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COMPETITION PACKET

The 1st Annual San Francisco Bay Area Entrepreneurship Conference and Trade Show

We’ve gone “Beyond Virtual!”

Hosted By: The Solano County Office of Education and

James Logan High School

Sunday, March 16 – Monday, March 17, 2014 Oakland Convention Center

1001 Broadway Oakland, California 94607

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Digital Pre-Conference Competitions Submission Deadline February 15, 2014 • Sustainable Revenue Business Plan

Submission Deadline February 25, 2014

• Video Commercial • Business Card Design • Logo Design • 1-Page Advertisement

Oral Competitions

Sunday, March 16, 2014

• Marketing Plan Presentation • Elevator Pitch Challenge

• Speed Interview Competition (only one entry per company please)

Trade Show General Competitions Monday, March 17, 2014

• The WOW Factor (Best Overall Company Concept) – all companies are automatically

entered

• Fan Favs – all companies are automatically entered

ü Most Creative Use of Space ü Most Enthusiastic Company Spirit ü Most Innovative New Idea for a Product or Service

Bay Area Entrepreneurship Conference Competition Schedule

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Intent to Compete in Competitions You must be registered for the Conference to compete

Slots will be assigned by lottery on February 2.

School Name: ____________________________________________________________ Company Name: __________________________________________________________ Please mark the competitions you would like to participate in and mail or fax by February 1 to:

Polly Farina or fax # 707-429-1360 [email protected] Solano County Office of Education 2460 Clay Bank Road Fairfield, CA 94533

Pre-Conference Competitions

________Sustainable Revenue Business Plan ________Video Commercial ________Business Card ________Logo Design ________1 Page Advertisement

Sunday, MARCH 16

________Marketing Plan Presentation ________Elevator Pitch Competition ________Speed Interview

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SUSTAINABLE BUSINESS PLAN COMPETITION

DUE DATE FEBRUARY 15 FOR THIS COMPETITION!

One of the biggest challenges facing classrooms today is funding field trips and competitions. This year, a new competition asks you to find a solution to that challenge. The new “Sustainable Business Plan Competition” is designed to award cash prizes to programs for the best ideas for creating a real business in their classroom, with the goal of providing an ongoing revenue stream for your program. The competition is very straightforward: Decide on a real business idea; using the resources below and following the rubric template, create a business plan. Plans will be submitted online by February 15, 2014. The top 10 finalists will be notified by February 27 and will present their plan to a business panel on Sunday, March 16 at the Bay Area Entrepreneurship Conference. The top three teams will receive cash awards. While the intent is to provide startup funds for the proposed business, awards may be used to support the program at the instructor’s discretion. GUIDELINES: Business Plan submissions should include the following elements:

• Cover page including business name and logo • Table of Contents • Executive Summary • Mission, Goals and Objectives • Description of the Business (industry, legal description, location) • Products and Services • Marketing Plan • Operations • Key Personnel • Financial Plan • Appendix (including organization chart)

REMINDERS:

• You must be registered for the Conference to compete. • This is a DIGITAL SUBMISSION competition. All projects must be uploaded through

Pitchburner.com by February 15 for competition consideration. NO EXCEPTIONS! Specific directions will be sent to all teams as they register and will also be put online through the VEI/California website.

• Finalists will be notified by February 27. All finalists will do a 7 minute oral presentation to a business panel at the Bay Area Entrepreneurship Conference on Sunday. Presentation information will be sent to all finalists.

• If you have questions or concerns about registration, please e-mail: Polly Farina at [email protected].

LESSON PLANS & RESOURCES:

• Business Plan Workbook 2012 1st Edition; Available at no charge through the Business & Entrepreneurship Center, Napa Valley College www.nvcyep.org

• www.janetbelch.com • CTEOnline.org – search under resources for “Business Plan” • The One Page Business Plan series by James T. Horan (available through Amazon)

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Score Sheet for Competition Sustainable Business Plan

COMPANY NAME:

RATINGS: Needs

Improvement Acceptable Good Very Good Superior

0-2 3-4 5-6 7-8 9-10

INTRODUCTION The plan begins with an intro that shows the logic behind the business selected to start, as well as a strong organizational structure needed to run the business

CUSTOMER AND COMPETITION The plan is supported by research of the customer, competition, and the business to be started

TARGET MARKETS The plan identifies logical target markets that show a strong understanding of the need for focus in a business plan

4 Ps The product, price, promotion, and distribution sections of the plan strongly support the target markets selected

MANAGEMENT AND STAFFING The plan addresses the operations, customer service, management, and human resources elements of the business

FINANCIAL PLAN The financial plan is realistic and demonstrates that the participant has thoroughly researched the costs of running the business

VIABILITY The participant’s plan contains strong logical arguments why this business would be viable

TOTAL POINTS:

FINALIST ORAL PRESENTATION PRESENTATION The participant’s presentation of the business plan is creative and believable. The presenter displayed confidence and delivered an engaging presentation.

GRAND TOTAL:

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*REVISED & UPDATED* VIDEO COMMERCIAL

COMPETITION OVERVIEW

This competition allows each company to create a video commercial for marketing purposes. Below are the rules for the competition. In addition to these rules, review the competition’s scoring sheet for each element of the video commercial competition. Only 1 video commercial submission per registered company please. RULES:

• You must be registered for the Conference in order to compete in this competition. Complete the Conference registration before submitting your video commercial. Entries that are submitted without being registered for the Conference will be disqualified.

• The video commercial project and URL is due no later than 4 p.m., PST, on Tuesday, February 25, 2014 to be considered for the competition. Be sure to e-mail the URL/link to your video, via e-mail to Christine Long at [email protected]. Failure to provide the URL by the due date will automatically disqualify your entry.

• Please include “VIDEO Competition – Your School Name – Your Company Name” in the subject line of all e-mail correspondence.

• Video commercial must be uploaded and published to YouTube.com no later than 4 p.m., PST, on Tuesday, February 25, 2014 to be considered for the competition. Be sure that your video is made public and is shareable. We will no longer be accepting DVDs.

• Include your school name and your company/business/organization name on the About page on YouTube.com.

• Video commercial must be one minute plus (+) or minus (-) 5 seconds. REMINDERS:

• Your school/company/business must be registered for the Conference in order to compete.

• ALL projects must be uploaded by 4 p.m., PST, on Tuesday, February 25, 2014 for competition consideration. NO EXCEPTIONS!

• Any questions about mail-in competitions, contact Christine Long at [email protected]. If you have questions or concerns about trade show registration, please e-mail: Polly Farina at [email protected].

Lessons Plans & Resources CTE Online – www.cteonline.org (search for Video Production Model)

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COMPANY NAME:

Score Sheet for Competition VIDEO COMMERCIAL

RATINGS: Unacceptable Requires Improvement Acceptable Very Good Superior

0 - 4 5 - 8 9 - 12 13 - 16 17 - 20

Company Identification & Image SCORE Company Name, Slogan & Product

Clearly presented, identifiable, and memorable Quality of logo & slogan artwork

Product and/or Service presented

Company’s product and/or service clearly presented, Appropriate for target audience

Need/Call to Action Stimulates audience response, desire to purchase product or service, Impact of commercial

Production Value, Creativity & Content SCORE

Entertainment Value and Originality

Grabs and keeps audience attention Content and ideas are fresh, original, and inventive.

Content and Credibility Content is based upon logical conclusions, sound research & believability of product/service

Costumes and/or Props may or may not be computer generated

Costumes and/or props show creativity, relevance, & reflects the nature of the product/service

Script and Actors Actors have excellent knowledge of script Avoids use of stereotypes, biases, &/or poor taste

Technical Aspects - Videography & Editing SCORE

Camera work Does not rock and/or shake, Stays in focus, Camera angles (all do not distract from subject or message)

Editing Maintains fluidity of storyline Edits are transparent, Sound effects, Special effects

Running Time SCORE

One Minute Minimum/Maximum

1 minute + 5 seconds = 20 pts Over 1 min 5 sec = 0 pts

Under 55 seconds = 0 pts

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BUSINESS CARD DESIGN COMPETITION OVERVIEW

Each trade show company/business is asked to design a business card to represent their organization. Below are the details of the competition. Also, please review the attached rubric/scoring sheet for the rating of the Business Card Design Project. Please, only one business card per class. Judging will be based on the following criteria:

• Design, presentation • Font choices and color choices • Versatility and adaptability • Uniqueness and creativity • Completeness of supporting documents and materials

This is a DIGITAL SUBMISSION competition. All projects must be uploaded by February 25 for competition consideration. NO EXCEPTIONS! All entries must be uploaded through Pitchburner.com. Specific directions will be sent to all teams as they register and will also be put online through the VEI/California website.

• PDF file includes: o A brief description of your company or business (i.e. your product or service) o An account of the image representation ( i.e., what do the letters, numbers, symbols

and/or colors represent) o If a template was used, please indicate what software the business card was designed

with and/or the website URL where the template was obtained. o A medium-size image of the business card approximately 2 x 3 inches in both color and

grayscale. REMINDERS:

• Your school/company/business must be registered for the Conference to compete. • If you have questions or concerns about trade show registration, please e-mail: Polly Farina at

[email protected]. For questions about mail-in competitions, contact Christine Long at [email protected].

Lesson Plans & Resources for business card design creation can be found at:

• CTEOnline.org. • INKSCAPE – free vector graphics editor software (http://inkscape.org/); tutorial:

http://inkscapetutorials.wordpress.com/2011/02/18/creating-a-business-card-template-and-basic-business-card-with-inkscape/

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Score Sheet for Competition

BUSINESS CARD DESIGN PROJECT COMPANY NAME:

RATINGS: Needs

Improvement Acceptable Good Superior

SCO

RE

0-4 5-6 7-8 9-10

LAYOUT / DESIGN TYPES OF BUSINESS CARDS Standard - Text Only – Simple Portrait – You ARE the company Tactile – Unusual shape, creative playful Multi-Function – magnet, sponge, etc.

Content to consider: Name, title, company name, address, phone number (or numbers, if you want to include your cell), e-mail and web and/or social media sites.

Presentation Appearance Does card represent the business concept? Memorable Use of space (can include reverse side) Use of color, form & clarity Borders or lines lopsided?

Project lacks text or graphics. It is disorganized and/or has little white space. There is no unity or consistency among text and graphic elements.

Overall graphic balance and organization of the Business Card is acceptable. Design may lack or have too much white space. There is little unity between text and graphic elements.

Overall graphic balance and organization of the Business Card is good. Text and graphic elements are arranged but lacks adequate white space or causing it to appear cluttered.

Business Card is pleasing. Layout is simple and clean. Text and graphics are arranged to create a clear and memorable design. Makes excellent use of white space.

Font Choices Number of fonts Do fonts blend well? Legible?

There are multiple fonts, fonts do not blend well together and/or are illegible.

Business Card may use multiple fonts, may or may not blend well and/or is illegible.

The choice of fonts is limited and/or may or may not blend well and/or is illegible.

The choice of fonts is limited and blends well. Business Card is clear and legible.

Color Choices Color appropriateness Does color palette support business theme? Color background - is there full bleed? Renders well in color and grayscale

Inappropriate color choices. Colors do not fit with business theme and/or Business Card does not render well in color or grayscale.

Color choices may be glaring or inappropriate to the theme of the business. Business Card may or may not render well in color and/or grayscale.

Most color choices are good and/or support the business theme. Business Card may or may not render well in color and/or grayscale.

Excellent color choices that support business theme. Business Card renders well in color as well as grayscale.

Uniqueness & Creativity Does design use common or standardized elements? Are common design elements combined in interesting ways creating a new element? Texture? Shape? QR Code? Social Media Icons?

No design elements have been manipulated or are common or standard. Business Card lacks originality, imagination and/or creativity.

One design element may have been manipulated. Business Card does not demonstrate originality, imagination or creativity.

More than one design element may have been manipulated. Business Card demonstrates some originality, imagination and/or creativity but does not gain attention.

The Business Card manipulates material to create an original product and shows imagination and creativity. It gains immediate attention and has exceptional eye appeal.

MECHANICS PDF file contained: 1) company description; 2) an account representation; 3) software and/or template and/or URL and 4) a business card about 2 x 3 inches in both color and grayscale.

Missing 3 or more requirements.

Missing 1 requirement.

Missing 2 requirements.

Met all requirements.

OVERALL OPINION OF BUSINESS CARD Comments:

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LOGO DESIGN PROJECT COMPETITION OVERVIEW

Each trade show company/business is asked to design a logo to represent their organization. Below are the details of the competition. Also, please review the attached rubric/scoring sheet for the rating of the Logo Design Project. Please, only one logo submission per class. Judging will be based on the following criteria:

• Design, presentation • Font and color choices • Versatility and adaptability • Uniqueness and creativity • Completeness of supporting documents and materials

This is a DIGITAL SUBMISSION competition. All projects must be uploaded by February 25 for competition consideration. NO EXCEPTIONS! All entries must be uploaded through Pitchburner.com. Specific directions will be sent to all teams as they register and will also be put online through the VEI/California website. Submission should include:

1. Print-ready image file: color version, no larger than 10MB 2. PDF file that includes:

o A brief description of your company or business (i.e. your product or service) o An account of the image representation ( i.e., what do the letters, numbers, symbols

and/or colors represent) o Software used in the design of logo and/or template and/or URL of website used o Image file must be scalable. Include small, medium and large representations of the

logo in BOTH color and grayscale (total of 6 images) in the PDF file o Approximate sizes of images:

§ Small: 1” x 1” § Medium: 3” x 2” § Large: 6” x 4”

REMINDERS:



Lesson Plans & Resources for logo design creation can be found at:

• CTEOnline.org. • INKSCAPE – free vector graphics editor software (http://inkscape.org/); • INKSCAPE tutorials: http://inkscapetutorials.wordpress.com/tutorial-list-2/

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LOGO DESIGN PROJECT COMPANY NAME:

RATINGS: Needs


SCO

RE

0-4 5-6 7-8 9-10

LAYOUT / DESIGN Presentation

Appearance Memorable Use of space, color, form & clarity

Project lacks text or graphics, is disorganized and/or has little white space. There is no unity or consistency among text and graphic elements.

Overall graphic balance and organization of the logo is acceptable. Design may lack or have too much white space. There is little unity between text and graphic elements.

Overall graphic balance and organization of the logo is good. Text and graphic elements are arranged but lack adequate white space causing them to appear cluttered.

Logo is pleasing. Layout is simple and clean. Text and graphics are arranged to create a clear and memorable design. Makes excellent use of white space.



Logo may use multiple fonts, may or may not blend well and/or is illegible.

The choice of fonts is limited but may or may not blend well or is illegible.

The choice of fonts is limited and blends well. Logo is clear and legible.

Color Choices Color appropriateness Does color palette support business theme? Renders well in black and white

Inappropriate color choices. Colors do not fit with business theme and/or logo does not render well in grayscale and/or black and white.

Color choices may be glaring or inappropriate to the theme of the business; logo may or may not render well in grayscale and/or black and white.

Most color choices are good and/or support the business theme. Logo may or may not render well in grayscale and/or black and white.

Excellent color choices that support business theme. Logo renders well in grayscale, as well as black and white.

Versatility & Adaptability Scalable? Adoptable to other formats such as an animated version? Timeless? Will it stand the test of time? Or, is it based on a current fad or trend?

Logo does not meet any of the versatility and/or adaptability requirements.

Logo meets few of the versatility and adaptability requirements.

Logo meets most, but not all of the versatility and adaptability requirements. Logo may or may not be scalable, may or may not be adaptable to other formats and/or logo may be based on a trend or fad.

Logo is scalable with no loss of resolution. It is adaptable to other formats and is not based on a trend or fad and will stand the test of time.

Uniqueness & Creativity Does the design use common or standardized elements? Are common design elements combined in interesting ways creating a new element?

Design elements are common or standard with little to no manipulation. Logo lacks originality, imagination and/or creativity.

Few design elements have been manipulated. Logo does not demonstrate originality, imagination or creativity.

One or more design elements may have been manipulated. Logo demonstrates some originality, imagination and/or creativity but does not gain attention.

The logo manipulates material to create an original product and shows imagination and creativity, gains immediate attention and has exceptional eye appeal.

MECHANICS PDF file contained: 1) company description; 2) an account representation; 3) ) software and/or template and/or URL, and 4) color and black and white images in small, medium and large format (6 images).



Missing 1 requirement. Met all requirements.

OVERALL OPINION OF LOGO Comments:

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1-PAGE ADVERTISEMENT COMPETITION OVERVIEW

Each trade show company/business is asked to design a 1-Page Advertisement to represent their organization. The ad could be used for a number of purposes such as a magazine layout or a web splash page. Listed below are the details of the competition. Also, please review the attached rubric/scoring sheet for the rating of the 1-Page Advertisement Design Project. Please, only one 1- Page Advertisement per class. Judging will be based on the following criteria:

• Design, presentation, layout • Font and color choices • Copy content, signature • Visuals, graphic elements • Originality and creativity • Completeness of supporting documents and materials

This is a DIGITAL SUBMISSION competition. All projects must be uploaded by February 25 for competition consideration. NO EXCEPTIONS! All entries must be uploaded through Pitchburner.com. Specific directions will be sent to all teams as they register and will also be put online through the VEI/California website.

• PDF file should include: o A brief description of your company or business (i.e. your product or service) o An account of the image representation ( i.e., what do the image(s), symbols and/or

colors represent) o If a template was used, please indicate what software or template the ad was designed

with and/or the website URL where any template was obtained. o A full-page rendering, 8 x 10 inches in both color and grayscale.

REMINDERS:



Lesson Plans & Resources for ad design creation can be found at:

• CTEOnline.org • JanetBelch.com • Ad Awareness and Creation Lesson Plan from http://www.admongo.gov/_pdf/curriculum/FTC-

Lesson-Plans-Student-Worksheets.pdf. This lesson plan is geared for 5-8 grades but can be modified for upper grade levels.

• INKSCAPE – free vector graphics editor software (http://inkscape.org/); • INKSCAPE tutorials: http://inkscapetutorials.wordpress.com/tutorial-list-2/ • GIMP – free image manipulation software (http://www.gimp.org). They are undergoing major

website renovations; if this site is not available try downloading from CNET.com.

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1-PAGE ADVERTISEMENT DESIGN PROJECT COMPANY NAME:

RATINGS: Needs


SCO

RE

0-4 5-6 7-8 9-10

LAYOUT / DESIGN TYPES OF ADS Endorsement Association Hype Sense of Appeal Repetition Call to Action

Content to consider: Layout, focal points, dominance/subordinance, white space Titles, subtitles (font choices) Content, story Visuals, high quality image, call outs Originality and visual appeal Wow factor

Presentation/Layout Appearance Memorable Use of space, color, form & clarity Elements & Principles of Design High Quality Graphics

Project lacks text or graphics. It is disorganized and/or has little white space. There is no unity or consistency among text and graphic elements. Graphic elements are not high quality and/or become pixelated when enlarged.

Overall graphic balance and organization of the ad is acceptable. Design may lack or have too much white space. There is little unity between text and graphic elements. Graphic elements may or may not be high quality.

Overall graphic balance and organization of the ad is good. Text and graphic elements are arranged but lack adequate white space appearing cluttered. Graphic elements may or may not be high quality.

Ad is pleasing. Layout is simple and clean. Text and high-quality graphics are arranged to create a clear and memorable design. Makes excellent use of color and white space.



Ad may use multiple fonts, may or may not blend well and/or is illegible.

The choice of fonts is limited and/or may or may not blend well and/or is illegible.

The choice of fonts is limited and blends well. Ad is clear and legible.

Color Choices Color appropriateness Does color palette support business theme? Color background—is there full bleed? Renders well in color and grayscale

Inappropriate color choices. Colors do not fit with business theme and/or ad does not render well in color or grayscale.

Color choices may be glaring or inappropriate to the theme of the business. Ad may or may not render well in color or grayscale.

Most color choices are good and/or support the business theme. Ad may or may not render well in color or grayscale.

Excellent color choices that support business theme. Ad renders well in color and grayscale.

Uniqueness & Creativity Does design use common or standardized elements? Are common design elements combined in interesting ways creating a new element?

Design elements are common or standard with little to no manipulation. Ad lacks originality, imagination and/or creativity.

Few design elements have been manipulated. Ad does not demonstrate originality, imagination or creativity.

One or more design elements may have been manipulated. Ad demonstrates some originality, imagination and/or creativity but does not gain attention.

The ad manipulates material to create an original product, shows imagination and creativity, gains immediate attention and has exceptional eye appeal.

MECHANICS PDF file contained a 1) company description; 2) an account representation; and 3) software and/or template and/or URL, 4) 8 x 10 inch ad in both color and grayscale.



Missing 1 requirement.

Met all requirements.

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MARKETING PLAN PRESENTATION COMPETITION OVERVIEW

Each trade show company/ business is asked to create a Marketing Plan. The Marketing Plan Presentation competition allows the business to introduce and explain their Marketing Plan to a panel of judges. Below are the rules for the competition. In addition to these rules, review the competition’s Scoring Sheet for each element of the Marketing Plan Presentation competition. GUIDELINES:

• Each company will develop a Marketing Plan for their business.

• The Marketing Plan presentation team should consist of 2-3 students.

• Each company will be given seven (7) total minutes to display and discuss their Marketing Plan to the judges. Time Allowance: 5 minutes presentation, 2 minutes judges’ Q&A.

• The team will present their Marketing Plan to a panel of judges and will answer questions related to the Marketing Plan of their business.

• Three (3) copies of the Marketing Plan must be presented to the judges at time of the presentation.

• Visual aide is limited to one 36” x 48” tri-fold display board.

• No electronic equipment may be used.

• If any member of a team interferes with another team’s presentation, cell phone interruption, talking, etc. the disrupting team will be disqualified.

• Refer to the Marketing Plan Presentation Score Sheet for specific elements to be included in the presentation.

RESOURCES:

• VEInternational.org (for registered Virtual Enterprise companies only) • CTEonline.org • Janetbelch.com

Questions? Email [email protected]

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COMPANY NAME:

Score Sheet for Competition MARKETING PLAN PRESENTATION

Ratings: Unacceptable Requires

Improvement Acceptable Very Good Superior

0-2 3-4 5-6 7-8 9-10 Market Analysis SCORE

Industry Analysis National and/or local business trends addressed

Strengths/threats identified and addressed

Target Market and Market Segmentation

Target market identified and segmented

Marketing Plan SCORE Product Products and/or Services identified

Pricing Strategy Pricing strategy reflects understanding of profit margins, competition, discounts, etc.

Placement Channel(s) of distribution identified and reflect understanding of placement

Promotion Addresses how the company will attract, hold, increase market share through various promotional means

Oral Presentation SCORE

Oral Communication Skills Presenters use a clear voice and correct, precise pronunciation of terms. Eye contact with judges

Professional Attire Attire is business professional

(No deduction for company uniform)

Knowledge Presenters have clear knowledge of content (Reduction in points if note cards are used)

Multiple team members participate in the presentation. Did all members actively participate?

Team members clearly respond to questions from judges. Answers are complete and pertinent to the question

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ELEVATOR PITCH CHALLENGE

What is an Elevator Pitch? An elevator pitch is a brief speech used by an entrepreneur to describe their business, product or service in a compelling and concise way. It is called an “elevator pitch” because it addresses the question, "How would you explain your business if fate placed you in an elevator with an angel investor and you only had the time it takes to get from the first to the top floor – about 90 seconds in a tall building?" A good elevator pitch is one that captures a listener’s attention quickly, is persuasive, excites interest and answers the following questions:

• What is your company’s product or service? • What is the opportunity for me as an investor? What are the compelling factors that convince me

this is a great opportunity for me? • What sets your company apart from the competition? • What makes you uniquely qualified to get the job done?

Guidelines:

• Students will present a 90-second elevator pitch which will share enough information in a short time to pique the interest of a potential investor. See rubric that follows

• This competition will take place on Sunday, March 16, 2014 at the Bay Area Entrepreneurship Conference and Trade Show.

• Your Intent to Compete Registration Form (see competition packet) must be received by February 13, 2014 for this competition.

• Students enrolled in Virtual Enterprises classes will pitch their VE business; Entrepreneurship students will pitch their own business venture. Only one entrant per class please.

Resources:

Jon York, Associate Professor in Entrepreneurship, Orfalea College of Business, gives the following tips on how to make an elevator pitch:

• Create a story, something concrete and personal, if possible. • Tell the audience something they don't know. • Think about the listener. Answer their question: "What's in it for me?" • End with a call to action (ask the viewer to do something).

You may want to check out the article, "How to Craft a Killer Elevator Pitch that Will Land You Big Business" (Dumb Little Man). Sample videos of great pitches can be found at http://youtu.be/hLLzGR7evbs: start the video at 5:35 minutes for the top 5 pitches.

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ELEVATOR PITCH CHALLENGE Score Sheet COMPANY NAME:

RATINGS: Unacceptable Requires Improvement Good Superior

0-2 3-5 6-8 9-10

CONTENT TOTAL SCORE

INTRO/HOOK Clearly identifies the company name and product or what the company does

You forgot your company name or what the company does.

You identified your company and there is some attempt to create an intro, but I am not hooked. There was nothing unique or it was gimmicky.

You introduced your company in a way that showed some relevance and /or creativity and it was memorable in some way.

OMG! I’m hooked!!! You were honest, but used a twist and now I want to know more.

NEED/OPPORTUNITY Explain the problem facing your customers or the opportunity available to your company. Why and by whom is this product/service needed?

You are unclear if you solve a problem or can seize an opportunity. You just have a product to sell. You aren’t sure you need it.

I get some sense of the problem or opportunity but I really don’t know who your customers are and why they need your product.

I understand the problem/opportunity and I am clear who your customers are but I’m not sure why they need your product.

You have told me what your product will do for your customers AND it immediately seems important to me.

BUSINESS SOLUTION Explain how your company, technology, or invention will solve this problem or meet this opportunity.

What problem? I have only a vague understanding of how your company will solve this problem or take advantage of this opportunity.

You’ve given me a completed explanation of how your business solves the problem or takes advantage of the opportunity.

You’ve given a detailed & extensive explanation of how business solves a problem or takes advantage of an opportunity. I’m in!

REVENUE MODEL Explain how you will earn your revenue and from whom.

You don’t know who your market is and you aren’t clear on how you will earn your revenue

I have a vague understanding of how you plan to make money but you think everyone will buy your product!

You’ve made it clear how you will earn your revenue and you are very clear as to who your market is.

You have an awesome revenue model! Why didn’t I think of that? You’ve convinced me that it’s perfect for your market!

COMPETITIVE ADVANTAGE Competitors? In your world you think you have no competitors!

You are aware of the competition but you have not presented any evidence that you have an advantage over them.

You have a clear understanding of your competition and have presented some evidence of your advantage.

I’m impressed! You have exceptional understanding of the competition and you have compelling evidence of your advantage.

WRAP UP You have made a compelling case and have asked me for a follow up meeting.

You have not defined the opportunity nor have you shown any passion for your company

You have defined the opportunity but not very clearly and I am not compelled to ask for more information

You have clearly and concisely defined the opportunity but I see no compelling reason to support you and you haven’t ask for another meeting to tell me more

I am fully engaged and I want a follow up meeting – you have clearly and concisely defined the opportunity and your passion for this company is clear. How soon can we meet?!

DELIVERY

ENERGY and CONFIDENCE Natural, enthusiastic, speech with clarity, proper volume and good flow

No eye contact, voice inaudible, you lacked confidence or enthusiasm.

Some eye contact, voice barely audible, some enthusiasm but pitch didn’t flow.

Good eye contact, clear voice, enthusiastic, but you might tweak the flow to get more of a twist.

Great eye contact, clear voice, flow was perfect, and your enthusiasm is infectious! You ROCK!

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SPEED-INTERVIEW COMPETITION

Put your interview skills to the test in this live competition! You’ve heard of speed dating – well this is speed interviewing! You will rotate through 4 interviewers. Each interviewer will ask you 2 questions. You will have only 1 minute per question to answer. How will you handle the pressure? Can you keep your cool and land the job? GUIDELINES:

• Select one (1) of the entry level positions advertised on the next pages. These are actual positions that have been offered to high school students.

• Prepare your resume using your true experience and qualifications relevant to the position of choice.

• Email your Cover Letter and Resume to Christine Long ([email protected]) by February 13, 2014

• Interview times on Sunday, March 16 will be scheduled by lottery on February 27. When all slots have been filled, a wait list will be created.

• Job applications will be handed out Sunday, March 16 at 8:30 a.m. and will need to be

completed by 9:00 a.m. • Dress is professional for the interview

Judging will be based on the following criteria:

• Cover Letter and Resume

• Application

• Appearance and Poise

• Response to Questions

RESOURCES:

There are many wonderful resources on the web with interview advice. These are two good ones: http://www.psychologytoday.com/blog/here-there-and-everywhere/201206/10-ways-ace-job-interview http://www.forbes.com/sites/jacquelynsmith/2013/01/11/how-to-ace-the-50-most-common-interview-questions/

NEW!

12/5/13

POSITION #1

Store Associate

At In-‐N-‐Out Burger we’ve been a family-‐owned business since 1948. Our Associates have always been part of our family, too. To maintain our high levels of customer service and quality standards, we’ve never franchised. Respect, professionalism and friendliness make In-‐N-‐Out a team-‐oriented environment where we take pride in all that we do to deliver only the freshest, highest quality foods and superior services at all times to our Customers.

The essential functions of this position include, but are not limited to the following:

1. This candidate must have acceptable verbal English language communication skills, which includes interpersonal conversational skills.

2. The associate is consistently asked to make correct change, which demands that he/she have basic math skills.

3. The ability to adapt and follow instructions requires adequate comprehension skills.

4. Essential to this job is the ability to move freely in and around obstacles common in the stores. This individual must be able to move from one work area to another at a moment’s notice and in and around crowded work areas.

5. Some lifting and the movement of moderate loads requires a 50 pound lifting requirement.

6. This individual is responsible for the operation of store equipment such as slicer, dicers, computer terminals, fryer, grills, etc. The effective operation of such equipment requires the use of all limbs and the ability to see at close distance.

7. The ability to report to work at the prescribed time for each scheduled shift and to fulfill the job requirements for the duration of the shift or until relieved of all duties by a direct supervisor.

8. The ability to follow directions from a supervisor.

9. The ability to interact productively with co-‐workers.

10. The ability to understand and follow posted work rules and procedures.

11. The ability to receive constructive criticism in a professional manner.

12. To perform all work related tasks as assigned by your supervisor.

12/5/13

POSITION #2

12/5/13

POSITION #3 Law Office Receptionist / Filing Clerk About the Job We are a fast-paced law firm with a broad client base and a focus on providing excellent service to cases of all sizes. Job Purpose: Serves clients and visitors by greeting and referring them; notifying staff member of their arrival; maintaining reception room appearance; and entering and updating contact information and appointments into computer system. Duties: * Welcomes clients and visitors by greeting them, in person or on the telephone; transferring calls; answering or referring inquiries. * Helps potential clients by screening type of inquiry; transferring call to legal assistant or attorney. * Maintains reception areas by straightening up; keeps workspace neat and organized. * Files, tags, and organizes documents in physical and electronic client files. * Updates appointment schedules and contact information by inputting data. * Supports attorneys by following-up on “no-show” appointments; preparing files for new clients. * Updates job knowledge by participating in educational opportunities. * Accomplishes law firm mission by completing related results as needed. * Other office related duties possible at any time Skills/Qualifications: PC Proficiency, Professionalism, Informing Others, Meeting Planning, Reporting Skills, Scheduling, Telephone Skills, Multi-tasking, Client Relationships * Spanish speaking and writing highly preferred.

12/5/13

The “WOW” Factor COMPETITION

The “WOW” Factor (a group of qualities or features that are extremely impressive, standing out from the rest) A brand new exciting competition this year! In today’s market, being able to stand out against your competition for the consumer’s attention is a must. Sometimes you can have the most amazing idea, product or service, but it gets overlooked or passed by. Marketing and branding is key in the marketplace. The “WOW” Factor is our PREMIERE competition that will be judged on the tradeshow floor. Each booth will be judged and ranked according to the all-new “WOW” factor rubric. Judges will be looking for what is drawing them to the booth to get more information, paying attention to logo, product placement, business concept, audience appeal, etc. The judges will walk the trade fair floor, only the STAND OUT “WOW” booths will be selected to be judged. Make that first impression a good one. All judges will score the finalist booths. This will be the coveted prize of the day! GUIDELINES: Booth should display/demonstrate/show/consider the following:

• Business Name and Logo • Product Placement • Business Concept • Audience Appeal • STANDOUT FEATURES

o Product or service o Uniform or company theme in attire o Giveaways o Activity or Interest o Logo and theme, color and decorations o Unique and original

REMINDERS:

• You must be registered for the Trade Show to compete. • You must follow all the booth guidelines and not have any disqualifying features- see official

registration invitation for details. • If you have questions or concerns about competition, please e-mail: Polly Farina at

[email protected]. LESSON PLANS & RESOURCES:

• http://www.janetbelch.com/TfTips.html • http://www.smallbusinessbranding.com/749/branding-at-a-trade-show/

NEW!

12/5/13

SCORE SHEET FOR COMPETITION The “WOW” Factor

COMPANY NAME: BOOTH #

RATINGS: STANDOUT SOMETHING EXTRA EXCEPTIONAL! SCORE

1-2 3-4 5-6

Please write in what area and in what way they demonstrated the “WOW” factor! BUSINESS NAME AND LOGO Easily identifiable and recognizable, stands out from the rest.

PRODUCT PLACEMENT Excellent product or service placement, customer does not have to figure out what is being sold.

BUSINESS CONCEPT The product or service is fresh, new, exciting, or a new twist on something old.

AUDIENCE APPEAL NICHE has been identified and is clearly desirable by target market. Something is drawing the customer to the product or service.

STANDOUT FEATURES

o Product or service o Uniform or company theme in attire o Giveaways o Activity or Interest o Logo and theme, color and

decorations

o ______________

o ______________

o ______________

o ______________

12/5/13

FAN FAVS COMPETITION

Each school team will be given two ballots to cast their votes for their “fav” in three categories. One vote will represent all students, and one vote will represent all teachers, instructors or chaperones from their team. You can do a poll of your own team first to select your finalists. Of course only official ballots may be used and you may not vote for your own team.

Most Creative Use of Space

The booth with the most creative use of space will have imagination overflowing. Using creativity to think outside the box and using the space provided in a new and exciting way. This booth represents inspiring ideas, original and resourceful concepts to represent their business idea.

Most Enthusiastic Company

The company that demonstrates the most enthusiasm will display immense passion. They will be able to create energy and a positive experience for their customers. This company will be cohesive in their theme, their approach to salesmanship and their representation of their business. You will not only want to be their customer, you will want to tell others and share in their vision and passion about their business.

Most Innovative New Idea

The business that receives this vote will stand-out from the rest with their product or service. They will have created something new or a new twist on an existing product or service. They will have introduced us to something groundbreaking, cutting-edge, revolutionary or quite simply “something we want to try”.

NEW!

competition packet · • marketing plan presentation ... year, a new competition asks you to find...

Documents