Katherine Mackenzie

Who we are

10,310,090 e-Subscribers

35,090,144 Email Messages

$16,694,417 in 12 Months

Constituent Profiles

Donor Activist

Core Activist Volunteer

Prospects

Donor Activist

Members

HRC.org/FightHate

1 in 6 hate crimes

Dear Sarah,

Every morning, someone you know takes the long way to class. Someone you care about looks over his shoulder on the street. Someone you love fears for her safety.

All because people hate them for being who they are.

As a constituent and a supporter of the Human Rights Campaign, I am deeply concerned about hate crimes, and I know Rep. (name) has been a supporter of the Local Law Enforcement Hate Crimes Prevention Act. Is that still true?

As your constituent, I am disappointed by your vote in opposition to the Local Law Enforcement Hate Crimes Prevention Act.

Have you watched this new

video yet? Since it was

released, we’ve topped 200,000

letters to the Senate in support

of a federal hate crimes law.

15

Advocacy Campaign Components

• Narrative advocacy campaigns tied to real legislation o One full-list action alert per month with a goal and deadline

o Reminder alerts before deadline

o 1-2 higher threshold advocacy actions

• Letters to the editor • Photo petitions • Call-in alerts• Petition delivery to district offices

• Recruitment o Viral campaigns

o Cross promotions

o Paid advertising

Thank you for speaking out

in support of hate crimes

legislation. If you’d like to do

even more to help fight hate,

please consider making a

donation to Human Rights

Campaign.

Landing Page strategy:

Your response to this week’s call has been amazing: we’ve already raised $40,000 OF OUR $50,000 goal! Can you help push us over the top?

Advocacy300,000+ actions

Recruitment68,000 new e-activists

Fundraising$168,000+ raised3,100 donors (1,500 new)

19

Fundraising Campaign Components

• Multi-message serieso Goal

o Deadline

• Homepage promotions• Social networking • Paid advertising

Questions?