competitors analysis on preply.com case study by alexa malomuzh (preply.com)
TRANSCRIPT
Competitors Analysis in SEO
Who is my competitor?
How to identify:
• make SERP research;
• use SEMRush, Similarweb;
• make market research.
Google search results analysis
SEMRush Organic Research
Similarweb - find you competitors
Make a list of TOP competitors and start your analysis
• keywords• content • backlinks profile• traffic
Keyword Research
Find new keywords
Create new pages
Get more traffic
Analyze competitors’ content
• meta-tags optimization• on-page content optimization• source of content update (blog, news, etc.)
Check if your meta-tags are enough optimized
Analyze on-page content
• uniqness• keyword density• video, images, structure, reviews
Make it better
Find new keywords
Get ideas for the blog content
Search traffic growthUse informational queries to get more traffic
Preply Blog Organic Traffic
Backlinks profile analysis
• Referring Domains• Backlink types• Anchor list• Top pages
• Referring Domains• Backlink types
• Anchor list
• TOP pages
Make domain comparison
Get more links and traffic
Analyze traffic
Why do we need it?
• to identify your competitor’s strengths and weaknesses;• to build right marketing strategy;• to realize your full potential and improve it.
Get in touch
Alexa Malomuzh, Head of [email protected]