competitor keyword research for seo
TRANSCRIPT
COMPETITO
R KEYWORD RESE
ARCH
FOR SE
O
B R O U G H T T O Y O U B Y S E M R U S H
P R E S E N T E D BY: N I C K E U B A N K S
#KEYWORDRESEARCH
WELL HELLOAgenda for the Webinar• How to excavate your competitors keywords for
gems• How to evaluate the results to select highly
productive keywords• How to export and sort the results for rapid
assessment of value• How to apply semantic analysis to examine your
site's current content for relevant pages to work on• How to select more than phrases, but questions to
answer and transactional queries for maximum ROI
• What to do with those keywords for maximum effect
@nick_e
ubank
s
#KEYWORDRESEARCH
POLL
#KEYWORDRESEARCH
A BIT ABOUT ME• Original spam campaign at Morgan
Stanley while sophomore in college.• Entered real estate, closed $15.8M deal
at 23.• Startup software company (AlignAlytics)• Started CMS tools company, grew to $1M
in 18 months.• Raised $1M (Factor Media), built
Toshobako.jp and sold it.
Partner at: Traffic Safety Store (and subsidiaries) I’m From The Future Factor Media Sports Pick Predictions YourListen Support Insights
@nick_e
ubank
s
#KEYWORDRESEARCH
AROUND THE WEB
NickEubanks.com@nic
k_eub
anks
#KEYWORDRESEARCH
EXCAVA
TING COMPETIT
OR
KEYWORDS
@nick_e
ubank
s
#KEYWORDRESEARCH
START WITH THE OVERVIEW
#KEYWORDRESEARCH
NOW TO ANALYZE COMPETITORS
#KEYWORDRESEARCH
SCAN AND SELECT 3 COMPETITOR WEBSITESWhat to Pay Attention To:• High count of
common keywords• High count of SE
keywords• High overall SE
traffic
@nick_e
ubank
s
#KEYWORDRESEARCH
EXPORT TO EXCEL, RENAME SHEET
#KEYWORDRESEARCH
DIVE INTO INDIVIDUAL SE KEYWORDS
• Export to Excel• Create and Name
New Sheets• Create New
“Competitor” Column
• Tag all Rows• Can combine into
one sheet – whatever your preference
@nick_e
ubank
s
#KEYWORDRESEARCH
TAGGING FOR INTENTCommercialInvestigation Transactio
nal - Best - Plans - Price - Pricing - Reviews - Speed - Security - Versus or vs
- Buy - Coupon - Discount - Purchase - Plans - Promo - Sale - Upgrade
SEARCH INTENT
#KEYWORDRESEARCH
EVALUATE
RESULTS > SELE
CT
KEYWORDS
#KEYWORDRESEARCH
SORT BY VOLUME, CREATE NEW “BEST” COLUMN
#KEYWORDRESEARCH
PARSE DOWN LIST AND SELECT BEST TARGETS
#KEYWORDRESEARCH
ANALYZE YOUR RANKINGS VS YOUR COMPETITORS• Where are you close?• Where is there
opportunity for high conversion keywords
• Where are you far away? Why?
Next Steps• Find Outdated Content
http://www.greenlaneseo.com/outdated-content-finder/
• Conduct a Content Gap Analysishttp://strategiccontent.com/map-the-gap/
#KEYWORDRESEARCH
CONTENT OPPORTUNITIES IDENTIFIED.. NOW..
#KEYWORDRESEARCH
USE TOPIC MODELING
#KEYWORDRESEARCH
START WITH SEMANTIC ENTITIES
MOVE ON TO SEMANTIC KEYWORDS – TAKE NOTES…
#KEYWORDRESEARCH
QUESTIONS T
O ANSWER TR
ANSACTIONAL
QUERIES
@nick_e
ubank
s
#KEYWORDRESEARCH
ONE QUESTION TO GUIDE THEM
#KEYWORDRESEARCH
RANKING OPPORTUNITIESOrganic - low page competition - high link volume low domain competition - high domain competition + low page competition (opportunity to rank
domain)Paid - CPC under $1
#KEYWORDRESEARCH
ONE LUCKY WINNER
Random Drawing from among SEMrush Webinar Attendees…
PRIZE: ONE FREE COURSE: Master Keyword Research in 7 Days
#KEYWORDRESEARCH
OFFERSSpecial Offer for SEMrush Webinar Attendees
50% OFF Master Keyword Research in 7 DaysUSE PROMO CODE SEMRUSH50
FREE TRIAL! SEMrush 30-Day Guru Plan Use for your Keyword Research as shown
http://bit.ly/SEMrushFREE30-Eubanks
#KEYWORDRESEARCH
POLL
#KEYWORDRESEARCH
Q&AFollow Nick on twitter for daily updates and bad jokes:
@nick_eubanks
Check out Nick’s blog for details on his processes and tests: SEONick.net
Contact your host:[email protected] - @RadioMS
#KEYWORDRESEARCH