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Amanda Watkins HIGHLY CONFIDENTIAL - INTERNAL USE ONLY Issue 1 – Jan ‘10

Salon Professional UK & Ireland – Competitive Intelligence Newsletter 

Welcome to the first issue of the Competitive Intelligence Newsletter from UK & Ireland Salon Professional. The aim of thisbi-monthly newsletter is to give you all an idea of what‟s going on in the world of  UK & Ireland professional hair-care. For future issues we need your input – please send anything you see or hear about our competitors to watkins.a.2@pg.com. Inthis issue you can find news on INOA from L‟Oreal Professional and the latest retail offering from TIGI along with the Top 5Most Talked About Christmas Promotions and some of the December trade press activity from the likes of Matrix, Goldwelland Schwarzkopf. You can also find the latest on UK market data with a summary of the results from the TNS Summer Study 2009. Finally, don‟t miss the newsflash at the end of the newsletter with the latest competitor news hot off the press!

Colour Focus: L‟Oreal INOAAs I‟m sure most of you are already aware INOA is L‟Oreal‟s new„revolutionary‟ permanent ammonia-free oxidising hair colour.

INOA comprises of 8 shade families with a total of 40 „odourless‟,ammonia free shades claiming to offer perfect coverage of whitehair, up to 3 levels of lift and even colour from root to tip. L‟Oreal‟sUSP for INOA is the ODS – Oil Delivery System – and they claimthat oil maximises the efficiency of the hair colouration system.

The French manufacturer has been promoting their new productrange aggressively both in salon (with at least 14 different FMOTexecutions) and in the press: even advertising in UK Sundaypapers!

For more information visit www.inoa.co.uk 

Retail Focus: TIGI Love Peace & The PlanetLove Peace and the Planet is the latest retail offering from TIGI – the maker of Bed Head, S Factor and Rockaholic.

The new line uses organic ingredients and recyclable packaging – TIGI claim that each formulation uses natural and organicingredients combined with a minimal amount of synthetics toproduce a product that maintains high performance expectations . 

The range consists of 9 products including 2 shampoos, 2conditioners, a hairspray and a thickening spray. This new movefrom TIGI demonstrates their ability to respond to changingcustomer demands so they can continue to provide products thatboth Hairdressers and End Consumers want.

For more information visit www.tigihaircare.com 

1ghd Precious Gift Set – £155 (RRP) ghd‟s latest gift set features a limited edition black & silver ghd IV styler, travel hairdryer and on trend metallic roll bag. Theseghd gift sets appear every Christmas, each year with a different theme, and always fly off of salon shelves. 

2Kérastase Candle Offer – gift with purchase For Christmas 2009 Kérastase offered an exclusive fragranced candle free to every client who purchased a K érastase HomeCare programme. The sophisticated & luxurious black packaging ensures this offer is in line with the brands premium equity.

3Bumble and bumble gift sets - £52-54 (RRP) Bumble and bumbles “Adornable Buttonbands” are hot gossip with journalists and fashionistas alike – for Christmas theyleveraged this quirky accessory within their gift packs – A Gift Full of Joy (Fine Hair) and A Joyfully Rich Gift (Dry Hair).

4 Goldwell new<id make-up palette–

gift with purchaseGoldwell teamed up with trendy make-up brand new<id to create a bespoke, limited edition make-up palette which theyoffered free to any client who bought 3 Goldwell care or styling products, or a Goldwell colour service.

5Matrix Biolage Gift Sets - £16.50 (RRP) Matrix gift sets included shampoo, conditioner and 3 cera repair treatments for just £16.50. The gift box also contained asmall information booklet and despite the low price the packaging was perfectly on equity for this popular US brand.

Top 5 Most Talked About Christmas Promotions

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Amanda Watkins HIGHLY CONFIDENTIAL - INTERNAL USE ONLY Issue 1 – Jan ‘10

  L’Oreal have re-launched their  techni art styling range – this is mainly a packaging change but also includes 2 newproducts – Cotton Up (RRP £9.90) and Metallic Gloss (RRP £11.00). 

  Schwarzkopf have launched the Time Restore range as part of their BC (Bonacure) retail brand – the key ingredients areQ10 Plus and Amino Cell Rebuild – the range consists of a shampoo, leave-on and rinse off conditioners and a treatment. 

  Redken have launched Cover Fusion a new low-ammonia, low-odour hair colour now with 100% white coverage – available in 19 reflective shades. 

  Label.m have expanded into the world of electrical technology by launching their first straightening irons; the SessionPro-Straighteners are currently available at the introductory price of £89.99 (RRP £109.99). 

  Matrix have launched a £99 Trial User Deal including 18 pre-selected tubes of their SOCOLOR.beauty permanent colour,4 developers, consultation tool, trolley AND a training course.

  Unilever have announced that Philippe Hostaléry, previously President & CEO of businesses at Wella Personal Care inNorth America and Wella Fragrances in Europe, will join them as President of  TIGI’s global business, effective 19January 2010.

  Goldwell’s international competition Color Zoom (previously Trend Zoom) has been launched for 2010 and they areinviting customers to there Color Zoom ‟10 Trend Seminar .

  Schwarzkopf introduce BLONDEME bleach and tone which can bleach and tone in one step and offers up to 8 levels of lift.

  Salon Business are launching a new online shop in association with Capital Hair & Beauty. 

2.  Women colouring their hair is driving frequency increase

  Average frequency has increased by 8%

  Maximise opportunity by talking colour  

  18-24 year olds are key targets for multiple services.

1.  Hairdressing market as a whole appears to be recovering:

  Total industry turnover increased from 5.4 to 5.6 Billion (£)

  Good time to start talking more to your customers about our products.

4.  Still a huge opportunity in retail sales

  Only 33% of women and 21% of men are buying stylingproducts 

  Identify your good, average and poor performing salons.

3.  Frequency of visits is on the increase

  Average frequency = 8 trips a year (+4%)

  Salons will be seeing their clients more often therefore morechances to sell to them!

5.  Men are leaving the salon to go to barbers  0.1 Billion (£) from men has transferred from salons to

barbers

  Keep your eyes open for „easy wins‟ in barbers. 

View the TNS Summer Study Presentation 2009 onSharePoint:

Click Here 

Do you have any feedback, comments or suggestions? Please e-mail Amanda Watkins – watkins.a.2@pg.com 

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Press Round-Up – December Trade Advertising Highlights

TNS Summer Study 2009 Summary (data to end Sept 2009)

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