data collected
Identify main themes or patterns Build the model - Defining specific behaviour Indicators Review the model
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DESIGNING THE QUESTIONNAIRE
1.2 PART - II
1.2.1 Academics, Knowledge
Skills Sets
Experience
1.2.2 Competencies
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2.0 DATA COLLECTION
2.1 Clarity of Organization Direction
2.2 Clarity of Organization Structure.
2.3 Interview Job Holder.
2.4 Interview Job Holder's Reporting Officer.
2.5 Discuss with the Focus Group if the job are
of the same family.
3 0 C0MPETENCY DRAFTING
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3.0 C0MPETENCY DRAFTING
3.1 Rank Order of the list of competencies .- Guided / Unguided.
3.2 Comparing good performer and average performer with select list of competencies.
3.3 Use research data and assign competencies
to positions.
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4.0 FINALISE ROLE DESCRIPTION
AND
COMPETENCIES - JOB WISE
4.0 FINALISE ROLE DESCRIPTION
AND
COMPETENCIES - JOB WISE
5.0 FINALISING CORE COMPETENCIES FOR
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Front Line Management
Middle Management Senior Management / Top Management
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Benefits and Criticism of competency Profiling
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Benefits: -
Employees have a set of objectives to work towards and are clear abouthow they are expected to perform their jobs.
The appraisal and recruitment systems are fairer and more open.
There is a link between organizational and personal objectives.
Processes are measurable and standardized across organizational and
geographical boundaries.
It gives a clear insight in the necessary qualifications for a job andtherefore;
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They can become out of date very quickly due to thefast pace of change in organizations and it cantherefore be expensive and time consuming to keepthem up-to-date.
Some behavioral competencies are basicallypersonality traits which an individual may be unable(or unwilling) to change and it is not reasonable to
judge someone on these rather than what he or she
actually achieves.
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