complete analysis of mahindra & mahindra

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M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.


  • 7/20/2013 MAHINDRA & MAHINDRA COMPLETE STUDY ON AUTOMOBILE SECTOR [Type the document subtitle] | Monu
  • BONAFIDE CERTIFICATE Certified that this project report titled Mahindra and Mahindra complete study of Automobile Sector is the bonafide work of MR. Monu. A. Tiwari, who carried out the project under Prof. Abhay Srivastavs supervision. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate. Prof. Abhay Srivastava Prof.C. Bhattacharjee Fazlani Altius Business School Dean, Fazlani Altius Business School 2
  • FACULTY GUIDE CERTIFICATE Certified that the dissertation title Mahindra and Mahindra complete study of Automobile Sector is a bonafide work done Mr. Monu A. Tiwari under Prof. Abhay Srivastava guidance in partial fulfillment of Master of Business Administration programme at FAZLANI ALTIUS BUSINESS SCHOOL. The views expressed in this dissertation is only of that of the researcher and the need not be those of this institute. This project work has been corrected by me on the basis of rough draft being submitted. Prof. Abhay Srivastava Visiting Faculty FAZLANI ALTIUS BUSINESS SCHOOL Powai, Mumbai branch 3
  • DECLARATION I do hereby declare that the dissertation title A STUDY ON Mahindra and Mahindra complete study of automobile sector is a record of bonafide work done by me under the supervision of Abhay Srivastava, FAZLANI ALTIUS BUSINESS SCHOOL, Mumbai 400 072 and submitted in partial fulfilment of the requirements for the semester-4 doing degree of Master of Business Administration. Monu A. Tiwari SMM/22 Fazlani Altius Business School 4
  • ACKNOWLEDGEMENT I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend our sincere thanks to all of them. I am highly indebted to Fazlani Altius Business School for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards Prof. Abhay Srivastava for his kind co-operation and encouragement which help me in completion of this project. I would like to express my special gratitude and thanks to Prof. Chittaranjan Bhattacharjee for giving me such attention and time. My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities. Place:Mumbai Date:20th july,2013 Monu.A.Tiwari 5
  • INDEX Sr. no Particulars Page no. 1 Bonafied certificate 2 2 Faculty guide certificate 3 3 Declaration 4 4 Acknowledgement 5 5 Objective of the report 8 6 Executive summary 9-34 7 Vision & Mission 35-36 8 Long term objective 37-49 9 Strategy management process 50-53 10 Corporate social responsibility 54-76 11 Market research 77-78 12 Environment analysis 79-85 13 Quality standards 86 14 Strategy and risk management 87-96 15 PEST analysis 97-100 16 Market environment analysis 101-110 17 Value chain analysis 111-113 18 Product mix 114-143 19 Guarantee & warrantee 144 20 Services analysis 145-148 21 Manufacturing Plant Location 149-157 22 Key People 158-160 23 Business structure 161 24 SWOT analysis 162-163 25 BCG matrix 164-165 26 Sustainable competitive advantages 166-169 27 Directors report 170-175 28 Financial statement 176-195 6
  • 29 Automobile industry in and beyond the crisis 196-198 30 Current status of Indian auto industry 199 31 Need for automotive policy 200-205 32 Case study on yuvraj 206-207 33 Conclusion 208-209 34 Webliograpgy 210 7
  • Objectives of the Reports is to know: To Study the automobile Company as well as the whole sector. To find the opportunities in the emerging Indian market. To find out the success of Mahindra and Mahindra. To design long term marketing strategy for penetration for Mahindra & Mahindra. 8
  • EXECUTIVE SUMMARY DESCRIPTION OF THE COMPANY:- Mahindra & Mahindra Limited is an Indian multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra, India. It is one of the largest vehicle manufacturers by production in the Republic of India. M & M was founded in 1945 by Mahindra brothers i.e. KC Mahindra and JC Mahindra and Mohd. Ghulam as a steel trading company, we entered automotive manufacturing in 1947 to bring the iconic Willys Jeep onto Indian roads. Over the years, weve diversified into many new businesses in order to better meet the needs of our customers. They follow a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and Group-wide synergies. This principle has led our growth into a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe. Today, our operations span 18 key industries that form the foundation of every modern economy: aerospace, aftermarket, agribusiness, automotive, components, construction equipment, consulting services, defence, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers. Our federated structure enables each business to chart its own future and simultaneously leverage synergies across the entire Groups competencies. In this way, the diversity of our expertise allows us to bring our customers the best in many fields. 9
  • KESHUB MAHINDRA (FORMER CHAIRMAN) Keshub Mahindra is a graduate from Wharton, University of Pennsylvania, USA. He joined the company in 1947 and became the chairman in 1963. During his long career he has held many key positions, served on the Board of Directors of several organizations, and been a member of many organizations and committees. He has also held many other important positions, such as Chairman of Bombay Chamber of Commerce and Industry (196667), President of ASSOCHAM (196970), Chairman of the Indian Institute of Management, Ahmedabad (197585); Member of the Foundation Board - International Management Institute, Geneva (198489); Chairman, India Nominating Committee 'Single Nation Programme', Eisenhower Exchange Fellowships, USA (19982005). 11
  • ANAND MAHINDRA (CHAIRMAN & M.D.) Anand Mahindra is Vice Chairman and Managing Director of Mahindra & Mahindra. He graduated magna cum laude from Harvard University and earned his MBA from Harvard Business School in 1981. He joined the Mahindra Group in 1981 as an Executive Assistant to the Finance Director of the Mahindra Ugine Steel Company. His leadership has helped make Mahindra a global company and strong competitor since India's economic liberalization in 1991. Anand is a notable public figure with a considerable following on Twitter and serves on many boards and committees. 12
  • Mahindra and Mahindra Full History:1945 - The Company was Incorporated and converted into Public Limited in 1955 at Mumbai. The Company Manufacture Jeep type vehicles, petrol industrial engines, industrial process control instruments and flow meters. Trading in steel and manufacture of professional grade electronic components. Jeeps are manufactured under a license and an agreement with Willys Motors Inc., Toledo, Ohio, U.S.A., for whom the Company also acts as exclusive distributors for the whole of India for their entire range of vehicles including utility vans, cargo/personnel carriers and pick-up. 1958 - The Company entered into an agreement with Birfield Ltd., to form Mahindra Sintered Products Private Limited for the manufacture of a wide range of selflubricating bearings. 1968 - The Instrumentation & Electronics Division came into existence as a result of merger of the wholly-owned subsidiary of Mahindra Engineering Co. Ltd., with the Company with effect from 1st April 1968. The activities of the merged company were being carried on in this division. - The Company acquired the whole paid-up capital of Mahindra Electro-Chemicals Products Ltd. Company. - With effect from 1st April, the wholly owned subsidiary Mahindra Engineering Co. Ltd., was merged with the Company. International Tractor Company of India Ltd., was merged with the Company effective from 1st November 1977. 13
  • 1970 - The name was changed from Mahindra Van Wijk & Visser Ltd. to Mahindra & Mahindra Ltd. This was merged with the Indian National Diesel Engine Co., Ltd., during 1977-78. 1977 - 74, - 700-9.3% Pref. and 12,98,202 No. of Equity share allotted without payment in cash to shareholders of International Tractor Co. Ltd., on its merger in prop 1:1 Pref. and 2:3 Equity. 12,500-7.8% Pref. shares redeemed on 1.2.1979. 1978 - The Company started negotiation with Balania K. Zacharopoulos Ltd., Athens for jointly promoting a new company in Greece for the manufacture of Jeep vehicles and trucks. Initially, it was proposed to assemble these vehicles mainly from CKD packs to be shipped from India. 1979 - 57,22,764 Bonus equity share issued in prop. 1:1. 1983 - 76,30,352 Bonus equity shares issued in prop. 2:3 in October 1984. 1984 - Mahindra Spicer Ltd. (MSL), was amalgamated with Mahindra & Mahindra Ltd. (MML) with effect from 3rd April. Pursuant to the scheme of amalgamation of MSL with MML, the shareholders of MSL were allotted 1,88,166 equity shares of MML in the ratio of 1 equity share of MML for every 6 shares held in MSL. - The Company enter

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