competition analysis system

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Datamine’s Competition Analysis System is a sophisticated, highly engineered data processing and visualization platform providing telcos with outstanding analytical capabilities.

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Page 1: Competition Analysis System
Page 2: Competition Analysis System

www.datamine.gr

Page 3: Competition Analysis System

ContentsCompetition Analysis System 3

CAS At a Glance 4

Typical Business Scenarios Served 7

Intelligent Adaptive Customer Handling 9

CAS Impact & Benefits 10

Assessing Customers 13

Negotiating with Customers 14

Recommendation Engine 17

Business Applications 18

Product Architecture 20

Key Components 23

Segment Designer 24

Discount Manager 25

Analytics Studio 26

Social Network Analysis 27

The Tariff Advisor 28

Simulation & What-If 29

Analytics & Modeling Services 31

About datamine 32

Page 4: Competition Analysis System

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CAS

4

A major advance of the typical

telecom IT infrastructure providing

invaluable information at any level,

from representatives to senior staff

“”

Page 5: Competition Analysis System

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Competition Analysis System

CAS enables modern telecoms organization to:

• Monitor & Analyze Competition Compare the complete market (competitor tariffs) against your actual usage data

• Empower Product Development Create & Manage tariffs. Evaluate on actual usage data. Build Business cases

• Optimize&AutomateTariffRecommendations Load-balance tariff offerings depending on customer value. Measure & Analyze results

• PerformEfficientTariffNegotiations@POS Provide agents a ‘negotiation framework’ for a stepwise, cost-controlled offering scenario

• ExecuteAggressiveCustomerAcquisitionCampaigns Provide agents a statistics-driven ‘negotiation framework’ for candidate customers

• DeliverOnlinePersonalizedRecommendations Your customers browse personalized tariff offerings online and/or through smart phones

• GatherCustomerFeedback Systematically collect, analyze and report offering-related customer feedback

CAS mid-term benefits

• EmpoweredCompetitiveness

• HigherlevelsofCustomerSatisfaction&Loyalty

• IncreasedSales&CustomerAcquisitionRates

• EnhancedDecisionSupportFramework

An interactive environment for customer analysis, tariff development, CRM strategies and more

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Competition Analysis System

Competition Analysis System

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CAS

CAS At a GlanceA powerful customer analytics framework, specialized for telecom operatorsDatamine’s Competition Analysis System (CAS) is a sophisticated platform enabling tariff modeling, advanced customer insight, interactive tariff recommendation logic design and more. Based on a highly engineered data processing and visualization platform, CAS empowers processes in the domains of Analytical CRM, customer handling, product development and data-driven decision making in general. CAS can be best conceived as:

• Aninteractivetariffdevelopment&evaluationframework… ... enabling quick definition of new tariffs, validation and analysis against actual usage

• ApowerfulCustomerInteractionframework… ... automating and optimizing tariff recommendations, according to strict business rules

• AsophisticatedCustomerAnalyticsplatform… ... enabling customer, billing & usage analysis along with tariff suitability measures

Either designing your customer retention strategy, developing a new pricing policy, assessing tariff performance against competition or building business cases to support candidate products, CAS will give you robust answers, ideas and hints through a single click sequence.

Virtual markets: competitors,

tariffs, traffic & customer data

in a fully controlled, powerful

and user-friendly environment

“” CAS

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Competition Analysis System

AgentsDeal Negotiation Framework, set of

tariffs with loss/gain figures, priorities and hints, for optimal, interactive

negotiation with the customer

TopmanagementDecision support information, KPIs, customer base dynamics, tariff performance

ProductdevelopmentmanagersWhat if scenarios, candidate tariffs assessments, traffic profile analysis, tariff transition patterns

CustomerbasemanagersSegmentation analysis, definition of policies & corporate strategies

CAS

CampaignmanagersAccurate target Groups, enriched with optimization information

PotentialcustomerAccurate Recommendations based on traffic patterns/bill presented by

the candidate customer

ExistingcustomerPersonalized tariff offerings, suitably

balancing costs with expected gain

www.datamine.gr

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CAS

6

CAS

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Competition Analysis System

7

Typical business scenarios served, optimized and/or automated through CASCAS answers critical business questions, involving both day-to-day issues and corporate-level decision-making

Handleinboundtariffrelatedcustomerrequests through any channel, with managed costs and standard communication framework: negotiate with the customer depending on customer value, specific corporate goals, tariff promotion logic

Designpowerfuloutboundcampaigns offering a better tariff proposal for each eligible customer through personalized messaging and accurate savings estimations

Monitorthemarket, perform competition assessment studies, evaluate competitor offerings against actual customer data (single customer, sample or the entire customer base)

Performcustomerbaseanalysis with tariff suitability perspective: derive distance metrics for each customer within the exact eligible tariff space. Share tariff analytics across the enterprise through sophisticated reporting

Modeltariffanalyticsandsuitabilitymetrics against loyalty/ churn, customer satisfaction. Feed corporate information systems with customer analytics and traffic patterns

Supportproductdevelopmentactivities through interactive business scenarios development, what-if studies, financial impact analysis

Competition Analysis System

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CAS

customer insightsprofitabilityanalyticscompetitivenessloyaltydecisionspredictionsstrategies

Tariff assessment

Tariff modeling& optimization

Customer handlingstrategies

Competitiveadvantages

CAS

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www.datamine.gr

Intelligent Adaptive Customer HandlingSophisticated tariff modeling, customer negotiation tools, analytics: the roadmap to competitiveness

Tariff modeler & billingMarkets, product catalogues, billing analytics

CAS hosts in its powerful database complete telecommunication markets (operators, tariffs, networks and network elements). The underlying, high performance CAS Billing Engine generates tariff comparative data against any actual customer for any set of tariffs in fractions of seconds, providing an outstanding user experience in tariff development, assessment and competition browsing.

Customer negotiator frameworkAdvanced tools dealing with customers real time

Agents can now efficiently deal, through enabled channels, with any existing customer within the negotiation space generated by CAS: this is a ‘safe’ (cost- controlled) space, as the outcome of corporate policies and active business rules executed for each specific customer. Loss estimations/ gain for each allowed proposal strengthens agent’s position and ensures corporate strategy. Closing the loop, customer feedback can be easily captured into CAS.

Recommendation engineAutomatic, fully managed tariff proposal system

A self-service component of CAS, launched through your corporate-site\myAccount section or via smartphonemini-application. Upon login, your customer receives proposals, triggers or tariff –related messages, all satisfying certain business rules, cost or other constraints. Your customers enjoy highly-targeted, personalised offerings, while you retain full control over any associated costs, goals, priorities and corporate strategies.

Pricing insight & analyticsSophisticated tariff performance assessment

CAS offers Business analysts a wide range of advanced analytics on tariff performance – both for existing tariffs or hypothetical ones. Simulation components allow the development of hypothetical scenarios for candidate tariffs and their impact in your customer base or financial performance. Monitoring and analysis provides access to actual tariff performance figures versus critical metrics such as churn rates, revenue and profitability.

Customer & analyticsPowerful components for managing customer base

Customer base analysis tools, segment creation and management components, profiling & reporting, all available to the business user with a click of a button. Hundreds of attributes on customer, subscriber, invoice or traffic –level can be easily combined in an interactive fashion, in order to build advanced, accurate target group structures, enabling segmentation or decisioning (proposal eligibility) schemes.

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CAS

CAS Impact & BenefitsCAS has a major impact on critical customer-related processes and decision-making practices within the modern telecom operator: activities referring to customer lifetime value, loyalty/ churn management, customer satisfaction and other CRM-related initiatives significantly benefit from direct or indirect integration with CAS, it’s functionality and regular output such as enhanced KPIs, improved applications like micro-segmentation, predictive models, churn analysis and similar.

Next Best Activity, Best Tariff Advise and customer lifecycle modeling - are all excellent examples of CAS positive impact in understanding the market, your offering, competitors as well as each single customer. Systematic tariff plan suitability and performance figures along with Social Network metrics, Customer’s Network Value and Traffic Patterns establishes a major, enterprise-wide, information enrichment process.

Market Overview & AnalyticsTariff comparison, analytics &

performance data, market overview

and positioning against competitors,

all available immediately after

installation

Analytics & BISignificant enhancement of the

typical telecom Business Intelligence

infrastructure. Tariff Analytics,

performance indicators, advanced

traffic pattern analysis have re-

defined the useofanalytics within

the corporation

Business CasesNew capabilities on the compilation

of what-ifs, business case/studies,

decision support on products,

strategies, offerings, customized

discounts

Better Tariffs, Market PositioningThrough efficient, interactive

product development processes

along with advanced customer

targeting. Innovative tariffs, with

measurable performance leading

to better marketpositioning and

competitiveness

Loyal, Satisfied CustomersΤhrough interactive, sophisticated

customer handling strategies,

with optimized offering based on

customer’s profile, optimal timing,

corporate targets and priorities

Installation (t0) t0 + 6 months

CAS

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Competition Analysis System

Customer Base Growth

Customer Handling Strategies

Optimized Offerings, Revenue Control

CRM Effectiveness

Market Intelligence

Churn Management

CompetitivenessCustomer Satisfaction

Customer Intelligence

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CAS

Understand your customers;

analyze your own pricing

models against competition“

12

Understand your customers;

analyze your own pricing models

against competition“

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Competition Analysis System

”Innovative customer assessment tools through powerful analytics components

Rich interactive user interfaces along with powerful analytical options enable instant, multidimensional analysis of tariffs against any single subscriber.

With a click of a button you get tabular data or interactive visualizers on:

• Tariff suitability for the subscriber

• The best owned or market offering for the customer

• The recommended (via business rules) tariff transition for the customer (along with impact figures)

• The distribution of all eligible tariffs against their monetary distance from current

• A wide range of configurable statistics including ARPU, AMOU, SNA metrics, Tariff assessment results, expected figures, all versus baselines, segment memberships and trends

Assessing Customers

www.datamine.gr

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CAS

Negotiating with CustomersOptimized customer handling, effective customer acquisition

CAS enables efficient, optimized in-store customer negotiation: your agent submits subscriber’s MSISDN and receives a personalized negotiation space, enriched with cost/ benefit information, traffic patterns, hints and supportive information. Subscriber’s response can be captured during the negotiation process, leading to a rich, invaluable corporate-subscriber interaction history.

Customer’srequestAny type of related request such as tariff inquiry, bill complaint, tariff change advice, portability

OptimalproposalThe most appropriate proposal for the specific customer, according to

active business policies, suitably communicated and supported

SetofsuitableproposalsCAS applies all the complex business

rules on customer’s financial, traffic and re-rating information and compiles

a set of proposals, providing certain benefits to the customer, while balancing

corporate costs

ForwardtoCASAgent simply submits the MSISDN or other customer identifier, along with a classification of customer’s request

CASExistingcustomer Agent

CAS

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Competition Analysis System

For potential customers, where no traffic information/ invoice history is accessible, CAS utilizes a powerful billing approximation engine: a pattern-based estimator of tariff proposals for a candidate customer. The only input in this case is the traffic pattern as provided by the candidate customer, verbally or through demonstration of a copy of a recent invoice from current operator.

Aggressive campaigns, strong

quantitative arguments, outstanding

customer acquisition rates

Potentialcustomer’sinquiryCandidate customer submits a recent bill or describes his/her owned traffic pattern

Potentialcustomer

ForwardtoCASAgent simply submits traffic statistics, as found on customer’s bill, along with a classification of customer’s request

GetnegotiationsetCAS applies all the complex business

rules on customer’s traffic pattern and generates a set of proposals, providing certain benefits to the customer, while

meeting sales priorities

Presentproposal,negotiateThe most appropriate tariff proposal for

the candidate customer, according to active business policies, suitably packed and communicated. Interaction with the negotiation set, for a different proposal

according to customer’s feedback

“”

CASAgent

Competition Analysis System

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CAS

CAS

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… accurate answers to challenging

business questions through

simple, interactive scenarios

against terabytes of complex data

“”

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Competition Analysis System

Enable automatic, personalized, fully managed tariff proposals for qualifying customers

A self-service component of CAS, launched through your corporate web-site under ‘\My Account’ section or via smart phone mini-application. Upon login, your customer receives proposals, triggers or tariff –related messages, all satisfying certain business rules and constraints. Your customers enjoy highly-targeted, personalised offerings, while you retain full control over any associated costs, goals and corporate strategies.

The logic behind this automated proposal is fully managed by business rules and constraints ensuring minimization of any involved costs, and also a progressive nature in communicating the proposed tariffs to the customer.

The presentation type/style, feedback capabilities and attached actions are all managed through CAS recommendation engine. Analytics, reporting and performance assessment closes the loop for this intelligent customer communication component.

Recommendation Engine

Existingcustomer

CAS

NavigaterecommendationsCustomer can explore recommendations, review, dismiss or rate specific items, trigger tariff change procedure or ask for more information

GetrecommendationsCAS applies all the complex business rules on customer’s traffic pattern and generates a set of well prepared proposals, in the form of promotional messages, hyperlinks , mini-adds, or in a structured, bill-like presentation of the alternatives

CustomerlogininfoCustomer logins to myAccount

section of your corporate web portal. The system retrieves customer profile and related

information

HTTP://Your Portal / myAccount

RequestrecommendationsLogin event triggers automatic customer

assessment through CASTariffRecommendationEngine, which applies all available corporate policies, and serves your

customer with a set of highly personalized, well studied tariff proposals

www.datamine.gr

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CAS

Business ApplicationsCAS generates multiple, measurable results in several dimensions. The value of information generated, brings a major impact on both micro and macro decision making processes of the modern telecom: optimum customer handling, increased customer satisfaction level, competitive market positioning along with controlled costs.

Anti–attrition +‘Save’ processes significantly benefit from CAS comparative information: cancellation/port-out requests,tariffplanchangeinquiriesoreven bill-relatedcomplaints, are best handled by a CAS-connected agent: CAS decision support components combine analytical tariff model comparison output with standard customer’s data (traffic profiling, trends, demographics, segmentation and more), execute the predefined business logic and finally generate the Tariff Negotiation frame: this is a ‘safe’ space providing agents the flexibility to propose alternatives to customers according to corporate policies and business constraints.

Data modeling +CAS supports the need to study the customer base with the tariff suitability/ performance perspective through two major options: (A) use CAS reporting tools, parameterize, fine-tune and export sample of customers or segments for further modeling and (B) export raw customer data (best-tariff set of metrics) for a specified customer subset and load to existing analysis applications available (such as data mining or reporting tools) in order to take advantage of additional customer attributes and metadata.

Sales supportThe system can facilitate the design of specific scenarios based on actual or simulated traffic data, for sales activities. Particularly useful for corporate (business) account presales or retention activities: sales professionals demonstrate the performance of the selected tariff models, against a complex, well-studied, realistic (actual or artificial) traffic dataset that clearly promotes the advantages of these tariffs.

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Competition Analysis System

Tariff developmentCAS supports the definition of candidate tariff models (either from scratch or as a variation of an existing-production model) and the repetitive execution against either virtual CDR packages or against any specific segment of customers found in the customer base. This functionality can significantly improve product development processes. In certain cases the system can reveal market opportunities for innovative models through systematic what-if analysis.

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CAS

Product ArchitectureCAS has been designed with a modular, component-based approach, in order to meet high performance, scalability and portability requirements.

CAS.Studio follows the ‘smart client’ architecture which combines advantages such as full web connectivity and rich, windows graphical user interfaces. CAS.Advisor is packed as a web application available through intranet, for massive use through POS.

CAS Rating and Billing engine provides outstanding flexibility and performance: sophisticated in-memory processing models enable interactive billing scenarios and tariff comparison data. CAS core Billing Engine components support:

• Scaling on both period and within call aggregations

• Bundle packages in several units of measurement

• Bundle carry-over and shared bundles

• Dual billing alignment mode (billing/calendar period arrangement)

• Selected numbers concept, with automatic estimation of customer’s choices

A subset of ‘CAS.WS – Communication layer’ is marked as public – available throughout the enterprise for custom application development. This provides a great flexibility in answering special application integration needs, client application development or support of quality assurance procedures.

CAS ETL layer consists of a set of robust components capable of systematically gathering, loading and processing large volumes of customer related data. With the fully customizable ‘External Adaptor’, CAS can handle any input scenario (historical files, deltas, database integration, FTP-based file gathering) with embedded, advanced data validation logic. Specialized reporting and alerting components ensure sufficient administrative information flow.

Integration components and specialized interfaces ensure effective communication with external systems (such as CRM, the Billing system or the data warehouse) either to collect information or to publish execution results.

2020

CAS

• By-Reference tariff definition, version control, full tariff lifecycle tracking

• Embedded random sampling algorithms enabling full, random, ad-hoc or segment-driven billing

• The Chooser Concept, depicting the cheapest tariff from a predefined set, for each customer, for every given month

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www.datamine.gr

CAS Studio

Tariff admin, Policies, Reporting for experienced

power users, Business analysts, Product

managers

CASAdvisor(R)

Rating-Based Tariff Advisor for existing

customers. Based on exact rating and billing

processing

CASAdvisor(P)

Profile-based Tariff advisor for existing or new customers (on computed/

declared traffic pattern)

CASPresentation

CoreWebservices PublicWebservices

CAS

WS

Core module

Optional module

External element

Data storage

CAS Core components

Traffic Simulation Engine

Online Recommendation

SNA - Social Network Analysis

Business Case Builder

Analytics Studio

Discount Management

CAS ConnectorCASServerCom

ponents

CorporateDatasources

External Adaptor

Transformation Manager

CAS Adaptor

CAS DB

CAS.Synchro

CAS Staging DB

CASDataManagem

ent

CASETL

CustomApps

Mobile apps

Portal

My Account

Intranet apps

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CAS

A powerful platform providing ad-hoc and systematic billing execution: continuous evaluation of business scenarios on pricing policies and their impact to the customer base

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Competition Analysis System

Key Components CAS architecture enables a component-based synthesis of the solution matching your exact business needs. Flexible APIs and integration points ensure rapid deployment and further application development

Import & Export WizardsEasy to use, wizard-like components for flexible data import or export (customers, segments, contracts, traffic and more), featuring embedded random sampling tools for further managing volume of data to process.

Analyzer – Standard ReportingSpecialized, predefined reporting including powerful reports such as the ‘Market summary’ (a quick evaluation of all operators and tariff plans within the selected market and based on the predefined traffic data set), the ‘Tariff performance per segment’ (standardized Tariff analysis applied against specific, predefined segments of customers) and the ‘Tariff transition impact’ (Transition matrix per segment of customers, presenting the total cost (benefit) for the company (customer)). CAS provides standard export utilities (MS Office, PDF, XML) for all the reports.

Traffic GeneratorThe CDR generator wizard provides advanced simulation capabilities for generating packages of CDRs according to user-defined shape. The system allows naming, storing and administering the CDR set, as well as analyzing its synthesis through specialized reports. This provides significant flexibility to the analyst by making it possible to prepare certain sets of named and fully understandable CDR packages to be used as a standard input for quick tariff assessment.

Tariff ManagerProvides sophisticated tariff plan administration tools, including tariff loader, tariff builder, tariff validator, specialized viewers and analyzers. It is based on data-driven intelligent Graphical User Interfaces enabling non-specialist to easily create and use complex tariff plans (ensuring consistency through automatic, statistics-based user’s entry validation). Tariff workflow enforces certain business rules towards the release of a tariff to POS level. Provided an active subscription to datamine’s tariff provisioning service, CAS Tariff Connector enables online, systematic and unattended tariff database synchronization (through web connectivity).

Market ManagerOne of the core modules, Market Manager provides advanced functionality for creating, managing, monitoring and analyzing markets.

Tariff Plan ‘Configurator’Sensitivity analysis, parameterization and benchmarking of tariff models, for testing and product development purposes: provided a fixed, well defined, traffic data set, Tariff Plan ‘Configurator’ enables estimating the change in volume and revenue figures followed by a change in parameters of the tariff plan.

Rating EngineCAS high-performance, in-memory Rating Engine supports both interactive and batch rating and billing. This is a fully parameterized engine with several options regarding I/O available to any valid tariff plan (actual or hypothetical one) against any traffic data set (actual or simulated).

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CAS

Segment DesignerSegmentation scheme development, automatic profiling, export mechanisms featuring random sampling techniques

Innovative tools for creating, maintaining and analyzing customer segments, policies (business rule packages) and decisioning configuration. Segment Designer makes segment-related processes efficient and more interactive. Simplifies the complexity of rule definition through a powerful graphical user interface offering instant generation of statistics and previews of customers-members of the segment, immediate segment profile analysis, along with user-defined random sampling on the resulting customer set. A new, marketing-friendly approach for the campaign target group definition process.

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Competition Analysis System

… loyalty and customer satisfaction through intelligent, highly personalized discount models“

Discount ManagerOffer personalized discounts, monitor and analyze impact

CAS enables interactive discount scheme definition, analysis and management. Business users can create flexible discount schemes, evaluate costs and expected outcomes under certain hypotheses, and assign each scheme to a specific customer, group of customers, segment or tariff. Specialized performance assessment reports along with KPIs for analyzing the impact of discount models regarding customer base health, are embedded in this component.

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www.datamine.gr

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CAS

Analytics StudioA sophisticated, interactive reporting environment featuring modern Business Intelligence tools

Enables powerful, historical analysis of your customer base against any commercially available tariff offered in the market. Specialized metrics such as distance from the next or best eligible tariff for each specific subscriber enable definition of intelligent pricing & customer handling strategies.

Advanced multidimensional reporting against tariff performance data - a sophisticated data analysis and presentation layer, offering access to cubes, dashboards and data mining modeling outcome.

Advanced CDR modeling (featuring traffic patterns, price analytics) can be offered as additional, tailor-made packages, focusing in churnmodeling/prediction,campaignoptimization,customersatisfaction and propensitytobuy modeling.

External Business Intelligence applications benefit through CAS.OLAP data objects. The integrated customer data marts and/or data warehouses can be systematically enriched with a new range of tariff performance metrics (tariff suitability, distance from optimal, usage patterns) as well as existing reporting, analysis, and decisioning processes.

Senior business users can define new views or perspectives on the customer base related KPIs, introducing aspects such as price-sensitivity, price awareness, competitive ranking.

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CAS

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Competition Analysis System

Customer003

Customer002

Customer001

Customer015

Customer011

Customer016

Customer005

Customer004

Customer012

Customer014

Social Network Analysis - SNA layerIdentify, visualize and use physical customer interconnections in your commercial strategies

This advanced module consists of datamine’s algorithms and data manipulation components enabling the identification of structural patterns based on the systematic communication among customers – clusters of customers within the customer base (naturally defined based on interaction patterns).

CAS SNA allows spotting customers with increased ‘network value’, identification of the network importance of each single customer, formulation of sub-networks, cliques based on usage patterns, estimation of the network impact of customer loss etc.

Important use cases of this advanced analytical customer information can be designed in domains such as CRM, Anti-Attrition, Campaign management, customer base insight, Fraud detection, Bad debt management, product development. The output of SNA engine is directly available to CAS components, thus boosting customer analysis & handling capabilities (for instance use Segment Designer for SNA-related customer filtering and segment/policy definition).

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CAS

The Tariff AdvisorEnable customer touch points with intelligent tariff recommendations

Web enabled applications available through the intranet for POS/ Agents, dealing with owned (existing) customers. This component serves agents with a tariff negotiation framework for existing customers according to active corporate policies.

• CASTariffAdvisor(R) This is a subset of CAS customer assessment functionality, targeting a wider audience with less experience in tariff modeling and related processes. This utility hides process complexity, and presents in a user-friendly, direct and robust way all the necessary information on customer’s tariff suitability and related proposals as generated through the released business policies. This is a highly customizable component.

• CASTariffAdvisor(P) This is a variation of the above, differentiated on the rating/ billing approach: this version performs an approximation of the billing outcome, based not on CDRs but on subscriber’s traffic pattern. The traffic pattern can be derived from actual CDRs (in the case of an existing customer) or submitted through the application (from the agent according to the information submitted from the prospect customer). This could also be integrated into the web portal, for customer self-experimentation with alternative tariffs. This is a highly customizable component.

• OnlineRecommendationengine(web) Advanced component enabling integration with corporate portal, under ‘myAccount’ section.

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CAS

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Competition Analysis System

Simulation & What-IfDefine complex comparison scenarios, business cases and perform interactive sensitivity analysis through CAS Business Case Builder

Wizard-like processes enable the definition of realistic business scenarios through a set of simple steps:

• DefineCustomerSetsforanalysis: Business users may define complex set of customers (including balanced random samples against existing segmentation schemes), save, share and administer groups for repeating analysis or reference/ baseline

• PerformCustomerSetProfiling through standardized analysis templates

• Defineassumptions to be used for analysis and impact estimation (such as transition rates towards certain tariffs, churn rates or expected traffic impact)

• Definetheoutput to be generated (selected metrics per customer/ tariff/ policy applied)

• Analyzeorexportcustomer-levelcomparisonresults for further external processing

• Schedule execution of certain analysis packs as repeating tasks and receive notification when completed

Traffic Simulation Engine enables compilation of user-shaped sets of artificial CDRs, following customizable patterns. Advanced tools enable sensitivity analysis against tariff configuration scenarios, impact estimations in terms of revenue, churn and other predefined key performance indicators.

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www.datamine.gr

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CASCAS

… predictive models, sophisticated statistical and data mining services, generating business knowledge and actionable results

“”

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Competition Analysis System

Analytics & Modeling ServicesData modeling, data analysis, data mining servicesExtending CAS through additional analytical /modeling services. The typical output provided by CAS may be used for enriching processes such as data mining model development, analytical reporting, statistical analysis or any other data-intensive activity. Specifically for churn prediction and analysis, CAS metrics such as ‘distance from optimum tariff’ or ‘positioning from competitor’ are expected to create significant difference as independent variables in any well-defined model on churn.

Advanced business intelligence servicesSpecialized data integration, reporting or Business Intelligence components are offered as packages of customization/extension services. Our domain experts collect analyze and model your business requirements leading to specialized component customization or development of your own instance.

Tariff provisioning servicesThis is a subscription service, based on automatic market monitoring - public domain information. CAS agents collect, standardize, validate market and tariff information, which is then instantly available to the subscribed CAS instance.

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CAS

Founded in January 2005,‘dataminedecisionsupportsystemsltd’ specializes in information technologies utilizing analytical components and data-intensive models. Datamine’s expertise supports the full cycle of data-demanding projects, from data analysis and quality assurance to Business Intelligence and Management Information Systems. Datamine demonstrates numerous success stories featuring innovative analytical solutions for the Banking and Telecom sectors. Datamine is based in Athens, Greece.

About datamine

… we are committed in designing intelligent software dealing with challenging business scenarios. We use advanced information technologies to deliver innovative solutions to enterprise decision makers and strategists. CAS is a characteristic product of this corporate culture …“

”GeorgeKrasadakis,Head of engineering and product development

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Competition Analysis System

www.datamine.gr

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datamine ltd, Decision support systems22 Ethnikis Antistasis avenue,15232 Chalandri, Athens, Greece

Tel: 0030 210 6899960, Fax: 0030 210 6899968Email: [email protected] www.datamine.gr

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